Google On Image Filenames & A Surprising SEO Mistake
Googlers discuss best practices about image filenames and reveal a surprising image SEO mistake to be aware of The post Google On Image Filenames & A Surprising SEO Mistake appeared…
Link Building: How To Work Smarter, Not Harder With Machine Learn...
Learn how you can use machine learning’s progress in relevancy to tailor your content and link building strategy for a winning SEO performance. The post Link Building: How To Work…
8 Confirmed Google Ranking Factors
This leads to a lot of misinformation and bad advice. In this guide, we’ll explore eight ranking factors that we know Google uses. Backlinks are clickable links from one…
Daily Search Forum Recap: October 19, 2022
Here is a recap of what happened in the search forums today…
Google Ads Has Three New Reporting Columns
Google Ads announced three new reporting columns including results, results value and conversion goals columns. Google said these columns are available on the Campaigns page for tables and charts, as…
Google Trending Now For Shopping Results
Google is now showing a “trending now” box in the search results for shopping and product-related queries. This was announced back at Search On and now seems to be slowly…
Google: Search Rankings Not Controlled By Evil Outsiders
I spotted this interesting statement from Google’s John Mueller on Twitter the other day. He said “In my 15 years at Google, I haven’t run across a site whose ranking…
Google Local “Preview This Place” Large Image Carouse...
Google seems to be testing a new local feature that has a section named “preview this place.” This shows an image carousel from the local business profile of that business…
Google Ads Setting For Broad Match Only For Entire Campaigns Is A...
Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads…
Google Updates “Unavailable Video” Policy
Google Ads updated its “unavailable video” advertiser policy, arming marketers with more transparency to solve ad disapprovals faster. The post Google Updates “Unavailable Video” Policy appeared first on Search Engine…
How to localize translations for SEO impact
Some tourists are easy to spot from a mile away, aren’t they? You know what we mean: They dress differently. They seem unfamiliar with the area. They also speak in…
Google Spam Algorithm Update Rolling Out Now
Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages. The post Google Spam Algorithm Update Rolling Out Now appeared…
Avoiding Zero-click Searches to Get More Traffic
Learn how to avoid zero-click searches in your SEO strategy and find easier SEO wins using Semrush filters.
How Can Resellers Create Linkable Assets & Build Better Links...
Investing in link-worthy assets will pay off in the long run. Here’s how to start building them as a reseller business. The post How Can Resellers Create Linkable Assets &…
How The Twitter Algorithm Works & Optimizing For It
Optimizing your content for the Twitter algorithm could get you found on the platform. Follow these tips for devising a winning Twitter content strategy. The post How The Twitter Algorithm…
Spelling & Grammar: Are They Google Ranking Factors?
Is there a direct relationship between spelling and grammar and search rankings? Here’s what the evidence says. The post Spelling & Grammar: Are They Google Ranking Factors? appeared first on…
WordPress Security Release Fixes 16 Vulnerabilities
WordPress 6.0.3 security release addresses 16 vulnerabilities, including patches to protect against SQL injections and Stored XSS attacks The post WordPress Security Release Fixes 16 Vulnerabilities appeared first on Search…
6 Keys Your Business Needs To Win With Your Marketing Agency
Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results. The post 6 Keys Your Business Needs To Win With Your Marketing Agency…
Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy...
Is it testworthy, or is it untestworthy? There’s a fine line between optimizations and experiments. Testing something is an exercise in curiosity, whereas optimizing a thing is an act of…
What Is Topical Authority in SEO & How to Build It
Enter topical authority. Now imagine that you could even achieve this with no link building. If some people in the SEO world are to be believed, this is achievable by…
5 Ways SEO Experts Are Winning In Local Search With Automated SER...
Learn how SEO pros are automatically discovering actionable search insights with SERP APIs and SERP scrapers to win top positions on SERPs. The post 5 Ways SEO Experts Are Winning…
Daily Search Forum Recap: October 18, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Some SEO tips…
Google Makes Audio Ads Available To All Advertisers
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All…
Bing Tests More On This Topic From For News Sources
Microsoft Bing is testing a new feature in Bing Search in the news section of the search results. The feature is titled “more on this topic from” and it shows…
GoDaddy Rep: AdSense & Analytics Improves Google Indexing But...
An individual chat support representative at GoDaddy told a knowledgeable SEO that adding Google AdSense and/or Google Analytics help with getting your content indexed by Google. John Mueller of Google…
Google Search Console Is Not Delayed More For Accounts With Lots ...
Google’s John Mueller said there isn’t an added delay in Google Search Console reporting for those who have many verified sites in their Search Console accounts. The delays are not…
Google Ads Rolls Out 3 New Reporting Columns
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. The post Google Ads Rolls Out 3 New Reporting Columns appeared…
Google: A Character Is Needed After The /? Of A URL To Be Unique
This may be obvious to many of you and this is a purely technical note, but for a URL to be somewhat unique, generally you need to have at least…
Google Product Panel In Search Testing Expand Pricing Details
Google is testing a new interface and user experience for the product panel results in Google Search. The new interface has the price with arrows to expand the price, which…
Google Reveals Top Search Trends For Halloween 2022
Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. The post Google Reveals Top Search Trends For Halloween…
Google On The Main Thing To Know About Geo IP Redirects
Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. The post Google On The Main Thing To Know…
SEO Forecasting: What Is It and Why Does It Matter?
SEO forecasting is when you predict future search traffic and value from SEO efforts. Find out more about it here.
How To Optimize TikTok Ads Like A Pro: The 5-Step Guide
Optimizing TikTok ads can be tricky. Discover how to apply three modes of persuasion to engage audiences: ethos, pathos, and logos in 5 helpful steps. The post How To Optimize…
Daily Search Forum Recap: October 17, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
How To Leverage Amazon Prime Day To Grow Sales – Ep. 289
How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you’re not on Amazon? The post How To Leverage Amazon Prime Day To Grow…
TikTok Update Will Restrict Live Streaming To Adult Hosts
In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over. The post TikTok Update Will…
Google on Alt Text SEO & Accessibility
Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility The post Google on Alt Text SEO & Accessibility appeared first on Search…
Vlog #193: Greg Finn’s Contributions To The Search Marketin...
In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part…
Google Makes Ads More Distinguishable From Organic Results
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos. The post Google Makes Ads More…
Google Search Officially Rolls Out New Site Name & Favicon De...
Google is officially rolling out the new site name and favicon design, along with the new sponsored ad label, in the mobile search results. Yes, this is something Google has…
Google: There Is No Need To Use English URLs For Pages Not In Eng...
Google’s John Mueller said that there is no need to use English URLs when your pages are not in English. You can use the language of the page in your…
Official: Google Ads Rolls Out Sponsored Label
For months we have been watching Google test a new ads label in search named “Sponsored” in bold black text. Well, now it is officially live in the Google mobile…
Google: Leave Alt Text Empty For Decorative Images & So Does ...
Google’s John Mueller said in the latest Search Off the Record podcast that you should leave decorative alt text on your images empty and blank. Oh, and John later said,…
Google Search Central Live Events Now Back In Person
Google has announced that it is kicking off its in-person SEO, creator, publisher, site owner, etc event named Google Search Central Live. The first in-person event will be in Singapore…
Information Retrieval: An Introduction For SEOs
Discover what it means and how it can help you optimize web pages for ranking performance and analyze algorithm changes and SERP updates. The post Information Retrieval: An Introduction For…
How to Set, Track, and Reach Digital PR Goals
Digital PR helps gain brand recognition and reach SEO and general marketing goals. Use this guide to learn how to set, track, and reach digital PR goals.
SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up St...
Not sure how to differentiate your SEO strategy for seasonal events? Be among the first to identify future user intent to dominate in the SERPs. The post SEO Strategy For…
A Technical SEO Guide To Redirects
Understanding redirects is fundamental to the competent practice of SEO and helping sites rank at their full potential. The post A Technical SEO Guide To Redirects appeared first on Search…
Beginner’s Guide to Google Business Profiles: What Are They...
Google Business Profile is both a free tool and a suite of interfaces that encompasses a dashboard, in-SERP editing, local business profiles, and a volunteer-driven support forum with this branding….
Learn SEO: A Blueprint From Beginner To Advanced
This article gives you a step-by-step blueprint you can follow to build your SEO skills from scratch or enhance your existing knowledge. The post Learn SEO: A Blueprint From Beginner…
Programming Note: Offline For Simchat Torah
I will be offline completely for the holiday of Simchas Torah on October 17th and October 18th, Monday and Tuesday. Any stories published here will be scheduled and written beforehand…
Google Replaces Title Tags With Site Names For Homepage Results
Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page The post Google Replaces Title…
Daily Search Forum Recap: October 14, 2022
Here is a recap of what happened in the search forums today…
WordPress 6.1 Is Jam-Packed With Performance Upgrades
WordPress 6.1, scheduled for Novemember 2022, is packed with performance improvements some of which are said to be massive. This is what to expect. The post WordPress 6.1 Is Jam-Packed…
Search News Buzz Video Recap: Google Webmaster Guideline Now Sear...
This week, Google pushed out a revamped Google Webmaster Guidelines and renamed it the Google Search Essentials. Google also seemed to release an unconfirmed Google search ranking algorithm update. Google…
Google About This Result Gains Remove Result Button
Google announced at the Search On event that it would be adding a remove result feature in the about this result overlay in Google Search. Well, now it is there…
Just Because Ranking Top In Google Is Hard, It Doesn’t Mean...
We all know that ranking well for competitive terms in Google Search is not as easy, or even a fraction as easy, as it was two decades ago. This is…
Google: Pinging Sitemaps Help Get New Content Indexed More Quickl...
Google’s John Mueller said that pinging Google that your sitemap file has been updated can help Google index your new content quickly. He said it is simply Google practice to…
Google Local Panel “Hear About This Place” Feature In...
Google seems to have launched or is testing a feature to have Google Search read details about a local business listing. This might be in only some regions, as I…
Google Webmaster Guidelines Is Now Google Search Essentials With ...
Google has replaced the Google Webmaster Guidelines with the Google Search Essentials. The name change is Google’s ongoing efforts to remove the term “webmaster” so that these tools and documentation…
SEO Split Test Result: Matching the H1 with the Title Tag
Would matching H1 with the most popular query help increase organic clicks to the pages of a travel site? Read the case study to find out.
21 Practical and Effective Blogging Tips for Beginners
If you’re a beginning blogger, you’ll need the right tools to get started. Let this handy guide of blogging tips help you launch your blog with confidence and ease.
Content Personalization: What Is It?
Discover how content personalization enhances the customer journey and develop content that addresses your customer’s concerns more efficiently. The post Content Personalization: What Is It? appeared first on Search Engine…
How to Get Buy-In for Your SEO Projects — Whiteboard Friday
In this week’s Whiteboard Friday episode, Shawn walks you through four steps to overcome the challenge of gaining prioritization for your SEO projects, and how to connect your initiatives with…
How to Build a Keyword Strategy [Free Template]
There are many ways to do it, but all methods pretty much boil down to finding keywords that: Potential customers are searching for. Have value for your business. Are within…
Daily Search Forum Recap: October 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may have…
Microsoft Bing Is Getting An AI Image Generator
Microsoft Bing is getting an AI image generator in the coming weeks, which allows users to turn text into digital art. The post Microsoft Bing Is Getting An AI Image…
Google Launching Passkey Support for Android, Chrome
As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, allowing for secure password autofill The post Google Launching Passkey Support for Android,…
Microsoft: Half Of Bing Crawls Are New BingBot User Agent
Fabrice Canel updated us the other day that now half of all crawling Microsoft Bing does is over the new BingBot user agent. About a month ago, it was 20%,…
Unconfirmed Google Search Ranking Algorithm Update Around October...
It has been a while since I reported on an unconfirmed Google search ranking algorithm update but it seems over the past 24 hours or so, we are seeing one….
Google Releasing Older Local Reviews For Some Businesses?
There are reports from some local SEOs that Google is pushing out previously held reviews in Google Maps. Some are seeing dozens, if not over a hundred reviews being posted…
Google Image Metadata Now Supports Image Credits
Google has added support for image credits for image metadata. Previously, image credit information was only supported with IPTC photo metadata.
Google Business Profiles Edit Ticket Prices Feature Added
Google has added some new features around attraction and tour operators including the ability to edit your ticket prices directly in Google Business Profiles.
Goodbye Google Webmaster Guidelines, Hello Google Search Essentia...
Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. The post Goodbye Google Webmaster Guidelines, Hello Google Search…
Is Link Spam From Our Old Hacked Website Impacting Our New One?
Spammy links are out of your control, but there are things you could to help overpower them. Here’s how. The post Is Link Spam From Our Old Hacked Website Impacting…
Google AdSense First-Party Cookies Now Support Personalization
Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. The post Google AdSense First-Party Cookies Now Support Personalization appeared first on…
A Day In The Life Of A Content Marketing Manager
Interested in becoming a content marketing manager? Experience what a day is like for Jessica Foster, SEO and Content Marketing Strategist. The post A Day In The Life Of A…
The Fundamentals Of Influencer Marketing
What exactly is influencer marketing? And why should marketers care? Read on to learn how you can incorporate influencer marketing into your brand’s strategy. The post The Fundamentals Of Influencer…
Google Updates Image Structured Data
Google’s update to image structured data makes it easier to add credit, creator and copyright information The post Google Updates Image Structured Data appeared first on Search Engine Journal.
Google On Solving How to Write Good Alt Text
Googlers discuss how to solve the difficulties of creating perfect image alt text for accessibility and SEO The post Google On Solving How to Write Good Alt Text appeared first…
Google Announces Search Central Live Conference
Google announced the return of their live in-person conferences, rebranded to Google Search Central Live. First one scheduled for November 2022 The post Google Announces Search Central Live Conference appeared…
New SEO Strategies: 3 Steps To Perfect SEO Content Creation
Make sure your content strategies stay up-to-date by applying all the principles discussed in this on-demand webinar. The post New SEO Strategies: 3 Steps To Perfect SEO Content Creation appeared…
How to Hire Freelance Writers in 5 Steps (Ahrefs’ Process)
This usually leads to you asking yourself two questions: How do I choose the best ones? How will I even have time to filter through that many applications? In this…
Daily Search Forum Recap: October 12, 2022
Here is a recap of what happened in the search forums today…
Google Display Ads Get More Personal With New Targeting Technolog...
Google is rolling out a way to utilize first-party data to deliver personalized ads via Display & Video 360, without third-party cookies. The post Google Display Ads Get More Personal…
Conversion Rate Optimization (CRO): How To Get Started
In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate. The post Conversion Rate Optimization…
TikTok Planning On Opening Warehouses In U.S.
More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehousing and logistics business. The post TikTok Planning On Opening Warehouses In U.S….
Google AdSense Adds First Party Cookie Personalization & New ...
Google AdSense has announced support for personalization with first-party cookies and also new improvements to the blocking controls navigation.
WordPress Vulnerability In Shortcodes Ultimate Impacts 700,000 Si...
U.S. Government advisory warns of CSRF vulnerability in WordPress plugin Shortcodes Ultimate which is used by over 700,000 websites The post WordPress Vulnerability In Shortcodes Ultimate Impacts 700,000 Sites appeared…
Bing Launches Knowledge Panel Test Polls
A few months ago we reported seeing Microsoft Bing test polls in the knowledge panels within Bing Search. Well, Microsoft said on Twitter that this is now live and a…
Google Search Adds Arrow In Knowledge Panel
Google has added an arrow button, within a circle design, in the Google Search knowledge panel section. When you click on the arrow, it takes you deeper into the entity’s…
Google Local Pack Map Overlay Tests Fuller Local Pack Card
Google may be testing (or this might be old) a new user interface for the local pack map interface. In the example below, Google is showing the fuller local card…
Google Data Studio Is Now Looker Studio
Google has brought Data Studio into Looker and it is now named Looker Studio. Google says this will bring more features and analytics tools to the platform.
Privacy Shield 2.0: Data Protection Framework May Benefit US Busi...
United States President Joe Biden signed an Executive Order this month to implement the EU & US data privacy framework known as Privacy Shield 2.0. The post Privacy Shield 2.0:…