The vulnerability, listed as CVE-2021-44228 in Apache Log4j Security Vulnerabilities, enables remote attackers to take control of an affected system. The post Catastrophic Log4j Security Fail Threatens Enterprise Systems &…
Back in the early 2000s we use to cover Alexa, an Amazon related website ranking service here a lot. SEOs use it like they used PageRank, and how they now…
Google has told us that you want to avoid buying a domain name that was filtered by the Google SafeSearch adult filter. Well, servers.com had this issue and after asking…
After many months of testing, Google has confirmed it is moving the local pack results to the top and the map on the right of those local results on desktop…
Google’s John Mueller said putting the category name or topic name in your URL slug has zero impact on your rankings. I am not 100% sure if he really meant…
This week, I did a bit of a look at what we are seeing around this big December 2021 Google products reviews update. I also spoke about a possible, unconfirmed,…
In September, Microsoft Advertising added 32 new attributes for its Bing Search Ads, and now, Microsoft added four more new attributes. These new attributes include Asian-owned, Latin-owned, Women-owned and Diabetic-friendly…
You can take courses to learn writing, but unexpected insights can make you a great writer. Here are seven tips that taught me the most. The post 7 Unexpected Lessons…
The ultimate goal of any ecommerce business is to get more sales and satisfied customers. It’s achieved not only by offering high quality products but also by having a visually…
Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking…
WPS Hide Login WordPress Plugin exposed the location of the hidden login page, defeating the purpose of the plugin The post WordPress Security Plugin Exposes +1 Million Websites appeared first…
Search marketing community loses a powerful suite of SEO and online marketing tools. Alexa marketing tools retired The post Amazon Alexa SEO Tools Is Closing appeared first on Search Engine…
A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. The post Meta Introduces Professional Mode For Facebook Profiles…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
PPCGreg posted on Twitter that Google Ads has updated the design and look for the custom columns and also added some new metrics and the ability to use functions.
Google is now showing up to two ads in the local search results – the local pack. Joy Hawkins spotted it the other day for a search on [lawn care…
Now that some publishers, like Search Engine Land, are removing AMP because it is no longer a requirement for top stories inclusion, some are noticing weird changes to the publisher’s…
Google’s John Mueller said on Twitter that when it comes to Google understanding and ranking documents, Google looks at more than just text on a page. He aimed this comment…
Google may have also pushed out a local search and map algorithm and ranking update over the past week or so. There has been some recent chatter and the Bright…
We added “Holidays 2021“ to the end of the page title. Check out the result of this SEO split test.
A new guide from Google goes over the acceptable ways to incorporate UGC on your website to ensure you’re following the company’s guidelines. The post Google’s Guide To User Generated…
Google has made some changes to the Google Search Console performance report for Google News where your impressions may drop. Google said this is just a reporting change and the…
Instead of building links to pages, I figured the easiest way to test this would be to remove links to a page and see what happened. With the help of…
Are you looking for a web hosting solution for a WordPress website? Find out how shared hosting can offer high performance at an affordable price. The post Top 7 Tips…
Looking to make your keyword research, content planning, and production more efficient? Explore this ultimate 2022 content calendar template (includes a free ebook)!
There’s no better time than now for travel and tourism brands to focus on improving their SEO strategy. Here’s how. The post SEO For Tourism Brands: How To Rank Content…
In this guide, 7awi Global, a digital content agency shares the best tips on choosing blog post topics and creating strong articles for tech clients, all using Semrush.
Sometimes new Google Business Profile (GMB) features and updates come with issues for users. Here are a few common ones and how to solve them. The post 7 New &…
Are you in control of your search results, or are you at the mercy of the algorithm? Read about how using advanced search methods can help you get the results…
Are you using seller rating extensions in your Google Ads advertising? If not, it might be time for a closer look. The post Should You Use Seller Ratings In Your…
Facebook deployed a new AI technology that speeds up its ability to identify and remove harmful content The post Facebook AI Hunts & Removes Harmful Content appeared first on Search…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released their…
Google’s annual recap of the year’s top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities. The post Google Reveals Top Searches Of…
Google announced that image extensions for Google Ads is rolling out to desktop ads now. Note, it launched for mobile ads in May 2021. Also, Google Ads image extensions now…
Google has published this years year in review for the top searches it saw in 2021. From COVID vaccine, to Dogecoin and AMC stock to Alec Baldwin to Simone Biles…
Google’s John Mueller confirmed that Googlebot is not yet crawling over HTTP/3 yet. He said if you do implement HTTP/3 for your site, it doesn’t mean it won’t benefit your…
Google’s John Mueller and Martin Splitt had two special guests on their podcast show this week to talk about how Google approaches inclusive language in search – a topic we…
Azeem posted a Twitter poll a while back asking the digital marketing community if they prefer to specialize in a specific niche of marketing or be more of a generalist…
Google changes how search results for news stories are presented on desktop by grouping together multiple results for the same story. The post Google Updates Search Results For News Stories…
Why is Google being such a grinch with a much-loved Santa’s website? An SEO expert suggests some reasons for the rankings drop. The post Is Google Trying To Erase Santa?…
It takes a skilled team of both SEO pros and developers working together to build a successful website. Here’s how to make it happen. The post Web Design Practices That…
Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level. The post Nostalgia Marketing & What We Can Learn…
In the words of Patrick Stox, this whole idea is “preposterous.” He’s right. Having multiple pages about the same thing can lead to unexpected or undesirable rankings, but it doesn’t…
Discover the tagging best practices and innovative tactics top publishers use to improve search visibility and the discoverability of content. The post Tag Pages & Content Tagging For SEO: A…
Google is developing a new responsiveness metric that could be a replacement for First Input Delay The post Google Is Creating A New Core Web Vitals Metric appeared first on…
This post was sponsored by Don’t Panic. The opinions expressed in this article are the sponsor’s own. Brought to the U.S. by Don’t Panic, who also deliver the US Search…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had another…
We have yet another Google Ads spending bug to report, this one was related to Google advertisers using Target ROAS or Maximize Conversion Value bid strategies on some campaigns on…
Google is testing a new layout for the key moments video featured snippets layout in Google Search results. Instead of placing a wider video at the top with the text…
Bing announced last week that you can now search Bing and Bing Local for store stock availability and choose to buy online and pick up in-store. I honestly wasn’t sure…
Sometimes people change their names, for legal reasons, maybe when they get married, maybe they go from a pseudonym to using their real name. What do you do if you…
As expected, Google is now letting health providers and facilities to go into their Google Business Profile and select the insurances they accept. This option should be under the info…
Plenty of guides show you how to do local SEO from start to finish. But they can be daunting, as it’s a complex subject. So, in this guide, we’ll keep…
Learn about common challenges in B2B keyword research and how to use keyword modifiers and Google Search Console for a more effective strategy. The post B2B Keyword Research Done Right…
Semrush .Trends lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will keep you…
Are your hosting and IP address used by Google as a search ranking factor? Let’s take a look at the evidence. The post Is Your IP Address A Google Ranking…
How can you optimize your content for Google News? Find all the tips, best practices, and examples you need here. The post Google News Optimization: How to Boost Your Site’s…
A security site emailed notices of a data breach affecting over 100 million users of Gravatar. Gravatar denies it was hacked The post Gravatar “Breach” Exposes Data of 100+ Million…
Are you looking for a web hosting solution for a WordPress website? Find out how shared hosting can offer high performance at an affordable price. The post 7 Must-Haves For…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
LinkedIn launches in Hindi, making it the first Indian regional language on LinkedIn to support the Hindi-speaking community of 600+ million people worldwide. The post LinkedIn Launches In Hindi, Expanding…
Google posted a number of new Google Ads policy changes that take place in January and February 2022 around political and election based content in ads. Google is ending the…
Google seems to be rolling out a new Google Ads experiments workflow that drops the need to use campaign drafts. George Nguyen reported this at Search Engine Land with the…
Google is once again testing new layouts for the top stories section of the Google Search results. This includes not just the box carousel at the top but also double…
Google Image Search seems to be testing a new feature to group images by type of search filter. Here is a screenshot from Mordy Oberstein showing a new section for…
Google is once again deactivating accounts for inactivity. Google AdSense sent out emails last week to AdSense publishers and YouTube publishers saying your AdSense account has been deactivated due to…
In part one, we spoke about Joseph Goldsmith and video production topics. In part two, we speak more about SEO topics, mostly about what his clients do around SEO…
TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content. The post TikTok Users Can Make…
By analyzing online searches and websites‘ statistics, Semrush has taken a look at the 2021 year in review, showing what the world cared about most. Discover world data trends of…
Here are the top 10 PPC trends you need to know to execute successful advertising campaigns in 2022, according to 23 PPC experts. The post 10 Most Important PPC Trends…
Once you are confident you know the basics, dive into these 10 advanced tips and techniques to take your SEO to the next level. The post 10 Advanced SEO Tips…
Learn about how Google’s ongoing algorithm updates have changed the landscape regarding landing page optimization. The post Landing Page SEO Best Practices & Tips For Success [Webinar] appeared first on…
See how an SEO agency uses the Semrush Content Marketplace to generate high-quality content at scale for their client- Edelweiss Bakery.
What if there were to notify search engines more efficiently whenever your website content changed? On-demand indexing is here, and it’s shaking up SEO. The post SEO Shake-Up: IndexNow’s Instant…
As you all know, Google launched a new algorithm update on December 1st named the December 2021 product reviews update. Since then, the tracking tools have been off the charts…
You’ll find all kinds of opinions online about the value of H1 tags for SEO. How much do they matter? The post Are H1 Tags A Google Ranking Factor? appeared…
Are .gov links any more valuable for SEO than other types of links? Some would like you to think they are, so let’s see. The post Are .gov Links a…
Here is a recap of what happened in the search forums today…
Search ads change the way we use search & how search engines work. What do we mean? Sridhar Ramaswamy answers these questions and more. The post How Neeva is Creating…
Google has confirmed a bug with Google Ads Editor version 1.8 and the image ad uploads feature. The AdsLiaison said on Twitter “the team is aware of a recent issue…
An insane week to end an insane month of Google changes is how to sum up this SEO video recap. Google finished rolling out the November 2021 core update on…
John Mueller of Google gave a nice one liner of SEO advice using the movie Jurassic Park. He said on Twitter “It’s a bit like Jurassic Park. Technically, you can…
Google now lets searchers filter the local search listings for healthcare providers; facilities, doctors, etc by the types of insurances accepted and if they speak your language. So make sure,…
Zac Stafford posted a screenshot on Twitter of his client’s ads showing negative prices in the Google Search shopping ad results. He said Google auto generated promotions using old codes…
Praveen Sharma shared a screenshot of a new carousel in the Google mobile search results that shows localized language content based on the location of the searcher, despite the language…
Discover the trends driving changes in consumer behavior and how to apply them to your content marketing strategy in 2022. The post 10 Content Marketing Trends To Watch In 2022…
See where hotels should focus digital marketing efforts now and how to put proven hospitality SEO best practices to work for your brand. The post Hospitality SEO Best Practices For…
Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google is rolling out yet another confirmed Google search ranking algorithm update – the second Google Product Reviews Update of the year. So if you were hit by the April…
What an insanely busy month we had with Google in November 2021! We had a big core update named the November 2021 core update, we had a spam update named…
Marie Haynes posted another poll asking SEOs what they saw from the Google November 2021 Core Update now that the update is finished rolling out. Most, like 60% of the…
Google’s John Mueller said for some sites, you can ignore the Google Webmaster Guidelines that says you should have “a page with a human-readable list of links to these pages…