Your website’s design can make or break your ecommerce business. After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying…
Test Link Test Link The post UTM Test appeared first on Backlinko.
Here is a recap of what happened in the search forums today…
Learn how to do SEO forecasting with keyword traffic and statistical forecasting techniques. Use our pre-built template to generate your own traffic forecasts.
PPC stands for pay-per-click, a digital advertising model where you pay each time your ads are clicked.
Learn how to create a content marketing plan that brings your strategy to life and gets results.
Google’s John Mueller said that some SEOs over focus on URL structure and that if your context from your pages aren’t clear, then no URL structure can fix that.
This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create…
Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, “We’re making some changes to how first-party cookies are managed in your AdSense account…
A couple of months ago, we reported how Google Search will label if an image was AI-generated, edited by photo editing software or taken with a camera by working with…
Google has added a new promotion type to Google Merchant Center named “Sale events.” Sale events are a type data that you can submit on Google and are shown on…
Discover the impact of AI on your website traffic and learn how to optimize for AI Overviews with SE Ranking’s guide to getting more traffic. The post [Losing Traffic?] 4…
Real-time analysis of millions of Google search queries shows how the core algorithm update is affecting search results The post Google November Core Update: 6 Insights From Millions of Queries…
A report suggested that Google was testing SERPs without favicons, but Google confirmed this was unintentional and not a test The post Google SERPs Without Favicons Is A Glitch appeared…
When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list. In fact, AI is so hot right now that I decided to add hundreds…
Google Search Advocate clarifies that duplicate content poses operational challenges but doesn’t penalize website rankings, offering three practical solutions. The post Google’s Martin Splitt: Duplicate Content Doesn’t Impact Site Quality…
Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released the…
In the age of AI, organic growth strategies must evolve. Success now relies on authentic connections, brand consistency, and strong social media presence. The post Filter Bubble: What Playbooks No…
Maximize your SEO efforts in 2025 with key trends and insights from six industry experts. Download the latest version of our SEO Trends ebook. The post SEO Trends For 2025…
Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30…
Google’s John Mueller posted some SEO advice on how to handle version history pages, for product releases, specifications, APIs and other version history. This advice is pretty similar to how…
The meanings of words and brands can change over time. The terms can drift to different meanings. Term drift happens, although it is rare amongst words and less rare with…
A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are…
Google Search has been rolling out this new expandable section in the search results titled “current sales.” I guess Google is able to figure out what is a sale and…
Google is showing both seller ratings and product ratings on a single Google Shopping Ad unit. It is a bit weird to see both ratings, and it can potentially be…
Google is testing placing a second link directly under the main ad headline link, some call the title link, that pull from your Google Ads assets or extensions. It is…
The best SaaS websites that both B2C and B2B companies can learn from include Slack, Shopify, and Stripe.
An article about adapting Schema structured data for emerging AI tech points to new directions in SEO The post Digital Marketers See Schema Structured Data Shifting Beyond SEO appeared first…
Google Voice Search lets users search by speaking. Learn how to optimize your site for voice search queries.
SERP features are distinct search engine results that stand out from regular organic listings.
Find out how to improve your website’s performance and meet Google’s Core Web Vitals requirements for better rankings. The post 4 New Techniques To Speed Up Your Website & Fix…
Google releases the November 2024 core update, which affects global search rankings. The post Google Rolls Out November 2024 Core Algorithm Update appeared first on Search Engine Journal.
Unlock the power of AI in your advertising efforts with AdCreative.ai. This guide walks you through creating polished product photos and optimizing ad performance with the help of AI.
A new internet standard has been proposed to make it easier to block AI training bots from using web content The post New Internet Rules Will Block AI Training Bots…
In fact, I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China,…
We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact…
In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.” And market projections back this up: You might resent AI chatbots…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted the…
While Google has yet to confirm a Google search ranking update, we have seen tremendous volatility in the Google Search results this month. Google did however confirm it can downgrade…
Google is testing showing real blue anchor text based hyperlinks in the AI Overviews, instead of showing that paperclip icon. This may encourage searchers to click on the links within…
Google has lifted its pause on US election and political ads today, Monday, November 11, 2024. The pause of US based election ads was temporarily instituted after the US election…
Google has released version 2.8 of the Google Ads Editor. This new update brings a number of new features including AI-generatged images, export to Google Sheets, brand guidelines, image cropping,…
Google is testing removing the favicons and site name from the mobile search results. As you may remember, Google first launched these in the mobile search results back in October…
Google may be testing displaying sponsored labels in different positions within the local map finder view. Some of the ads have sponsored labels on the left side, where it lists…
HARO, Help a Reporter Out, now known as the Connectively Platform is being discontinued, and shut down, on December 9th. For SEOs, it was a way to get attention and…
Explore how your content shared through bookmarking sites can help you build quality links and increase your visibility on search engines. The post 140 Social Sharing Sites That Boost SEO…
Take your SEO strategy global with this comprehensive guide. Learn how to optimize your website for different markets and languages. The post Getting Started In International SEO: A Quick Reference…
Matt Diggity This month’s news is almost entirely about Google. The company is facing heavy criticism, making some leadership shakeups, and possibly preparing for another big update. In the month’s…
SEO downtimes mean a narrower and refined focus on the opportunity you have with the budget and resources available. Learn eight steps to be efficient. The post How To Be…
Volatility in Google AI Overviews for shopping queries has stabilized, and rankings increasingly mirror organic search results The post Latest Google AIO Updates May Impact SEO appeared first on Search…
What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…
Here’s how we built this list (and how you can do the same using Ahrefs): Here are the 10 startups with the greatest growth in branded search volume in the…
This week in search we covered the election day Google Search ranking volatility. We also had a status update on where those helpful content update victims are currently sitting. There…
We have covered examples of Google selecting the wrong canonical URL from within your domain, but what about when Google shows you a domain name that is not yours? What…
Google will stop supporting the Google Local Service Ads app starting on January 6, 2024. An email sent to advertisers said, “On January 6, 2025, we will be turning down…
Google seems to be testing the ability to have a conversation with the Google Search app, where it Google Search continues to adapt and refine the search query, as you…
Google’s Gary Illyes and John Mueller, along with Bing’s Fabrice Canel and probably other representatives from these search engines spent time in Dublin this week to attend the IETF 121…
Microsoft Bing has these AI-powered buying guide that can show up at the top right section for some e-commerce related queries. Microsoft spoke about these buying guides back in June…
Learn about the 9 PPC metrics you should track and how to optimize them for better campaign performance.
AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.
Keyword advertising involves paying to display ads in search results when users search for specific terms.
Explore the concept of nofollow on links. Find out why it is important and how it can protect your website from spam and manipulation. The post When To Use Nofollow…
Here is a recap of what happened in the search forums today…
Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live. Google said then, “advertisers can share their font and…
Google is testing showing AI Overviews and generative AI results directly in the people also ask section. People also ask generally are featured snippet powered but now Google is testing…
Google Search can show who wrote the review directly in the search results snippet. Google has this “reviewed by” rich result element next to some search results that names the…
Google’s John Mueller was asked about when it makes sense to host images or other content on separate subdomains or domains. John said it makes sense if Google is having…
Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests….
Learn the different types of SEO analyses and find out how to improve your site’s search performance.
Discover the power of guest post backlinking. Find out how it can improve your website’s SEO and increase traffic. The post Ask An SEO: Should I Point Guest Post Backlinks…
Improve website performance by optimizing image sizes, reducing HTTP requests, limiting redirects, etc.
Online reviews are an unavoidable part of doing business online. Here are 18 statistics that prove the importance of online reviews today. The post 18 Online Review Statistics Every Marketer…
These content strategy examples will inspire you to create your own strategy for achieving your business goals.
Wondering which chatbot platform to choose? Compare ChatGPT, Gemini, and Claude to find the perfect fit for your SEO, writing, or web development needs. The post ChatGPT Vs. Gemini Vs….
Wondering which chatbot platform to choose? Compare ChatGPT, Gemini, and Claude to find the perfect fit for your SEO, writing, or web development needs. The post ChatGPT Vs. Gemini Vs….
Unlock the power of AI in SEO with Ahrefs. Automate your content and SEO workflows to save time and boost your strategies. The post 5 Ahrefs AI Features To Automate…
Footer links are the hyperlinks placed in the bottom section that appears on your website. Learn more.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google search is…
Check out the top marketing strategies to drive growth for your SaaS business in 2024.
Master the art of ad tracking with these key metrics that reveal the true impact of your campaigns. Discover how conversions, CTR, ROAS, and other KPIs drive your advertising success.
Common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.
I know we are coming off a heated and very nerve-wracking election day but I am noticing some big Google Search ranking volatility kicking up in the past 24-hours. It…
I’ve been wondering how the majority of sites hit by Google’s September 2023 helpful content update are doing. Glenn Gabe is tracking about 400 of them, so he provided an…
Looking to enhance your social media ad strategy in 2025? Discover top advertising tools that streamline campaign management, optimize budgets, and boost conversions—all tailored for busy marketers.
Microsoft announced its monthly Microsoft Advertising updates and while we covered some of these before, we did not cover the changes to Shopping Audience campaigns. Microsoft made a couple of…
Google has been rolling out a new Google Shopping interface, we’ve covered it numerous times, and I think it is now rolled out. But Google is now promoting the new…
Google can show a bag icon on some of the sponsored search shopping ads. This can show next to the “Shop now” text, where you can either go to the…
Google’s Featured Snippets show contradictory information from same sources based on search phrasing, new investigation reveals. The post Google Search Snippets Show Contradictory Information, Study Finds appeared first on Search…
Our content marketing best practices include defining your messaging and building a team. Discover more.
Respond to Google reviews like a pro. Learn the best practices for positive and professional interactions.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google seems to…
Explore how ChatGPT Search challenges Google, its impact on businesses, and why investing in AI Search could be a game-changer in the digital landscape. The post ChatGPT Search May Have…
Here‘s how brands and pro creators post on Instagram—and how they make their content stand out.
Google may be pushing out a new Search Console feature where for the partial data, the most recent data it has, which was not yet finalized, shows up as dotted…
In April, Google moved the search results estimated count (the about X results) section to only display it after you click on the “tools” search option. Well, now, in some…
Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a…
After a month or so of testing, it seems like the “sponsored” labels are rolling out across Bing’s search ads. I am now seeing them across all browsers and searches…
Content automation is using software to make your content processes more efficient and accurate.