Semrush

A Complete Guide to Robots.txt & Why It Matters

A robots.txt is a file that tells search engine robots which pages they can access on your site. Read to learn why they‘re important and how to create your own!

SE Roundtable

Daily Search Forum Recap: September 23, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has a…

Search Engine Journal

TikTok Increases Length Of Video Descriptions

TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions. The post TikTok Increases Length Of Video…

SE Roundtable

Bing Tests Colored Sitelink Boxes

Microsoft Bing is testing background colors for the sitelinks section of the search result snippet. I am not sure I like this look but it does indeed make the sitelinks…

Search Engine Journal

Google On Percentage That Represents Duplicate Content

Google’s John Mueller answers the question of whether there’s a percentage at which content is considered duplicate The post Google On Percentage That Represents Duplicate Content appeared first on Search…

SE Roundtable

Google Ads Bug May Prevent Some Ads From Serving

Ginny Marvin, the Google Ads Liaison, posted last night that Google Ads has an issue where some ads may not be served. “Google is aware of an internal issue impacting…

Search Engine Journal

Keyword Difficulty: How Do You Measure It?

Strike a healthy balance between search volume and keyword difficulty. Learn how keyword difficulty is measured and what it really means for SEO pros. The post Keyword Difficulty: How Do…

Search Engine Journal

TikTok Marketing 101: How To Get Started

Grow your business on the social platform that’s taking the world by storm. If you’re not too familiar with TikTok, here’s where you should start. The post TikTok Marketing 101:…

Search Engine Journal

Are 301 Redirects A Google Ranking Factor?

Do 301 redirects affect your rankings in organic search? Read on and discover the relationship between 301 redirects and improved Google rankings. The post Are 301 Redirects A Google Ranking…

Search Engine Journal

How To Create Awesome Meta Descriptions

The best practice for meta descriptions goes beyond using keywords. This is how to impress search engines and and site visitors. The post How To Create Awesome Meta Descriptions appeared…

Moz

Top 4 Things to Know About GA4 — Whiteboard Friday

In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and…

Ahrefs

How to Write a Blog Post Outline (7 Simple Steps)

  But you don’t have to start your draft on an empty Google Doc. It’s much easier if you begin with an outline.  Creating a blog post outline will help…

Semrush

Advanced SEO Tasks When Working With Wix

No matter the CMS, what makes a website great is the work that content creators and SEOs (and beyond) do to help that site succeed.

Search Engine Journal

SEO For Ecommerce Product Pages: 20 Do’s & Don’ts

Give your online customers a compelling reason to buy your product. Here are 20 do’s and don’ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages:…

SE Roundtable

Google Results About You Search Beta

Google is testing a new my account section named “results about you.” This is part of the feature where Google Search allows you to remove information about yourself from Search…

Search Engine Journal

Voice Search: What Is It & How Does It Work?

With more smart devices on the rise, keep up with your competitors when you tailor-fit your SEO strategy to accommodate voice search. Here’s how. The post Voice Search: What Is…

Ahrefs

10 SEO Techniques for More Traffic

You can either: Rank higher for existing keywords Rank for more keywords Get more clicks The SEO techniques below all help you do one or more of those things. Competition…

Semrush

5 Key Reasons Your Brand Needs Surround Sound SEO

This article is for you if you want to increase share of search and brand visibility. It also includes examples of how this strategy works for your brand and how…

SE Roundtable

Google: Don’t Make Cookie Consent Banners Annoying

Google said when it comes to your cookie consent banners, make sure not to make those banners annoying. John Mueller of Google was asked, “does cookie consent banner disturb user…

Search Engine Journal

Why Would Someone Build Links For Me?

Is it normal to get weird links and would Google penalize your site for them? Discover the answer in this week’s Ask An SEO. The post Why Would Someone Build…

Search Engine Journal

Are Title Tags A Google Ranking Factor?

Title tags remain an important part of SEO. But how much do they factor into Google’s ranking algorithms? Here’s what the professionals say. The post Are Title Tags A Google…

Moz

How Helpful Was the Helpful Content Update?

On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux…

Search Engine Journal

YouTube Is Monetizing Shorts With 45% Revenue Split

YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. The post YouTube Is Monetizing Shorts With 45% Revenue Split…

Ahrefs

E-commerce SEO: The Beginner’s Guide

  That may sound easy enough, but avoiding technical issues along the way is a challenge.  This guide teaches you how to navigate the e-commerce SEO minefield to drive more…

Search Engine Journal

Google Streamlines Ad Creation Process

Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. The post Google Streamlines Ad Creation Process appeared first on Search Engine Journal.

SE Roundtable

Bing Tests New Video Length Filter In Web Search

Microsoft Bing has been doing a lot of user experience features around search refinements and filters dynamically within various search feature boxes. Here is one more showing a filter option…

SE Roundtable

New Google Site Verifier User Agent

Google has added a new Google crawler, a new user agent, to the Google spider list. Its name is Google Site Verifier User Agent. This user agent ignores robots.txt rules,…

Semrush

10-Step Guide to Effective Healthcare SEO

Search engine traffic can help a wide range of health services, from doctors to medical recruiters, equipment, software, and pharmacies.

Search Engine Journal

How To Use HARO For Link Building And PR

Build relationships with reporters and bloggers by using HARO correctly. Follow these steps to build your brand awareness with this useful PR/link building tool. The post How To Use HARO…

Search Engine Journal

Competitive Analysis: A Comprehensive 9-Step Guide

Stay ahead of your competitors. Learn how to do a complete competitive analysis, including an accompanying checklist of things to look at. The post Competitive Analysis: A Comprehensive 9-Step Guide…

Search Engine Journal

WordPress Drops Security Support for Older Installations

WordPress announced that it is dropping security updates for versions 3.7 – 4.0 beginning on December 1, 2022 The post WordPress Drops Security Support for Older Installations appeared first on…

Moz

How to Identify and Refresh Outdated Content

When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past…

Ahrefs

How to Fix “Discovered – currently not indexed”

Follow this five-step process to diagnose and fix the issue. If you only see a few pages with the “Discovered – currently not indexed” issue, try requesting indexing via Google…

Search Engine Journal

Google: 5 Ways To Prepare For Site Closure

Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare. The post Google: 5 Ways…

SE Roundtable

Google Tests Two People Also Ask Results In One Question

Google is testing showing two people also ask featured snippets in a single question expansion. This acts similar to the multifaceted featured snippets and the new featured snippet design we…

Search Engine Journal

Google Local Pack: What Is It?

Whether you work retail or restaurant, make it easier for customers to find you online. Discover how to use Google Local Pack to rank higher. The post Google Local Pack:…

Search Engine Journal

7 Enterprise SEO Tools For Keyword Research, Compared

What are the best keyword research tools for enterprise businesses? See seven of the top ones compared here, with details and pricing! The post 7 Enterprise SEO Tools For Keyword…

Ahrefs

How to Become an Affiliate Marketer (5 Steps)

But how does one become an affiliate marketer? Does it cost anything to get started? How long does it take to actually make money? I’ve been in affiliate marketing for…

Search Engine Journal

Adobe Buys Figma For $20 Billion

In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The deal,…

SE Roundtable

Google Only Checks Your Homepage For The Favicon

Google can show your favicon in the search results next to your search result snippet. Google’s John Mueller said Google finds your favicon based on the favicon presented on your…