Learn how to turn a combination of Google, company, and competition data into actionable insights for optimizing your Smart Shopping campaigns. The post Optimize Smart Shopping Campaigns: 4 Examples of…
Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021. The post 10 News SEO Tips from The…
Explore how to create video ads for YouTube and Facebook with our actionable tips.
Top takeaways and expert tips from news SEO experts at The New York Times, USA TODAY, WSJ, Google and more – from NESS 2021. The post News SEO: Popular Topics,…
Geofencing is a marketing technique used to identify potential prospects based on their location. Learn how it can help improve your ROAS!
And although it can be harder to rank a landing page in Google compared to, say, a blog post, it is possible. Just look at this landing page from Asana….
How can you drive more traffic to targeted landing pages when searchers are directed to informational pages? Learn more in this Ask an SEO. The post How Can I Drive…
Google’s John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs…
From optimizing your Google My Business profile to launching geofencing campaigns, there are plenty of great ways to boost your local online marketing strategy.
Amazon Associates is one of the most popular affiliate marketing programs out there. Learn how to get started and what you need to succeed. The post A Guide To Getting…
Your inbound link counts look good on that SEO tool, but all those links aren’t worth squat if they’re not pointing to the right pages. The post The Link Building…
Getting on the Instagram Explore page takes more than simply completing a checklist. Here’s how it works and how to optimize content for it. The post Instagram: How To Get…
Experimental Chrome HTML attribute can speed up Core Web Vitals scores The post Google’s Priority Hints Improves CWV appeared first on Search Engine Journal.
What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!
Looking to become a better writer and boost your writing skills? Explore these 16 tips and tricks from content marketing and copywriting experts!
Learn proven ways leading online sellers are using social proof, UGC, and website security for better conversions and search visibility. The post How To Increase Ecommerce Traffic & Conversions appeared…
Do you know how metrics in Google Analytics works, how to track them, and tips & tricks for monitoring your website‘s performance.
Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data. The post Google Doesn’t Care What’s In An…
Dynamic search ads are a campaign type that allows advertisers to capitalize on queries that might not have otherwise triggered their ads. Learn more before trying it out for your…
Read up on some simple mistakes that can kill your paid advertising ROI and learn how to fix them!
Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features. The post Google Search Analytics…
Optimized GMB listings and location pages are essential. Learn top tactics and strategies to drive local business in competitive markets. The post 8 Ways To Drive Local Business In Competitive…
Build more Connections, land more clients, and grow your network with LinkedIn SEO. Here’s how the LinkedIn algorithm works. The post How The LinkedIn Algorithm Works & Optimizing For It…
It’s important to take action when competitors buy your branded keywords. These 4 tactics can turn a sour situation into something beneficial for your business. The post What to Do…
Google’s John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google The post Does Content or Links Improve Trust with Google? appeared…
Do you think Domain Authority is a ranking factor and helps websites rank in search engines? Read about our verdict here. The post Domain Authority: Is It a Google Ranking…
Google’s John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood The post Google Offers a Definition of Quality Content appeared…
Is co-citation actually used by Google as a factor in its search ranking algorithm? Let’s have a look at why some believe it is. The post Is Co-Citation A Google…
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it’s so popular? Here’s some data. The post Why Is TikTok…
Over 300,000 installations of 17 WordPress plugins published by Catch Themes LLC were discovered to have vulnerabilities The post 300,00+ Installations of Catch Themes WordPress Plugins Vulnerable appeared first on…
Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why. The post Did YouTube Change Its…
Snapchat is more than a social network. It’s a keyword discovery engine! Learn about this unique platform to get more from its customer-engaging features. The post How to Use Snapchat…
We explore how CPA works, its many benefits, and how to build your own CPA strategy.
See what’s new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. The post Facebook Ads Updates: Conversions API Gateway & AEM for…
Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources. The post Keyword Segmentation: Find Which…
Building an effective B2B lead generation campaign isn’t easy, but it’s worth getting right. Here’s how to set yours up in 8 proven steps. The post Multi-Channel B2B Lead Generation:…
Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. The post 10 Ingredients For A Successful Content Marketing Mix appeared…
Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers The post Free AI Content Optimization Tool by MarketMuse appeared first on Search Engine…
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app. The post Shopify & Microsoft Team Up To Help…
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. The post Facebook Launches Audio &…
Everything you need to know about native advertising — from its definition and formats to performance monitoring.
Google’s Quality Rater Guidelines is that document. Unfortunately, it’s 172 pages long. So in the interest of saving your sanity, I decided to read the entire thing and just tell you…
Struggling to attract leads on LinkedIn? Learn how to create an effective LinkedIn marketing strategy to promote your business and generate organic leads.
A robust online presence in search is essential for sales success this holiday season. Learn 5 key content considerations that can help. The post 5 Essential Content Considerations For Holiday…
Content marketing is an essential part of any marketing strategy. Here are 10 top benefits it can bring your business. The post Top 10 Business Benefits Of Content Marketing appeared…
Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing. The post 15 SMS Marketing Trends Every Local Business Marketer Needs…
There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here. The post Google’s E-A-T: Busting 10 of…
A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why. The post Top 5 Reasons Why You Need a Social…
Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local…
WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks The post WordPress Cache Plugin Exploit Affects +1 Million Websites appeared first on Search Engine…
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results. The post YouTube SEO: Auto…
Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user. The post Instagram Lets Users…
Pinterest has caught the eye of financial technology giant PayPal, to the extent a $45 billion offer is reportedly on the table. The post PayPal Offers $45 Billion For Social…
The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence. The post Google For Creators…
We added a CTA “Shop“ to the meta description of location pages on a cannabis site. Did Google like it as much as people think?
Link building metrics can help in many ways but can also work against you if you’re not careful. Here’s what you need to know. The post 3 Key Types of…
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue The post What Google’s Indexing Looks like From Discovery to Ranking appeared…
Learn about checking your page size for SEO, including tips, tools, best practices, and why it’s important. The post Checking Your Page Size for SEO: A Complete Guide appeared first…
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted The post How Google Analyzes Web Page Content and…
Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands. The post 16 Reasons Why Social Media Is…
Are Crawl Errors a Ranking Factor? We’ve tapped into Google’s documents to fact-check and find out. Read about it here. The post Crawl Errors & Crawl Budget: Are They Google…
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing The post IndexNow Elicits Mixed Reactions Including Skepticism appeared first…
Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and prospects. Help you become a thought leader…
Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more. The post Instagram Adds More Demographic Insights For Businesses…
Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what’s new in YMYL content, ‘lowest page quality,’ and more. The post 5 New Google Quality Rater Guidelines…
Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments. The post YouTube Announces Live Shopping and CTV Product Updates appeared…
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives. The post Google Alerts Not…
Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions. The post Tracking Update Could Net Apple Billions In Search…
Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio. The post How To Spy On Competitors With Python & Data…
A digital marketer submits a website for evaluation by an SEO pro. See why it lost 90% of its Google traffic. The post I Lost 90% of My Organic Search…
Proactively creating a positive brand reputation gives you a much better chance of managing crises as they arise. The post 4 Tips for Proactive Online Reputation Management appeared first on…
How to make sure your content is seen by the right people, at the right time, and in the right way? And how to ensure it triggers the intended action?…
Learn how to implement the critical elements of a successful paid social campaign today. Implement them tomorrow. The post 3 Proven Tips For Creating Paid Social Campaigns That Convert appeared…
Learn what you need to know about E-A-T and how to apply its principles to every webpage you publish, to benefit your SEO strategy. The post Surprising Facts About E-A-T…
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement The post Google Bowling: Tool Saves Advertisers…
Do you work with publishers, news, and media sites? Are you looking to grow your organic search traffic? Here’s an event you shouldn’t miss. The post News Publishers, This Is…
Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November. The post Automatic Clarity Integration Coming to Microsoft Advertising…
Anchor (or jump) links help users navigate your site, improve user experience, and can boost your SEO. We‘ll show you how.
Thinking about making a Facebook Ad Carousel for your business but you aren‘t sure where to start? Check out our helpful article on how to create and optimize one!
Bing accounts for a fifth of all US searches. Learn how to optimize your website and rank on Bing search without hurting your Google ranking efforts.
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines. The post IndexNow is Key to Instant Search Engine Indexing appeared…
If you want to speed up your webpages for better user experience and SEO, there’s no better tool than Google’s PageSpeed Insights. The post A Technical Guide to Google’s PageSpeed…
The cohesion among teams in Enterprise SEO and IT is essential to achieving SEO goals and business objectives. The post The Enterprise Architect & SEO: Why You Still Need Friends…
No other search engine offers a visual experience like Pinterest. This podcast episode explains how to grow your business with Pinterest. The post How to Make Pinterest Profitable for You[Podcast]…
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results The post Google Changes Review Structured Data Requirements appeared…
Need to gain insight into the budgets, keywords, and product ads driving your competitors’ paid search campaigns? Learn a tactical approach here. The post Competitor Paid Search Analysis: Why Is…
Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? Let’s see what the evidence says. The post Click-Through Rate (CTR): Is It a Google Ranking Factor?…
Does a larger word count help with achieving higher search rankings on Google? Find out if it is a ranking factor here. The post Content Length: Is It a Google…
Learn how to use an HTML hidden attribute with Google-approved techniques, as well as what practices to avoid. Start using hidden content to better your user experience today!
We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.
Your most valuable pages can bring the greatest business impact. Find out what MVPs are and how to optimize them here. The post How to Find & Optimize Your MVPs…
Ads scripts cut down on the manual labor involved in repetitive PPC tasks like reporting. Read about 3 Google Ads scripts you can use here. The post 3 Scripts for…
Looking to get a digital marketing certificate that will prove your proficiency in the marketing world? Check out our comprehensive roundup. The post The Top 10 Digital Marketing Certificate Programs…
Google’s John Mueller describes Google’s internal process for dealing with a site domain migration The post How Google Responds to a Site Move appeared first on Search Engine Journal.
Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth. The post SaaS Marketers: The Paid Social Approach…
Google’s John Mueller answers question about big sites and “authority” The post Big Sites and Website Authority appeared first on Search Engine Journal.
Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update. The post Google Says Improve Content to…
Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content. The post Google on Separating…
Learn all about .htaccess redirect rules, what they do, and how to set up redirects on your site with Semrush.
Learn 3 of the most common ways to create a redirect link in Javascript using the location object: setting a new window.location.href property, the location.assign() method, and the location.replace() method.