Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads and Search Ads. You can now centrally manage website exclusions across accounts and campaigns, apply exclusions in…
Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We’ve seen this on the AI Mode button on the search box…
Implement these seven SEO steps to improve your site’s search engine rankings and drive more traffic.
Get buy-in with hard numbers: traffic, conversions, AI visibility, and cost-saving data your clients care about. The post 5 Ways To Prove The Real Value Of SEO In The AI…
SE Ranking joins forces with Planable to build the future of marketing together in the era of AI search. Stay tuned for what comes next.
Google walked back recently announced plans to end its URL shortener service. It will continue to service some URLs. The post Google Backtracks On Plans For URL Shortener Service appeared…
If your site isn’t in top shape and AI-ready, you could be set to lose far more than just rankings. Here’s what you can do to prevent this.
Google’s Gary Illyes confirmed that Google uses a version of MUVERA in Search The post Google Confirms It Uses Something Similar To MUVERA appeared first on Search Engine Journal.
Google is testing a new API to measure Core Web Vitals in SPAs. Learn how to test it and why it matters for performance tracking. The post Chrome Trial Aims…
Danny Sullivan is no longer the Google Search Liaison. He is switching roles within Google to work on new projects on the Google Search team. Danny Sullivan started at Google…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search rankings…
Google’s search ranking volatility continues and continues, it is weird at this point. Google Search Live with video is finally rolling out. Google AI Mode added file uploads…
Guess what – another story on Google Search volatility and how it is heated and the chatter within the SEO industry is pretty high right now. We reported about it…
Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google’s statement that…
Google has been outspoken about not being a fan of the LLMS.txt file. Now, Gary Illyes from Google said it is a lot like the keywords meta tag in the…
Here’s how SEO and content teams can build a knowledge graph to shape brand visibility in machine-led experiences. The post Merging SEO And Content Using Your Knowledge Graph To AI-Proof…
Google has replaced the promotions section in the merchant local knowledge panel with a deals section. There are still clipable coupons but it is renamed “Deals” instead of it saying…
Google is testing a sort by button filter at the top right of the Google Shopping interface. This is instead of Google putting the sort by on the left-hand bar,…
The latest Core Web Vitals CMS rankings are a mix of unexpected results, with Shopify ranking surprisingly high The post 2025 Core Web Vitals Challenge: WordPress Versus Everyone appeared first…
Explore our 2025 survey insights to see how much freelancers and in-house SEOs earn, where income gaps exist, and how satisfied they are with their roles.
Google recently fixed a bug that allowed malicious attackers to deindex any URL using the Outdated Content Removal Tool The post Google URL Removal Bug Enabled Attackers To Deindex URLs…
Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and index. The post Bing Recommends lastmod Tags For AI Search Indexing appeared…
Here is a recap of what happened in the search forums today…
Large language models, also known as LLMs, are advanced AI systems that were pre-trained on large data sets designed to recognize human language and generate unique content based on user…
Shelley Walsh sits down with Bill Hunt to discuss why marketers need to unlearn outdated tactics and rethink search visibility. The post Industry Pioneer Reveals Why SEO Isn’t Working &…
Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in…
Google is testing a clickable version of the sub-menu within Google Shopping, next to the G super logo we spotted before. This menu is below the other menu and lets…
Microsoft reported its fourth quarter 2025 earnings and it showed that its search and advertising revenue was up for the third time in a row by 21%. The previous two…
Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you understand how your customers are searching and engaging with your business…
Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to “protect young people as they…
Answer engine optimization is the process of optimizing your brand to appear in AI-generated answers.
So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all…
Google is testing a new section in the search results titled “Posts on Reddit.” This section seems to maybe replacing or be in addition to the Discussions and Forums section,…
An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rolling…
When SEO underperforms, the problem often isn’t the team. It’s the system around them. Bill Hunt breaks down the real blockers to visibility in organizations. The post Why Your SEO…
Google announced that the full version of Search Live, with video and not just audio, is now rolling out this week on mobile in the U.S. for users enrolled in…
Google AI Mode added the ability to upload PDFs and images for your queries. Google also added a Canvas feature to help you plan things while you are asking AI…
A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long headline and had dynamically…
Google is testing displaying different colored and shaped buttons, assets, in the sponsored listings within Google Search. Google has the pill-shaped version and square version, one that is highlighted in…
Google is testing grouping the favicons from the sites from advertisers at the top of the sponsored results, on the right side of the sponsored label. This is part of…
Here’s the thing: on one side, we’ve got how people feel about SEO these days—the doom-and-gloom headlines, the panic about zero-click searches, the fear that AI has made everything obsolete….
In digital marketing, AI citations are references to specific sources used by AI systems like ChatGPT.
New research shows that ChatGPT and Google differ in ways that require marketers to tailor their content strategies for each platform The post Research Shows Differences In ChatGPT And Google…
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns. The post How To Win In Generative Engine Optimization (GEO) appeared…
Here is a recap of what happened in the search forums today…
Your site lost 30% of organic traffic after a migration. Kevin Gibbons answers why and shares how to get rankings back. The post Ask An SEO: How Can We Recover…
Google is notifying some advertisers that they do not comply with Google’s EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off…
Google is testing a button to drive more people into AI Mode for shopping help. The button is labeled “Help me shop in AI Mode.” When you click on it,…
Google has now expanded AI Mode to UK users after bringing it to India last month and the US fully the month prior to that. Google said, “Starting to roll…
Google seems to be testing using AI to summarize the menus for local restaurants within Google Search and Google Maps. I believe it still shows the real menu but will…
A bit over a year ago, we saw Google testing a website link in the hotel local pack on desktop search. Now it seems Google is also testing it on…
Google’s John Mueller advises checking whether your ecommerce store is accessible to AI agents. The post Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI appeared first on Search Engine…
Google’s Gary Illyes explains the process of indexing content and offers a tip on how to improve crawl budget. The post Google Explains The Process Of Indexing The Main Content…
Google Discover is a personalized content feed. Optimizing for it can boost your traffic, visibility, and reach.
The best SEO certifications come from Semrush, Udemy, Hubspot, Blue Array, CXL, DMI, and Coursera.
AI mentions are references to your brand in ChatGPT, Google AI Overviews, etc. Learn why they‘re important.
Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. The post Google Warns: CSS Background Images Aren’t Indexed…
We surveyed SEOs to see what they’re really making in 2025. Find out how experience, location, and company type impact SEO pay today.
In this Perplexity AI vs ChatGPT comparison, you’ll learn about each tool’s core differences, such as task proficiency, pricing, and more.
Matt Diggity You shouldn’t miss anything that changed for SEO, AI, LLMs, and more last month. First, you’ll learn about the most recent Google update, the steps Cloudflare is taking…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had even…
As we clamor to optimize for AI search visibility, I’ve seen suggestions that we should update pages more frequently to boost their chance of being cited. To test the theory,…
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site. The post Google: Soft 404s Use Crawl…
The gap between traditional SEO and AI-first search is growing. Duane Forrester shows what to cut, what to keep, and what to start doing. The post The SEO Industry Is…
Explore these handpicked GEO tools that help you monitor LLM mentions, analyze the competition, and boost your presence in AI search engines.
I know I just reported on the super-heated Google Search ranking volatility week we had, and how the post-core update seems more unstable than during the June 2025 core update….
AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses. The post Why Generative AI Isn’t Killing SEO – It’s…
Google seems to be rolling out a new Google local feature for Google Business Profiles that shows if the attributes listed by the business are accurate. Now, Google can show…
Google had it Google Search Central Live event in the Asia-Pacific region last week. It was a three day event, as opposed to the normal half day events it has…
Google seems to be testing replacing the three vertical dots next to the search results snippets with a question mark icon. Clicking on that triggers the about this site feature.
Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the corresponding phone lead but now, Google said it is…
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now. The post The Data Reveals:…
Google’s Gary Illyes said they’re still figuring out how to balance the needs of users and the web ecosystem The post Google On Balancing Needs Of Users And The Web…
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work. The post Google’s Top 5 SEO Tools appeared first on Search Engine…
A company founder shared that Google deindexed their site because of scaled content, and what they did to get back into the search results. The post Why A Site Deindexed…
SureRank SEO plugin offers the basics that every site needs without the bloated features many users say they don’t want. The post Why Is SureRank WordPress SEO Plugin So Popular?…
We‘ve done a deep dive on the 9 best AI optimization tools. Find the one that matches your requirements.
Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance. The post Google Confirms CSS Class Names Don’t Influence SEO appeared…
Here is a recap of what happened in the search forums today…
You want more customers, and you’re ready to advertise your business. But how should you do it? There’s Google Ads. Instagram. Flyers. Billboards. TikTok. And dozens of other online and…
Get buy-in with hard numbers: traffic, conversions, AI visibility, and cost-saving data your clients care about. The post 5 Ways To Prove The Real Value Of SEO In The AI…
This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on Thursday. A Pew Research study…
As we reported earlier this week, Google Search ranking volatility was more heated (and for longer) after the Google June 2025 core update completed than during the core update. Well,…
Google finally launched its virtual clothes try-on feature after launching it several times and then demoing it again at Google I/O. Google also launched price alerts to let users specify…
Google Ads is adding more detailed data to RSAs, responsive search ads, reporting. Specifically, it now shows click and conversion data per RSA headline. This is instead of it just…
Google launched a new Search Labs experiment it is calling Web Guide. It basically organizes the web search results for you by category. Google wrote, “Web Guide is an AI-organized…
Google is now also showing AI Overviews for explanations of lyrics. If you do some searches asking about the meanings of some songs, Google may give you an AI Overview…
Google wrapped Search Central APAC 2025 with insights on serving, ranking, and how it matches queries to content using contextual synonyms. The post Google Search Central APAC 2025: Everything From…
I am seeing numerous tests now that seem to prove that OpenAI’s ChatGPT search feature is using Google Search’s index or search results page to serve its own search results.
ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing. The post ChatGPT Appears To Use Google Search As A Fallback appeared first on…
The Pew Research Center’s findings on AI and web traffic may be misleading due to major methodological gaps. The post Validity Of Pew Research On Google AI Search Results Challenged…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says normal…
Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval. The post Beyond Fan-Out: Turning Question…
Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don’t need to do GEO, LLMO or anything else to show up in Google…
The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous day’s deep dive into crawling, before moving squarely into indexing….
Google has released an alpha version of an API to access Google Trends data – the Google Trends API. “This new API will help Researchers, Journalists, and Developers to understand…
Google’s John Mueller and Martin Splitt spoke for just under 40 minutes on the topic of CSS and SEO. They covered why CSS files matter for SEO, how modern CSS…
Google’s John Mueller gave some advice on how to handle show web pages, for when the event or show or performance is complete. How do you handle those old show…