Daily Search Forum Recap: November 15, 2021
Here is a recap of what happened in the search forums today…
Google: Progressive Web Apps Don’t Rank Better Than Regular Sites...
Google’s John Mueller states that progressive web apps (PWAs) do not, by default, rank better in search results than traditional websites. The post Google: Progressive Web Apps Don’t Rank Better…
Vlog #146: Bryan Cush On Health SEO with Schema, Structured Data ...
In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and in part two we…
SiteGround Sites Begin To Return To Google Search After Crawling ...
Sites hosted on SiteGround last week found themselves not being crawled by Googlebot, Google’s crawler. The issue seemed to have been an DNS issue between the provider’s partners (AWS) and…
Google Chart Teetering On The Edge Of Core Web Vitals Field Data
Ever see a chart in your page experience report or core web vitals reports that shows core web vitals data and then doesn’t and then does again? If you do,…
Google Shopping Ads Bug Causes CPCs To Skyrocket
Friday evening, Google Ads had a bug of some sorts that caused the cost per click (CPC) prices to skyrocket on many Shopping Ad campaigns. Google confirmed the issue on…
Google Confirms Again, Bolding Words Does Help With SEO
Google’s John Mueller confirmed again that bolding words and “important points on a paragraph” does help with SEO and rankings. But it is all relative, if you bold everything on…
Google Merchant Center Now Allows Medical Test Kits
Google has updated its Google Merchant Center policies to allow the sale and listing of medical tests kits in both the paid and free Google Shopping search results. This includes…
9 Essential Ecommerce Site Optimizations to Boost Holiday Sales
Check out these proven tips for driving higher average order value and conversions to sale on your ecommerce site this holiday season. The post 9 Essential Ecommerce Site Optimizations to…
SiteGround Hosting Outage Over – Site Recoveries Continue
SiteGround announced the outage is over. Amazon’s Global Accelerator cited as cause. Sites begin recovering in Google Search The post SiteGround Hosting Outage Over – Site Recoveries Continue appeared first…
How To Build Rapport With Editors And Get Guest Content Published...
Getting your articles and other content accepted by industry publications is challenging. Learn how to build rapport with editors here. The post How To Build Rapport With Editors And Get…
11 Proven Tips To Get More Social Media Followers
Looking to boost your social media audience with organic followers who are genuinely interested in your brand? These methods work. The post 11 Proven Tips To Get More Social Media…
The Complete Guide to Thought Leadership for Your Business
The Complete Guide to Thought Leadership for Your Business.
Case Study: How a Nigerian Lager Beer Secured the #1 Spot on Goog...
The Agency Boulder SEO Marketing (BSM), a Denver search engine optimization company, has been implementing digital marketing campaigns with local, national, and global objectives since 2009. Specializing in affordable SEO…
Google: Bolded Text Can Help Your SEO
Google’s John Mueller confirms bolding important text in a paragraph can help your site’s SEO as it allows Google to understand the content better. The post Google: Bolded Text Can…
Domain Age: Is It A Google Ranking Factor?
When Google is ranking search results, does the algorithm take your domain age into consideration? See what the experts say. The post Domain Age: Is It A Google Ranking Factor?…
WordPress Template Plugin Vulnerability Hits +1 Million Sites
WordPress plugin by the makers of Astra Theme patched an XSS vulnerability that can lead to total site takeover and attacks on site visitors The post WordPress Template Plugin Vulnerability…
Fresh Content As A Google Ranking Factor: What You Need to Know
Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? The post Fresh Content As A Google…
Why Google Discover Traffic Goes Away
John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover The post Why Google Discover Traffic Goes Away…
Can Site Quality Be Quantified in Search Console?
Google’s John Mueller answers question about quantifying site quality and mentions having inquired about a Search Console Quality Metric The post Can Site Quality Be Quantified in Search Console? appeared…
Daily Search Forum Recap: November 12, 2021
Here is a recap of what happened in the search forums today…
How To Use the Semrush Audience Insights for Your Marketing Campa...
Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more…
Search News Buzz Video Recap: Google November Spam Update Done, G...
I start off announcing the winner(s) of the Squid Game contest I had last week. Google finished the rollout for the November spam update after 8 days. That Google November…
Google Search Scroll To Text For Sitelinks
Google now has the scroll-to-text feature for sitelinks in the Google Search results. Google launched these with featured snippets in 2020 but has been testing it since 2018, and it…
Google Search No Results Found Fishing Game
A few days ago in the Black Hat World forums I spotted a thread that I honestly thought was trying to fool me. It showed a screenshot of the Google…
Google On The Future Of SEO
Here is a fun podcast from Googlers John Mueller, Gary Illyes and Martin Splitt on the future of SEO. The group spoke about HTML, JavaScript, web app, structured data, crawling…
Google November Spam Update Rollout Completed After 8 Days
It took about eight days for Google to rollout the November spam update. This update targeted content spam efforts that went against Google’s webmaster guidelines. It seemed to have a…
Google Logo Structured Data Supports ImageObject Type
Google added to the help documentation for the logo schema/structured data that you can now use ImageObject type to specify an organization logo. This is in addition to just the…
Do You Have an SEO Triage Plan? 11 Things to Check
You have a short period of time for checks and action to bring immediate value. What should you have in your SEO triage plan? The post Do You Have an…
What Is Always-On Marketing? Everything You Need To Know
Wondering whether you need always-on marketing? Here’s why you do and the practical steps it takes to get started today. The post What Is Always-On Marketing? Everything You Need To…
Google: Voice Search Is Not The Future
Google’s Martin Splitt shared his opinion that voice search is not the future and that there will be no need to optimize for it The post Google: Voice Search Is…
The Definitive Guide to Brand Storytelling (+ Free Template)
How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the…
Google: “Hard To Call A Site Authoritative After 30 Articles”
Building authority with Google is going to take more than publishing a site with just 30 pages, advises Search Advocate John Mueller. The post Google: “Hard To Call A Site…
Daily Search Forum Recap: November 11, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google On The Future Of SEO
Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast. The post Google On The…
Massive CTR Study Reveals Actionable Insights
Largest ever research study of billions of searches uncovers surprising insights into CTR behavior that provides actionable marketing data The post Massive CTR Study Reveals Actionable Insights appeared first on…
PSA: Google Ads Account Suspensions Over Violating Webmaster Guid...
Google Ads has a policy that it can immediately and without notice, suspend your Google Ads account, if you violate the Google Webmaster Guidelines. This is not a new policy,…
PSA: Google Crawl Rate Setting Does Not Speed Up Crawling
Google has a legacy Search Console feature to let you limit, or slow down, how fast Google can crawl your site under the crawl rate setting. This feature, as we…
Google Business Profile Manager Logo Now Live
Google has renamed Google My Business to Google Business Profile on November 4th. Starting on November 9th, I saw Google begin to swap out the Google My Business logo with…
Googlebot’s IP Addresses In JSON File Officially From Googl...
Back in 2007, Google came up with a mechanism for SEOs or site owners to verify that Googlebot is who it says it is through reverse DNS checks. But now,…
Google Video Answers To Blocking CSS Files, Updating Sitemaps, De...
Google’s John Mueller posted a two minute video answering four SEO related questions on the topics of blocking CSS files, how to update a sitemap, deleting RSS files and reintroducing…
8 Insights You Can Gain from Competitors’ Top Pages
Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush…
[Survey] Small Business Marketing Challenges and How to Overcome ...
In 2020 the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new…
Black Friday 2021: Key Trends, Shifts, and New Lessons for Market...
We analyzed the most prominent ecommerce websites, most popular Black Friday products, and most popular searches globally, and took a closer look at top Amazon products to uncover the latest…
2021 Veterans Day Google, Bing, Yahoo & The Search Industry P...
Today is Veterans Day in the United States and to pay respect to the day, a bunch of search engines have special logos or themes up for the day. We…
Google Drops Sites Hosted on SiteGround
SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS The post Google Drops Sites Hosted on SiteGround appeared first on Search Engine Journal.
SEO for Startups: 8 Steps to Grow on a Budget
SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, it can boost other marketing tactics and influence every phase…
Hiring a Content Marketing Agency? Ask These 11 Questions First
Ask these important questions before choosing a content marketing agency to ensure a good fit for your unique goals, team, and organization. The post Hiring a Content Marketing Agency? Ask…
Dwell Time: Is It A Google Ranking Factor?
Dwell time is one of many user interaction signals that finds its way into experts’ lists of top Google search ranking factors. The post Dwell Time: Is It A Google…
Everything You Need For A Successful Brand Ambassador Program
A successful brand ambassador program can offer big business benefits, helping you reach new audience segments in compelling, authentic ways. Here’s how it’s done. The post Everything You Need For…
The Four Types of Keywords (and Why They Matter)
There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type….
3 PPC Strategies That No Longer Work & What To Replace Them W...
Some PPC tactics that used to be no-brainers are now obsolete. Learn why they no longer work and how to adapt your approach for success. The post 3 PPC Strategies…
LinkedIn Lets Freelancers Promote Their Services For Free
LinkedIn Service Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free. The post LinkedIn Lets Freelancers Promote Their Services…
SEO Split-Testing Case Study: Persuasive Copy Wins Again
We added “Guaranteed Lowest Prices“ to the end of the page title. Check out the result of this SEO split test.
YouTube Removes Dislike Counts On All Videos
YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations. The post YouTube Removes Dislike Counts On All…
How To Analyze The Performance Of Your Multi-Domain SEO Program
Does having multiple domains help or hurt your SEO? Learn how to set your multiple domain program up for success. The post How To Analyze The Performance Of Your Multi-Domain…
A Complete Guide To Product-Led Content Strategy (With Examples)
What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples. The post A Complete Guide To…
25 Facts You Didn’t Know About Baidu
Baidu controls most of China’s search engine market, amounting to billions of searches per month. Here are 25 things you may not know about Baidu. The post 25 Facts You…
How To Use Hashtags On Instagram: Everything You Need To Know
Learn how to use Instagram hashtags for content inspiration, follower growth, and engagement, with helpful tips for social media engagement. The post How To Use Hashtags On Instagram: Everything You…
17 Free Online Marketing Courses to Learn Digital Marketing
Is there a good FREE digital marketing course that you can recommend? — Tim Soulo (@timsoulo) August 17, 2021 Courses from Google’s Digital Garage, HubSpot Academy, and Ahrefs Academy all got…
State of Content Ops & Outsourcing Report 2021 — How Business...
How do companies create their content — internally, externally, or in a hybrid model? If they outsource, where do they go and why? How much money do businesses spend on…
How To Enable Key Moments Snippets In Google Search
Learn how to enable key moments snippets in Google Search, which allows searchers to jump to the specific part of a video they’re interested in. The post How To Enable…
Google Will Be Testing IndexNow
A Google spokesperson confirmed to SearchEngineJournal that they will be testing the IndexNow protocol for crawling and indexing The post Google Will Be Testing IndexNow appeared first on Search Engine…
How to Make WordPress Optimization Easier & More Effective &#...
Software development done differently. Loren chatted with Syed Balkhi of Awesome Motive to learn how they developed their suite of tools using a community-first approach. The post How to Make…
Twitter Blue Launches In United States
Twitter Blue launches in the United States and New Zealand after being introduced in Canada and Australia earlier this year. The post Twitter Blue Launches In United States appeared first…
The Hooks of Viral TikToks
This study digs into the first few seconds of hundreds of viral TikTok videos, seeking to find what it is that grabs and holds our attention to keep us watching.
The Biggest PPC Trends of 2022, According to 23 Experts [Ebook]
Find out how and why the following PPC trends will dominate the year. Then, use your new knowledge when planning your strategy. The post The Biggest PPC Trends of 2022,…
Expert Social Media Marketing Predictions For 2022
Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022. The post Expert Social Media Marketing Predictions For 2022 appeared first…
How Do I Rank Better Internationally In One Or Many Countries?
An SEO expert answers two reader questions about ranking a website internationally – one in several countries, the other in one location. The post How Do I Rank Better Internationally…
Analyze Search Intent Instantly with Semrush
Manual spreadsheet work no more. Semrush just released a new search intent filter and added it to all of our award-winning keyword-based reports.
10 Good Alternatives To iStock For Marketers
Stock images can help you tell your story and add visual interest to the page. Try these 10 high-quality iStock alternatives. The post 10 Good Alternatives To iStock For Marketers…
Google: Sites Need to Be Worthwhile to be Indexed
Google’s John Mueller shares insights on the “Discovered – but currently not indexed” response in search console The post Google: Sites Need to Be Worthwhile to be Indexed appeared first…
The Only 8 Link-Building Tools You Need in 2021 (Free & Paid)
What I learned during this time is that you don’t need dozens of link-building tools. You just need a few of the best ones. And in 2021, I’m convinced…
3 Ways Agencies Should Measure Marketing ROI
Demonstrating how your agency provides value to clients is key to retaining them. Here are three ways to measure the ROI of marketing. The post 3 Ways Agencies Should Measure…
New Facebook Groups Features For Building Strong Communities
Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel. The post New Facebook Groups…
Google Update Slapped Your Rankings: What’s Next
An overview of Google’s history of dialing back and fine tuning their updates and how this should inform a response to ranking changes The post Google Update Slapped Your Rankings:…
Enterprise SEO Site Structure: 14 Essential Optimizations
Learn 14 essential considerations for mapping out an SEO-friendly enterprise-level site structure and implementing an SEO governance plan. The post Enterprise SEO Site Structure: 14 Essential Optimizations appeared first on…
The 51 Best SEO Tools
Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for…
How Much Does Daily PPC Budget Impact Conversions Available to Us...
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC. The post How Much Does Daily PPC Budget Impact Conversions Available…
SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach [...
Discover how to make successful SMS marketing campaigns during the holiday season by learning practical and effective tips. The post SMS Holiday Marketing: 8 Tips To Grow Your Audience &…
Why Some Sites Lose Rankings in Core Update
Google’s John Mueller says fixing technical issues and disavowing random spam links won’t fix core update related ranking problems The post Why Some Sites Lose Rankings in Core Update appeared…
Is Domain Name a Google Ranking Factor?
Will an exact match domain help your site perform better in Google Search? See whether domain name is a ranking factor. The post Is Domain Name a Google Ranking Factor?…
The Disavow Tool: Is It a Google Ranking Factor?
Can you influence Google’s search algorithms and rank higher by using the disavow tool on bad or spammy links? The post The Disavow Tool: Is It a Google Ranking Factor?…
Want to Learn About Bing and Search Ranking? Here You Go!
Fabrice Canel, Principal Program Manager at Bing discusses search crawling, machine learning and ranking web pages with Jason Barnard of Kalicube The post Want to Learn About Bing and Search…
Google: How Long it Takes for Disavow File to Affect Rankings
Google’s John Mueller explains how long it takes for a disavow file to eventually affect the search results rankings The post Google: How Long it Takes for Disavow File to…
Impactful SEO Reporting: My Most Difficult Lessons Learned
SEO reporting can make or break the success of your strategy. Check out these five secrets to impactful reporting (learned the hard way). The post Impactful SEO Reporting: My Most…
Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting...
Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to make a decision that aligns with your goals. The post Facebook Ads vs Instagram Ads:…
3 Steps To Creating Paid Social Campaigns That Convert
Learn how you can invest wisely and win in your market by creating paid social campaigns that convert. The post 3 Steps To Creating Paid Social Campaigns That Convert appeared…
Jetpack Acquires WordPress Security Company
Jetpack acquires security company WPScan, promises to keep it open to benefit WordPress security but integrate it at some point as well The post Jetpack Acquires WordPress Security Company appeared…
Google Page Experience Algorithm Update Coming to Desktop
Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results. The post Google Page Experience Algorithm Update…
How an SEO Fixed a Weird Crawled Currently Not Indexed Issue
Google canonicalized a feed over the web page which triggered a Crawled Currently Not Indexed problem The post How an SEO Fixed a Weird Crawled Currently Not Indexed Issue appeared…
Claim Your Google Business Profile Directly On Search And Maps
Google My Business is no more—get used to saying “Google Business Profile” as the search company simplifies and renames its important local search tool. The post Claim Your Google Business…
How to Choose the Right Keywords for SEO
If you make smart keyword choices, you’ll produce content with the potential to attract valuable organic search traffic month after month. If you pick the wrong keywords, your content will…
5 Common Local SEO KPIs And How To Measure Them
Understanding which Local SEO KPIs matter and how to measure them is essential for meaningful performance reporting. See the top 5 here. The post 5 Common Local SEO KPIs And…
How To Use Article Marketing To Improve SEO And Drive More Traffi...
Write, publish, and share great SEO articles to reach more users and drive traffic to your website. Here are 9 steps to make it happen. The post How To Use…
Hreflang Implementation: The 10 Biggest SEO Misconceptions
Hreflang can reduce traffic cannibalization and cart abandonment, increasing local revenue – if you can avoid these common misconceptions. The post Hreflang Implementation: The 10 Biggest SEO Misconceptions appeared first…
Google Launching New Version Of PageSpeed Insights
Google is launching a new version of PageSpeed Insights that aims to address many of the challenges of the previous version. The post Google Launching New Version Of PageSpeed Insights…