18 Main Types of Marketing (Examples Included)
To simplify matters, here are 18 types that have been developed, tried, and tested by generations of marketers from various industries. It’s also likely each one has a dedicated annual…
How to Create a Competitive Matrix
A competitive matrix can help you better understand your competitors’ performance in the marketplace. In this guide, we’ll show you how to use competitor matrices in your business strategy.
11 Google Analytics Reports You Might Not Know About
Check out the 11 Google Analytics reports that you may not know about that can help provide additional insights for your marketing and website performance. The post 11 Google Analytics…
Google Launching November 2021 Broad Core Algorithm Update
Google is giving everyone advance notice that the November 2021 broad core algorithm update will be released later today. The post Google Launching November 2021 Broad Core Algorithm Update appeared…
SEO Freelancing: 10 Things You Need To Know To Be Successful
Use these expert tips to level up your freelance SEO game, make what you’re worth, and enjoy a successful career as a freelancer. The post SEO Freelancing: 10 Things You…
Everything You Need to Know About Core Web Vitals: The Most Commo...
With the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics—CLS, LCP, and TBT—to show Google that your pages provide…
9 Ways To Improve PPC Campaigns With Customer Information
Your own customer data may be your best source of new ideas for ad messaging and targeting. Learn to incorporate customer information into your ads. The post 9 Ways To…
Google Launches New Local Search Features
As searches for “news near me” continue to rise, Google is launching new features for local search results and new tools for journalists. The post Google Launches New Local Search…
How To Track Competitors’ Website Traffic & Level Up Your Str...
Stay ahead of the curve by incorporating fresh insights and tracking what your competitors are doing. Here’s how. The post How To Track Competitors’ Website Traffic & Level Up Your…
Daily Search Forum Recap: November 16, 2021
Here is a recap of what happened in the search forums today…
Google Maps Adds 4 New Features For Local Shopping
Google Maps launches four new features to improve the local shopping experience for customers, which in turn can lead to more sales for businesses. The post Google Maps Adds 4…
Data Seemingly Proves Googlebot Crawling Has Slowed
Publishers worldwide share data that seemingly proves that Googlebot has dramatically reduced website crawling The post Data Seemingly Proves Googlebot Crawling Has Slowed appeared first on Search Engine Journal.
Google Ads Customer Match Available To More With New Preview Tool
Google announced that Customer Match is now “widely available” and also a new preview tool to help you figure out errors or issues with using the tool. Google is opening…
Google Search “Found In Video” Carousel Results
Google is testing a new a new video carousel titled “found in video.” If Google can detect that your answer is found in a video it has indexed, Google may…
More Seeing Product Images In Google Desktop Search Result Snippe...
Google has been placing images and product images in the search results for a while and been testing on and off showing them in the desktop results. But over the…
BingBot’s IP Addresses In JSON File Officially From Microso...
Not to be outdone by Google, Microsoft’s Fabrice Canel announced that it has published BingBot’s IP addresses in this JSON file. This is in addition to the methods to verify…
Google Maps Adds Pickup At Kroger, Restaurant Price Ranges, More ...
Google had added a bunch of Google Maps features today including more Pickup with Google specifically at Krogers, restaurant price ranges, indoor map navigation and how busy venues are in…
Google Cloud Networking Outage Darkens Websites
Google Cloud Outage shutters websites worldwide. Network issue is partially resolved The post Google Cloud Networking Outage Darkens Websites appeared first on Search Engine Journal.
Google Feeling Curious Search Results
Google is testing another variation of the Feeling Curious feature in Google Search. This one is labeled “Feeling Curious?” This section lets you “look through more topics” to explore and…
6 Important Insights About Title Tags (953,276 Pages Studied)
Here’s one of the worst title tag rewrites that I’ve seen: Great example of Google rewriting the title tag and getting it very wrong For non UK folk, the…
8 Google Business Profile Updates To Make For The Holidays
Explore 8 Google Business Profile updates that will help improve your local rankings and visibility this holiday season. The post 8 Google Business Profile Updates To Make For The Holidays…
Conductor Raises $150M, Funding Company’s Growth In Organic Marke...
Conductor, the leading enterprise organic marketing technology company, announced $150 million in funding led by growth equity firm Bregal Sagemount. The post Conductor Raises $150M, Funding Company’s Growth In Organic…
Outbound Links Strategy: When, Why & How To Use Them
What are outbound links, and why do they matter in SEO? Learn why outbound links matter and how to use them to your advantage. The post Outbound Links Strategy: When,…
How to Use Competitive Intelligence to Grow Your Business
Competitive intelligence is the secret to gaining a competitive advantage. This guide shows you how to gather competitive intelligence using Semrush, so you can inform your business strategy and grow…
Keyword Research For SEO: Top Tips & Practices
Are you looking for high intent keywords? Discover how to improve your keyword research and take it to the next level. The post Keyword Research For SEO: Top Tips &…
What To Do When Google Is Ranking The Wrong Page For Your Keyword...
Learn what to do when Google is ranking the wrong page for your keywords with this step-by-step method to get traffic to the right page. The post What To Do…
Daily Search Forum Recap: November 15, 2021
Here is a recap of what happened in the search forums today…
Google: Progressive Web Apps Don’t Rank Better Than Regular Sites...
Google’s John Mueller states that progressive web apps (PWAs) do not, by default, rank better in search results than traditional websites. The post Google: Progressive Web Apps Don’t Rank Better…
Vlog #146: Bryan Cush On Health SEO with Schema, Structured Data ...
In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and in part two we…
SiteGround Sites Begin To Return To Google Search After Crawling ...
Sites hosted on SiteGround last week found themselves not being crawled by Googlebot, Google’s crawler. The issue seemed to have been an DNS issue between the provider’s partners (AWS) and…
Google Chart Teetering On The Edge Of Core Web Vitals Field Data
Ever see a chart in your page experience report or core web vitals reports that shows core web vitals data and then doesn’t and then does again? If you do,…
Google Shopping Ads Bug Causes CPCs To Skyrocket
Friday evening, Google Ads had a bug of some sorts that caused the cost per click (CPC) prices to skyrocket on many Shopping Ad campaigns. Google confirmed the issue on…
Google Confirms Again, Bolding Words Does Help With SEO
Google’s John Mueller confirmed again that bolding words and “important points on a paragraph” does help with SEO and rankings. But it is all relative, if you bold everything on…
Google Merchant Center Now Allows Medical Test Kits
Google has updated its Google Merchant Center policies to allow the sale and listing of medical tests kits in both the paid and free Google Shopping search results. This includes…
9 Essential Ecommerce Site Optimizations to Boost Holiday Sales
Check out these proven tips for driving higher average order value and conversions to sale on your ecommerce site this holiday season. The post 9 Essential Ecommerce Site Optimizations to…
SiteGround Hosting Outage Over – Site Recoveries Continue
SiteGround announced the outage is over. Amazon’s Global Accelerator cited as cause. Sites begin recovering in Google Search The post SiteGround Hosting Outage Over – Site Recoveries Continue appeared first…
How To Build Rapport With Editors And Get Guest Content Published...
Getting your articles and other content accepted by industry publications is challenging. Learn how to build rapport with editors here. The post How To Build Rapport With Editors And Get…
11 Proven Tips To Get More Social Media Followers
Looking to boost your social media audience with organic followers who are genuinely interested in your brand? These methods work. The post 11 Proven Tips To Get More Social Media…
The Complete Guide to Thought Leadership for Your Business
The Complete Guide to Thought Leadership for Your Business.
Case Study: How a Nigerian Lager Beer Secured the #1 Spot on Goog...
The Agency Boulder SEO Marketing (BSM), a Denver search engine optimization company, has been implementing digital marketing campaigns with local, national, and global objectives since 2009. Specializing in affordable SEO…
Google: Bolded Text Can Help Your SEO
Google’s John Mueller confirms bolding important text in a paragraph can help your site’s SEO as it allows Google to understand the content better. The post Google: Bolded Text Can…
Domain Age: Is It A Google Ranking Factor?
When Google is ranking search results, does the algorithm take your domain age into consideration? See what the experts say. The post Domain Age: Is It A Google Ranking Factor?…
WordPress Template Plugin Vulnerability Hits +1 Million Sites
WordPress plugin by the makers of Astra Theme patched an XSS vulnerability that can lead to total site takeover and attacks on site visitors The post WordPress Template Plugin Vulnerability…
Fresh Content As A Google Ranking Factor: What You Need to Know
Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? The post Fresh Content As A Google…
Why Google Discover Traffic Goes Away
John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover The post Why Google Discover Traffic Goes Away…
Can Site Quality Be Quantified in Search Console?
Google’s John Mueller answers question about quantifying site quality and mentions having inquired about a Search Console Quality Metric The post Can Site Quality Be Quantified in Search Console? appeared…
Daily Search Forum Recap: November 12, 2021
Here is a recap of what happened in the search forums today…
How To Use the Semrush Audience Insights for Your Marketing Campa...
Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more…
Search News Buzz Video Recap: Google November Spam Update Done, G...
I start off announcing the winner(s) of the Squid Game contest I had last week. Google finished the rollout for the November spam update after 8 days. That Google November…
Google Search Scroll To Text For Sitelinks
Google now has the scroll-to-text feature for sitelinks in the Google Search results. Google launched these with featured snippets in 2020 but has been testing it since 2018, and it…
Google Search No Results Found Fishing Game
A few days ago in the Black Hat World forums I spotted a thread that I honestly thought was trying to fool me. It showed a screenshot of the Google…
Google On The Future Of SEO
Here is a fun podcast from Googlers John Mueller, Gary Illyes and Martin Splitt on the future of SEO. The group spoke about HTML, JavaScript, web app, structured data, crawling…
Google November Spam Update Rollout Completed After 8 Days
It took about eight days for Google to rollout the November spam update. This update targeted content spam efforts that went against Google’s webmaster guidelines. It seemed to have a…
Google Logo Structured Data Supports ImageObject Type
Google added to the help documentation for the logo schema/structured data that you can now use ImageObject type to specify an organization logo. This is in addition to just the…
Do You Have an SEO Triage Plan? 11 Things to Check
You have a short period of time for checks and action to bring immediate value. What should you have in your SEO triage plan? The post Do You Have an…
What Is Always-On Marketing? Everything You Need To Know
Wondering whether you need always-on marketing? Here’s why you do and the practical steps it takes to get started today. The post What Is Always-On Marketing? Everything You Need To…
Google: Voice Search Is Not The Future
Google’s Martin Splitt shared his opinion that voice search is not the future and that there will be no need to optimize for it The post Google: Voice Search Is…
The Definitive Guide to Brand Storytelling (+ Free Template)
How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the…
Google: “Hard To Call A Site Authoritative After 30 Articles”
Building authority with Google is going to take more than publishing a site with just 30 pages, advises Search Advocate John Mueller. The post Google: “Hard To Call A Site…
Daily Search Forum Recap: November 11, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google On The Future Of SEO
Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast. The post Google On The…
Massive CTR Study Reveals Actionable Insights
Largest ever research study of billions of searches uncovers surprising insights into CTR behavior that provides actionable marketing data The post Massive CTR Study Reveals Actionable Insights appeared first on…
PSA: Google Ads Account Suspensions Over Violating Webmaster Guid...
Google Ads has a policy that it can immediately and without notice, suspend your Google Ads account, if you violate the Google Webmaster Guidelines. This is not a new policy,…
PSA: Google Crawl Rate Setting Does Not Speed Up Crawling
Google has a legacy Search Console feature to let you limit, or slow down, how fast Google can crawl your site under the crawl rate setting. This feature, as we…
Google Business Profile Manager Logo Now Live
Google has renamed Google My Business to Google Business Profile on November 4th. Starting on November 9th, I saw Google begin to swap out the Google My Business logo with…
Googlebot’s IP Addresses In JSON File Officially From Googl...
Back in 2007, Google came up with a mechanism for SEOs or site owners to verify that Googlebot is who it says it is through reverse DNS checks. But now,…
Google Video Answers To Blocking CSS Files, Updating Sitemaps, De...
Google’s John Mueller posted a two minute video answering four SEO related questions on the topics of blocking CSS files, how to update a sitemap, deleting RSS files and reintroducing…
8 Insights You Can Gain from Competitors’ Top Pages
Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush…
[Survey] Small Business Marketing Challenges and How to Overcome ...
In 2020 the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new…
Black Friday 2021: Key Trends, Shifts, and New Lessons for Market...
We analyzed the most prominent ecommerce websites, most popular Black Friday products, and most popular searches globally, and took a closer look at top Amazon products to uncover the latest…
2021 Veterans Day Google, Bing, Yahoo & The Search Industry P...
Today is Veterans Day in the United States and to pay respect to the day, a bunch of search engines have special logos or themes up for the day. We…
Google Drops Sites Hosted on SiteGround
SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS The post Google Drops Sites Hosted on SiteGround appeared first on Search Engine Journal.
SEO for Startups: 8 Steps to Grow on a Budget
SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, it can boost other marketing tactics and influence every phase…
Hiring a Content Marketing Agency? Ask These 11 Questions First
Ask these important questions before choosing a content marketing agency to ensure a good fit for your unique goals, team, and organization. The post Hiring a Content Marketing Agency? Ask…
Dwell Time: Is It A Google Ranking Factor?
Dwell time is one of many user interaction signals that finds its way into experts’ lists of top Google search ranking factors. The post Dwell Time: Is It A Google…
Everything You Need For A Successful Brand Ambassador Program
A successful brand ambassador program can offer big business benefits, helping you reach new audience segments in compelling, authentic ways. Here’s how it’s done. The post Everything You Need For…
The Four Types of Keywords (and Why They Matter)
There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type….
3 PPC Strategies That No Longer Work & What To Replace Them W...
Some PPC tactics that used to be no-brainers are now obsolete. Learn why they no longer work and how to adapt your approach for success. The post 3 PPC Strategies…
LinkedIn Lets Freelancers Promote Their Services For Free
LinkedIn Service Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free. The post LinkedIn Lets Freelancers Promote Their Services…
SEO Split-Testing Case Study: Persuasive Copy Wins Again
We added “Guaranteed Lowest Prices“ to the end of the page title. Check out the result of this SEO split test.
YouTube Removes Dislike Counts On All Videos
YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations. The post YouTube Removes Dislike Counts On All…
How To Analyze The Performance Of Your Multi-Domain SEO Program
Does having multiple domains help or hurt your SEO? Learn how to set your multiple domain program up for success. The post How To Analyze The Performance Of Your Multi-Domain…
A Complete Guide To Product-Led Content Strategy (With Examples)
What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples. The post A Complete Guide To…
25 Facts You Didn’t Know About Baidu
Baidu controls most of China’s search engine market, amounting to billions of searches per month. Here are 25 things you may not know about Baidu. The post 25 Facts You…
How To Use Hashtags On Instagram: Everything You Need To Know
Learn how to use Instagram hashtags for content inspiration, follower growth, and engagement, with helpful tips for social media engagement. The post How To Use Hashtags On Instagram: Everything You…
17 Free Online Marketing Courses to Learn Digital Marketing
Is there a good FREE digital marketing course that you can recommend? — Tim Soulo (@timsoulo) August 17, 2021 Courses from Google’s Digital Garage, HubSpot Academy, and Ahrefs Academy all got…
State of Content Ops & Outsourcing Report 2021 — How Business...
How do companies create their content — internally, externally, or in a hybrid model? If they outsource, where do they go and why? How much money do businesses spend on…
How To Enable Key Moments Snippets In Google Search
Learn how to enable key moments snippets in Google Search, which allows searchers to jump to the specific part of a video they’re interested in. The post How To Enable…
Google Will Be Testing IndexNow
A Google spokesperson confirmed to SearchEngineJournal that they will be testing the IndexNow protocol for crawling and indexing The post Google Will Be Testing IndexNow appeared first on Search Engine…
How to Make WordPress Optimization Easier & More Effective &#...
Software development done differently. Loren chatted with Syed Balkhi of Awesome Motive to learn how they developed their suite of tools using a community-first approach. The post How to Make…
Twitter Blue Launches In United States
Twitter Blue launches in the United States and New Zealand after being introduced in Canada and Australia earlier this year. The post Twitter Blue Launches In United States appeared first…
The Hooks of Viral TikToks
This study digs into the first few seconds of hundreds of viral TikTok videos, seeking to find what it is that grabs and holds our attention to keep us watching.
The Biggest PPC Trends of 2022, According to 23 Experts [Ebook]
Find out how and why the following PPC trends will dominate the year. Then, use your new knowledge when planning your strategy. The post The Biggest PPC Trends of 2022,…
Expert Social Media Marketing Predictions For 2022
Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022. The post Expert Social Media Marketing Predictions For 2022 appeared first…
How Do I Rank Better Internationally In One Or Many Countries?
An SEO expert answers two reader questions about ranking a website internationally – one in several countries, the other in one location. The post How Do I Rank Better Internationally…
Analyze Search Intent Instantly with Semrush
Manual spreadsheet work no more. Semrush just released a new search intent filter and added it to all of our award-winning keyword-based reports.