A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. The post Google Search Trends Show How Customer…
It is time for the March 2022 Google webmaster report, where I look back at the past 30-days of SEO news related to Google and highlight the most important changes…
You may end up confusing Google when you have “garbage” parameters trailing in your URLs, espesially when it comes to translated content parameters. There is this interesting conversation when a…
Yesterday, Google confirmed that some folks trying to use the URL Inspection tool via the console or even the API may be seeing errors. Google said it is working on…
Google has updated the help document on how to verify your business to say “we may require you to verify by more than one method.” So if you verify using…
Google sends its crew of crawlers, Googlebot, from the United States. That is where 99% of the crawling originates from. If you are not allowed to show your website to…
Migrating a WordPress site from one hosting provider to another? Here are 3 different methods you could use, with step-by-step instructions for each one. The post How To Migrate A…
Increase your charity or NGO’s brand awareness with content marketing and grow your list of supporters with these tips. The post How Content Marketing Helps Non-Profits Achieve 3 Important Goals…
Facebook report reveals what kind of content gets over a hundred million views – And it’s not what you think The post Facebook Report Reveals Most Popular Posts and Pages…
Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show. The post Faster, More Complete…
SEOs often focus on other tactics while failing to realize the true potential that internal linking offers to move the needle on keyword rankings. My view on this is that…
Luckily, we’ve been doing this for years, so we’ve learned a thing or two about B2B SEO strategies. Today, you’re going to learn how to implement your own SEO strategy…
How do you speed up your rank tracking process? Start with optimizing your rank tracking process with these four tips. The post 4 Useful Tips To Make Keyword Rank Tracking…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. IndexNow has grown…
Google’s John Mueller said on Twitter “we generally don’t use color as a factor.” He then added “but CSS tweaks can include a lot more than just color changes.” We…
Greg Sterling, a search industry analyst (amongst other things), posted a poll on Twitter asking where will Google be in ten years from now. The vast majority of responses said…
Google’s John Mueller said on Twitter “it’s never that site A always ranks above site B.” He was asked if Medium articles always rank better than articles found on LinkedIn…
Last week, Microsoft Bing announced over the course of three days that IndexNow gained support from Duda (a sponsor here), the All In One WordPress plugin and Rank Math SEO…
Google’s John Mueller said again that Google does not use the link disavow files for discovery of spammy link networks. He said on Twitter “usually problematic link networks are easier…
Since Russia invaded Ukraine on February, 24, it’s been all over the news. You must have seen videos of the cities being destroyed by missile strikes and shelling, images of…
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features. The post Meta Expands Facebook…
Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use. The post 6 Types Of…
A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy? The post Should I Create A Landing…
Website security not an SEO issue? Think otherwise. Here are three sneaky ways spammers add hidden links to your website. The post 3 Ways Spammers Hide Links & Text on…
React and other similar libraries (like Vue.js) are becoming the de facto choice for larger businesses that require complex development where a more simplistic approach (like using a WordPress theme) won’t satisfy the…
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022. The post Google Ads Updates Destination Requirements Policy appeared…
Here is a recap of what happened in the search forums today…
Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he stopped by my office to talk SEO. Crush the Rankings is now about four years old and he…
This is just a reminder, since I covered this back last April but I forgot myself, there is really no top stories eligibility requirements in Google Search anymore. It use…
Allie Margeson from Whitespark noticed that the Google local pack in the search results is no longer a static map. The map is now interactive and lets searchers zoom in…
I am seeing multiple reports of Google placing the search bar filters, you know, the bar that says “all, videos, news, images, more, etc” which is normally placed under the…
David Mihm pointed out on Twitter that Google is hosting a partner workshop event named “Drive Traffic to Your Website with SEO.” The interesting bit is that the workshop says…
Google has posted a new legal requirement policy that blocks search ads related to what is going on with Russia’s invasion of Ukraine. The policy says that entities and individuals…
Online ordering has become essential for many local businesses. Give your ecommerce customers a seamless omnichannel experience with the help of local SEO. The post Local SEO Guide For Ecommerce…
Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google. The post How Google Universal Search Ranking Works…
Is it possible to rank a Weebly site well in Google? Learn about Square’s site builder and its SEO features and limitations. The post Weebly SEO: Features, Limitations & Tips…
No other form of marketing evolves and changes as much as online advertising. We constantly have new platforms, ad formats, targeting options, bidding techniques, and automations. It’s difficult to keep…
Other ecommerce companies are dominating SEO. Now, it’s possible for you to thrive, too. Learn how to grow your ecommerce business like the big guys. The post SEO At Scale:…
Google’s John Mueller answers if brand mentions are important to Google’s algorithm The post Are Brand Mentions Important to Google’s Algorithm? appeared first on Search Engine Journal.
Bing announces that the IndexNow protocol added to Rank Math WordPress SEO Plugin – Hands-on review shows that indexing couldn’t be easier The post Rank Math WordPress SEO Plugin Adds…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I am seeing…
We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks.
This week was packed with algorithm and ranking topics but not the typical unconfirmed Google updates. We had Google officially begin rolling out the desktop version of the page experience…
Google is testing an ad format, that I think is new, where it has three images in the ad, all that link to different landing pages. So if you click…
Google seems to be testing a form of messaging between businesses and merchants that use Google Merchant Center. Google said in an email to some Google Merchants that it is…
I am seeing new signs of a possible, but yet, unconfirmed Google Search ranking algorithm update that seemed to touch down on Thursday, February 24th. To be honest, this is…
Google’s John Mueller if a claim found on an SEO website that says “recognized by Google as an agencies as SEO specialists in SEO for Real Estates” is legit. The…
Is there a speed difference between using absolute versus relative links and if so, does it matter to Google. I am pretty sure there is no speed difference and I…
Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. The post Rank Math Integrates IndexNow for WordPress Sites appeared first on Search Engine Journal.
Use these proven SEO tips to improve online visibility and help your franchise locations get found in local search. The post 7 Local SEO Tips For Franchises & Their Locations…
Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask). The post YouTube & Video…
Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog….
It’s a seemingly easy-to-understand metric. But the simple formula to calculate churn rate has some limitations and potential traps many marketers may not take into account. Also, contrary to popular…
However, the content refreshing process isn’t always straightforward. For example, some people worry about tanking their organic traffic if they update the content (a valid concern). Other people find that it…
Here is a recap of what happened in the search forums today…
What‘s shaking up the content marketing industry? Learn about the 8 most important content marketing trends and tips for 2022 that emerged from our global study.
YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. The post YouTube Adding More Analytics Data…
It seems like for the past few days advertisers have been complaining about the Google Ads console being slow with some latency issues and sometimes that weird error messages were…
Google’s John Mueller posted on Reddit about when he thinks one should pursue starting down the journey of a blog. Of course, I know something about blogging and I have…
Google Image Search is testing rounding the corners on the images it displays in the search results. This is instead of showing squared off corners, Google is rounding the corners…
A month ago we reported how Google has changed the AdSense earnings thresholds to be distinct between normal AdSense earnings and YouTube AdSense earnings. Well, Google announced related to that…
As reported by George Nguyen, Google is now officially launching enhanced conversions for leads. Google has enhanced conversion for web for about a year, but recently added this for leads.
Bing announces the All In One SEO Plugin for WordPress supports the IndexNow protocol, which instantly informs search engines of content changes. The post Bing Announces All In One SEO…
Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. The post Google On The SEO Impact Of Changing…
Get inspired with 10 digital marketing ideas that small and local businesses can implement on a small budget (or for free!). The post 10 Creative Digital Marketing Ideas For Local…
While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource. The post 5 Creative Ways…
Once you find keywords for your SEO strategy, what‘s next? Learn how to analyze keywords to choose the best ones for organic success.
Fight back against increased cyber attacks with these free tools and resources The post Advisories To Increase Website Security After Russian Attack appeared first on Search Engine Journal.
If you’re doing digital marketing, you’re swimming in a vast pool of actionable data. But if you’re not using tools and techniques to discover, analyze, and interpret this data, then…
Don’t worry, they’ll tell you. Lots of SEOs seem to be raving about the benefits of topic clusters at the moment. But do topic clusters live up to the hype,…
Here is a recap of what happened in the search forums today…
Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators. The post Monetize Facebook Reels With Overlay Ads appeared…
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it. The post Google Rolls Out Short…
Microsoft announced a new feature in Microsoft Advertising for Bing search ads named dynamic descriptions. Dynamic descriptions will automatically create descriptions dynamically powered by Microsoft Advertising’s Artificial Intelligence.
Google is emailing folks who use the Google Merchant Center about a new Shopping experience scorecard that will be used to boost rankings in Google Shopping, amongst other benefits, for…
Google is now rolling out the desktop version of the Google Page Experience update. This rollout started Tuesday, February 22, 2022 and will roll out through the end of March…
There are numerous reports that the Google AdSense estimated earnings report on the AdSense console homepage is reporting much lower than expected earnings. The report does not match up with…
Most search marketers are saying that the cost per clicks are up from last year on Google Ads. In short, most advertisers are saying the overall cost of each click…
Are security headers a part of your SEO audits? Here’s why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You…
While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges. The post Why Client Trust Is…
Semantic search combines context and user intent through vector similarity to bring intelligence to search engines. What does that mean for your marketing plans? The post Semantic Search: How It…
Oncrawl is a tool that crawls websites similar to how a search engine bot would, then generates reports full of actionable SEO insights. The post BrightEdge Acquires Oncrawl To Help…
Nine WordPress plugins, including popular ad management, malware firewall and database managers were found to have vulnerabilities affecting over 1.3 million websites The post Nine WordPress Plugins Expose Over 1.3…
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — the future is now. The post Microsoft Ads: Reach…
Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective. The post How Impression-Based KPIs…
Mobile page experience and the included Core Web Vital metrics have officially been used for ranking pages since May 2021. Desktop signals have also been used as of February 2022. The easiest…
Want to increase your business’s content production? Struggled with finding and retaining reliable writers? Good news: scaling content is very possible. The post How To Simplify Your Content Creation Process…
Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. The post Google Explains Geotargeting Via…
Here is a recap of what happened in the search forums today…
Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads. Frank Sandtmann, a German based SEO, notified me of this, he saw it in the…
Google’s John Mueller said the URLs listed in the “referring page” section of the URL Inspection Tool is not really important. It is just a technical thing showing which URL(s)…
Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product…
Google Search has long supported excluding words from your search by adding a minus sign before the word in the search box. But there are numerous complaints that this does…