Google: WhatsApp Phone Numbers On Your Site Is Not A Bad SEO Prac...
Google’s John Mueller said on Twitter that it is not a bad SEO practice to link to your WhatsApp number on your site. This is despite what some SEO toolsets…
Google Shopping Ads Tests Inserting Material In Ad Title From Que...
Google is testing a dynamic keyword insertion feature for Google Shopping Ads where it may insert the material in the product if used in the searcher’s query. I do not…
Google: Keywords In Domain Names Are Overrated
Google’s John Mueller said once again that “keywords in domain names are overrated.” He and Googlers over time have said this numerous times over the years and he said it…
Search News Buzz Video Recap: Google Search Ranking Updates, Goog...
This week, we had some interesting tremors and ranking shifts from an unconfirmed Juneteenth Google search ranking update that really spiked a day or so ago. Google News revamped its…
Google Tries YouTube Shorts For SEO Help Content
Back in March, Gary Illyes and friends hinted that they may try creating short form video content for the Google help documents. Well, Google’s Alan Kent produced one of the…
Google: Ignore Black Hat Traffic, We Do.
Google’s John Mueller said it is safe to ignore black hat traffic, he said it is just spam and there is no need to worry about it from an SEO…
Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs S...
Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found. The post Keywords Hidden For…
The Four Day Work Week – Will It Work For Your Marketing Team? ...
Think a 4-day work week is impossible for your marketing team or business? Think again. Joe O’Connor explains in this episode of the SEJ Show. The post The Four Day…
Does Google Crawl URLs In Structured Data?
Google’s John Mueller answers if Google crawls and uses links found in structured data. The post Does Google Crawl URLs In Structured Data? appeared first on Search Engine Journal.
Shopify Unveils 100+ New Updates & Features
Shopify has released its Summer ’22 Edition, adding more than 100 new features – including NFTs, Twitter shopping, and tap-to-pay on iPhone. The post Shopify Unveils 100+ New Updates &…
PyScript: Making Python Scripts Work In Browser For Web App Creat...
Familiar with both JavaScript and Python? Learn more about how PyScript allows Python Scripts to work easily within web components. The post PyScript: Making Python Scripts Work In Browser For…
New Updates To Google Page Experience Scoring Revealed At SEODay
At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites. The post New Updates To…
SEO Split Test Result: Changed Meta Descriptions to The On-Page H...
We decided to run an SEO experiment where we changed existing meta descriptions to make them shorter on an ecommerce site. CTAs and product categories stayed. Read this short case…
A Complete Guide To Mastering B2B Programmatic Advertising
Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising. The post A Complete Guide To Mastering B2B Programmatic Advertising…
How to Get Backlinks: 11 Strategies
There are many ways to earn backlinks, from utilizing digital PR to providing testimonials. Learn our 11 tried and true strategies.
Almost Half of GSC Clicks Go to Hidden Terms – A Study by A...
These instances of hidden terms account for 46.08% of all clicks in our study. The study includes one month of data across 146,741 websites and nearly 9 billion total clicks….
How Public Web Data Helps Small Business SEO Strategies
Learn how public web data helps you increase the visibility of your apps and ecommerce products for any search platform – regardless of location. The post How Public Web Data…
Daily Search Forum Recap: June 23, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
6 SEM Best Practices Growth Marketers Need To Master
Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns. The post 6 SEM Best Practices Growth Marketers Need To…
Bing Tests Secure & HTTPS Label On Search Result Snippets
Microsoft Bing is once again testing security labels on the search result snippets. Here is Bing testing adding a “secure” and “HTTPS” label on some search results based on my…
Updates To Google HTTP Status Codes, Googlebot & Job Posting ...
Google has made changes to a few of its Google search help documentation over the past couple of days. The documents updated include HTTP status codes, the Googlebot and job…
Google Tests Rounded Favicons In Mobile Search Results
Google is testing a rounded corner design for the favicons displayed in the mobile search results on snippets. Brodie Clark shared some examples on Twitter saying “On the back of…
Unconfirmed Google Search Ranking Update Spiking June 23rd
We have been watching what I named the Google Juneteenth Search Ranking Algorithm tremors since the weekend and it is now spiking even more this morning. Seems like some sites…
Google Adds LGBTQ+ Owned Business Attribute For Business Profiles
Google has added yet another business attribute for Google Business Profiles – LGBTQ+ owned businesses. This is a new label that can be added to your business in Google Maps…
4 Secrets Your SEO Agency Doesn’t Want You To Know
SEO agencies work differently with various types of clients. Discover what they think behind the scenes of months-long SEO work to reach goals together. The post 4 Secrets Your SEO…
How To Optimize Google Responsive Search Ads (RSAs)
RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys. The post How To Optimize Google Responsive Search…
SEO & Local Market Orientation For International Expansions
Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization. The post SEO & Local Market…
Going International? Here’s What You Need To Know For Your Glocal...
Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world. The post Going International? Here’s…
Daily Search Forum Recap: June 22, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rolling…
Google: Hyphens Still Recommended Over Underscores In URLs For SE...
Gary Illyes from Google reiterated that it is still best for SEO purposes to use hyphens as separators in your URLs over using underscores are separators in your URLs. Why?…
Google News Launches New Design
We knew this was coming when we spotted a massive design for the Google News home page and now it is officially here. Google has launched a revamped design this…
Google In Store Nearby Local Results That Expand In Collapsible M...
Just like when Google was testing an expandable locations section that is in a collapsible menu in the Google Search results, now Google is testing an “in-store nearby” section that…
Google Tests Two Rows Of Brand Story Boxes Under A Snippet
I am not even sure what to call this, maybe a brand story snippet, maybe story boxes, I am just not sure. But Google seems to be testing showing two…
Google Says Content Not Visible On Page Is No Longer Less Importa...
In the recent Search Off The Record podcast, Gary Illyes of Google said Google no longer assigns less importance to content or items that are not visible on the page….
Local SEO For Small Businesses: 7 Top Ways To Gain Visibility
Looking to improve your visibility in a specific neighborhood or region? Check out these proven local SEO tips for small businesses like yours. The post Local SEO For Small Businesses:…
Deepfake Technology Pros & Cons For Digital Marketing
Deepfake technology isn’t for every brand, but it could be worthwhile for your company. Here are some well-executed examples. The post Deepfake Technology Pros & Cons For Digital Marketing appeared…
Top 6 Free Survey Maker Tools For Marketers
When it comes to free survey makers, you have plenty of options. Here are the six of your best options and why they rock. The post Top 6 Free Survey…
Google Autocomplete: More than a Free Keyword Research Tool
Google Autocomplete (often referred to as Google Suggest) is one of the first Google search developments that appeared on SEOs’ radar. Many years ago, Google Suggest was what powered Google…
10 Reasons You Need A Long-Term Content Strategy
Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors. The post 10 Reasons You Need A Long-Term Content…
Music Marketing: A Simple (But Complete) Guide
Every band, solo artist, songwriter, producer, record label, venue, and promoter should have a firm grasp of the four Ps—product, price, promotion, and place (distribution)—if they want their music to…
Google News Redesign Launches On Desktop
Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. The post Google News Redesign Launches On Desktop appeared first…
Daily Search Forum Recap: June 21, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We saw some…
The Semrush Website Migration Checklist
Website migration is a complex and challenging process—definitely not something you want to go into without a clear plan. To help you out, we’ve created an in-depth website migration checklist….
How to Create a Content Plan in 5 Easy Steps
If you regularly create content (as you probably should), you need proper content planning to prioritize the creation based on what makes the most sense for your business at a…
Google SEO Office Hours Now Down To One Time Per Month
Google’s John Mueller has been doing Google SEO office hours for what feels like a decade or so. It is when John Mueller would answer questions live from SEOs and…
Google Interactive Search History Infographic Brings Back Many SE...
Last week, Google tweeted about its interactive infographic on how Google Search has changed since it launched in 1998. For me, this infographic triggered a lot of SEO memories.
Google Juneteenth Search Ranking Algorithm Tremors?
I know we had a long Holiday weekend with both Father’s Day and Juneteenth but there were some tremors of note related to a possible Google search ranking algorithm update…
Google Tests Bolding Domains In Search Results Again
Google is again testing bolding the domain name or portion of the domain name in the search results again. Google has tested this numerous times over the years, I believe…
Google Ads To Fix Performance Max Product Listing Tab Comparison ...
Google Ads has a ton of reporting tools in the Ads console but some don’t fully work as expected. For example, the date comparison in the Performance Max Product Listing…
The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To...
How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it. The post The PPC Dilemma:…
What is an SEO company? What do SEO agencies do?
This guide is dedicated to holding business owners by the hand, leading them through the ABCs of SEO services, what is included in SEO, how SEO business works, what an…
What Is Google LaMDA & Why Did Someone Believe It’s Sentient?...
Could Google’s LaMDA language model actually be sentient? Roger Montti explores whether these claims could be true and why they matter. The post What Is Google LaMDA & Why Did…
How To Calculate Your Total Addressable Market (TAM) For SEO
Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula. The post How To Calculate Your Total…
TikTok Reveals Platform Strategy At Cannes
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising. The post TikTok Reveals Platform Strategy At…
How to Complete a Technical SEO Audit in 8 Steps
After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I…
How We Increased Revenue with Speed Optimization [Local SEO Case ...
Last year, I pitched a series of technical SEO topics for local SEO on twitter and got lots of positive feedback. One of these elements of technical SEO that can…
Daily Search Forum Recap: June 20, 2022
Here is a recap of what happened in the search forums today…
Google Clarifies How To Use Product Rich Results On Product Varia...
Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct…
DuckDuckGo On The Decline In 2022
Looks like DuckDuckGo, the privacy focused search engine, is on the decline. In January 2021 it broke the 100 million searches per day mark but since April 2022 of this…
Changing Your Logo Hurt Your SEO Or Google Rankings? Probably Not...
Google’s John Mueller was asked if swapping out your logo on your site for the site’s birthday with a special birthday logo can hurt your SEO. John said on Twitter…
Google Local Service Ads Reviews Requirements From One To Five Re...
Google has updated the local service ads requirements to require you to have five reviews. This is up from the previous requirement of having to have only one review.
Google: Good Web Sites Are Good For SEO
Google’s John Mueller stated somewhat of an obvious statement, saying basically that building a good website is often good for SEO. He said on Twitter “A lot of good accessibility…
Vlog #178: Alcides Aguasvivas On Proper Infrastructure For Sites ...
In part one, Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we…
Share of Voice: What Is It and How Can You Increase Yours?
Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!
SERP Analysis on Semrush (2 Free SERP Checker Tools)
With every query comes a unique marketing challenge and opportunity. It’s your job to uncover them and take advantage. By running SERP analysis, you can determine your challenges and opportunities…
What Is The Difference Between Search Queries And Keywords?
Leverage your audience’s actual search queries to inform your keyword research with this three-step process. The post What Is The Difference Between Search Queries And Keywords? appeared first on Search…
SEO Split Test Result: Should You Add a Star Emoji and Reviews to...
We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the…
How to Hire for and Develop a Successful SEO Department
It’s a highly competitive market for SEO skills at the moment. But as a hiring manager, how do you ensure that you are selecting the right fit for your team,…
7 Ways To Use AI Writing Tools To Generate Content Ideas
AI writing tools save writers time and hassle of creating from scratch. Discover the possible types of content they can generate, along with best practices. The post 7 Ways To…
Going International? What You Need To Know For Your Glocal SEO
Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world. The post Going International? What…
Google Juneteenth Doodle Replaced Father’s Day Logo
Today is both Father’s Day and Juneteenth and Google had both logos on its home page for the day. Google first placed the Father’s Day logo up on Google.com early…
Daily Search Forum Recap: June 17, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft Advertising is…
Get To Know Google’s Before: and After: Search Operators
Introduced in 2019, the before: and after: search operators help you find webpages that were published during a specific time period. The post Get To Know Google’s Before: and After:…
Google: Don’t Publish Empty Or Blank Pages
An SEO asked Google’s John Mueller if it is okay or even a good idea to publish blank or empty pages so Google can find those URLs? John Mueller said…
Microsoft Advertising Now Requires Advertiser Identity Verificati...
Microsoft Advertising now requires advertiser identity verification to ensure that customers see ads from trusted sources, which improves customer experiences, the company said. “As part of this program, advertisers will…
RSVP For The Google SEO Meetup In New York City
Google is holding an SEO meetup, a NYC Search Central meetup, on June 27th at 4:30pm, at the Google New York office. I believe this is a 3 hour event,…
Google Does Not Use Bing’s Index When It Has No Results
I found a super interesting question on Twitter the other day where someone asked, would it be possible for Google Search to use Microsoft Bing’s index when Google has no…
Google Tests Full “Advertisement” Label In Local Pack...
We have seen Google tests various labels for its Google Ads in search, including “Ads,” “Sponsored,” and of course “Advertisement.” But now we are seeing the full written out “Advertisement”…
Search News Buzz Video Recap: Google Core Update Tremors, Product...
Just when you thought the Google core update was done, we have been seeing big tremors this week that make us question if it was really done. Google product reviews…
Now You Can Add Corrections To YouTube Videos After Publishing
A new feature for YouTube creators will make it possible to add corrections to videos after they go live. The post Now You Can Add Corrections To YouTube Videos After…
SEO For Non-Profits: 7 Tips To Help Your Organization Get Found
Non-profits can benefit greatly from SEO when focusing resources on content, relationships, and the goals for specific stakeholders to further their missions. Here’s how. The post SEO For Non-Profits: 7…
TikTok Shopping 101: Everything You Need To Know
While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop. The post TikTok Shopping 101:…
10 Local SEO Strategies For Doctors And Dentists
Want to increase traffic from organic search? Learn the top local SEO strategies doctors and dentists need to grow their practice and bookings. The post 10 Local SEO Strategies For…
Instagram’s Main Feed Is Going Full Screen
Meta CEO Mark Zuckerberg announced that Instagram will soon begin testing a full screen redesign of its main feed. The post Instagram’s Main Feed Is Going Full Screen appeared first…
Could TikTok Be A Search Engine? For Many Users, It Already Is
A new generation of web users is utilizing TikTok as a search engine. What does that mean for marketers and publishers? The post Could TikTok Be A Search Engine? For…
Google LIMoE – A Step Towards Goal Of A Single AI
Google announced a breakthrough that it calls a step toward achieving the goal of a single AI model that handles multiple tasks The post Google LIMoE – A Step Towards…
Daily Search Forum Recap: June 16, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
TikTok To Show Who Viewed Your Posts
TikTok is in the process of adding viewer history to posts, according to a test that was spotted in the wild. The post TikTok To Show Who Viewed Your Posts…
Bing Tests Coupons In Search Results
If you search for some brands like Nike, Adidas, etc, you may see Microsoft Bing show a coupon element in the search result snippet. This seems to be an organic…
Google Tests Local Pack Within An Expandable Menu
Google is testing hiding the local pack within a locations tab that expands when you tap on it or the arrow down. When it expands, it shows you the full…
Google Featured Snippet Cards Layout
Google seems to be testing a new format for featured snippets in the search results. This new layout has multiple answers, from multiple sites/sources in a card view at the…
Google Business Profile “Profile Strength” Widget In ...
Google is testing a new local widget for businesses owners to help them maintain their Google Business Profile. The widget is named “profile strength” and it shows up in the…
Google News Tests Frequently Asked Questions Based On Trending Se...
Google is testing a frequently asked questions section in the Google News tab in Google Search that is built out trending searches related to this story. I am not sure…