Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation. The post Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t…
The best part? Digital PR and SEO go together like peanut butter and jelly. Digital PR is not only beneficial to your website in its own right, but it can…
Bring these 3 teams together to help you catch SEO issues before they damage your rankings – and bottom line. The post 8 Ways To End Silo Mentality & Increase…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
It’s time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so. The post Is SEO Dead? A…
Google added links to its overview of guidelines page with five-more links, keep in mind, that this content is not new, they were published back in April in the Google…
Google started its mobile-first indexing initiative over 5 years and 8 months ago, in November 2016. But we still have sites that are being migrated over from Google desktop-first indexing…
Google first demonstrated view in 3D augmented reality images in the Google Search results back in 2019 and since then we have seen some retailers test it out and Google…
Google is dynamically loading a new
Google has added yet another business attribute for Google Business Profiles – Asian-owned businesses. This is a new label that can be added to your business in Google Maps and…
Google’s search snippets will look slightly different when you put quotes around your queries. Learn more about what’s changing in today’s announcement. The post Google Shows New Snippets For Quoted…
Dentists need to know about SEO in today‘s competitive market. Learn how dental SEO can help grow your business.
A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. The post 86% Of B2B Brands Find Success With Influencer Marketing…
Avoid cannibalizing your own pages and start making your pages official with canonical links and site mapping. The post How Can We Solve Autogenerated URL Errors Once & For All?…
Discover best practices for SEO, including some that may be new or challenge established ideas. Read advice straight from various CMS experts and more. The post 17 SEO Best Practices…
You need to optimize for all facets of SEO if that’s your aim. In this guide, you’ll learn how to do that to drive more traffic and sales to your…
Learn everything you need to know about digital marketing agencies, the different services they can provide, and how they can make a difference in your company. Find out what marketing…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted the…
Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a shifting preference for short-form videos…
YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. The post YouTube Updates For Creators: New Metrics, Copyrighted Music, More appeared…
Google announced a new Google Tag that Google says will “unlock new capabilities to help you do more, improve data quality and adopt new features – without requiring more code.”…
Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so much more.
Google is testing promoting the source of the images it displays in web search by adding the full site name and the favicon from the site in the image box….
Here is the large Google webmaster report for April 2022 – catching you all up on what you may have missed in the past month related to Google search and…
So we have been watching the July 2022 Google Product Reviews Update for some time and noticed that based on SEO chatter from within the community, it likely really kicked…
LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms. The post LinkedIn Tests New…
For one of the largest ecommerce parties in the Netherlands, OrangeValley wanted to test if adding headings to the product names of the listed products on ecommerce category pages would…
If you’re looking for more affordable or flexible options for your digital newsletters, look no further than these top 10 alternatives. The post Substack Alternatives: 11 Newsletter Platforms & How…
What does it take to advance your career? Knowledge? Absolutely. Skills? Most definitely. But there is another element, one so important that without it, knowledge and skills lie dormant: Action….
But relevance isn’t just about including your keyword a bunch of times. In fact, it isn’t about that at all. In this guide, you’ll learn how to create relevant content…
Data says it’s worth taking the time to update your CX. Are you willing to try these 5 strategies to upgrade your customer’s experience? The post 5 Actionable Strategies To…
Here is a recap of what happened in the search forums today…
Google is testing more local service ads per set of search results, with three ads on a page instead of two. The post Google Tests More Local Service Ads In…
Joy Hawkins pointed out an example of Google Local Service Ads showing duplicate listings for the same law firm for the same query. Google has policies against that and asked…
Glenn Greenwald reported that a “federal district court in California on Friday denied Google’s motion to dismiss a lawsuit alleging that the Silicon Valley giant is violating federal antitrust laws…
If you are on an HTTP site and you decide to migrate the site to HTTPS, it is common practice to update all of your internal links from the HTTP…
Yesterday afternoon Google temporarily disabled the ability to validate fixes for issues in the coverage report. This is related to some “minor updates” the Google Search Console is adding to…
I know some of you may not like it and may think I am some sort of suck-up for covering this but there is so much truth and beauty to…
The U.S. Government National Vulnerability Database published notice of a vulnerability in the WordPress Gutenberg Plugin. The post Vulnerability Found In WordPress Gutenberg Plugin? appeared first on Search Engine Journal.
Small businesses can measure success in website performance with Chrome UX Report. Learn more about the interlocking elements of Core Web Vitals and their impact. The post How To Use…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
It seems Google does not care how many Facebook tracking links you have in your Google Tag Manager, especially for Google Search reasons. John Mueller was asked about this and…
Google Search is testing a new expanded menu for the Google Business Profile tool in Google Web Search. This allows you to click an arrow down to expand the options…
Being in close contact with Google or the people that work at Google really does not benefit you (or me). The is just the simple truth – you just won’t…
On July 27th Google said it began to roll out the July 2022 Google Product Reviews update. But we didn’t see it impact the Google search results until a couple…
Google seems to be testing a new search box and feature titled “perspectives.” Perspectives seem to give searchers answers to a more broad and maybe philosophical type of query.
Skip the cold pitch and gain clients who are great to work with. Attract and nurture good business relationships for local SEO with this guide. The post 6 Ways To…
Running out of hours in the day? Perhaps working overtime – or even regular time – isn’t the answer. The post Is The 4-Day Week The Future Of Work? A…
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first…
Which local pack element is hiding in plain sight, has no industry name despite being present in at least 33% of SERPs, and has curious behaviors which, up until now,…
Learn more about the test result from the most recent case study published by SplitSignal: “Deleting Duplicate HTML Titles” on an eCommerce site.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has updated…
Learn how you can find your conversion rate on a few popular platforms for sellers on Amazon. The post How To Find & Understand Conversion Rates Of Your Amazon Products…
Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. The post Google: “Always Try” To Replace…
This week, it was awkwardly quiet with the Google rankings and then Google dropped the bombshell, the July 2022 Google Product Review update touched down. Google also released new search…
Google has updated its Google Search Quality Raters Guidelines PDF just a bit over 9 months since the last update. The document keeps getting smaller, from 175 pages in 2020…
Google Maps announced it is adding photorealistic aerial views, new cycling route information, new notifications for sharing your location, and more.
This may be obvious to a lot of folks but embedding iframes can be a confusing topic to many. John Mueller of Google confirmed that if you embed an iframe…
Danny Sullivan of Google said on Twitter that he believes that sites that require age verification would not surface in Google Discover. He added he has to confirm this but…
In 2021, Google said that Core Web Vitals may also be graded based on pages on your site that are noindexed. Well, that is no longer the case according to…
YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. The post YouTube Shorts Algorithm…
Want to know how information about a topic spreads on Twitter? Or, what else your target market talks about? Try these tools from Indiana University. The post 3 Free Twitter…
Google shares six ways you can make your ecommerce site stand out from competitors on search results pages. The post Google Shares 6 Tips For Ecommerce Search Results appeared first…
We added an “order” call to action to the title of some pages on a food ordering site. Check out the result of this SEO split test.
Which CMS solutions are preferred by site owners today? See how WordPress, Shopify, Wix, performed in July with these market share insights. The post CMS Market Share: Shopify Falls Slightly…
Create highly-engaging content with a data-driven approach for your users. Learn what type of content works for various industries and what metrics to measure here. The post Content Marketing Metrics…
Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market. The post 9 Ways To…
Make sure your strategy is built around unique content that you can leverage cross-platforms to promote your online presence, improve SEO rankings, and build relationships. The post 5 Tips To…
Like a marketing octopus, there are eight important appendages to a good content strategy. Let’s run through them in the order you should create them. The post 8 Elements Of…
Create your scalable SEO formula using a sophisticated, fine-tuned, and strategic approach to scale an enterprise-level. The post How To Scale Your Enterprise SEO Program appeared first on Search Engine…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Twitter’s transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations The post Twitter Transparency Report Shows Dark…
Starting your SEO agency? Follow this simple six-step process to build your business and break into the exciting world of SEO.
Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. The post Google Gives Third-Party Cookies Another Year…
There is just so much going on with Microsoft Bing Search between new features and tests, I figured I’d put together a quick list of them in one place. I…
Fabrice Canel from Microsoft said on Twitter last night that 5% of all URLs downloaded are over the new BingBot user agent. To take you back, in April, Bing announced…
The fourth version of the Google Product Reviews Update is now rolling out – this update is called – you guessed it – the July 2022 Google Product Reviews Update….
Google has updated its Google Merchant Center policy to no longer disapprove the login required and restricted purchase free listings. Google said instead, Google will mark them as active but…
We have seen Google Search test infinite scroll search results on and off for years, even launching continuous scroll on mobile officially. But now we are seeing Google Maps test…
Shopify is laying off 10% of workforce due to anticipated shopping trends that failed to materialize The post Shopify Lays Off 10% Of Workforce appeared first on Search Engine Journal.
In this week’s Ask An SEO, Kayle Larkin shares tips on how to influence which sitelinks show up on Google Search results pages. The post Why Isn’t Google Showing The…
How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization. The post How Do Enterprise & SaaS Marketing Software…
Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue. The post Meta Reports First Ever Decline In…
Want to own more of the SERPs? Been eyeing certain rich features, but just can’t seem to make them yours? Martha van Berkel can help. The post Schema Strategy –…
I have personally written thousands of articles over the years, covering everything from writing itself to digital marketing, travel, insurance, and more. My work has been featured on some…
At the risk of sounding like a salesman, let me tell you that not only do these marketing tactics exist, but they’re also actually some of the most effective ones….
Here is a recap of what happened in the search forums today…
It appears that Google Business Profiles is pushing more and more to verify their businesses using video verification. We covered this before, as Google set this as the default option,…
Here is a small but interesting test I want to document. Google is testing showing a plus sign before the related searches and people also search for sections in Google…
Both Google (Alphabet/GOOG) and Microsoft Bing (MSFT) announced earnings last night and while both missed expectations, both earnings were not that bad and their respective stock prices are up after…
Google not only is testing more list view formats for the top stories section but also testing, for some queries and some searchers, having the first set of web results…
Google seems to be testing another refinement feature named “explore more.” This is in addition to the product grids, and popular products and refine by search features. This looks similar…
Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out. The post Google July 2022 Product Review…