How To Think More Creatively About PPC
Using bold and crazy ideas for your next PPC campaign could pay off huge if you get it right. Here’s what you need to know. The post How To Think…
6 Steps an SEO Agency Took to Create an Ecommerce Page for a Bake...
In this article, an SEO agency shares their tips for an effective ecommerce page on the Edelweiss Bakery website. What should you pay attention to when setting up a shop…
Don’t Do This On Facebook: A Guide For Marketers
Are you tripping over yourself trying to figure out Facebook marketing? Here are some easy dos and don’ts to guide your social strategy. The post Don’t Do This On Facebook:…
cPanel Plugin Contains Log4j Vulnerability
cPanel plugin contains the critically vulnerable log4j library affected by what is being called a catastrophic vulnerability The post cPanel Plugin Contains Log4j Vulnerability appeared first on Search Engine Journal.
Google: You Don’t Need To Be An Authority To Rank
Not all websites need to be seen as authorities in order to rank well in search results, says Google’s Search Advocate John Mueller. The post Google: You Don’t Need To…
Google Will Deindex Pages If Site Is Down For Several Days
Google will begin to deindex your pages from search results if your website experiences more than a couple of days of downtime. The post Google Will Deindex Pages If Site…
Google Says No Penalty For Using Affiliate Links Without Markup
Google’s Search Advocate John Mueller says websites will not receive a manual penalty for using affiliate links without the recommended markup. The post Google Says No Penalty For Using Affiliate…
Google Investigating Mass Notices From Search Console Coverage Is...
Over the past 24 hours or so, Google has sent me dozens of notices from sites I have verified Google Search Console properties with. The notices say “New Coverage issue…
Google Ads Allows Stock Photos For Image Extensions
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals. The post Google Ads Allows…
Is The Quantity Of Images On Your Webpage A Google Ranking Factor...
You may have heard or read that the number of images on your webpage can impact your Google search rankings. But is it true? The post Is The Quantity Of…
Are HTML Lists A Google Ranking Factor?
Can you use HTML lists, ordered or unordered, to rank higher in Google Search results? See what SEO experts had to say. The post Are HTML Lists A Google Ranking…
Daily Search Forum Recap: December 10, 2021
Here is a recap of what happened in the search forums today…
Catastrophic Log4j Security Fail Threatens Enterprise Systems &am...
The vulnerability, listed as CVE-2021-44228 in Apache Log4j Security Vulnerabilities, enables remote attackers to take control of an affected system. The post Catastrophic Log4j Security Fail Threatens Enterprise Systems &…
Alexa.com Going Away – Old Tool SEOs Used To Predict Google...
Back in the early 2000s we use to cover Alexa, an Amazon related website ranking service here a lot. SEOs use it like they used PageRank, and how they now…
Google SafeSearch Filter Removed After A Month & New SafeSear...
Google has told us that you want to avoid buying a domain name that was filtered by the Google SafeSearch adult filter. Well, servers.com had this issue and after asking…
Official: Google Moves Local Pack Results Higher & Map On Rig...
After many months of testing, Google has confirmed it is moving the local pack results to the top and the map on the right of those local results on desktop…
Google: Category Or Topic Name In URL Slug Is Not Important For S...
Google’s John Mueller said putting the category name or topic name in your URL slug has zero impact on your rankings. I am not 100% sure if he really meant…
Search News Buzz Video Recap: Google Product Reviews Update Analy...
This week, I did a bit of a look at what we are seeing around this big December 2021 Google products reviews update. I also spoke about a possible, unconfirmed,…
Microsoft Advertising Bing Search Ads New Asian, Latin, Women Own...
In September, Microsoft Advertising added 32 new attributes for its Bing Search Ads, and now, Microsoft added four more new attributes. These new attributes include Asian-owned, Latin-owned, Women-owned and Diabetic-friendly…
7 Unexpected Lessons That Changed The Way I Write
You can take courses to learn writing, but unexpected insights can make you a great writer. Here are seven tips that taught me the most. The post 7 Unexpected Lessons…
The guide to ecommerce conversion rate optimization
The ultimate goal of any ecommerce business is to get more sales and satisfied customers. It’s achieved not only by offering high quality products but also by having a visually…
Are HTML Heading Tags (H2-H6) A Google Ranking Factor?
Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking…
WordPress Security Plugin Exposes +1 Million Websites
WPS Hide Login WordPress Plugin exposed the location of the hidden login page, defeating the purpose of the plugin The post WordPress Security Plugin Exposes +1 Million Websites appeared first…
Amazon Alexa SEO Tools Is Closing
Search marketing community loses a powerful suite of SEO and online marketing tools. Alexa marketing tools retired The post Amazon Alexa SEO Tools Is Closing appeared first on Search Engine…
Meta Introduces Professional Mode For Facebook Profiles
A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. The post Meta Introduces Professional Mode For Facebook Profiles…
Daily Search Forum Recap: December 9, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google Ads Custom Columns Design Update With New Metrics & Fu...
PPCGreg posted on Twitter that Google Ads has updated the design and look for the custom columns and also added some new metrics and the ability to use functions.
Two Google Ads In Local Pack
Google is now showing up to two ads in the local search results – the local pack. Joy Hawkins spotted it the other day for a search on [lawn care…
Google Top Stories Logo May Use Structured Data For Non-AMP Pages
Now that some publishers, like Search Engine Land, are removing AMP because it is no longer a requirement for top stories inclusion, some are noticing weird changes to the publisher’s…
Google: Relevancy & Core Updates Factors Are More Than Just T...
Google’s John Mueller said on Twitter that when it comes to Google understanding and ranking documents, Google looks at more than just text on a page. He aimed this comment…
Google Local Search Ranking Algorithm Update Last Week
Google may have also pushed out a local search and map algorithm and ranking update over the past week or so. There has been some recent chatter and the Bright…
Ho Ho Oh No — Do Searchers Care about the Holidays? | SEO Split-T...
We added “Holidays 2021“ to the end of the page title. Check out the result of this SEO split test.
Google’s Guide To User Generated Content (UGC)
A new guide from Google goes over the acceptable ways to incorporate UGC on your website to ensure you’re following the company’s guidelines. The post Google’s Guide To User Generated…
Google Search Console Performance Report Updated For Google News ...
Google has made some changes to the Google Search Console performance report for Google News where your impressions may drop. Google said this is just a reporting change and the…
Do Links Still Matter for Rankings? A Study by Ahrefs
Instead of building links to pages, I figured the easiest way to test this would be to remove links to a page and see what happened. With the help of…
Top 7 Tips To Make Your WordPress Site Fast & Secure
Are you looking for a web hosting solution for a WordPress website? Find out how shared hosting can offer high performance at an affordable price. The post Top 7 Tips…
Your Ultimate Content Calendar Template to Use in 2022
Looking to make your keyword research, content planning, and production more efficient? Explore this ultimate 2022 content calendar template (includes a free ebook)!
SEO For Tourism Brands: How To Rank Content And Get Found
There’s no better time than now for travel and tourism brands to focus on improving their SEO strategy. Here’s how. The post SEO For Tourism Brands: How To Rank Content…
Agency to Agency: How to Create Strong Blog Posts for Tech Client...
In this guide, 7awi Global, a digital content agency shares the best tips on choosing blog post topics and creating strong articles for tech clients, all using Semrush.
7 New & Ongoing Google Business Profile (GMB) Issues, Decembe...
Sometimes new Google Business Profile (GMB) features and updates come with issues for users. Here are a few common ones and how to solve them. The post 7 New &…
Survey: How Search-Savvy Are Americans?
Are you in control of your search results, or are you at the mercy of the algorithm? Read about how using advanced search methods can help you get the results…
Should You Use Seller Ratings In Your Google Ads Campaigns?
Are you using seller rating extensions in your Google Ads advertising? If not, it might be time for a closer look. The post Should You Use Seller Ratings In Your…
Facebook AI Hunts & Removes Harmful Content
Facebook deployed a new AI technology that speeds up its ability to identify and remove harmful content The post Facebook AI Hunts & Removes Harmful Content appeared first on Search…
Daily Search Forum Recap: December 8, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released their…
Google Reveals Top Searches Of 2021
Google’s annual recap of the year’s top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities. The post Google Reveals Top Searches Of…
Google Ads Image Extensions Come To Desktop & More
Google announced that image extensions for Google Ads is rolling out to desktop ads now. Note, it launched for mobile ads in May 2021. Also, Google Ads image extensions now…
Google 2021 Year In Search – Top Searches
Google has published this years year in review for the top searches it saw in 2021. From COVID vaccine, to Dogecoin and AMC stock to Alec Baldwin to Simone Biles…
Google: Googlebot Not Crawling Over HTTP/3 Yet
Google’s John Mueller confirmed that Googlebot is not yet crawling over HTTP/3 yet. He said if you do implement HTTP/3 for your site, it doesn’t mean it won’t benefit your…
Google Search Efforts On Inclusive Language
Google’s John Mueller and Martin Splitt had two special guests on their podcast show this week to talk about how Google approaches inclusive language in search – a topic we…
Poll: Search Marketers Prefer To Specialize In Their Job
Azeem posted a Twitter poll a while back asking the digital marketing community if they prefer to specialize in a specific niche of marketing or be more of a generalist…
Google Updates Search Results For News Stories On Desktop
Google changes how search results for news stories are presented on desktop by grouping together multiple results for the same story. The post Google Updates Search Results For News Stories…
Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.c...
Why is Google being such a grinch with a much-loved Santa’s website? An SEO expert suggests some reasons for the rankings drop. The post Is Google Trying To Erase Santa?…
Web Design Practices That Frustrate SEO Pros
It takes a skilled team of both SEO pros and developers working together to build a successful website. Here’s how to make it happen. The post Web Design Practices That…
Nostalgia Marketing & What We Can Learn From John Lewis Ads
Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level. The post Nostalgia Marketing & What We Can Learn…
Keyword Cannibalization: What It (Really) Is & How to Fix It
In the words of Patrick Stox, this whole idea is “preposterous.” He’s right. Having multiple pages about the same thing can lead to unexpected or undesirable rankings, but it doesn’t…
Tag Pages & Content Tagging For SEO: A Complete Guide
Discover the tagging best practices and innovative tactics top publishers use to improve search visibility and the discoverability of content. The post Tag Pages & Content Tagging For SEO: A…
Google Is Creating A New Core Web Vitals Metric
Google is developing a new responsiveness metric that could be a replacement for First Input Delay The post Google Is Creating A New Core Web Vitals Metric appeared first on…
The US Agency Awards Took To The Virtual Stage On November 23, 20...
This post was sponsored by Don’t Panic. The opinions expressed in this article are the sponsor’s own. Brought to the U.S. by Don’t Panic, who also deliver the US Search…
Daily Search Forum Recap: December 7, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had another…
Google Ads Spending Bug Again This Time Impacting tROAS & Max...
We have yet another Google Ads spending bug to report, this one was related to Google advertisers using Target ROAS or Maximize Conversion Value bid strategies on some campaigns on…
Google Tests New Suggested Clips Video Feature Snippets Layout
Google is testing a new layout for the key moments video featured snippets layout in Google Search results. Instead of placing a wider video at the top with the text…
Bing Local Store Search For Inventory & More
Bing announced last week that you can now search Bing and Bing Local for store stock availability and choose to buy online and pick up in-store. I honestly wasn’t sure…
Google On How To Handle Changing An Author’s Names
Sometimes people change their names, for legal reasons, maybe when they get married, maybe they go from a pseudonym to using their real name. What do you do if you…
Google Business Profile Adds Accepted Health Insurance Option
As expected, Google is now letting health providers and facilities to go into their Google Business Profile and select the insurances they accept. This option should be under the info…
Local SEO Solutions: 8 Tips to Boost Local Rankings
Plenty of guides show you how to do local SEO from start to finish. But they can be daunting, as it’s a complex subject. So, in this guide, we’ll keep…
B2B Keyword Research Done Right With Practical Examples
Learn about common challenges in B2B keyword research and how to use keyword modifiers and Google Search Console for a more effective strategy. The post B2B Keyword Research Done Right…
10 .Trends Features Every Marketer Should Explore
Semrush .Trends lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will keep you…
Is Your IP Address A Google Ranking Factor?
Are your hosting and IP address used by Google as a search ranking factor? Let’s take a look at the evidence. The post Is Your IP Address A Google Ranking…
Google News Optimization: How to Boost Your Site’s Visibility &am...
How can you optimize your content for Google News? Find all the tips, best practices, and examples you need here. The post Google News Optimization: How to Boost Your Site’s…
Gravatar “Breach” Exposes Data of 100+ Million Users
A security site emailed notices of a data breach affecting over 100 million users of Gravatar. Gravatar denies it was hacked The post Gravatar “Breach” Exposes Data of 100+ Million…
7 Must-Haves For Fast, Secure WordPress Shared Hosting
Are you looking for a web hosting solution for a WordPress website? Find out how shared hosting can offer high performance at an affordable price. The post 7 Must-Haves For…
Daily Search Forum Recap: December 6, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
LinkedIn Launches In Hindi, Expanding Potential User Base By 600 ...
LinkedIn launches in Hindi, making it the first Indian regional language on LinkedIn to support the Hindi-speaking community of 600+ million people worldwide. The post LinkedIn Launches In Hindi, Expanding…
Google Ads Election & Political Ad Policy Changes For 2022
Google posted a number of new Google Ads policy changes that take place in January and February 2022 around political and election based content in ads. Google is ending the…
Google Ads Experiments No Longer To Require Drafts Requirement
Google seems to be rolling out a new Google Ads experiments workflow that drops the need to use campaign drafts. George Nguyen reported this at Search Engine Land with the…
Google Tests New Top Stories Layouts Again
Google is once again testing new layouts for the top stories section of the Google Search results. This includes not just the box carousel at the top but also double…
Google Image Search Tests Latest Section For New Images
Google Image Search seems to be testing a new feature to group images by type of search filter. Here is a screenshot from Mordy Oberstein showing a new section for…
Google AdSense Deactivating Accounts For Inactivity Again
Google is once again deactivating accounts for inactivity. Google AdSense sent out emails last week to AdSense publishers and YouTube publishers saying your AdSense account has been deactivated due to…
Vlog #149: Joseph Goldsmith On His View Of SEO As A Video Guy
In part one, we spoke about Joseph Goldsmith and video production topics. In part two, we speak more about SEO topics, mostly about what his clients do around SEO…
TikTok Users Can Make Money Through Tips & Gifts
TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content. The post TikTok Users Can Make…
Semrush World Data Trends: 2021 Year in Review
By analyzing online searches and websites‘ statistics, Semrush has taken a look at the 2021 year in review, showing what the world cared about most. Discover world data trends of…
10 Most Important PPC Trends To Know In 2022
Here are the top 10 PPC trends you need to know to execute successful advertising campaigns in 2022, according to 23 PPC experts. The post 10 Most Important PPC Trends…
10 Advanced SEO Tips & Techniques You Need To Know
Once you are confident you know the basics, dive into these 10 advanced tips and techniques to take your SEO to the next level. The post 10 Advanced SEO Tips…
Landing Page SEO Best Practices & Tips For Success [Webinar]
Learn about how Google’s ongoing algorithm updates have changed the landscape regarding landing page optimization. The post Landing Page SEO Best Practices & Tips For Success [Webinar] appeared first on…
How an SEO Agency Outsourced for Quality Content at Scale
See how an SEO agency uses the Semrush Content Marketplace to generate high-quality content at scale for their client- Edelweiss Bakery.
SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here [Podcast]
What if there were to notify search engines more efficiently whenever your website content changed? On-demand indexing is here, and it’s shaking up SEO. The post SEO Shake-Up: IndexNow’s Instant…
December Google Product Reviews Update Is Lit
As you all know, Google launched a new algorithm update on December 1st named the December 2021 product reviews update. Since then, the tracking tools have been off the charts…
Are H1 Tags A Google Ranking Factor?
You’ll find all kinds of opinions online about the value of H1 tags for SEO. How much do they matter? The post Are H1 Tags A Google Ranking Factor? appeared…
Are .gov Links a Google Ranking Factor?
Are .gov links any more valuable for SEO than other types of links? Some would like you to think they are, so let’s see. The post Are .gov Links a…
Daily Search Forum Recap: December 3, 2021
Here is a recap of what happened in the search forums today…
How Neeva is Creating A Search Experience Without Ads – Ep....
Search ads change the way we use search & how search engines work. What do we mean? Sridhar Ramaswamy answers these questions and more. The post How Neeva is Creating…
Search News Buzz Video Recap: Google Core Update, Google Product ...
An insane week to end an insane month of Google changes is how to sum up this SEO video recap. Google finished rolling out the November 2021 core update on…
Google’s John Mueller Offers Jurassic Park SEO Advice
John Mueller of Google gave a nice one liner of SEO advice using the movie Jurassic Park. He said on Twitter “It’s a bit like Jurassic Park. Technically, you can…
Healthcare Providers Add Insurance & Languages To Google Busi...
Google now lets searchers filter the local search listings for healthcare providers; facilities, doctors, etc by the types of insurances accepted and if they speak your language. So make sure,…
Google Shopping Ads With Negative Prices
Zac Stafford posted a screenshot on Twitter of his client’s ads showing negative prices in the Google Search shopping ad results. He said Google auto generated promotions using old codes…