Stay ahead of the competition by focusing on a topic-centered approach that complements the user’s search journey. The post How To Dominate SERPs By Focusing On Topics Instead Of Keywords…
You may have heard submitting a reconsideration request can help remove a manual penalty and get your site ranking in Google again. But is it true? The post Are Reconsideration Requests…
500 response to a robots.txt fetch causes loss of rich results and while a bug in search console fails to diagnose the issue The post 500 Response on Robots.txt Fetch…
Google’s John Mueller discusses synonyms and search results and explains how context of the whole query is important The post Google Search Results and Synonyms appeared first on Search Engine…
Just getting started with local SEO? See who needs it and how it coincides with voice search, mobile, and organic SEO, as well. The post Local SEO For Beginners: Getting…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.” The post Nearly 50% Of Twitter Users…
We hypothesized that adding the primary H1 from a pet care page to the primary image of the pet at the top of the page would increase clicks to the…
So Google is doing away with Google Analytics 3, aka Universal Analytics and you will all have to switch to Google Analytics 4, aka GA 4. Universal Analytics properties will…
A Twitter poll by Natalie Mott showed that almost 80% of SEOs do expect to see some traffic lost when managing a site migration. There were over 1,300 votes on…
Google Search has a carousel, which may or may not be new, that shows categories of offers from a merchant as part of the overall snippet. The carousel is beneath…
Google seems to be testing a new button in the local business listings, the local panel, that has a “more about” button. The button drives someone from the web search…
I was a bit too eager in reporting the dates for the Google Search Central Virtual Unconference the other week. Google changed the tentative dates on the registration page to…
Google announced that the free Google hotel listing is released a year ago is now expanding. Google will now show these free hotel listings in Google Search and Google Maps….
A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position. The post New LinkedIn Tool Finds Top Skills…
Expand your business website’s capabilities to achieve valuable marketing goals. It’s a well-known fact that the quality of your business website impacts the credibility of your brand. However, few people…
Can paywalls and SEO coexist? Balancing free and premium content for SEO is tough, but it’s possible for paywalled content to rank in organic search. The post SEO For Membership…
Do you need to submit XML sitemaps every month, or only when you make changes? How about HTML files? Discover the answers with Adam Riemer. The post Should You Submit…
Optimizing your Facebook page is becoming more important than ever to make sure you are reaching your target market. The post Using A Facebook Page vs Profile For Marketing Your…
Understanding how to find and fix keyword cannibalization is key to overcoming things that can hold back your site. In this guide, we‘ll share tried-and-true tactics to overcoming it on…
What does it take for content marketing to really resonate with customers and drive sales? Check out these amazing content examples. The post 9 Ecommerce Content Examples To Inspire Your…
Can prominence, distance, and relevance affect your organic search rankings? From customer reviews to local maps, see whether these will truly help your business. The post Are Relevance, Distance, &…
Set up IndexNow on a WordPress site by using the Rank Math SEO Plugin in 3 easy steps The post How To Set Up IndexNow Using Rank Math WordPress SEO…
The question here is whether Google devalues or even ignores content that is initially hidden from the user using UX/design elements. The post Tabbed Content: Is It A Google Ranking…
As of 2022, we’ve collected 1,372 votes—so we thought it apt to bring you the industry’s top 10 marketing blogs, plus three bonus (personal) favorites of ours to round…
Here is a recap of what happened in the search forums today…
Have your most pressing questions on PPC this year answered by Navah Hopkins on the Search Engine Journal Show. The post Ask A PPC Live 2022 With Navah Hopkins [Podcast]…
For the past few days I have been debating if I should cover what may have been a Google search ranking update that ticked off on Friday March 11th. There…
In 2018, Google added a lens button to the mobile search image results. That eventually came to desktop as Google more tightly integrated Lens into Image Search. Now we are…
Google continues to move more and more business editing features and controls to the web search results and outside of the Google Business Profile Manager (formerly Google My Business manager)….
After the announcement in September at Search On and months and months of testing, the Refine This Search and Broaden This Search features are fully live in US English Google…
There are numerous complaints in the Google Search Community Forums that the Google Search settings are not sticking. The most obvious example is when you have the dark theme set…
Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023. The post Google Sunsetting Universal Analytics In 2023 appeared first…
This blog post will investigate what poor factors that contribute to Google rewriting web page titles and meta descriptions in their search engine results.
Discover 4 trends and ways for Enterprise SEO marketers to stay ahead of change and the evolution of the web. The post Evolution Of The Web: 4 Future Enterprise SEO…
Can the use of a subdomain or subdirectory affect your organic search rankings? Discover whether it actually makes a difference for SEO. The post Subdomain (Or Subdirectory) Usage: Is It…
Many content management systems have built-in rules for handling out-of-stock products, but that logic can often be changed. Some setups may have no built-in logic at all. In these cases,…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Reviews are dropping…
Cloudflare announces a free Firewall that blocks many common exploits The post Cloudflare Announces Free Web Application Firewall appeared first on Search Engine Journal.
Successful, large ecommerce companies approach SEO in a way that allows them to easily grow, profit, and thrive. Now, you can thrive, too. The post SEO At Scale: What Large…
Google’s John Mueller said again that Google Search does not use “engagement” as a factor for ranking or other purposes in Google Search. Google Search does not know if your…
When it comes to the Google page experience update and its metrics, Google may in some cases split up the scores/metrics it has into different sections of your site. It…
There are tons and tons of complaints over the past week or so of reviews not posting or going missing in the local maps business listings. In short, people are…
Google has added a new attribute for some hotel listings to specify if they offer free or discounted accommodations for people displaced from Ukraine. This is a special attribute titles…
Two weeks after Google first confirmed an issue with the Google Search Console URL Inspection Tool, it is still not fully fixed. I will say that while I do see…
In our newest ebook “How To Create Perfectly Optimized Content: 22 Essential Elements,” you’ll get a clear, simple roadmap to perfectly optimized content! The post Perfectly Optimized Content From Start…
An SEO report is a summary of SEO metrics illustrating a site‘s overall performance over a set period of time. Learn what an SEO report should include and use our…
Learn how to gain valuable insights into your social media competition without spending a single cent.
Want to be everywhere your customers are searching online WITHOUT buying ads? Discover how with Surround Sound SEO.
Does Google treat internal links differently based on location on a page? Are header and footer internal links less important? The post Are Internal Links In Header and Footer Treated…
WordPress announced an official plugin that helps speed up websites. Publishers can test the new beta features and offer feedback The post WordPress Releases a New Performance Plugin appeared first…
In order for local SEO to succeed, enterprises and franchises need a plan that scales. Here’s a guide to help you do just that. The post A Guide To Local…
You’ve done everything right to get your website found by search engines, but rankings are not great. What’s going on? Let’s check your backlinks. The post Link Detox: How To…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Happy Pi Day…
David Melamed, who I’ve known for about 15 years or so, has been in the space for about that long or even longer. David Melamed is now a search marketing…
Joe Hall posted a poll on Twitter asking what do SEOs use most to manage faceted navigation. The vast majority of SEOs responded that they use “proper canonicals tags.” Others…
Google’s John Mueller said again that using hreflang will not help you rank better and does not change rankings for your site. All it technically does it replace the URL…
Google’s John Mueller said (again) that the Google URL Parameters tool is scary. He said this on Reddit, and then suggested the person try to use noindex or robots.txt methods…
A few years ago, Google began to roll out a local search feature to search photos of nearby places. Now Google seems to be calling this “find places through photos.”…
Google has updated its Google crawler help documentation to specific that the Google Favicon crawler now respects the Googlebot and Googlebot-Image robots rules. Previously, it seemed to just respect its…
If you search for Pi Day in Google Search you will see a calculator come up that has the pie logo sparkling. When you click on that, it will search…
Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike. The post 7 Ways To Use Semantic SEO For…
Building links with little to no outreach effort is possible. Check out this article on how to get links without asking for it. The post How To Build Links That…
If you don’t have a dedicated local SEO strategy, you could be missing out on valuable opportunities to get found and engage customers. Here’s why. The post What Is Local…
In this guide, we are going to dive deep into off-page SEO and help you to understand what it is, why it is so important, and the tactics that you…
There’s no question review sentiment can influence consumer behavior and impact metrics like conversion rate. But does it have any influence on Google’s search rankings? The post Review Sentiment: Is…
Stored XSS Vulnerability affects WordPress itself and can lead to full site takeover The post WordPress Stored XSS Vulnerability – Update Now appeared first on Search Engine Journal.
Want to warm up cold emails either on LinkedIn or direct? If you want to generate more leads through a cold email campaign, a bit of background help can be…
Still publishing the same content since you first started your business? Check out these nine content creation ideas to freshen up your local SEO strategy. The post 9 Types Of…
In this article, we’ll cover some definitions, free tools, and 13 SEO tips. You don’t need to be an SEO veteran to apply these tips. Nor do you need to…
Wouldn’t it be nice to solve every technical SEO problem in a standardized manner? Learn the 4-step process that stops SEO fires before they start. The post 4-Step Technical SEO…
Here is a recap of what happened in the search forums today…
A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop. The post Twitter Tests More Visible Alt…
On March 4th we had more Google search turbulence, a possible Google search ranking update around then. Google’s John Mueller said they sped up the SafeSearch filter classification process. The…
Google announced that the vehicle ads are now available to all US advertisers. Vehicle ads are a performance-focused, lower funnel ad format which allows auto advertisers to promote their entire…
In the latests Search Off the Record, Gary Illyes and Lizzi Sassman from the Google Search Central team had Danielle Marshak, a Google Search Product Manager for Videos, as a…
Google seems to be testing displaying the Things To Know section in the Google search results more often. We first heard about Things To Know back in September at the…
Here is a weird Google issue where Google is showing a Google Ad slot in the search results that ends up leading to an error that reads “no products found.”…
Here is a screenshot of Google News on mobile showing a date that is not the Gregorian date but rather the Buddhist calendar date and year. I assume this is…
Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New Ways To Grow & Manage…
On-page SEO refers to the process of optimizing pages on your site to improve rankings and user experience. Elements include content, HTML code, title tags, meta descriptions, image optimization, and…
Set your business up for success when you migrate to Shopify with the best practices for SEO. Learn what to do pre and post-migration. The post SEO Best Practices For…
Do social signals affect organic search rankings? Google says no. Some correlation studies claim to show otherwise. Let’s clear up the confusion. The post Are Social Signals A Google Ranking…
Google’s John Mueller shows how page experience ranking signals can help a site rank better and why Google might ease off on using it The post How Page Experience Ranking…
Does the inclusion or exclusion of the www in a URL affect organic search rankings? Examine the claims behind www and how it might impact websites. The post WWW Vs. Non-WWW:…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Stop taking short…
Technographic data can help agencies find and convert new clients. By knowing how prospective clients are using technology for their own businesses, agencies can begin to connect with them right…
Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. The post Google May Surface More…
As you know, Google has a webmaster guideline against widget links, despite what some SEOs want to tell themselves. But the good news, and we knew this, that Google will…
In the Google Shopping search results, if you can check out with Google, Google will add a Google-colored shopping cart icon to the search results that support checkout with Google….
Did you ever get an email from Google Search Console that asks you to take an action to fix an issue and then click the “verify fix” button? Well, did…
John Mueller of Google responded to a complaint on Reddit where the SEO or site owner was upset his one month old site was not performing on Google Search. The…
Google seems to be testing displaying the domain the web story is from, while on the web story, in the footer of the story. Also, Google also shows tips on…
Does applying schema markup to your webpages help them rank higher in Google Search? The post Schema Markup: Is It A Google Ranking Factor? appeared first on Search Engine Journal.