12 SEO KPIs You Should (And Shouldn’t) Track
In this article, we’ll go through 12 common SEO KPIs and discuss if and how you should track them. Search visibility measures how visible your brand is in the market….
4 SEO Experts Share Key Actions To Raise Client Satisfaction
Learn how to show that SEO is a necessary investment with the best strategic actions to keep clients and stakeholders happy and prove SEO ROI. The post 4 SEO Experts…
TikTok Moves Forward With Live Shopping In US
TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The post TikTok Moves Forward With Live…
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and…
Facebook Launching New In-App Browser For Android
Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. The post Facebook Launching New In-App Browser For…
YouTube Shorts Adds Another TikTok Feature – Voice Narration
YouTube Shorts adopts another popular TikTok feature that allows creators to narrate videos. Learn how to add voiceovers after recording a piece of content. The post YouTube Shorts Adds Another…
TikTok vs. YouTube: Which Is Better For You?
Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business? The post TikTok vs. YouTube: Which Is Better For You? appeared first…
How To Get Law Firm Leads By Refreshing Your Content
If you’re looking to get new clients in the door, a content refresh may be the next best step for your law firm. The post How To Get Law Firm…
Uncover Your Most Valuable Keywords with Aira’s New Keyword Oppor...
Whether speaking to senior management or just trying to figure out what direction our SEO strategy should take next, as SEOs we often find ourselves asking the same question: “but…
Build Trust & Boost Conversions With 6 Key Principles [Webina...
Join us and our guests on October 12 at 2 PM ET. Learn what it takes to develop a winning digital strategy for your business. The post Build Trust &…
WordPress Gutenberg 14.2 Offers Better User Experience
Newly released Gutenberg 14.2 features numerous improvements that make editing on WordPress a smoother experience The post WordPress Gutenberg 14.2 Offers Better User Experience appeared first on Search Engine Journal.
Drupal Warns of Critical High Severity Vulnerability
Drupal issued security advisories for two vulnerabilities that can allow access to sensitive data The post Drupal Warns of Critical High Severity Vulnerability appeared first on Search Engine Journal.
Daily Search Forum Recap: September 30, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…
B2B PPC Experts Give Their Take On Google Search On Announcements...
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad…
Search News Buzz Video Recap: Google Core & Product Reviews U...
Google has finished rolling out both the September 2022 core update and product reviews update on Monday, September 26th – yes, there is a lot of confusion. Google fixed a…
SEO Myths – 10 Times Almost Every SEO Expert Was Wrong
We made polls for SEO experts to predict what a change will do. These ten times, almost nobody got it right.
SEO Split Test Result: Removing FAQ Schema
Would removing FAQ Schema on e-commerce category pages help SEO? Read the case study to find out.
Google: Page Speed Issues Wouldn’t Lead To Your Site Being ...
Google’s John Mueller said that your site or page would not be removed from the Google Search results over page speed issues. He was asked about this on Twitter and…
Google Testing Things To Know On Right Search Panel
Google is testing the placement of the Things To Know section on the right-side panel. Typically, you find these within the main search results in the middle portion of the…
Google Search: When A Brand Becomes More Popular Than The Meaning...
There are some brands that have generic names that have become more popular than the actual meaning of the word. In those cases, Google Search may rank or show information…
Google “More Like This” Star Search Snippet Feature
Google is testing a new feature that places a large and smaller star next to the search result snippet. When you click on the star icons, you are presented with…
Google Tests Shady Design For Product Panels
Google is testing another design for the product panels in Google Search. This new design shades the boxes for some of the products and reviews, etc. It also moves some…
Getting Your Brand’s Voice and Tone Right
Your company’s online presence will stagnate if your customers don’t know who you are. That’s why you need to zero in on your brand voice. In this article, we’ll help…
YouTube Searches For Health Topics To Show Personal Stories
YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. The post YouTube Searches For Health Topics To Show…
Traditional vs. Headless CMS: Digital Evolution And Content Veloc...
Would your business benefit from a headless content management system? Discover what it is, plus the pros and cons before you decide on a CMS. The post Traditional vs. Headless…
Software Industry Traffic Trends Show Zoom Down, Others Up [New D...
Learn how paid search campaigns for the top 95 software companies in the U.S. fared in 2022 and how you can adapt your strategy. The post Software Industry Traffic Trends…
The nuts and bolts of SEO for SPAs (Single-Page Applications)
Historically, web developers have been using HTML for mere content, CSS for styling, and JavaScript for interactivity elements. It’s JS that makes it possible to add pop-up dialog boxes and…
How to Submit Your Website to Search Engines in 2022
In this guide, you‘ll learn how to submit your site to Google and other search engines (Bing, Yahoo, Yandex and DuckDuckGo), as well as understand other ways that they can…
Preparing Your Data Consumers for GA4 — Whiteboard Friday
You know GA4 is coming, and last week Dana took you through some of the top things to be aware of before making the transition to it. In this week’s…
A Simple (But Effective) 14-Step SEO Audit & Checklist
Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for. You’ll learn how to check for…
LinkedIn Rolls Out 3 Updates To Pages
LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience. The post LinkedIn Rolls Out 3 Updates To Pages appeared first on…
Daily Search Forum Recap: September 29, 2022
Here is a recap of what happened in the search forums today…
Meta Institutes Hiring Freeze, Budget Cuts, Corporate Restructuri...
Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing. The announcement came from CEO Mark Zuckerberg on an internal all-hands call, Bloomberg…
Google Announces 7 Local Search Updates
At Google’s annual Search On conference the company announced seven new features and updates coming to local search. The post Google Announces 7 Local Search Updates appeared first on Search…
Google Ads Continues To Suffer From Latency Issues
Google Ads continues to suffer from ongoing latency issues – mostly from the Google Ads console. This is the place advertisers go in and manage their ads. It has become…
All The Google Announcements From Search On 2022
We had another Google Search On event yesterday and in case you missed it or you simply do not want to read through a lot of fluff, here is the…
Google Really Wants You To Avoid Changing URLs Just For SEO Reaso...
Google’s John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact…
Bing Tests Traffic Analysis In Search Results Snippets
Microsoft Bing is testing displaying more details in the page insights overlay feature in search. Now Bing is showing traffic analysis, like monthly visitors, the geo-location of those visitors, how…
Google Posts Submit Button Not Working For Some
Over the past 24 hours or so, there has been a ton of complaints that the Google Posts submit button is not working. I personally tested it and it seems…
The Ultimate Guide to Google My Business
Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.
The Beginner’s Guide to Local SEO
Local SEO is the process of optimizing a business‘s online presence to increase local traffic, visibility, and brand awareness. Read to learn all about local SEO!
Running Amazon Deals And Discounts: A Complete Guide
Learning how to set Amazon deals and discounts can help you increase your sales, click-through rate, and organic ranking. Here are the best practices. The post Running Amazon Deals And…
TikTok Trends Right Now: Fall 2022
Are you pressed for time without anything to post for your TikTok? Keep your viewers engaged with these top five trends for the fall. The post TikTok Trends Right Now:…
Twitter Ads Suspended By Top Brands Because Of Child Exploitation...
Top brands suspend advertising after ads shown next to solicitations for child porn The post Twitter Ads Suspended By Top Brands Because Of Child Exploitation appeared first on Search Engine…
How To Get More Budget To Experiment On New Marketing Channels
Learn how to get an increased marketing budget to get in front of a larger audience. Check out the survey results of 601 SMB marketers. The post How To Get…
Content Marketing For Law Firms: Expand Your Reach & Increase...
A Guide To Content Marketing For Law Firms helps you take the complexity out of legal content and make it more engaging for potential clients. The post Content Marketing For…
Daily Search Forum Recap: September 28, 2022
Here is a recap of what happened in the search forums today…
Google Announces 5 Changes Coming To Mobile Search
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile…
Search On 22: Google Debuts 9 New Shopping Features
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search…
Google Announces More Personalized Search Results at Search On Ev...
Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February 2021, the Mountain View, California-based…
Google Search Cookbook
We have seen plenty of neat features from Google Search around recipes. But now it seems Google is testing a Google Search Cookbook feature. It is a place to consolidate…
Google: There Is No Percentage To Measure Duplicate Content
Google’s John Mueller asked if there was some sort of percentage people can use to determine if their content may be considered duplicative or not. John said there is none…
Google September Core & Product Reviews Updates Both Finished...
As I called, Google has completed rolling out both the September 2022 core update and the September 2022 product reviews update while I was offline. Both officially finished rolling out…
Google Highlights Online Discussions & Forums In Search Resul...
Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums. The post Google Highlights Online Discussions…
Google’s John Mueller Offers To Review Part Of Your Present...
This morning, John Mueller from Google offered to do a gut check review of part of your presentations to help ensure what you are presenting is accurate. He posted this…
Google: If You Don’t Know If Your Content Expertly Written,...
Google’s John Mueller had another good one-liner the other day. He said, “if you don’t know whether your content is expertly written or not, then it’s definitely not expertly written.”
Effective Brand Building In The Metaverse
Let your customers enjoy your brand in a whole new way. Discover how you can create that space for your brand using the metaverse. The post Effective Brand Building In…
Website Quality Score: Is It A Google Ranking Factor?
Does Google have an organic quality score for websites? And does it impact your rankings? The post Website Quality Score: Is It A Google Ranking Factor? appeared first on Search…
How Long Should a Blog Post Be? A Data-Driven Guide for 2023
Learn how to identify the perfect length for your blog post – based on your goals, audience, and search intent. Backed by Semrush research and data.
WordPress 6.1 Contains “Massive Improvement To Database Performan...
WordPress 6.1, scheduled for release in November 2022, contains a new feature that will dramatically speed up WordPress performance The post WordPress 6.1 Contains “Massive Improvement To Database Performance” appeared…
Real-World SEO: How People Search, Shop & Buy Online
Google wants to provide content that is useful and helpful to the consumer. Find out how this can help increase your ecommerce conversions. The post Real-World SEO: How People Search,…
9 Best Affiliate Programs for Beginners (Any Niche)
That’s why we created this guide to the best affiliate marketing programs for beginners. Here, you’ll find all the information you need to get started in affiliate marketing. Throughout this…
3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve The...
Here’s your cheat sheet of three potential mistakes you could be making, from content creation to SEO attribution. The post 3 Ecommerce SEO Strategy Mistakes To Avoid & How To…
Daily Search Forum Recap: September 27, 2022
Here is a recap of what happened in the search forums today…
Seamlessly Integrating SEO For Product Launches – Ep. 286
How can your company integrate SEO into your next launch, expansion, or growth initiative? HubSpot’s Aja Frost & Justin Champion shared their insights. The post Seamlessly Integrating SEO For Product…
Bing Tests “Web” Label In Search Result Snippets
Microsoft Bing is testing placing a label in the search result snippets that tell you if the search result snippet you are looking at is a web page or something…
Vanessa Fox On The Early Days Of Google Search Console, Webmaster...
Before there was Google Search Console there was Google Webmaster Tools, before there was Google Webmaster Tools there was Google Sitemaps. To tell you that story, John Mueller and Lizzi…
Did Google Local Service Ads Remove License Numbers?
Google may have removed the license number from business details in the Local Service Ads. I checked a number of LSAs and noticed that Google will say if a business…
Google: We Won’t Penalize For Keyword-Stuffed URLs
Google’s John Mueller said that Google Search “won’t get penalized for keyword-stuffed URLs.” He said stuffing the keywords in your URLs “basically has no effect, positive or negative for search…
What is Google Trends & How to Use It
Google Trends analyzes the popularity of Google searches. Learn 5 ways to leverage it for your business.
Search Engine Journal Promotes Jessica Cromwell to VP of Sales
Search Engine Journal promotes Jessica Cromwell to VP of Sales after ten years of working together. The post Search Engine Journal Promotes Jessica Cromwell to VP of Sales appeared first…
8 Must-Have Ecommerce Rich Snippets To Stand Out In Search
Learn how to use ecommerce rich snippets as a powerful way to enhance a user’s shopping experience and increase your visibility in search engines. The post 8 Must-Have Ecommerce Rich…
How Long Before Google Indexes My New Page (And Why It Depends)?
Learn about the rendering process and why Google is taking its time to index your new pages (if at all) by following these tips. The post How Long Before Google…
9 Local Search Developments You Need to Know About from Q3 2022
Did Q1 and Q2 whip past you? They did for me, but the pace of life often seems to slow down a little in autumn, and I hope you’ll join…
Here’s How Much You Can Really Make From Affiliate Marketing
But how much money does the average affiliate marketer make, really? Is it actually a good business model? Today, I answer these questions and talk about how you can get…
Upgrade Your SEO Content Strategy With These 3 Steps [Webinar]
Struggle with adapting to fast-changing SEO standards? This webinar will help keep your content strategies up-to-date. The post Upgrade Your SEO Content Strategy With These 3 Steps [Webinar] appeared first…
September 2022 Core Update Impact
The month of September 2022 has been one of the most dynamic months in SEO in quite some time.
Google Core & Product Review Updates Finish Rolling Out
Google’s recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms. The post Google Core & Product Review Updates Finish…
Daily Search Forum Recap: September 26, 2022
Here is a recap of what happened in the search forums today…
TikTok Adds Downvote Button For Comments
TikTok is rolling out a downvote button, which allows users to flag comments that are irrelevant or inappropriate. The post TikTok Adds Downvote Button For Comments appeared first on Search…
Google On How To Simplify Hreflang Implementation
Google’s John Mueller says hreflang implementation doesn’t have to be as complicated as people think. He outlines a simplified approach for publishers to follow. The post Google On How To…
Vlog #190: Marguarite Humphrey’s Career & Challenges Of...
Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years…
Google Updates Animal Sound Button In Search
Back in 2016, Google Search came out with a way to hear animal sounds in the knowledge panel. Google recently updated the play sound icon or button in Google Search…
Google Search No Results Found Fishing Game Gone Fishing
A year ago, last November, Google started to show this GIF of a fishing bot of some sort when Google returned no results. Well, sometime in the past weeks or…
Google Product Review Updates Still Get Periodic Updates That Goo...
Just a reminder, since I am seeing this question come up often. The Google product reviews update is updated periodically, just like with core updates. Google will run them every…
Google Local Search Ranking Bug Fix Rolling Out
A couple of weeks ago we reported on a possible Google local search ranking update that turned out to not be an update but rather a bug. Well, that bug…
6 Market Analysis Steps to Building a Surefire Marketing Strategy
Gaining sufficient market understanding is a prerequisite for business growth and success. This post uncovers the key market analysis techniques that help you build a data-driven marketing strategy.
How to promote your NFT marketplace in organic search
Non-fungible tokens (NFTs) have recently become a buzzword. More and more entrepreneurs are capitalizing on this trend by building NFT marketplaces—distinct online platforms where digital assets are sold, bought, and sometimes…
A Marketer’s Guide To TikTok Analytics
Learn what works for your brand on this popular platform with the help of TikTok Analytics. Here’s a guide to getting the data you need. The post A Marketer’s Guide…
Fact-Checking: Get Your Facts Right
Here’s what you should know about fact checking SEO content so that you can write with genuine authority and build consumer trust. The post Fact-Checking: Get Your Facts Right appeared…
Should I Pay for Backlinks?
Ever wonder if you can pay for backlinks? Check out our handy guide to learn the pros and cons of buying your links.
WordPress Considers Historic Development Change
Matt Mullenweg proposes dramatic change in how future versions of WordPress are developed called plugin-first, but some contributors are skeptical The post WordPress Considers Historic Development Change appeared first on…
How We Increased a Client’s Leads by 384% in Six Months by Focusi...
Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract customers looking for answers to their questions, and who are potentially in…
Listicle Outreach: How Hunter Built 96 Links in 3 Months (Case St...
The problem is that listicle outreach is quite complicated. You need to identify the right listicles, as well as the right prospects to pitch your business to. Your cold email…
How To Quickly Fill Content Gaps In Your Strategy
Learn how you can get high-quality E-A-T content on your site that helps you build your business and rank higher on SERPs. The post How To Quickly Fill Content Gaps…