Danny Goodwin Joins Search Engine Land : Reaction
As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past dozen…
Google: We Don’t Understand If Content Is Equivalent When I...
Google’s John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content…
Google: We’re Getting Better At Languages & Location Wi...
Google’s John Mueller said on Twitter that “anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang or geotargeting settings.” This was…
Another Unconfirmed Google Search Ranking Update (January 19th &a...
Google has been busy over the last couple of weeks after being taking a bit of a break with the new years. It seems we are seeing again signs of…
Google Local Service Ads Allows Alternative Background Checks Pro...
Ben Fisher spotted an update to the Google Local Service ads help documents around the screening and verification process for businesses. Google added a section that says businesses can request…
Google Reiterates That A Spike In Crawling Unrelated To Upcoming ...
Google’s John Mueller said again that a spike in crawling activity on your site is unrelated to an upcoming search ranking algorithm update. John Mueller said on Twitter “it’s unrelated”…
B2B Marketing: The Beginner’s Guide
In this guide, you’ll learn how to create a B2B marketing strategy and what tactics you should use. We’ll also look at some successful B2B marketing examples. But first,…
How To Stop & Fix An SEO Spambot Site Attack
How can you recognize an SEO spambot attack, then stop it in its tracks and recover your rankings? Follow these steps. The post How To Stop & Fix An SEO…
5 of the Best Marketing Agency Websites to Inspire You in 2022
Updating your marketing agency website? Check out these 5 stellar examples of agency websites for inspiration.
Local SEO Best Practices For Enterprise Restaurant Brands
For enterprise restaurant brands to stand out in search, having a dedicated listing and pages strategy is essential. Discover the best local SEO practices here. The post Local SEO Best…
How Experts Measure Writing Quality & Content Performance
Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word…
12 Best Keyword Research Tools
There are plenty of helpful keyword research tools out there, both free and paid. Take a look at some of our favorites before trying them out!
Good SEO vs Great SEO: Experts Share 6 Key Differences
What’s the difference between a good SEO strategy and true greatness? See how industry experts define great SEO and how you can aspire to it. The post Good SEO vs…
SEO Automation: How To Simplify Boring Tasks & Win Customers ...
Remove one large, time-consuming step from your day — daily crawl & data analysis. Automatically get notifications & new tasks to extinguish SEO fires. The post SEO Automation: How To…
LinkedIn Adds 3 New & Free Marketing Courses
LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business. The post LinkedIn Adds 3 New…
Daily Search Forum Recap: January 19, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Instagram Subscriptions Let Creators Make Monthly Recurring Incom...
Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income. The post Instagram Subscriptions Let Creators Make Monthly Recurring Income…
Short-Form vs. Long-Form Content: Which Is Better for SEO?
Sometimes, long-form content is overkill and a waste of resources. Other times, it’s necessary to stand the best chance of ranking. In this guide, you’ll learn a simple way to…
How To Get Free Hotel Booking Links In Google
Learn how to utilize Google’s free booking links for hotel advertisers with this helpful guide. The post How To Get Free Hotel Booking Links In Google appeared first on Search…
Recipe Schema Markup No Longer Supports Ranges For Cook, Prep &am...
Google no longer supports time ranges for cook prep and total times times within recipe schema markup and structured data. Google said it removed the “guidance about specifying a range…
Some Sites Seeing Massive Crawl Spikes From Googlebot
Glenn Gabe noted that he is seeing some weird Google Googlebot activity recently, saying he is seeing “crawling spike across a number of sites” that started on January 12th through…
Google: SEO Site Migrations Are Hard Because URL Signals Need To ...
John Mueller is out with another #AskGooglebot Google SEO video, this one is on site migrations and URL changes. It is a short two minute video on one of the…
Google: We Don’t Push Out Search Algorithm Rollouts Right B...
Google’s Danny Sullivan and John Mueller both said that the search company does not generally launch or begin the rollout of a search algorithm update right before the weekend. Danny…
Google Deduplication Of Top Stories From Web Search Results
We know Google has deduplication efforts for when a featured snippet is displayed so that it might remove the snippet from the main web results. Google may do the same,…
5 Powerful Marketing Activities: Lessons From Successful Brands
There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate these activities “as they are” because their effectiveness depends on how they’re applied and…
Regex For SEO: A Guide To Regular Expressions (With Use Cases)
Regex is easy to learn and can be used across JavaScript, Python, and other programming languages. See what regular expressions can do for SEO. The post Regex For SEO: A…
5 Areas to Automate in Your SMB
Automating business processes in any department helps reduce the resources used, improve information management, get more accurate analytics, and provide a better customer experience. Eventually, your employees will be free…
9 Tips To Help Your B2B Google Ads Campaigns Shine
Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine. The post 9 Tips To…
Google Changes Recipe Structured Data Requirements
Google’s guidance on recipe structured data is updated. Publishers recommended to update implementation The post Google Changes Recipe Structured Data Requirements appeared first on Search Engine Journal.
Microsoft Clarity Analytics: Everything You Need To Know
Do you need Microsoft Clarity if you’re already using Google Analytics? Learn more about Clarity’s unique features and benefits here. The post Microsoft Clarity Analytics: Everything You Need To Know…
Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your...
Enterprise SEO reporting can meet the needs of all stakeholders, drive value for the business, and win greater buy-in for your SEO program. Here’s how. The post Avoid These 9…
Top 6 Ad Agency Awards to Consider in 2022
In the worlds of marketing and advertising, industry awards are a great way to enhance your brand and receive validation for your agency’s output. And let’s face it; who doesn’t…
5 Technical SEO Issues On Large Ecommerce Sites & How To Solv...
Growing your ecommerce business is great, but do you have the right technical SEO solutions and strategy to scale your growing enterprise? The post 5 Technical SEO Issues On Large…
Google: FAQ Schema Can Be Used On Select Questions
Here’s what Google advises regarding the use of FAQ markup on only select questions within a Q&A section. The post Google: FAQ Schema Can Be Used On Select Questions appeared…
Daily Search Forum Recap: January 18, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Does Google Have A Problem With Big Robots.txt Files?
Google addresses the subject of robots.txt files and whether it’s a good SEO practice to keep them within a reasonable size. The post Does Google Have A Problem With Big…
HTTP Status Codes: The Complete List
The status codes are how your client and a server communicate with each other. You can view any page’s HTTP status codes for free using Ahrefs’ SEO Toolbar by clicking…
Google Shares Advice on Site Migrations
Google offers tips on completing a successful site migration The post Google Shares Advice on Site Migrations appeared first on Search Engine Journal.
Google Maps Pins With Review Snippets
Google Maps, the map interface, is testing displaying review snippets, short selected reviews, directly under the name of the business or organization in the map interface under the pin. This…
Google: Do Not Use Commas, Brackets Or Non-Standard URL Encoding ...
Google’s John Mueller confirmed that the search company’s 2014 guidance with faceted navigation remains true today – do not use non-standard URL encoding. That means do not use commas, brackets…
Google’s Advice For Targeting Multiple Locations With One Website...
Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states. The post Google’s Advice For Targeting Multiple Locations With…
Will Google Target Fluff Content In Search?
The other day I wrote about how Google said fluff content is hard for search engines to understand and thus rank. I explained how Google does rank content that is…
Desktop Page Experience Report Now In Google Search Console
As promised, Google has released the desktop version of the page experience report in Google Search Console. The desktop version is pretty similar to the mobile version, as you’d expect….
Google Business Profile Edit Large Overlay In Search Results
With Google’s new effort to get business owners to manage their business listing in web search and not in the Google Business Profile manager, formerly Google My Business, Google is…
SEO Resolutions For 2022: What To Focus On This Year
What can marketers do to improve their SEO skills in 2022? Read one SEO expert’s resolutions and how he plans to grow in his career. The post SEO Resolutions For…
Should You Disavow Links From Spammy Yet High Authority Sites?
A reader asks our SEO expert, do we need to disavow links that appear spammy yet have a high DA score? The post Should You Disavow Links From Spammy Yet…
Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers &...
Lillian Haase, CMO at Searchmetrics, talks pressing concerns for enterprise SEO and shares what her organization looks for in new SEO talent. The post Searchmetrics’ CMO Talks Enterprise Volatility, SEO…
Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs
Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer. The post Rethinking Upsells & The Psychology…
How Does Google Search Use Synonyms?
Google’s Search Advocate John Mueller explains how the search engine uses synonyms and whether there’s a human component to it. The post How Does Google Search Use Synonyms? appeared first…
Daily Search Forum Recap: January 17, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may be…
Google: Hosting Companies Should Serve 500 Status Code On Robot D...
Google’s John Mueller posted one of those PSA tweets this morning asking hosting companies that trigger robot detection interstitials to not use a 200 status code. John also said not…
Vlog #155: Riley Hope On Women In SEO & Automotive Search
In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In…
Google Search Ranking Update January 14th & 15th (Unconfirmed...
Friday and Saturday, January 14th and 15th there may have been another unconfirmed Google search ranking algorithm update. This comes a few days after the unconfirmed January 11th update. There…
Google: Target CPA In Google Ads Not Going Away In 2022
Google’s Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote “we have no plans to sunset tCPA in…
Google Product Reviews Update Will Expand, May Use Machine Learni...
Google’s John Mueller was asked a series of questions around the product reviews update on last Friday’s video hangout. In short, it will expand to other languages and countries, it…
Google Location Search Pack With Things To Do, Airports & Tra...
Google is testing a new layout for location packs that show things to do, airports and transit stops based on the location you are looking at. This is Google mobile…
The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party ...
Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them. The post The Third-Party Cookie Ban: Unlocking The Secrets Of…
Google Search Console Updated With Page Experience Desktop Report...
Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages. The post Google Search Console Updated With Page Experience Desktop Report…
What Is A Google Broad Core Algorithm Update?
Understand how a Google Broad Core Update and similar updates impact your site rankings and what to prioritize in order to conquer them. The post What Is A Google Broad…
How To Use Amazon Attribution & Brand Referral Bonus Programs...
Looking for effective ways to drive traffic to your Amazon listings via external sources? Learn how Amazon Attribution & Brand Referral Bonus Programs work. The post How To Use Amazon…
5 Tips For More Engaging & Impactful Branded Travel Content
Branded content takes many forms, so it can be tricky to figure out how to make the strategy work for you. The struggle ends here. The post 5 Tips For…
13 Ways to Get Better Results from Google Ads
Google Ads is the most popular online marketing platform in the world right now. However, not everyone who advertises there gets the results that they are looking for. Many businesses…
Google Autocomplete: A Complete SEO Guide
Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO…
How To Use Instagram Reels: A Step-By-Step Guide
Instagram explains how it ranks the content people see when browsing through Reels, insights you can use to create more successful clips. The post How To Use Instagram Reels: A…
KPIs & Metrics That Matter For 2022 Digital Marketing Success...
Upcoming Webinar: Learn how to best measure digital success and make KPIs an essential tool for your company’s bottom line. The post KPIs & Metrics That Matter For 2022 Digital…
DuckDuckGo Reaches 100B Searches, But Growth Is Slowing Down
DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine’s year-over-year growth is slowing down. The post DuckDuckGo Reaches 100B Searches, But Growth Is Slowing Down appeared…
Are Local Citations (NAP) A Google Ranking Factor?
Local citations might appear in directories, on social networking or review sites, or on all kinds of other websites. But are they a ranking factor? The post Are Local Citations…
Link Velocity: Is It A Ranking Factor?
Does link velocity matter? Let’s have a look at its origins and see whether link velocity needs consideration in link building. The post Link Velocity: Is It A Ranking Factor?…
Daily Search Forum Recap: January 14, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google’s Help Documents Aren’t Always Up To Date
Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices. The post Google’s Help Documents Aren’t Always Up…
Poll: 90% Of SEOs Are Vaccinated
A Twitter poll with over 1,320 votes shows that 90% of SEOs are vaccinated. Well, at least 90% of the SEOs who took the poll are vaccinated. Although, I’d think…
Microsoft Bing Tests Related Searches On Left
Microsoft Bing is testing placing the related searches list on the left side of the search results page. Normally, Microsoft places these related searches on the right side of the…
Search News Buzz Video Recap: Google 1/11 Search Algorithm Update...
We had our first unconfirmed Google search ranking algorithm update of the 2022 year…
Google Search Showing (1) In Shopify Websites Titles
Most SEOs often look at titles tags when browsing web sites, I mean, I do, while the average person does not. So you’ve probably seen numbers in the tab bar…
IndexNow Now Sharing URLs Between Search Engines & IndexNow A...
When IndexNow was first announced by Microsoft Bing in October, it was not yet at a point where the participating search engines we co-sharing URLs – but that is no…
Google Ads Versatile Text Ads = Responsive Search Ads?
Steve Plimmer posted a screenshot from the Google Ads console’s change history log showing how Google has named the RSAs, response search ads, versatile text ads. It makes you wonder…
What Google’s Enhanced Autocomplete Box Means For SEO
Google has been testing out an enhanced autocomplete box with richer results. What does this mean for your SEO strategy? The post What Google’s Enhanced Autocomplete Box Means For SEO…
How To Add Internal And External Links That Get Clicks And Conver...
While using internal and external links adds value for your audience, as with all things SEO, it’s also important not to overdo it. The post How To Add Internal And…
Social Media Usage Statistics For Digital Marketers In 2022
Do you want to know how powerful social media marketing can be for your brand? Find out with these social media statistics. The post Social Media Usage Statistics For Digital…
Daily Search Forum Recap: January 13, 2022
Here is a recap of what happened in the search forums today…
Survey Says SEOs To Allocate More Resources To Content Over Other...
Aleyda Solis posted a Twitter poll asking “in what area do you expect to allocate more resources/efforts in SEO this year?” She said you should base it on what you…
Google Local Search Results Grouping, Carousels & Count Label...
Google has been pushing the limits of its user interfaces in the local search results in web search and some of the other filters. I don’t know or even think…
How To Use Python For IndexNow API Bulk Indexing & Automation...
Learn how to use the IndexNow API with Python to automate URL submission to Bing/Yandex or make API requests for bulk URL indexing. The post How To Use Python For…
Google: Fluff Content Hard For Search Engines To Understand &...
Google’s John Mueller the other day said on Twitter the example given to him was “less about duplicate content, and more about fluff.” He said when it comes to fluff…
Reminder: Google Search Quality Rating Guidelines Not Designed Fo...
Google’s John Mueller posted a short post on Twitter that needs to be highlighted. He said “the quality raters guidelines are not guidelines for SEOs though.” We often forget that,…
Google Business Profile Makes New Mangers & Owners Wait 7 Day...
Google is putting new Google Business Profile owners and managers into a sandbox, penalty box or a waiting room for seven-days before they can manage all of the features in…
IndexNow Enables Data Sharing Between Search Engines
Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines. The post IndexNow Enables Data Sharing Between Search Engines appeared first…
17 SEO Copywriting Tips To Help Your Rankings
SEO copywriting doesn’t end after the content is published. Read on to discover how to help your site rank before, during, and after writing. The post 17 SEO Copywriting Tips…
Everything You Need To Know About Cloudflare For SEO
How can Cloudflare help improve your SEO? Check out its features and various implementations and use cases here. The post Everything You Need To Know About Cloudflare For SEO appeared…
Just Getting Started In SEO? Experts Share 5 Helpful Tips
SEO can provide an exciting, rewarding career. Here are a few tips from experienced SEO pros to help you get started. The post Just Getting Started In SEO? Experts Share…
How To Use Content Marketing For Customer Retention & Loyalty...
How can you use content marketing to support specific customer retention and loyalty goals? Put these tips to work for you. The post How To Use Content Marketing For Customer…
Daily Search Forum Recap: January 12, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We now have…
LinkedIn Virtual Event Attendance Up 231%
LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events. The post LinkedIn Virtual Event Attendance Up 231%…
Google Still Recommending Disavowing Whole Domains With Machete
Google’s John Mueller said on Twitter “disavow the whole domain if you know there’s an issue with some of its links.” He said there is “no need to be exact…