How To Create A Custom 404 Page In WordPress
When navigating a website, there are few things more frustrating than landing on a 404 error message: “Page Not Found.” Here’s how to fix it. The post How To Create…
Is Mobile-Friendliness A Google Ranking Factor?
Is mobile-friendliness a ranking factor today? What impact does it have on search rankings? Read on to find out. The post Is Mobile-Friendliness A Google Ranking Factor? appeared first on…
WordPress Plugins Begin Adopting Cloudflare CAPTCHA Alternative T...
WordPress plugin publishers begin supporting the new CAPTCHA alternative from Cloudflare but Contact Form 7, used by 5+ million, rejects it for one valid reason The post WordPress Plugins Begin…
Research On 150,000 Product Queries Reveals Changes in Google SER...
Research on 150,000 apparel related search queries uncovers startling changes in Google SERPs with positive implications for ecommerce The post Research On 150,000 Product Queries Reveals Changes in Google SERPs…
How to Apply Semantic SEO to Different Niches
Search engine optimization is ever-changing as search engines are continuously evolving. A semantic SEO strategy can help you to carve out a competitive advantage. As search engines adapt to provide…
Content Marketing for SaaS: The Ahrefs Guide
Despite that, there is no one way to do content marketing for SaaS. Each SaaS operates in a different market with different customers, pain points, and needs. As a…
Daily Search Forum Recap: October 11, 2022
Here is a recap of what happened in the search forums today…
TikTok Adds New Photo Feature to Rival Instagram
TikTok announces it’s rolling out Photo Mode, a carousel format made specifically for sharing still images on the app. The post TikTok Adds New Photo Feature to Rival Instagram appeared…
Google Cloud Rebrands Data Studio As “Looker Studio”
Google has unified all its business intelligence tools under the Looker brand, seeking to allow companies to bring more data into their workflows. The post Google Cloud Rebrands Data Studio…
Advertisers Want Mass Opt Out Of Automatically Created Assets In ...
In June we reported about a beta feature in Google Ads that gives Google the ability to automatically create assets for your ads. There is an opt-out feature but there…
Google Does Not Shuffle Search Results After They Are Loaded
Google’s John Mueller said if you see the Google search results being shuffled around after they are loaded, then it is not Google Search doing that. Google does not “shuffle…
YouTube Launches @username Handles To Help Drive Traffic
YouTube has a new way for users to find and engage with content creators directly by tagging them. The post YouTube Launches @username Handles To Help Drive Traffic appeared first…
Google Still Does Not Use HTML lang Attribute (2022 Edition)
Google’s John Mueller recently confirmed again that Google Search does not use the HTML lang attribute. He said many screen readers do and Microsoft Bing might use it as well,…
Google Search Does Not Care If You Use Premium Plugins
Google’s John Mueller said Google Search does not care one way or another if you use premium security plugins or not. The answer is, Google probably doesn’t care if you…
Google Tests Previously Visited Sitelinks Icons
Google is testing a clock/timer type of icon on the sitelinks within Google Search. That icon apparently is designed to communicate that you previously visited that page from Google Search.
Google Sunsetting Assistant Driving Mode Dashboard
The successor of Android Auto, Google Assistant Driving Mode Dashboard is being shut down, in favor of Driving Mode in Google Maps. The post Google Sunsetting Assistant Driving Mode Dashboard…
9 Tools To Scale Your Amazon Marketing & Sales
Are you thinking about expanding your online business on Amazon? Consider the top 9 tools to help you set up your shop for success. The post 9 Tools To Scale…
12 GA4 Expectations You Need To Have As It Replaces Universal Ana...
Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals. The post 12 GA4 Expectations…
Anchor Text: What Is It & How To Optimize It?
Use anchor text to help your content rank in the search engines result pages. Learn why it’s important plus the best practices from Google. The post Anchor Text: What Is…
Read the New Professional’s Guide to SEO Bonus Chapter: Ent...
In June 2022, the Moz team released The Professional’s Guide to SEO — a resource to help level-up anyone comfortable with the basics of SEO, who have some experience practicing it…
10 Local Online Marketing Tips to Grow Your Business
Online marketing is a crucial aspect of promoting a local business because: People look for nearby products and services online. They use search engines and social media platforms to…
Link Building: Reduce The Risk, Maximize The Reward
Steer clear of the common link-building pitfalls. Our newest ebook outlines steps you can take to build your links safely without risking your site’s rankings. The post Link Building: Reduce…
Daily Search Forum Recap: October 10, 2022
Here is a recap of what happened in the search forums today…
Google Adds Examples Of Types Of Product Review Pages To Help Doc
Google has added three examples of the type of product review pages and who can write them to the “how to write product reviews” help document.
Google: Structured Data May Help Us Identify Product Reviews Cont...
Google has confirmed that structured data is one of the many signals the search company uses to help identify if a page has product reviews content or not. This was…
Google Product Reviews Update Is Primarily On A Page-Level Basis ...
Google’s Danny Sullivan told us that the Google product reviews update primarily evaluates product review content on a page-level basis, but not always. Danny added “for sites that have a…
Google News Publisher Error “There Are No Items To ShowR...
Over the weekend, there has been a number of reports from news publishers of an error in the Google News Publisher Center. The specific error says “there are no items…
Example Of Google Featured Snippet Callouts
A month ago we reported on Google’s announcement of the featured snippet callouts feature. Where Google uses MUM to bold sections of the featured snippet to give searchers a more…
Vlog #192: Banter With Greg Finn & The Growth Of Cypress Nort...
Greg Finn and I have known each other for a pretty long time, so this video is pretty fun and we kind of go off topic a bunch but I…
Creating Hyper-Local PPC Landing Pages At Scale (No Coding Requir...
Scale your location landing pages and maximize your output without sinking too much resources into it. Here’s how to do it, step by step. The post Creating Hyper-Local PPC Landing…
SE Ranking’s new AI content tool: create SEO-friendly texts faste...
You won’t rank on Google—or any other search engine for that matter—if you don’t have content on your website. But even if you do, you need high-quality content to get…
Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Cont...
Learn five lessons that will help you create industry content that is interesting to your audience. The post Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content…
12 Tactics For Law Firm Content Marketing Success
Create content clients will love and attract new business to your law firm with these 12 content marketing tactics for success. The post 12 Tactics For Law Firm Content Marketing…
Google Clarifies Product Review Best Practices
Google’s best practices on how to write product reviews was updated with new examples and more precise wording The post Google Clarifies Product Review Best Practices appeared first on Search…
What I’m Learning About Local Sustainability from Renowned Market...
Heart-on-my-sleeve: I’m stricken over climate change and wondering how I can help. What have I been doing about it lately? Listening to two remarkable women interview some outstanding experts on…
Programming Note: Offline For Sukkot On Monday & Tuesday
This is just a quick note that I will be offline for the Jewish holiday of Sukkot on Monday, October 10th, and Tuesday, October 11th. All stories, social media posts,…
Google On The Use Of AI Images
Googlers Lizzi Sassman and John Mueller discuss the use of AI images on webpages The post Google On The Use Of AI Images appeared first on Search Engine Journal.
Daily Search Forum Recap: October 7, 2022
Here is a recap of what happened in the search forums today…
Search News Buzz Video Recap: Google Algorithmic Swings, Search C...
This week, I posted the monthly Google webmaster report, an excellent place to catch up on the past month in SEO. Glenn Gabe shared some wild charts showing how Google’s…
Google Still Working On Getting Timestamps Accurate In Search Res...
Google is still working on getting the timestamps accurate in the search results and news search results. Several publishers, including the Director of SEO at USA Today and the SEO…
Google Ads Apply A Recommendation As An Experiment In The Experim...
Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently “in as few as two clicks, you…
Google Ads API 2023 Release Schedule
Google has released its 2023 schedule for the Google Ads API. This includes the tentative dates for when various versions will be released and/or sunsetted for the Google Ads API.
Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS In...
Google has updated the Google tag to include a new tap coverage summary and offering deeper Google Ads, Google Analytics, and various CMS integrations.
Google: Searching Visually Is Rare In Many Areas
John Mueller of Google said on Twitter the other day that “in many areas, searching visually is rare.” Meaning, that most of your traffic likely does not come from Google…
Current Trends in Email Marketing: Tips & Pitfalls – Ep...
Email marketing has been around awhile, but it’s still a top traffic and lead generator. Jay Schwedelson explains how to make email marketing successful today. The post Current Trends in…
How To Lower Average Cost Per Click
In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To Lower Average Cost Per Click…
Text Formatting: Is It A Google Ranking Factor?
While HTML elements format text to help determine the important portions of your content, can these elements impact your rankings in search, too? The post Text Formatting: Is It A…
Measuring Marketing Effectiveness: What You Need To Know
Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns. The post Measuring Marketing Effectiveness: What You…
Estimating Search Opportunity — Whiteboard Friday
Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the…
Ahrefs’ Twitter Marketing Strategy: Here’s How We Do It
To keep things succinct, I’ll be focusing on our primary social media platform: Twitter. I’ll also make it clear now that I won’t cover my content creation process in too…
Daily Search Forum Recap: October 6, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console’s…
Microsoft Advertising Gains Performance Max Import, Data Exclusio...
Microsoft Advertising has announced a boatload of new features in its October 2022 release schedule. These include the ability to import your Google’s performance max data, new data exclusion features,…
Google Search Console Queries Report In Google Analytics Not Show...
There may be a bug with the Google Analytics and Google Search Console integration. The queries report within Google Analytics when you connect your Search Console profile, now shows “not…
Google Review Guidelines Updated To Disallow Discouraging Negativ...
Google has updated its Google Maps contributor guidelines to disallow “discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers.”
Multisearch Not Being Tracked In Google Search Console
Google Search Console is not currently tracking clicks or impressions for traffic sent through the new Google multisearch feature. Glenn Gabe confirmed this the other day by running some tests…
Google Ads To Update UK Financial Services Policy Update To Crack...
Google announced it is cracking down on more financial fraud in the UK by making updates to its UK Financial Services policy that will go into effect in December. Google…
Why Content Marketing For Law Firms Doesn’t Have To Be Boring
It’s time for content marketers to reinvent the way they look at creating content for a “boring” niche. The post Why Content Marketing For Law Firms Doesn’t Have To Be…
Google Ads Update: Target Users Who Click On In-App Ads
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. The post Google Ads Update: Target Users Who Click On In-App Ads…
SEO Split Testing Result: Adding Dates to Titles Helps SEO –...
Google said that adding dates to news article titles can help, so we tested it on our daily reports pages. Read the article to see if it worked.
How To Format Your Blog Post: 7 Effective Tips for 2023
Explore our ultimate guide on how to write and format a high-performing blog post in 8 easy-to-follow steps. Includes examples and a free checklist.
How to Change Meta Tags with JavaScript
Do you want to change meta tags but can’t find a simple solution? Discover the path to better SEO outcomes for your optimization efforts here.
The Death & Afterlife of Content Marketing – Ep. 287
Is trust enough to keep your content marketing going? Is the end of content marketing near? Vitor Peçanha of Rock Content shared his thoughts. The post The Death & Afterlife…
7 Tips For Better Local SEO Reporting
Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses. The post 7 Tips For Better Local SEO Reporting…
A Guide To Google’s Knowledge Graph Search API For SEO
Overtake your competitors by gaining a deeper understanding of how your users find you online. With this Python code, you can increase your confidence score. The post A Guide To…
Twitter Update Sets Goal To Be “Best Place To Share Media”
Changes to how users share images, videos and GIFS sets the stage for Twitter to become the “best place to share media” The post Twitter Update Sets Goal To Be…
How to Rank Higher on Google (10 Steps)
For that reason, if you want to rank higher, you need to be methodical. Start by working on the easy things that are within your control, then move on…
Google Analytics Discontinues Store Visits Reporting
Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October. The post Google Analytics Discontinues Store…
How To Create Engaging Social Media Content: 12 Tips To Drive Res...
Creating engaging social media content is easier said than done. Here are 12 tips to help you create content that drives results. The post How To Create Engaging Social Media…
Google, Apple, Meta, Amazon & Microsoft Join To Improve Voice...
Five technology companies will work together in the new Speech Accessibility Project to bring voice recognition to those with non-standard speech patterns The post Google, Apple, Meta, Amazon & Microsoft…
Google Settles Consumer Privacy Lawsuit For $85 Million
The lawsuit filed by the state of Arizona alleged the search engine company collected location data even after users opted out of tracking. The post Google Settles Consumer Privacy Lawsuit…
Twitter Emulates TikTok With Two New Features
Twitter announces two updates that will improve the ability to discover videos and makes it easier to watch them in full screen mode The post Twitter Emulates TikTok With Two…
Google Integrates The Google Tag With Ads & Analytics
Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. The post Google Integrates The Google Tag…
Instagram Is Now Putting Ads In Your Profile Feed
In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. The post Instagram Is Now Putting…
Do I Write Separate Pillar Posts For Each Category?
What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure. The post Do I Write…
3 Experiments To Run For Responsive Search Ads Testing
While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run. The post 3 Experiments To…
Is RankBrain A Ranking Factor In Google Search?
RankBrain is a technology that seems to impact how Google returns search results but does it? Here’s what the pieces of evidence say. The post Is RankBrain A Ranking Factor…
How Google’s Helpful Content & Core Updates Impact Your Websi...
Learn how to create better content with authority that complies fully with Google’s revised Helpful Content guidelines. Join our upcoming webinar! The post How Google’s Helpful Content & Core Updates…
Programming Note: Offline Wednesday For Yom Kippur 5783
This is just a programming note that I will be 100% offline starting Tuesday night (October 4th) through Wednesday night (October 5th) for Yom Kippur. I am not scheduling any…
Daily Search Forum Recap: October 4, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just a quick…
Google Search Console Performance Report Missing Data On Septembe...
Google has confirmed that some data may be missing in the Google Search Console Search Performance report on September 21, 2022. If you log in and view that report, you…
Report: Unusual Spike In Google Business Profile Insights Traffic
There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike…
Google Advice On When Copy Sites Outrank Your Original Content
Danny Sullivan from Google provided some advice and took some feedback on a specific example of when an original piece of research from a website was being outranked by a…
How to Create Effective Marketing Strategies for Your Business
There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you…
Wild Google Ranking Swings With Google Algorithm Updates
With all these different Google search ranking algorithm updates over the past several weeks, it has been a very busy time for SEOs. While most sites probably don’t see huge…
Google: Anything That Talks About Link Juice Should Be Ignored
Google’s John Mueller said it again, he said on Twitter “anything that talks about “link juice” should be ignored.” Instead, he said you should “go and make awesome websites with…
7 Best Content Marketing Platforms For An Effective Strategy
Scale your content to new heights by investing in a great content marketing platform. Here are our top picks. The post 7 Best Content Marketing Platforms For An Effective Strategy…
Craig Campbell Talks SEO Trends, Organic Growth & Personal Br...
Craig Campbell shares his insights on past and future SEO trends, common SEO mistakes to avoid, career growth hacks, and a lot more. The post Craig Campbell Talks SEO Trends,…
October 2022 Google Webmaster Report
Talk about a busy month, we didn’t just have one or two confirmed updates this past month – we had three! We had the helpful content update finish rolling out…
Google Shopping Chat Feature On Product Results
Google Shopping seems to be testing or maybe has launched a new chat feature in the product search results. I personally cannot replicate this at the time I am writing…
Google Search “More Hotels” Grid Layout
Google Search now has a grid layout option labeled “more hotels.” This is even when Google shows the hotel listings sections, other hotel listings, explore more hotels, and now also…
Google Business Profiles Removes Health & Safety Attributes
In September 2020, Google added a new section for “health and safety” attributes to Google Business Profiles (formerly Google My Business). Those remained as an option until last week, Google…
Google Business Profile Suspensions Spiking
There seems to be a much higher level of Google Business Profiles suspended in the past couple of weeks than one would typically see. So a higher number of businesses…
Vlog #191: Marguarite Humphrey On Content Development For Franchi...
We learned about Maggie Humphrey in part one and what she did while working at DAC and in part two, we dig a bit more into content development strategies for…
Daily Search Forum Recap: October 3, 2022
Here is a recap of what happened in the search forums today…