Salary and benefits are not the only aspects of hiring fully-remote SEO experts that have legal implications. Here’s what you need to factor in. The post Legal Considerations & Communication…
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how. The post Improve SEM Performance With…
Learn how you can draw up worthy progress report templates with Semrush‘s My Reports PDF builder.
Both email marketing and blog content creation have their merits. In this post, we examine the two approaches with several different factors in mind. The post Should You Use A…
Learn how to create a well-coordinated SEO brief that will seamlessly connect your marketing teams, elevate your content program, and outperform your competitors. The post How We Create The Perfect…
“Why is that business outranking mine?” This has to be the commonest local search FAQ, and a worthwhile answer to it will always require real analysis. Today, I’ll teach you…
Ready to see how your website will hold up Google’s next algorithm change? Market Brew’s search engine modeling platform helps you see future SERP positions. The post 6 New Market…
This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Friday night June 3rd through late Monday night June 6th. Any stories published…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft’s IndexNow, after…
Despite Yoast’s founder, Joost de Valk, being super unimpressed with IndexNow, the Microsoft backed indexing initiative, Yoast will be adding support soon for IndexNow in Yoast SEO Premium.
At Google I/O the company announced a new Shopping Ad feature to showcase your loyalty programs directly in Google Search. Well, that feature might be out in the wild now,…
Google’s John Mueller has one of his good one liners again. An SEO named Sara Taher asked him for his “thoughts on people updating the disavow file everyday?” John responded…
Google announced that starting July 1, 2022, Google AdSense will begin testing the Chrome’s Topics API for ad requests on a “small percentage of traffic.” The Topics API was announced…
This week, we dove more into the Google May 2022 broad core update, stories of those hit, how Google looks at the data prior to the rollout and more. Google…
Google’s John Mueller said when it comes to reindexing and resubmitting your web pages to Google Search – Google does it on its own. You do not need to resubmit…
Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads. The post Facebook Ad Tips For…
Don’t miss opportunities for new content and inspire your content team to do SEO today. Here’s how. The post How To Inspire Content Teams To Care About SEO appeared first…
Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column. The post How Do I…
Well, you can—with content outlines. Outlining your content can improve your writing efficiency and content flow, as well as ensure you include the required bits for SEO in every article….
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has brand…
WordPress managed web hosting company WP Engine acquires Delicious Brains, makers of plugins used by about 4 million users The post WP Engine Acquires Company Behind ACF, WP Migrate &…
Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences. The post Instagram Releases New Reels Features appeared first on Search…
Twitter has been spotted working on a new feature that will allow users to subscribe to push notifications for specific search terms. The post Twitter To Roll Out Notifications For…
Danny Sullivan from Google hinted the other day on Twitter that links that are nofollowed, even if they are useful links, are unlikely to pass much weight or any weight…
Yesterday an SEO named Nilesh Dhobi submitted an XML sitemap through Google Search Console. It was on June 1, 2022 but Google showed the date submitted as June 2, 2022….
Google has added new rich results for learning videos. Learning videos are videos that are aimed at students and teachers to discover and watch educational videos. They include educational level…
Google’s Ginny Marvin shared two new resources and guides around Google Ads that the company just announced. One is the Search Ads Automation Guide and the other is a guide…
Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct…
From customizing markup at scale to why the CMS doubled down on schema, here’s everything you need to know about structured data on Wix. The post Wix Structured Data Guide:…
Humans and machines can work together to create more meaningful customer experiences using machine learning. Get inspired by 8 winning examples. The post 8 Machine Learning Examples From Brands To…
WordPress parent company Automattic announced a modular approach to the all-in-one Jetpack that allows users to choose only the features they need. The post WordPress Jetpack Now Available As Six…
If you want your web pages to rank at the top of the search results, creating well-designed pages with quality content may not do the trick. What you need to…
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another? The post A Complete Guide To B2B Multitouch Attribution Models appeared…
Does investing in SEO work? Absolutely. Learn how to gauge which SEO strategies are worth your time and money. The post Demystifying SEO Investments: Expert Advice On What CMOs Can…
The average SEO-focused product page converts at only 2.9 percent, which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs. But creating custom,…
In 7 steps, SEO and marketing agencies can learn how to stay profitable and competitive by offering new services and partnerships. The post How To Increase Agency Revenue With New…
Here is a recap of what happened in the search forums today…
Twitter is dropping support for the Mac version of TweetDeck on July 1, at which time it will only be accessible through a web browser. The post Twitter Removing TweetDeck…
Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here’s what you can do to prepare. The post Reminder: Google Ending Expanded…
Google is testing a user interface where it does not surround a knowledge panel completely with a box. Instead, there is just this vertical divider line in the desktop results.
Google has officially suspended (pun intended) the job training rich results, this is something Google did by accident in January 2021 but now it is official. Google said they “ultimately…
Google Search Console has yet another reporting bug, this one is with the Google News performance report. The data between May 12, 2022 and May 26, 2022 may show a…
Last week, on May 26th, Google released the long awaited Google May 2022 core update. The update really kicked into high gear quickly, with a ton of volatility noticed within…
The folks at WhiteSpark showed screenshots of Google Business Profile limiting the control you have over your product listings within your local panel. They showed how “businesses can no longer…
seoClarity announced that it is acquiring enterprise SEO automation company RankSense The post seoClarity Acquires RankSense appeared first on Search Engine Journal.
How you structure your remote SEO team is essential to its success. Let’s talk about company structure, salaries for international workers, and benefits to start. The post How To Build…
Here are simple steps any copywriter can take to make their content more SEO friendly (that don’t take years of training to perfect). The post 4 SEO Copywriting Tips For…
Sitewide audits can be daunting but are worth the time and effort. Here’s how to conduct an enterprise SEO audit to inform your overall strategy. The post 24-Point Enterprise SEO…
To better assess how the May 2022 Core Update behaved, we analyzed the average gain and loss in position that URLs experienced as a result of the changes. How did…
Explore our list of the top 100 content marketing influencers and experts to collaborate with, learn from and follow in 2022. Their specialisms range from SEO to digital branding, storytelling…
How to know which one your website needs more? Read on to learn: What is on-page SEO? What is off-page SEO? Why are on-page SEO and off-page SEO important? What…
Learn how you can easily use log file insights to improve crawling, indexing, and rank with log files. The post Get Content Crawled & Ranked Faster: 5 Tips From An…
Over 14 million people have cut their SEO teeth on our Beginner’s Guide to SEO, learning the ins and outs of search engine optimization from scratch. For 16 years, it’s…
Do you have a brand that’s expanding globally? International SEO can help. Sign up for this upcoming webinar. The post International SEO: Top 10 Best Practices You Need To Know…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads. The post 7 TikTok Stats Show…
How can you find low-competition keywords to boost your website’s rank? Find out here.
For a large photo stock website, OrangeValley and the SplitSignal team researched how people search for stock photos and photos and found some great opportunities that we wanted to validate…
Learn how split testing can affect SEO and how and why No Change test results can shape your SEO strategy.
If you‘re looking for a way to get your SEO implementations made quickly, you may be considering PageImprove from Semrush and SearchPilot. Get a side-by-side comparison to help you make…
Hold on to your bucket hats, this year’s MozCon is right around the corner, and we couldn’t be more excited to be back in-person in Seattle! On July 11th, 12th,…
Mason Yu of ClickUp knew that Surround Sound links would outperform regular links. But to get the needed resources, he had to prove it. He shares how he managed do…
I spotted a weird question that was asked of Google’s John Mueller around plagiarism. The question was, what percentage level of plagiarism does Google allow so a site can rank…
As you know, Google has sunset the AdWords API on April 27th. But Google let it work over the past month or so. Well, starting June 1st, Google will increase…
Robert Scoble posted a bunch of items around what to expect from the Apple World Wide Developer Conference (WWDC) that is happening Monday, June 6th. Robert said a bunch of…
I am honestly not sure if this is new, but I tried to replicate this and it took a few tries on various mobile browsers to trigger it. Google is…
Google’s John Mueller was asked what are the timeframes for the data used when calculating quality metrics for the Google broad core updates. John said that there is a lot…
Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals. The post Google Debuts Upgrades To Its Enterprise 360…
Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site’s success. The post 21 Must-Have Features For Ecommerce Sites appeared first on Search…
Inlinks launches keyword topic and content planning tool that speeds up the content creation process The post Inlinks Launches New Keyword & Topic Research Tool appeared first on Search Engine…
Looking to engage users and increase SaaS sales? Check out these 3 different ways to do it with creative content strategies. The post How 3 Different Enterprise SaaS Content Strategies…
Take a deep dive into automating the analysis of competitor backlink profiles with this Python script from Andreas Voniatis. The post Competitor Backlink Analysis With Python [Complete Script] appeared first…
If you are, you should be aware. These are big mistakes—ones that could affect your chances of ranking higher on the search engines. Continue reading to find out if…
Are your Facebook Ads campaigns in need of a facelift? Make sure you aren’t holding yourself back with these common mistakes. The post 6 Perfectly Preventable Ways Facebook Ads Tend…
Google continues its ‘Ask Googlebot’ video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website. The post Google: Don’t Sweat…
Here is a recap of what happened in the search forums today…
LinkedIn is debunking common myths about its how its algorithm works in a new series of videos rolling out over the next several weeks. The post LinkedIn Debunks Algorithm Myths…
Google’s John Mueller was asked Myriam Jessier if it makes sense to use subdomains for the YMYL content on a larger site. She asked “if a subdomain talks about a…
Google has its grayed out logo for Memorial Day today but it also has remembrance day flowers, red poppies, in the footer of the search results. So when you click…
Google has posted new guidelines to the Google Merchant Center for electric or motorized bikes. You must now list the max speed of the electric bike, if you do not,…
Google updated its Google Ads policy saying that keywords won’t be able to trigger ads until they’ve been reviewed. This is effective immediately and will be fully ramped up and…
In part one with James Pate, we spoke about doing SEO at IBM and using Airtable for managing enterprise SEO data. In part two, we talk about enterprise SEO adoption…
Google’s John Mueller posted one of those short question and answer videos the other day, this one was on why do the Google Search Console graphs sometimes fluctuation. The answer…
Boost sales and traffic with Google Merchant Center? Yes, please! Duane Brown shares actionable tips and insights in this episode of the SEJ Show. The post How To Dominate Google…
Google is reportedly gearing up for another strong push to conquer ecommerce. Here’s what you need to know to get prepared. The post Is Google Making Another Push Into Ecommerce?…
Optimizing a website according to best practices is a start, but then what? Here are 12 SEO data points to help you make ongoing improvements. The post 12 Essential SEO…
As of May 2022, the website drives almost 12 million organic search clicks in a month (spread across roughly 3,000 pages): The website is now part of The New York…
Can UGC affect your organic search rankings? Read on to learn whether there is any connection between user-generated content and improved Google rankings. The post Is User-Generated Content (UGC) A…
Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences. The post The Top 10 Social Media…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now…
New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast. The post Microsoft Ads: Reach Success With…
After over six months of waiting, we finally got a new Google broad core update, the May 2022 core update, I discuss some of what we are seeing early on…
Kenichi Suzuki asked Google’s John Mueller an SEO question that got an interesting response. The question was “I’m curious about this thread. If page A has noindex and rel=canonical pointing…
The other day, I reported on Search Engine Land that Google seems to be showing fewer sitelinks in the search snippets. Not that Google is showing sitelinks less often in…
Google is now showing justifications directly in the Google Maps mobile interface and app for businesses that you might be interested in. Justifications are basically reviews or comments about the…