5 Ways to Market Your Agency And Get More Qualified Leads
As an agency, relying on referrals and expecting business growth is an oxymoron. Referrals are great sources of leads. But they aren’t predictable. Here are five unique ways to market…
Daily Search Forum Recap: June 28, 2022
Here is a recap of what happened in the search forums today…
Google Shopping Ads Tests Retail Brand Slider
Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed.
Google Adds Pros & Cons To Search Result Snippets
Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet. But it…
Bing Autocomplete Tells Searches To Use Tab To Fill In
Microsoft Bing is testing a new annotation in the autocomplete search results to communicate to searchers that they can tap the tab key to finish the autocomplete without clicking on…
Google Search Ranking Update Brewing Again June 27-28th
After maybe four or five days of calm, we are seeing new signs of more larger Google Search ranking algorithm tremors and volatility. This new one seems to just be…
Google: Near Duplicate URLs With Canonical Still Can Lead To Wron...
There is an interesting thread on Reddit on a topic we touched on here several times, the topic of Google ranking the wrong version of the URL in Google Search….
How To Use Google’s Structured Data Markup Helper
Here’s how you can leverage Google’s structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine…
SEO And The CIO: 5 Search Concepts You Need To Know
The CIO is an important ally to your SEO team. Introduce these 5 search concepts and align your relationship for a successful customer experience. The post SEO And The CIO:…
Link Relevance vs. Content Relevance in Link Building
Relevance is talked about a lot in the context of link building. In truth, it’s something that no one can really provide a concrete (or even close to concrete) answer…
The SEO Process in a Nutshell (4 Steps)
In this short article, I’ll try to distill the process of SEO into its essence: the four steps. To prove this process works, I’ll use our own example, i.e., the SEO…
How To Create An Effective SMB Marketing Strategy
81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. Learn how to create a solid marketing strategy. The post How To Create…
Daily Search Forum Recap: June 27, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has updated…
Two More DSPs Remove Google Open Bidding
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers? The post Two More DSPs Remove Google Open Bidding appeared first…
Google Updates Product Structured Data Guidance
Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results The post Google Updates Product Structured Data Guidance appeared first on…
TikTok Advertisers Can Now Set Custom Attribution Windows
Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. The post TikTok Advertisers Can Now Set Custom Attribution…
Building an SEO Testing Mindset
SEOs are blessed with more tools and data than ever. We have the ability to measure, track and report on so much of what we do – but are we…
Bing Testing From This Page Featured Snippet On Steroids
Microsoft Bing is testing what might be a featured snippet on steroids with a section named “from this page” in the search results page. This box shows you detailed automated…
Bing Search Results Tests “Click To See Full Answer”
Here is a weird one from Microsoft Bing, it seems to be tested “click to see full answer” in its search results answer section before showing you the answer. I…
Google To Pay Wikipedia For Content In Knowledge Panel & Sear...
A week or so ago, Wikipedia announced Wikimedia Enterprise, a paid service for large organizations who want to repurpose Wikimedia content, to pay for that content. So Google, who repurposes…
Vlog #179: Jaimie Clark vs Jon Clark – Who Is A Better SEO?
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the…
Google Updates Crawl Stats Report Help Docs
Google has also updated the crawl stats report help documentation last week. Google made a lot of support documentation changes in the past week including product rich results, Googlebot doc,…
Reminder: The Google Supplemental Index Has Not Existed In Over A...
Over the past several days I have noticed a bunch of SEOs sharing information about the Google supplemental index and talking SEO strategies related to it. Just as a PSA,…
LinkedIn Lists This Year’s Top 25 Marketing & Advertising Com...
LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The post LinkedIn Lists This…
What Happens When Google Picks The Wrong Canonical URL?
Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be fixed? The post What Happens When…
8 Must-Haves In Your Content Guidelines: What Your Writers Need T...
Set your brand’s writers up for success by providing detailed writing guidelines – here’s how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need…
6 Common Hreflang Tag Mistakes Sabotaging Your International SEO
Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them. The post 6 Common Hreflang Tag Mistakes Sabotaging…
Optimize Your CTA: Better Alternatives To ‘Click Here’
Go beyond the usual “Click here” or “Learn more.” Here’s how to get users motivated with more engaging CTAs. The post Optimize Your CTA: Better Alternatives To ‘Click Here’ appeared…
How to Make Money Blogging: A Simple (But Complete) Guide
But before that, here’s my story. I started blogging in 2012 (when “Blogspot” was a thing). Over the years, I’ve started and run multiple blogs. While a few have been…
9 Local Search Developments You Need to Know About from Q2 2022
Just as you were absorbing all the Q1 local search excitement, Q2 came marching along with a bundle of new happenings and surprises. Don’t worry if you missed out on…
SEJ Exclusive: Surfer SEO Unveils New Semrush Integration
Machine learning tool Surfer SEO has partnered with Semrush for a first-of-its-kind integration. The post SEJ Exclusive: Surfer SEO Unveils New Semrush Integration appeared first on Search Engine Journal.
Daily Search Forum Recap: June 24, 2022
Here is a recap of what happened in the search forums today…
11 SEO Tips & Tricks To Improve Search Indexation
Indexability problems can cause your rankings to plummet and your site traffic to dry up quickly. Here are 11 tips to improve your website’s indexability. The post 11 SEO Tips…
Googlebot Crawls & Indexes First 15 MB HTML Content
Google quietly announced it will now crawl the first 15 MB of a webpage. Anything after this cutoff will not be included in rankings calculations. The post Googlebot Crawls &…
5 Amazing Landing Page Examples To Inspire Your Own
What makes an amazing landing page? Read on to discover the features of a good landing page and be inspired with these five examples. The post 5 Amazing Landing Page…
Google: WhatsApp Phone Numbers On Your Site Is Not A Bad SEO Prac...
Google’s John Mueller said on Twitter that it is not a bad SEO practice to link to your WhatsApp number on your site. This is despite what some SEO toolsets…
Google Shopping Ads Tests Inserting Material In Ad Title From Que...
Google is testing a dynamic keyword insertion feature for Google Shopping Ads where it may insert the material in the product if used in the searcher’s query. I do not…
Google: Keywords In Domain Names Are Overrated
Google’s John Mueller said once again that “keywords in domain names are overrated.” He and Googlers over time have said this numerous times over the years and he said it…
Search News Buzz Video Recap: Google Search Ranking Updates, Goog...
This week, we had some interesting tremors and ranking shifts from an unconfirmed Juneteenth Google search ranking update that really spiked a day or so ago. Google News revamped its…
Google Tries YouTube Shorts For SEO Help Content
Back in March, Gary Illyes and friends hinted that they may try creating short form video content for the Google help documents. Well, Google’s Alan Kent produced one of the…
Google: Ignore Black Hat Traffic, We Do.
Google’s John Mueller said it is safe to ignore black hat traffic, he said it is just spam and there is no need to worry about it from an SEO…
Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs S...
Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found. The post Keywords Hidden For…
The Four Day Work Week – Will It Work For Your Marketing Team? &#...
Think a 4-day work week is impossible for your marketing team or business? Think again. Joe O’Connor explains in this episode of the SEJ Show. The post The Four Day…
Does Google Crawl URLs In Structured Data?
Google’s John Mueller answers if Google crawls and uses links found in structured data. The post Does Google Crawl URLs In Structured Data? appeared first on Search Engine Journal.
Shopify Unveils 100+ New Updates & Features
Shopify has released its Summer ’22 Edition, adding more than 100 new features – including NFTs, Twitter shopping, and tap-to-pay on iPhone. The post Shopify Unveils 100+ New Updates &…
PyScript: Making Python Scripts Work In Browser For Web App Creat...
Familiar with both JavaScript and Python? Learn more about how PyScript allows Python Scripts to work easily within web components. The post PyScript: Making Python Scripts Work In Browser For…
New Updates To Google Page Experience Scoring Revealed At SEODay
At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites. The post New Updates To…
SEO Split Test Result: Changed Meta Descriptions to The On-Page H...
We decided to run an SEO experiment where we changed existing meta descriptions to make them shorter on an ecommerce site. CTAs and product categories stayed. Read this short case…
A Complete Guide To Mastering B2B Programmatic Advertising
Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising. The post A Complete Guide To Mastering B2B Programmatic Advertising…
How to Get Backlinks: 11 Strategies
There are many ways to earn backlinks, from utilizing digital PR to providing testimonials. Learn our 11 tried and true strategies.
Almost Half of GSC Clicks Go to Hidden Terms – A Study by A...
These instances of hidden terms account for 46.08% of all clicks in our study. The study includes one month of data across 146,741 websites and nearly 9 billion total clicks….
How Public Web Data Helps Small Business SEO Strategies
Learn how public web data helps you increase the visibility of your apps and ecommerce products for any search platform – regardless of location. The post How Public Web Data…
Daily Search Forum Recap: June 23, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
6 SEM Best Practices Growth Marketers Need To Master
Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns. The post 6 SEM Best Practices Growth Marketers Need To…
Bing Tests Secure & HTTPS Label On Search Result Snippets
Microsoft Bing is once again testing security labels on the search result snippets. Here is Bing testing adding a “secure” and “HTTPS” label on some search results based on my…
Updates To Google HTTP Status Codes, Googlebot & Job Posting ...
Google has made changes to a few of its Google search help documentation over the past couple of days. The documents updated include HTTP status codes, the Googlebot and job…
Google Tests Rounded Favicons In Mobile Search Results
Google is testing a rounded corner design for the favicons displayed in the mobile search results on snippets. Brodie Clark shared some examples on Twitter saying “On the back of…
Unconfirmed Google Search Ranking Update Spiking June 23rd
We have been watching what I named the Google Juneteenth Search Ranking Algorithm tremors since the weekend and it is now spiking even more this morning. Seems like some sites…
Google Adds LGBTQ+ Owned Business Attribute For Business Profiles
Google has added yet another business attribute for Google Business Profiles – LGBTQ+ owned businesses. This is a new label that can be added to your business in Google Maps…
4 Secrets Your SEO Agency Doesn’t Want You To Know
SEO agencies work differently with various types of clients. Discover what they think behind the scenes of months-long SEO work to reach goals together. The post 4 Secrets Your SEO…
How To Optimize Google Responsive Search Ads (RSAs)
RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys. The post How To Optimize Google Responsive Search…
SEO & Local Market Orientation For International Expansions
Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization. The post SEO & Local Market…
Going International? Here’s What You Need To Know For Your Glocal...
Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world. The post Going International? Here’s…
Daily Search Forum Recap: June 22, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rolling…
Google: Hyphens Still Recommended Over Underscores In URLs For SE...
Gary Illyes from Google reiterated that it is still best for SEO purposes to use hyphens as separators in your URLs over using underscores are separators in your URLs. Why?…
Google News Launches New Design
We knew this was coming when we spotted a massive design for the Google News home page and now it is officially here. Google has launched a revamped design this…
Google In Store Nearby Local Results That Expand In Collapsible M...
Just like when Google was testing an expandable locations section that is in a collapsible menu in the Google Search results, now Google is testing an “in-store nearby” section that…
Google Tests Two Rows Of Brand Story Boxes Under A Snippet
I am not even sure what to call this, maybe a brand story snippet, maybe story boxes, I am just not sure. But Google seems to be testing showing two…
Google Says Content Not Visible On Page Is No Longer Less Importa...
In the recent Search Off The Record podcast, Gary Illyes of Google said Google no longer assigns less importance to content or items that are not visible on the page….
Local SEO For Small Businesses: 7 Top Ways To Gain Visibility
Looking to improve your visibility in a specific neighborhood or region? Check out these proven local SEO tips for small businesses like yours. The post Local SEO For Small Businesses:…
Deepfake Technology Pros & Cons For Digital Marketing
Deepfake technology isn’t for every brand, but it could be worthwhile for your company. Here are some well-executed examples. The post Deepfake Technology Pros & Cons For Digital Marketing appeared…
Top 6 Free Survey Maker Tools For Marketers
When it comes to free survey makers, you have plenty of options. Here are the six of your best options and why they rock. The post Top 6 Free Survey…
Google Autocomplete: More than a Free Keyword Research Tool
Google Autocomplete (often referred to as Google Suggest) is one of the first Google search developments that appeared on SEOs’ radar. Many years ago, Google Suggest was what powered Google…
10 Reasons You Need A Long-Term Content Strategy
Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors. The post 10 Reasons You Need A Long-Term Content…
Music Marketing: A Simple (But Complete) Guide
Every band, solo artist, songwriter, producer, record label, venue, and promoter should have a firm grasp of the four Ps—product, price, promotion, and place (distribution)—if they want their music to…
Google News Redesign Launches On Desktop
Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. The post Google News Redesign Launches On Desktop appeared first…
Daily Search Forum Recap: June 21, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We saw some…
The Semrush Website Migration Checklist
Website migration is a complex and challenging process—definitely not something you want to go into without a clear plan. To help you out, we’ve created an in-depth website migration checklist….
How to Create a Content Plan in 5 Easy Steps
If you regularly create content (as you probably should), you need proper content planning to prioritize the creation based on what makes the most sense for your business at a…
Google SEO Office Hours Now Down To One Time Per Month
Google’s John Mueller has been doing Google SEO office hours for what feels like a decade or so. It is when John Mueller would answer questions live from SEOs and…
Google Interactive Search History Infographic Brings Back Many SE...
Last week, Google tweeted about its interactive infographic on how Google Search has changed since it launched in 1998. For me, this infographic triggered a lot of SEO memories.
Google Juneteenth Search Ranking Algorithm Tremors?
I know we had a long Holiday weekend with both Father’s Day and Juneteenth but there were some tremors of note related to a possible Google search ranking algorithm update…
Google Tests Bolding Domains In Search Results Again
Google is again testing bolding the domain name or portion of the domain name in the search results again. Google has tested this numerous times over the years, I believe…
Google Ads To Fix Performance Max Product Listing Tab Comparison ...
Google Ads has a ton of reporting tools in the Ads console but some don’t fully work as expected. For example, the date comparison in the Performance Max Product Listing…
The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To...
How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it. The post The PPC Dilemma:…
What is an SEO company? What do SEO agencies do?
This guide is dedicated to holding business owners by the hand, leading them through the ABCs of SEO services, what is included in SEO, how SEO business works, what an…
What Is Google LaMDA & Why Did Someone Believe It’s Sentient?...
Could Google’s LaMDA language model actually be sentient? Roger Montti explores whether these claims could be true and why they matter. The post What Is Google LaMDA & Why Did…
How To Calculate Your Total Addressable Market (TAM) For SEO
Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula. The post How To Calculate Your Total…
TikTok Reveals Platform Strategy At Cannes
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising. The post TikTok Reveals Platform Strategy At…
How to Complete a Technical SEO Audit in 8 Steps
After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I…
How We Increased Revenue with Speed Optimization [Local SEO Case ...
Last year, I pitched a series of technical SEO topics for local SEO on twitter and got lots of positive feedback. One of these elements of technical SEO that can…
Daily Search Forum Recap: June 20, 2022
Here is a recap of what happened in the search forums today…
Google Clarifies How To Use Product Rich Results On Product Varia...
Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct…