Daily Search Forum Recap: June 7, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
8 Essential On-Page SEO Factors for Fast Impact
When you need results fast, making on-page SEO optimizations is a great place to start. Which are the most important on-page SEO elements? Read on for a step-by-step guide to…
In Defense of Spam Score and the Concept of a Toxic Link
I’m writing this after John Mueller caused a minor stir on Twitter on Monday, with this post: The concept of toxic links is something that’s made up by SEO tools…
Google Expands Browse By Search Features: Material, Product Line ...
Google seems to have expanded the browse by feature to let you browse search results for products by material, product line and more. We’ve seen many variations of this before…
New Google Ads Travel Features: Business Profile Hotel Rates, Fee...
Google announced last week a bunch of new travel ad and local features. These include the ability to add hotel rates directly on Google Business Profile, “feedless onboarding” for Google…
Google Title Link Algorithm Update For Multi-Language Or Translit...
Google announced that it made an algorithmic adjustment (it thinks for the better) for how it decides to display title links for those pages that use multi-language or transliterated (scripted)…
Google May 2022 Core Updates Continue But We’re Probably At...
Google’s May 2022 core update is now just about 13 days in, we expect Google to say the update is now rolling out sometime in the next 72 hours or…
Google: Don’t Put Your Company Name In Blank Image Alt Text
Most sites I know do not fill in their image alt text for many images. I know a lot of SEOs work on this task but sometimes it is a…
How Does Google Handle Page Titles In Multiple Languages?
Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they’re encountered. The post How Does Google Handle Page Titles…
Ahrefs CEO Reveals More About Yep
More details about Yep, its algorithm, how it will be competitive and why it is important to the content ecosystem The post Ahrefs CEO Reveals More About Yep appeared first…
How To Build A Facebook Ads Dashboard In Google Data Studio
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In…
How Do I Start To Gain Experience In Search? Ask An SEO
Looking to get started or transition into a career in search? In this Ask An SEO, Tony Wright shares tips for beginners. The post How Do I Start To Gain…
Tips For Avoiding Misinformation In SEO Resources & Conversat...
These tips will help you cut through the noise and figure out which SEO information is likely valid versus smoke and mirrors. The post Tips For Avoiding Misinformation In SEO…
WordPress Community Reacts To 6.0 Arturo
The response to the rollout of WordPress 6.0 Arturo was generally positive, with some surprising experiences and responses The post WordPress Community Reacts To 6.0 Arturo appeared first on Search…
Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack
Learn how to reduce ecommerce app overload. Find the right apps to increase your ROI. The post Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack appeared…
A Complete Guide To the Google Penguin Algorithm Update
Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today? The post A Complete Guide To the Google…
On-Page SEO: How To Optimize Pages & Beat Competitors
Learn how to rank higher on Google by prioritizing specific on-page SEO tasks, comparing your content to competitors, and more. The post On-Page SEO: How To Optimize Pages & Beat…
Daily Search Forum Recap: June 6, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Instagram Update Could Impact Reach For Some Accounts
Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts. The post Instagram Update Could Impact Reach For Some…
Declining Support Of Tech Regulation – How Does This Impact PPC?
With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts. The post Declining Support Of Tech…
Google Ads Automatically Created Assets Beta Feature
Some advertisers are seeing in the Google Ads console a beta feature named “automatically created assets.” This feature allows Google to generate headlines, descriptions, and other assets using your content…
Google Will Not Let You Create Or Edit Expanded Text Ads Soon
As we reported last year, Google Ads will be dropping support for expanded text ads in 2022. Starting June 30, 2022, you will no longer be able to create or…
Vlog #176: Alcides Aguasvivas On Starting An Digital Agency Durin...
Alcides Aguasvivas is a co-founder of Pix-l Graphx, he has been running the company for 18 years now and they are based around the corner from my office in Rutherford,…
June & May 2022 Google Webmaster Report
Some how, I forgot to post the Google webmaster report last month, so this one will be a bit longer as I am combining the June and May Google webmaster…
Google Tests Search Filters On Left Side Bar
We recently spotted Google testing the search bar navigation on the left hand side and now Google is testing different search filters on the left side bar. These are for…
Google Merchant Center To Opt In All To Automatic Item Updates Fo...
We covered this news back in April, but as Kirk Williams posted last week, some of you may have forgotten. In short, Google Merchant Center will automatically opted everyone in…
Legal Considerations & Communication Tips For Your Remote SEO...
Salary and benefits are not the only aspects of hiring fully-remote SEO experts that have legal implications. Here’s what you need to factor in. The post Legal Considerations & Communication…
Improve SEM Performance With Your Own Unique KPIs
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how. The post Improve SEM Performance With…
Using SEO Progress Report Templates on Semrush
Learn how you can draw up worthy progress report templates with Semrush‘s My Reports PDF builder.
Should You Use A Blog Or Email Marketing For Your Travel Brand?
Both email marketing and blog content creation have their merits. In this post, we examine the two approaches with several different factors in mind. The post Should You Use A…
How We Create The Perfect SEO Brief That Aligns Teams & Beats...
Learn how to create a well-coordinated SEO brief that will seamlessly connect your marketing teams, elevate your content program, and outperform your competitors. The post How We Create The Perfect…
How to Perform a Basic Local Business Competitive Audit (Updated ...
“Why is that business outranking mine?” This has to be the commonest local search FAQ, and a worthwhile answer to it will always require real analysis. Today, I’ll teach you…
6 New Market Brew SEO Tools That Predict Google Algorithm Update ...
Ready to see how your website will hold up Google’s next algorithm change? Market Brew’s search engine modeling platform helps you see future SERP positions. The post 6 New Market…
Programming Note: Offline For Shavuos 5782
This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Friday night June 3rd through late Monday night June 6th. Any stories published…
Daily Search Forum Recap: June 3, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft’s IndexNow, after…
IndexNow Coming To Yoast SEO Premium
Despite Yoast’s founder, Joost de Valk, being super unimpressed with IndexNow, the Microsoft backed indexing initiative, Yoast will be adding support soon for IndexNow in Yoast SEO Premium.
Google Shopping Ads Loyalty Program Feature Live?
At Google I/O the company announced a new Shopping Ad feature to showcase your loyalty programs directly in Google Search. Well, that feature might be out in the wild now,…
Google’s John Mueller: It’s Easier To Stop Buying Lin...
Google’s John Mueller has one of his good one liners again. An SEO named Sara Taher asked him for his “thoughts on people updating the disavow file everyday?” John responded…
Google AdSense To Test Chrome’s Topics API Starting July 1s...
Google announced that starting July 1, 2022, Google AdSense will begin testing the Chrome’s Topics API for ad requests on a “small percentage of traffic.” The Topics API was announced…
Search News Buzz Video Recap: Google Core Update, Nofollow Links,...
This week, we dove more into the Google May 2022 broad core update, stories of those hit, how Google looks at the data prior to the rollout and more. Google…
Google: You Don’t Have To Resubmit Your Page For Indexing E...
Google’s John Mueller said when it comes to reindexing and resubmitting your web pages to Google Search – Google does it on its own. You do not need to resubmit…
Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy
Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads. The post Facebook Ad Tips For…
How To Inspire Content Teams To Care About SEO
Don’t miss opportunities for new content and inspire your content team to do SEO today. Here’s how. The post How To Inspire Content Teams To Care About SEO appeared first…
How Do I Structure A Global Site With Country-Specific Content?
Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column. The post How Do I…
Content Outlines: How to Write Better Content Faster
Well, you can—with content outlines. Outlining your content can improve your writing efficiency and content flow, as well as ensure you include the required bits for SEO in every article….
Daily Search Forum Recap: June 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has brand…
WP Engine Acquires Company Behind ACF, WP Migrate & Better Se...
WordPress managed web hosting company WP Engine acquires Delicious Brains, makers of plugins used by about 4 million users The post WP Engine Acquires Company Behind ACF, WP Migrate &…
Instagram Releases New Reels Features
Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences. The post Instagram Releases New Reels Features appeared first on Search…
Twitter To Roll Out Notifications For Search Terms
Twitter has been spotted working on a new feature that will allow users to subscribe to push notifications for specific search terms. The post Twitter To Roll Out Notifications For…
Google Hints Useful Nofollow Links Won’t Pass Much Or Any W...
Danny Sullivan from Google hinted the other day on Twitter that links that are nofollowed, even if they are useful links, are unlikely to pass much weight or any weight…
Google Sitemap Submission Date A Day Head – How Futuristic
Yesterday an SEO named Nilesh Dhobi submitted an XML sitemap through Google Search Console. It was on June 1, 2022 but Google showed the date submitted as June 2, 2022….
New Google Search Learning Video Rich Results
Google has added new rich results for learning videos. Learning videos are videos that are aimed at students and teachers to discover and watch educational videos. They include educational level…
Google Ads Guides For Search Ads Automation & Keyword Matchin...
Google’s Ginny Marvin shared two new resources and guides around Google Ads that the company just announced. One is the Search Ads Automation Guide and the other is a guide…
New Google Author Markup Best Practices For Article Structured Da...
Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct…
Wix Structured Data Guide: How To Use Standard & Custom Marku...
From customizing markup at scale to why the CMS doubled down on schema, here’s everything you need to know about structured data on Wix. The post Wix Structured Data Guide:…
8 Machine Learning Examples From Brands To Inspire Digital Market...
Humans and machines can work together to create more meaningful customer experiences using machine learning. Get inspired by 8 winning examples. The post 8 Machine Learning Examples From Brands To…
WordPress Jetpack Now Available As Six Plugins
WordPress parent company Automattic announced a modular approach to the all-in-one Jetpack that allows users to choose only the features they need. The post WordPress Jetpack Now Available As Six…
On-Page SEO Checker 2.0: make sure your pages are healthy and see...
If you want your web pages to rank at the top of the search results, creating well-designed pages with quality content may not do the trick. What you need to…
A Complete Guide To B2B Multitouch Attribution Models
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another? The post A Complete Guide To B2B Multitouch Attribution Models appeared…
Demystifying SEO Investments: Expert Advice On What CMOs Can Expe...
Does investing in SEO work? Absolutely. Learn how to gauge which SEO strategies are worth your time and money. The post Demystifying SEO Investments: Expert Advice On What CMOs Can…
How to Know When You Need a Dedicated Paid Landing Page
The average SEO-focused product page converts at only 2.9 percent, which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs. But creating custom,…
How To Increase Agency Revenue With New Services & Partnershi...
In 7 steps, SEO and marketing agencies can learn how to stay profitable and competitive by offering new services and partnerships. The post How To Increase Agency Revenue With New…
Daily Search Forum Recap: June 1, 2022
Here is a recap of what happened in the search forums today…
Twitter Removing TweetDeck For Mac In July
Twitter is dropping support for the Mac version of TweetDeck on July 1, at which time it will only be accessible through a web browser. The post Twitter Removing TweetDeck…
Reminder: Google Ending Expanded Text Ads This Month
Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here’s what you can do to prepare. The post Reminder: Google Ending Expanded…
Google Tests Knowledge Panel Without A Box Border
Google is testing a user interface where it does not surround a knowledge panel completely with a box. Instead, there is just this vertical divider line in the desktop results.
Google Suspends Job Training Rich Results
Google has officially suspended (pun intended) the job training rich results, this is something Google did by accident in January 2021 but now it is official. Google said they “ultimately…
Google News Performance Report Reporting Issue (May 12 – Ma...
Google Search Console has yet another reporting bug, this one is with the Google News performance report. The data between May 12, 2022 and May 26, 2022 may show a…
The SEO Impact Of The Google May 2022 Broad Core Update
Last week, on May 26th, Google released the long awaited Google May 2022 core update. The update really kicked into high gear quickly, with a ton of volatility noticed within…
Google Business Profiles Bug Temporarily Drops Product Management...
The folks at WhiteSpark showed screenshots of Google Business Profile limiting the control you have over your product listings within your local panel. They showed how “businesses can no longer…
seoClarity Acquires RankSense
seoClarity announced that it is acquiring enterprise SEO automation company RankSense The post seoClarity Acquires RankSense appeared first on Search Engine Journal.
How To Build A Remote Team For SEO: Planning & Structure
How you structure your remote SEO team is essential to its success. Let’s talk about company structure, salaries for international workers, and benefits to start. The post How To Build…
4 SEO Copywriting Tips For Sharper, More Effective Copy
Here are simple steps any copywriter can take to make their content more SEO friendly (that don’t take years of training to perfect). The post 4 SEO Copywriting Tips For…
24-Point Enterprise SEO Audit For Large Sites & Organizations...
Sitewide audits can be daunting but are worth the time and effort. Here’s how to conduct an enterprise SEO audit to inform your overall strategy. The post 24-Point Enterprise SEO…
The May 2022 Core Update: The Initial Impact
To better assess how the May 2022 Core Update behaved, we analyzed the average gain and loss in position that URLs experienced as a result of the changes. How did…
Semrush’s Top 100 Influencers in Content Marketing [2022]
Explore our list of the top 100 content marketing influencers and experts to collaborate with, learn from and follow in 2022. Their specialisms range from SEO to digital branding, storytelling…
On-Page vs. Off-Page SEO: Different but Equally Important
How to know which one your website needs more? Read on to learn: What is on-page SEO? What is off-page SEO? Why are on-page SEO and off-page SEO important? What…
Get Content Crawled & Ranked Faster: 5 Tips From An SEO Exper...
Learn how you can easily use log file insights to improve crawling, indexing, and rank with log files. The post Get Content Crawled & Ranked Faster: 5 Tips From An…
Level-Up Your Search Strategy with the Professional’s Guide to SE...
Over 14 million people have cut their SEO teeth on our Beginner’s Guide to SEO, learning the ins and outs of search engine optimization from scratch. For 16 years, it’s…
International SEO: Top 10 Best Practices You Need To Know [Webina...
Do you have a brand that’s expanding globally? International SEO can help. Sign up for this upcoming webinar. The post International SEO: Top 10 Best Practices You Need To Know…
Daily Search Forum Recap: May 31, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
7 TikTok Stats Show Impact Of Combining Paid & Organic Conten...
TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads. The post 7 TikTok Stats Show…
How To Find Low-Competition Keywords With Semrush [Super Easy]
How can you find low-competition keywords to boost your website’s rank? Find out here.
SEO Split Test Result: Optimizing for Search Behavior
For a large photo stock website, OrangeValley and the SplitSignal team researched how people search for stock photos and photos and found some great opportunities that we wanted to validate…
What To Do When You Get a “No Change” SEO Split Test Result
Learn how split testing can affect SEO and how and why No Change test results can shape your SEO strategy.
PageImprove vs SearchPilot: Which is Right for Your Website?
If you‘re looking for a way to get your SEO implementations made quickly, you may be considering PageImprove from Semrush and SearchPilot. Get a side-by-side comparison to help you make…
The MozCon 2022 Final Agenda Is Here!
Hold on to your bucket hats, this year’s MozCon is right around the corner, and we couldn’t be more excited to be back in-person in Seattle! On July 11th, 12th,…
Share of Search Tool Bridges Link Building, Traffic, and SEO Goal...
Mason Yu of ClickUp knew that Surround Sound links would outperform regular links. But to get the needed resources, he had to prove it. He shares how he managed do…
Google SEO Question: How Much Plagiarism Percentage-wise Is Allow...
I spotted a weird question that was asked of Google’s John Mueller around plagiarism. The question was, what percentage level of plagiarism does Google allow so a site can rank…
Google AdWords API Error Rates Begins June 1st
As you know, Google has sunset the AdWords API on April 27th. But Google let it work over the past month or so. Well, starting June 1st, Google will increase…
Rumor: Apple To Announce New Search Engine Next Week
Robert Scoble posted a bunch of items around what to expect from the Apple World Wide Developer Conference (WWDC) that is happening Monday, June 6th. Robert said a bunch of…
Google Featured Snippet With Question Header
I am honestly not sure if this is new, but I tried to replicate this and it took a few tries on various mobile browsers to trigger it. Google is…
Google Core Updates Uses Data Before Launch But May Update Data B...
Google’s John Mueller was asked what are the timeframes for the data used when calculating quality metrics for the Google broad core updates. John said that there is a lot…
Google Debuts Upgrades To Its Enterprise 360 Suite Tools
Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals. The post Google Debuts Upgrades To Its Enterprise 360…