Local SEO Guide For Ecommerce & Online Ordering
Online ordering has become essential for many local businesses. Give your ecommerce customers a seamless omnichannel experience with the help of local SEO. The post Local SEO Guide For Ecommerce…
How Google Universal Search Ranking Works – Darwinism In Search
Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google. The post How Google Universal Search Ranking Works…
Weebly SEO: Features, Limitations & Tips For Optimizing Your ...
Is it possible to rank a Weebly site well in Google? Learn about Square’s site builder and its SEO features and limitations. The post Weebly SEO: Features, Limitations & Tips…
All You Need to Know About Online Advertising (Done Simply)
No other form of marketing evolves and changes as much as online advertising. We constantly have new platforms, ad formats, targeting options, bidding techniques, and automations. It’s difficult to keep…
SEO At Scale: What Large Ecommerce Sites Do Differently [Webinar]...
Other ecommerce companies are dominating SEO. Now, it’s possible for you to thrive, too. Learn how to grow your ecommerce business like the big guys. The post SEO At Scale:…
Are Brand Mentions Important to Google’s Algorithm?
Google’s John Mueller answers if brand mentions are important to Google’s algorithm The post Are Brand Mentions Important to Google’s Algorithm? appeared first on Search Engine Journal.
Rank Math WordPress SEO Plugin Adds IndexNow
Bing announces that the IndexNow protocol added to Rank Math WordPress SEO Plugin – Hands-on review shows that indexing couldn’t be easier The post Rank Math WordPress SEO Plugin Adds…
Daily Search Forum Recap: February 25, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I am seeing…
SEO Split Test Result: Would Adding The City And State To a Canna...
We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks.
Search News Buzz Video Recap: Google Page Experience Update For D...
This week was packed with algorithm and ranking topics but not the typical unconfirmed Google updates. We had Google officially begin rolling out the desktop version of the page experience…
Google Tests Three Image Links In Mobile Search Ads
Google is testing an ad format, that I think is new, where it has three images in the ad, all that link to different landing pages. So if you click…
Google Testing Messaging For Google Shopping & Google Merchan...
Google seems to be testing a form of messaging between businesses and merchants that use Google Merchant Center. Google said in an email to some Google Merchants that it is…
Google Search Ranking Algorithm Update On February 24th (Unconfir...
I am seeing new signs of a possible, but yet, unconfirmed Google Search ranking algorithm update that seemed to touch down on Thursday, February 24th. To be honest, this is…
Google SEO Recognition Or Stamp Of Approvals Does Not Exist
Google’s John Mueller if a claim found on an SEO website that says “recognized by Google as an agencies as SEO specialists in SEO for Real Estates” is legit. The…
Google Link Speed Difference Between Absolute Vs Relative Links &...
Is there a speed difference between using absolute versus relative links and if so, does it matter to Google. I am pretty sure there is no speed difference and I…
Rank Math Integrates IndexNow for WordPress Sites
Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. The post Rank Math Integrates IndexNow for WordPress Sites appeared first on Search Engine Journal.
7 Local SEO Tips For Franchises & Their Locations
Use these proven SEO tips to improve online visibility and help your franchise locations get found in local search. The post 7 Local SEO Tips For Franchises & Their Locations…
YouTube & Video Spam: A Guide For Content Creators & Mark...
Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask). The post YouTube & Video…
Blog SEO: Tips to Optimize Your Blog Posts
Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog….
How to Calculate Churn Rate + 9 Ways to Decrease It
It’s a seemingly easy-to-understand metric. But the simple formula to calculate churn rate has some limitations and potential traps many marketers may not take into account. Also, contrary to popular…
Content Refreshing: A Step-by-Step Strategy (Based on Updating 50...
However, the content refreshing process isn’t always straightforward. For example, some people worry about tanking their organic traffic if they update the content (a valid concern). Other people find that it…
Daily Search Forum Recap: February 24, 2022
Here is a recap of what happened in the search forums today…
8.5 Content Marketing Trends in 2022: Global Study
What‘s shaking up the content marketing industry? Learn about the 8 most important content marketing trends and tips for 2022 that emerged from our global study.
YouTube Adding More Analytics Data About Views & Revenue
YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. The post YouTube Adding More Analytics Data…
Google Ads Fixed The Latency Issues & Weird Error Messages In...
It seems like for the past few days advertisers have been complaining about the Google Ads console being slow with some latency issues and sometimes that weird error messages were…
Google’s John Mueller On When You Should Make A Blog
Google’s John Mueller posted on Reddit about when he thinks one should pursue starting down the journey of a blog. Of course, I know something about blogging and I have…
Google Image Search Tests Rounded Corners On Images
Google Image Search is testing rounding the corners on the images it displays in the search results. This is instead of showing squared off corners, Google is rounding the corners…
Google To Add AdSense For YouTube Section To AdSense Console &...
A month ago we reported how Google has changed the AdSense earnings thresholds to be distinct between normal AdSense earnings and YouTube AdSense earnings. Well, Google announced related to that…
Google Ads Rolls Out Enhanced Conversions For Leads
As reported by George Nguyen, Google is now officially launching enhanced conversions for leads. Google has enhanced conversion for web for about a year, but recently added this for leads.
Bing Announces All In One SEO And IndexNow Integration
Bing announces the All In One SEO Plugin for WordPress supports the IndexNow protocol, which instantly informs search engines of content changes. The post Bing Announces All In One SEO…
Google On The SEO Impact Of Changing Website Hosting Location
Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. The post Google On The SEO Impact Of Changing…
10 Creative Digital Marketing Ideas For Local Businesses
Get inspired with 10 digital marketing ideas that small and local businesses can implement on a small budget (or for free!). The post 10 Creative Digital Marketing Ideas For Local…
5 Creative Ways To Use The Facebook Ad Library To Your Advantage
While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource. The post 5 Creative Ways…
Keyword Analysis: How to Analyze Your Keywords for SEO
Once you find keywords for your SEO strategy, what‘s next? Learn how to analyze keywords to choose the best ones for organic success.
Advisories To Increase Website Security After Russian Attack
Fight back against increased cyber attacks with these free tools and resources The post Advisories To Increase Website Security After Russian Attack appeared first on Search Engine Journal.
Marketing Analytics: The Simple Guide
If you’re doing digital marketing, you’re swimming in a vast pool of actionable data. But if you’re not using tools and techniques to discover, analyze, and interpret this data, then…
How to Build a Topic Cluster in 10 Minutes
Don’t worry, they’ll tell you. Lots of SEOs seem to be raving about the benefits of topic clusters at the moment. But do topic clusters live up to the hype,…
Daily Search Forum Recap: February 23, 2022
Here is a recap of what happened in the search forums today…
Monetize Facebook Reels With Overlay Ads
Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators. The post Monetize Facebook Reels With Overlay Ads appeared…
Google Rolls Out Short Titles For Product Ads
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it. The post Google Rolls Out Short…
New Microsoft Advertising Dynamic Descriptions Ad Text For Bing S...
Microsoft announced a new feature in Microsoft Advertising for Bing search ads named dynamic descriptions. Dynamic descriptions will automatically create descriptions dynamically powered by Microsoft Advertising’s Artificial Intelligence.
Google Shopping Experience Scorecard Will Promote Merchants In Se...
Google is emailing folks who use the Google Merchant Center about a new Shopping experience scorecard that will be used to boost rankings in Google Shopping, amongst other benefits, for…
Google Page Experience Update For Desktop Rolling Out
Google is now rolling out the desktop version of the Google Page Experience update. This rollout started Tuesday, February 22, 2022 and will roll out through the end of March…
Google AdSense Estimated Earnings Report Is Broken Right Now
There are numerous reports that the Google AdSense estimated earnings report on the AdSense console homepage is reporting much lower than expected earnings. The report does not match up with…
70%+ Of Search Marketers Say Google Ads Cost Per Clicks Are Up
Most search marketers are saying that the cost per clicks are up from last year on Google Ads. In short, most advertisers are saying the overall cost of each click…
5 HTTP Security Headers You Need To Know For SEO
Are security headers a part of your SEO audits? Here’s why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You…
Why Client Trust Is Essential In Paid Media & How To Build It...
While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges. The post Why Client Trust Is…
Semantic Search: How It Works & Who It’s For
Semantic search combines context and user intent through vector similarity to bring intelligence to search engines. What does that mean for your marketing plans? The post Semantic Search: How It…
BrightEdge Acquires Oncrawl To Help SEOs Do More Wth Data Science...
Oncrawl is a tool that crawls websites similar to how a search engine bot would, then generates reports full of actionable SEO insights. The post BrightEdge Acquires Oncrawl To Help…
Nine WordPress Plugins Expose Over 1.3 Million Sites To Exploits
Nine WordPress plugins, including popular ad management, malware firewall and database managers were found to have vulnerabilities affecting over 1.3 million websites The post Nine WordPress Plugins Expose Over 1.3…
Microsoft Ads: Reach Success With The Future Of Ad Exchanges R...
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — the future is now. The post Microsoft Ads: Reach…
How Impression-Based KPIs Drive Campaign Performance
Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective. The post How Impression-Based KPIs…
What Are Core Web Vitals & How Can You Improve Them?
Mobile page experience and the included Core Web Vital metrics have officially been used for ranking pages since May 2021. Desktop signals have also been used as of February 2022. The easiest…
How To Simplify Your Content Creation Process
Want to increase your business’s content production? Struggled with finding and retaining reliable writers? Good news: scaling content is very possible. The post How To Simplify Your Content Creation Process…
Google Explains Geotargeting Via URL Subdirectories
Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. The post Google Explains Geotargeting Via…
Daily Search Forum Recap: February 22, 2022
Here is a recap of what happened in the search forums today…
Bing Colorized Backgrounds For Search Ads & More
Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads. Frank Sandtmann, a German based SEO, notified me of this, he saw it in the…
Google: URL Inspection Tool Referring Page Not Really Important
Google’s John Mueller said the URLs listed in the “referring page” section of the URL Inspection Tool is not really important. It is just a technical thing showing which URL(s)…
Google Shopping Adds Short Title Attribute
Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product…
Google Shopping Search Might Not Support Excluding Keywords
Google Search has long supported excluding words from your search by adding a minus sign before the word in the search box. But there are numerous complaints that this does…
Google Strengthens The Pirate (DMCA) Penalty Algorithm
Google sent a document to the U.S. Copyright Office that explains how Google’s DMCA update (aka the Pirate update) has been strengthened by (1) catching redirect schemes and (2) a…
Google Page Experience Update For Desktop Starts Rolling Out
Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company confirms. The post Google Page Experience Update For Desktop Starts Rolling Out appeared first…
Facebook Ads: When Is Paying For Engagement Worth It?
With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads. The post Facebook Ads: When…
Vector Search: Optimizing For The Human Mind With Machine Learnin...
How is vector search changing the way we search and discover content? Edo Liberty, CEO of Pinecone and former head of Amazon’s AI lab, explains. The post Vector Search: Optimizing…
Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ad...
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition. The post Microsoft Ads Launches…
How To Build A Recommender System With TF-IDF And NMF (Python)
Build your own Topic Cluster and Recommender Systems using Python and Scikit-learn to improve your internal linking strategy at scale. The post How To Build A Recommender System With TF-IDF…
Social Media Marketing Is Essential For Local Businesses. Here’s ...
Neglecting to incorporate social media into your marketing plan can cost you. Here’s why you should consider leveraging social media marketing for your local business. The post Social Media Marketing…
Accelerated Mobile Pages Guide
Mobile page loading speed is one of the key parameters that Google uses to measure the overall quality of a page. It is clear as daylight: if the page takes…
Poll Implies Most SEOs Don’t Disavow Spammy Links
Twitter poll seems to indicate that most SEOs choose to ignore spammy links rather than disavow them The post Poll Implies Most SEOs Don’t Disavow Spammy Links appeared first on…
Marketing 101: The Basics Every Business Owner Should Know
This guide is going to be packed with information. But keep in mind that we’re only scratching the surface here. So feel free to follow the links to other articles…
7 Big Enterprise Content Marketing Strategies You Need To Know
Your enterprise brand name recognition can bring in some clicks but make sure you consider these 7 tips to maximize your presence. The post 7 Big Enterprise Content Marketing Strategies…
The Simple Guide to Building a Martech Stack
It’s no wonder why there is no such “miracle” tool yet. Marketing processes can be quite complex. For example, this is our blog content creation process: As you can see,…
Daily Search Forum Recap: February 21, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said again…
Google Says ‘Discovered – Currently Not Indexed’ Status Can Last ...
The ‘Discovered – Currently not indexed’ status in Google Search Console’s Index Coverage report can last forever as there’s no guarantee every page gets indexed. The post Google Says ‘Discovered…
Vlog #160: Brian Wallace On Promoting Infographics & What SEO...
In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had…
Google: Standard Shopping Campaigns Will Continued To Be Supporte...
Ginny Marvin, the Google Ads Liaison, confirmed on Twitter that “standard Shopping campaigns will be supported for the foreseeable future,” she said. This comes after some Google Ads reps are…
Google: Web Stories Performance Not Indicative Of Overall Site Pe...
Google’s John Mueller said that the performance of your Web Stories in Google Search is not related to the overall ranking performance of your site in general in Google Search….
Google On Pagination & The Value Of Showing Newer Content Fir...
In this next question, Google’s John Mueller was asked about the downside of having newer content published at the end of your pagination set. In short, Google might not value…
Google: No EAT Score But EAT Is Important & Indirectly In The...
It has been some time since I covered the topic of E-A-T (expertise, authoritativeness and trustworthiness) here. But John Mueller of Google was asked this on Friday at the 10:30…
Google: Using The Indexing API Not For Jobs Or Livestreams Won...
As you know, Google has an indexing API to expedite indexing of two content types. It is only designed to work for job postings and live streaming content – that…
How Google Crawls Pages With Infinite Scrolling
Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. The post How Google Crawls…
15+ Technical SEO Interview Questions For Your Next Hires
Hiring a technical SEO specialist? Use these sample interview questions to explore their experience, skills, and level of technical SEO knowledge. The post 15+ Technical SEO Interview Questions For Your…
10 TikTok Marketing Tips & Best Practices
Looking to expand your marketing campaigns into TikTok? See which brands are doing it right and learn how to create content that resonates with TikTokers. The post 10 TikTok Marketing…
Case study: Crux agency helps a Japanese fruit delivery company b...
The agency and its client Crux is a Japanese digital marketing agency that provides website development, content writing, and marketing consulting services. The agency has twelve seasoned marketers on the…
10 Great Reasons To Use Semrush To Supercharge Your Content Marke...
So what does Semrush do and how does it help with your content marketing? Well, Semrush is an SEO tool that does your keyword research, tracks the keyword strategy used…
Is Author Expertise Important To Google’s Algorithm?
Google’s John Mueller answers the question of whether author expertise is important to Google’s algorithm The post Is Author Expertise Important To Google’s Algorithm? appeared first on Search Engine Journal.
WordPress Backup Plugin Vulnerability Impacted 3+ Million Install...
UpdraftPlus WordPress Plugin vulnerability potentially compromised over 3 million installations The post WordPress Backup Plugin Vulnerability Impacted 3+ Million Installations appeared first on Search Engine Journal.
The Key To SEO Success: Effortless Expectation Setting – Ep...
Learn how to position yourself as a thought leader for your department, clients, and shareholders, while staying positive. The post The Key To SEO Success: Effortless Expectation Setting [Podcast] appeared…
Google On The SEO Value Of User Comments On Websites
Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. The post Google On The…
Physical Proximity To Searcher: Is It A Google Ranking Factor?
Is it true that the distance between the physical location of the business and the searcher is a ranking factor in local search? The post Physical Proximity To Searcher: Is…
Daily Search Forum Recap: February 18, 2022
Here is a recap of what happened in the search forums today…
Video On How BERT Helps With Google Search – It’s The...
Google has posted a new video on how BERT helps Google Search understand language. Google has been using BERT in search since 2018, we only knew about it in 2019….
Search News Buzz Video Recap: Google Algorithm Update Brewing, Go...
This week, we reported about a possible Google search ranking algorithm update brewing, after weeks of calmness. Google Ads may be mass disapproving ads…
Google: Adding Individual Pages Does Not Impact How We Crawl Your...
Google’s John Mueller said that simply adding individual pages won’t impact how Google crawls your site. Crawl budget generally is only impacted by hundreds of thousands, if not millions of…
Questions and Answers In The Google Maps Interface
The questions and answers section is often found for local listings local knowledge panel listing on both desktop and mobile but now it is also showing up in the Google…