Google: Soft 404s Do Waste Crawl Budget
Google’s Gary Illyes said on the latest Search Off The Record podcast that soft 404s, pages Google thinks are 404s but return a 200 server status code, do waste crawl…
Google’s Gary Illyes said on the latest Search Off The Record podcast that soft 404s, pages Google thinks are 404s but return a 200 server status code, do waste crawl…
Google is testing a new label in the search results to tell searchers what is a quick read or a page that takes less than five minutes to read. I…
As you know, the Google helpful content update started to roll out on Thursday, August 25th. Google has opened up a feedback form for you to leave Google URLs of…
In part one, we learned about Jill Fecher, Chief Growth Officer at Cypress North. We learned about her past history in marketing, why she joined Cypress North, what she does…
Google announced the helpful content update on August 18th and it officially started to roll out on August 25th. I thought this update would hit hard and fast, but so…
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Google’s Gary Illyes and Martin Splitt discuss why Google chooses to index some content and not others The post Google Shares Insights into Indexing & Crawl Budget appeared first on…
Find out what’s inside of Semrush’s complete, top-to-bottom SEO checklist featuring 44 best practices along with helpful tool reminders. The post The Ultimate SEO Checklist For Boosting Organic Traffic: 6…
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It’s been a…
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types…
Microsoft Bing is testing a carousel format and user experience for the people also ask. Normally we will the people also ask in a list view, but the carousel test…
Inside View Of A Google NYC Outside View
Google has had these discussion carousels for the past couple of years. Now Google also spotted a “conversations” box and also a “discussions and forums” box in Google Search.
Google’s John Mueller was asked about the pros and cons of cloaking affiliate links. John responded on Twitter saying, “I don’t think you gain anything by cloaking the affiliate links,…
Google Local Service Ads is testing and may eventually launch a new user interface to allow businesses and advertisers to exclude their ads from showing in certain areas.
Google is testing allowing business owners add captions or descriptions to photos they upload to their business profiles. Mike Blumenthal spotted this in a Google Business Profile Help thread and…
Google has begun rolling out the helpful content update on Thursday…
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Competitive research and analysis is a critical component of your SEO strategy. You may have an idea of who your busines competitors are, but your real SEO competitors are the ones…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now…
A series of improvements to LinkedIn’s search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search…
Health care providers that are verified to provide abortions will now have a clear label in Google Search and Maps. The post Google To Clearly Label Clinics That Provide Abortions…
We were all expecting Google to post that the helpful content update started to roll out earlier this week but it is Thursday and Google has not posted it yet….
Google has this “from sources across the web” box that shows sites that cover a specific topic in this grid list view. You can click on a specific site to…
Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. The post Google’s Helpful Content Update Rolls Out: 7…
Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights. The post Marketplace Marketing, Management,…
Google’s John Mueller said that the Google quality raters guidelines are “not a collection of ranking tips.” He said the quality raters guidelines “can be useful” to think about but…
I am weird, I love user-generated comments and while tons of blogs removed them ages and ages ago, I kept them here. I do my best to remove the spam…
Google has added a new section to the Education Q&A structured data documentation for content guidelines. Google added three higher-level content guidelines around this type of structured data.
The Google helpful content update is now rolling out. It can take up to two weeks to fully roll out. I’m currently typing this on my mobile phone but I…
Google updated the Education Q&A structured data documentation with new guidelines and a new warning of manual actions for non-conforming websites. The post Google Updates Education Q&A Structured Data Documentation…
Google rules the search market, but don’t sleep on Bing. While the Bing search engine is largely overshadowed by Google, Bing SEO and PPC campaigns can still drive appreciable business…
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Internet Archive website offline. Tweet promises that they’re working to restore service but no explanation of what’s going on The post Internet Archive Website Offline for Hours appeared first on…
Use the latest content creation tips that make blog posts rank high to plan your next content strategy. Learn them in this upcoming webinar! The post 6 Keys To Effective…
As franchises can have a large number of locations by nature, search marketers are faced with the ever present hurdle of scale. More locations means more content and landing pages…
Here is a recap of what happened in the search forums today…
The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines. The post When To Canonicalize, Noindex, Or…
Join us to find the tools, tactics, and workflow tips that will help you overcome your frustrations, scale and streamline your outreach efforts, and achieve better results from off-page SEO.
Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter. The post Twitter To Let Users Filter Unwanted…
As Google continues to migrate off of the old Google My Business manager to the web search interface to manage your business, Google keeps adding subtle but more features. Now,…
Google is testing a new title for some of the Twitter carousel results in Google Search. I guess if something is trending on Twitter, Google will label the Twitter carousel…
Google has announced on Twitter that it has deprecated the International Targeting report in Google Search Console. Google’s international SEO advice has not changed with this but the International Targeting…
The other day we reported that Google Discover was showing the author name under the article and not the site name, for some stories. Well, Google Discover can now let…
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most…
Want to know if having the text “(updated)” and the year at the beginning of the title would make people more likely to click on an organic result? Check out…
In this article, you’ll learn about why SEO marketers should consider brand awareness as the fifth pillar of SEO. The post Why Brand Awareness Is The Fifth Pillar Of SEO…
Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. The post Google Ads Launches Tool…
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As borders reopen and travel resumes, the stakes to make up for the time and revenue lost in 2020 and 2021 have never been higher. For many travel and hospitality…
This means that if you want to attract more customers to your plumbing business, the first page of Google is where you need to be. This guide teaches you how…
Here is a recap of what happened in the search forums today…
Three changes to Google’s Article structured data documentation relaxes Top Stories eligibility requirements The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention. The post Google Display &…
Google’s Ad Liasion, Ginny Marvin, confirmed on Twitter last week that there are no plans to add support ad customizers for responsive search ads, not now and not in the…
Google is testing a new layout and user experience for the Local Service Ads. This interface has the local service ads on the left and when you click on one,…
Do you write poems, creative texts, abstract thoughts, and the like and are wondering how Google Search can and will rank that type of content? Well, John Mueller of Google…
Google’s John Mueller was asked if mixing topics on a single blog is a bad idea. John implied that yes, it is, at least for users. John said on Twitter…
Google announced on Twitter it has added URL-level data in the example URLs within the Google Core Web Vitals report. Plus Google added that it made some textual changes to…
YouTube takes steps to make podcasts more readily available from a dedicated Explore page. The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.
After the global pandemic, companies the world over had to change their business model from in-office to remote work. Now, people are discovering how beneficial working from home can be—and…
Learn the specific reasons why you might notice your search rankings dropping during weekends. The post Why Do Our Search Rankings Drop On Weekends? appeared first on Search Engine Journal.
Here are some tips you can do to help determine whether a story is real or fake. The post How To Identify Fake News From Real News Online appeared first…
That’s according to the ~4,300 people who responded to our polls on LinkedIn and Twitter. But the reality is that there’s no definitive time frame. It depends. Why does SEO…
Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with increasingly popular app BeReal. The post Instagram Tests BeReal Clone ‘Candid Challenges’ appeared first on…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Many SEOs don’t…
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas. The post Modern PPC Opportunities & Challenges [Podcast] appeared first on…
Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups. The post Google Search Console Update: More…
Jill Fecher is the Chief Growth Officer at Cypress North and we spoke about her work history and her previous experience in traditional media. We spoke about how she joined…
As you know, Google will soon roll out the helpful content update and it has some SEOs and site owners a bit on edge. But a recent poll Aleyda Solis…
Google’s John Mueller explained that Google doesn’t really care who wrote the content on your site and saying someone else wrote it and you did not write it won’t save…
A month ago, Google started to slowly roll out the video index report within Google Search Console. Now that rollout is complete, Google announced on Twitter this morning.
Google Maps is now notifying reviewers when their review isn’t posted. The email says “your review isn’t posted” and explains why. In the case below, Google said its moderation systems…
Last week we reported that Google Search Console had an embarrassing bug where it was reporting pages as being indexed, when those pages were not indexed by Google Search. The…
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Harness natural and paid search most synergistically with these six steps. The post 6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy appeared first on Search…
Knowing when to use topical authority will help you rank higher than your competitors. Let’s dig into everything you need to know about topical authority. The post What Is Topical…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
This week we covered the new big Google update that is coming next week named the helpful content update, I dig deep into it. Google has been talking about content…
Google’s John Mueller was asked what percentage of content-to-ad ratio is too much to rank well in Google Search. As you can imagine, John said there is no number he…
Recently Google recommended strongly against using dynamic rendering as a workaround for JavaScript sites going forward, Google updated its help documentation to strongly say not to use it. But that…
Google’s John Mueller was asked if Google still ranks sites that are on HTTP (not over HTTPS), i.e. insecure sites. John said yes, being on HTTPS is not a requirement…
Google has announced a new big search ranking algorithm update named the helpful content update – yes, Google named it that. This update will start to roll out next week…
Google has announced it will be launching the fifth Product Reviews update in the coming weeks, which would be just a few weeks after Google finished rolling out the last…
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