SE Roundtable

Google: Soft 404s Do Waste Crawl Budget

Google’s Gary Illyes said on the latest Search Off The Record podcast that soft 404s, pages Google thinks are 404s but return a 200 server status code, do waste crawl…

SE Roundtable

Google Helpful Content Update Feedback Form

As you know, the Google helpful content update started to roll out on Thursday, August 25th. Google has opened up a feedback form for you to leave Google URLs of…

Search Engine Journal

SEOs – You Can’t Afford To Ignore UX

SEO pros also need to adopt a UX mindset. Learn how both disciplines work together and how SEO professionals can use UX to improve results. The post SEOs – You…

Search Engine Journal

Google Shares Insights into Indexing & Crawl Budget

Google’s Gary Illyes and Martin Splitt discuss why Google chooses to index some content and not others The post Google Shares Insights into Indexing & Crawl Budget appeared first on…

SE Roundtable

Daily Search Forum Recap: August 26, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It’s been a…

Search Engine Journal

What Is Remarketing: 8 Types Of Remarketing To Consider

Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types…

SE Roundtable

Bing Tests People Also Ask In Carousel UX

Microsoft Bing is testing a carousel format and user experience for the people also ask. Normally we will the people also ask in a list view, but the carousel test…

SE Roundtable

Google Search Conversations & Discussion and Forums

Google has had these discussion carousels for the past couple of years. Now Google also spotted a “conversations” box and also a “discussions and forums” box in Google Search.

SE Roundtable

Google Business Profile Tests Captions On Business Photos

Google is testing allowing business owners add captions or descriptions to photos they upload to their business profiles. Mike Blumenthal spotted this in a Google Business Profile Help thread and…

Search Engine Journal

13 Local Marketing Strategies That Work In 2022

From creating a Google Business Profile to gaining more customer reviews, here are 13 tips to update your local marketing strategies and reinforce your brand. The post 13 Local Marketing…

Search Engine Journal

4 Reasons Click Volume Decreases & What To Do

Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause. The post 4 Reasons Click Volume Decreases & What To…

SE Roundtable

Daily Search Forum Recap: August 25, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now…

Search Engine Journal

LinkedIn Improves Search Results For Posts

A series of improvements to LinkedIn’s search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search…

Search Engine Journal

Google Updates Education Q&A Structured Data Documentation

Google updated the Education Q&A structured data documentation with new guidelines and a new warning of manual actions for non-conforming websites. The post Google Updates Education Q&A Structured Data Documentation…

SE Ranking

The Complete Bing Keyword Planner Guide

Google rules the search market, but don’t sleep on Bing. While the Bing search engine is largely overshadowed by Google, Bing SEO and PPC campaigns can still drive appreciable business…

Search Engine Journal

A Complete Guide To Site Taxonomy for SEO

Future-proof your site by applying the best practices for site taxonomy. Provide the correct silos for your content with this comprehensive guide. The post A Complete Guide To Site Taxonomy…

Search Engine Journal

Internet Archive Website Offline for Hours

Internet Archive website offline. Tweet promises that they’re working to restore service but no explanation of what’s going on The post Internet Archive Website Offline for Hours appeared first on…

Moz

A Guide to Franchise SEO

As franchises can have a large number of locations by nature, search marketers are faced with the ever present hurdle of scale. More locations means more content and landing pages…

Search Engine Journal

Twitter To Let Users Filter Unwanted Replies

Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter. The post Twitter To Let Users Filter Unwanted…

SE Roundtable

Google Search Tests Popular On Twitter Box

Google is testing a new title for some of the Twitter carousel results in Google Search. I guess if something is trending on Twitter, Google will label the Twitter carousel…

Search Engine Journal

Why Brand Awareness Is The Fifth Pillar Of SEO

In this article, you’ll learn about why SEO marketers should consider brand awareness as the fifth pillar of SEO. The post Why Brand Awareness Is The Fifth Pillar Of SEO…

Moz

Post-Pandemic Travel Marketing: What Now?

As borders reopen and travel resumes, the stakes to make up for the time and revenue lost in 2020 and 2021 have never been higher. For many travel and hospitality…

Ahrefs

SEO for Plumbers: The Complete Guide

This means that if you want to attract more customers to your plumbing business, the first page of Google is where you need to be.  This guide teaches you how…

Search Engine Journal

Google Updates Article Structured Data Guidelines

Three changes to Google’s Article structured data documentation relaxes Top Stories eligibility requirements The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.

SE Roundtable

Google Tests New Local Service Ads UX

Google is testing a new layout and user experience for the Local Service Ads. This interface has the local service ads on the left and when you click on one,…

SE Roundtable

Google Search Cannot Interpret Your Poem

Do you write poems, creative texts, abstract thoughts, and the like and are wondering how Google Search can and will rank that type of content? Well, John Mueller of Google…

Search Engine Journal

YouTube Adds New Podcasts Section

YouTube takes steps to make podcasts more readily available from a dedicated Explore page. The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.

SE Ranking

6 Ways Marketing Agencies Can Optimize Remote Work

After the global pandemic, companies the world over had to change their business model from in-office to remote work. Now, people are discovering how beneficial working from home can be—and…

Search Engine Journal

Why Do Our Search Rankings Drop On Weekends?

Learn the specific reasons why you might notice your search rankings dropping during weekends. The post Why Do Our Search Rankings Drop On Weekends? appeared first on Search Engine Journal.

Ahrefs

How Long Does SEO Take to Show Results?

That’s according to the ~4,300 people who responded to our polls on LinkedIn and Twitter. But the reality is that there’s no definitive time frame. It depends. Why does SEO…

Search Engine Journal

Instagram Tests BeReal Clone ‘Candid Challenges’

Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with increasingly popular app BeReal. The post Instagram Tests BeReal Clone ‘Candid Challenges’ appeared first on…

SE Roundtable

Daily Search Forum Recap: August 22, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Many SEOs don’t…

Search Engine Journal

Modern PPC Opportunities & Challenges [Podcast]

With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas. The post Modern PPC Opportunities & Challenges [Podcast] appeared first on…

SE Roundtable

Google Maps: Your Review Isn’t Posted Email

Google Maps is now notifying reviewers when their review isn’t posted. The email says “your review isn’t posted” and explains why. In the case below, Google said its moderation systems…

Search Engine Journal

7 Best SEO Certifications: Are They Worth It?

Every day is a new opportunity to learn in the ever-evolving SEO industry. Check out these 7 courses, including learning outcomes, duration, and pricing information. The post 7 Best SEO…

Search Engine Journal

Technical SEO: The 20 Minute Workweek Checklist

A weekly technical SEO checkup that provides a high-level overview of search presence health can be achieved in as little as 20 minutes. The post Technical SEO: The 20 Minute…

Moz

Where Can You Go to Learn Local SEO?

Image credit: Fattoria la Maliosa In 2023, I’ll have been studying local SEO for 20 years, and I definitely still won’t know it all. If you’re just entering this fine…

Search Engine Journal

What Is Topical Authority & How Does It Work

Knowing when to use topical authority will help you rank higher than your competitors. Let’s dig into everything you need to know about topical authority. The post What Is Topical…

SE Roundtable

Daily Search Forum Recap: August 19, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Search Engine Journal

Off-Page SEO: An In-Depth Guide

Learn why off-page SEO is critical for website success with examples of strategies that show how to do it The post Off-Page SEO: An In-Depth Guide appeared first on Search…