5 Huge Warning Signs Of A Bad SEO Or Digital Marketing Agency
Are you afraid an SEO agency or consultant may not have your best interests in mind? Watch for these tell-tale warning signs. The post 5 Huge Warning Signs Of A…
Direct Traffic: Is It A Google Ranking Factor?
Whether Google factors direct traffic into your search rankings has been a hotly debated topic over the years. Where do we land on it? The post Direct Traffic: Is It…
8 Essential Content Marketing Roles & What Each One Does
What does it take to make your content marketing operation a success? Check out these 8 key content team roles and who does what. The post 8 Essential Content Marketing…
Shopify & Fast Simon: An Ecommerce SEO Case Study
See a Fast Simon for Shopify integration in action and the SEO team’s tips for handling challenges in rendering, crawling, and pagination. The post Shopify & Fast Simon: An Ecommerce…
New Google Best Practice For Embedded Videos
Updated Google Best Practices shows how to get “maximum exposure” from hosting or embedding videos The post New Google Best Practice For Embedded Videos appeared first on Search Engine Journal.
Facebook Shutting Down Facial Recognition
Facebook announced it is shutting down it’s facial recognition technology company-wide within weeks The post Facebook Shutting Down Facial Recognition appeared first on Search Engine Journal.
Press Release Distribution Services: 6 Important Features To Cons...
Looking for a press release distribution partner? Consider these seven elements to get the best possible results for your PR campaigns. The post Press Release Distribution Services: 6 Important Features…
Google Ads Performance Max Campaigns Best Practices
Google Ads Performance Max campaigns are now available to everyone. Here’s what you need to know about driving more conversions with this new campaign type. The post Google Ads Performance…
The Ultimate Giveaway – 6 Months Free of Marketing Services...
Grow your online visibility – Solve almost any problem with 50+ Semrush tools and get your business in better shape.
How To Report Search Console Issues To Google
Issues with user management and domain verification in Search Console can now be reported directly to Google with the click of a button. The post How To Report Search Console…
What is SaaS Marketing? 8 Tactics We Use at Ahrefs
As a SaaS company ourselves, we’re no strangers to the process. In fact, we’d like to think we’re more than decent at it. Not only have we reached an eight-figure…
Search Engine Journal Is Hiring A Paid Media Editor
Do you love PPC? Would you like to be Search Engine Journal’s Paid Media Editor? Here’s who we’re looking for and how you can apply. The post Search Engine Journal…
How To Maximize Your Reach Using Google’s Knowledge Graph
Google’s Knowledge Graph is an important element of Search. Here’s what it is and how to use it to drive more visitors to your website. The post How To Maximize…
How Can We Outrank Negative Content About Our Company On Google?
When negative content ranks in the SERPs, the first reaction is to try to remove it. How can you outrank the offending webpages? The post How Can We Outrank Negative…
Python SEO Script: Top Keyword Opportunities Within Striking Dist...
On-page optimization is a powerful tool in any SEO arsenal. This Python SEO script will find the top five opportunities for each page at scale. The post Python SEO Script:…
Should We Buy Instagram Followers And Likes?
Find out where and why people buy Instagram followers and likes, whether it helps engagement, and what Instagram can do if they catch you. The post Should We Buy Instagram…
Does Comprehensive Content Build Trust?
Google’s John Mueller talks about the best way to write content and advises what to avoid The post Does Comprehensive Content Build Trust? appeared first on Search Engine Journal.
WordPress Takes Steps to Achieve Performance Lead
Newly formed WordPress Performance Team plans bold steps for improving performance in WordPress itself and also Plugins and Themes The post WordPress Takes Steps to Achieve Performance Lead appeared first…
Digital Market Trends For the Fastest-Growing Industries Within t...
Which industry, do you think, showed more prominent growth during the pandemic – Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.
7 Proven Tips To Get Influencers To Promote Your Brand On A Budge...
Learn strategies that can help you optimize your influencer marketing budget while getting greater ROI from your campaigns. The post 7 Proven Tips To Get Influencers To Promote Your Brand…
Facebook Launches Marketing Analytics Certificate Program
Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. The post Facebook Launches Marketing Analytics Certificate Program appeared first on…
Google Shares Tips For Optimizing Job Postings
Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them. The post Google Shares Tips For Optimizing Job Postings…
Google Enhances Search Results For “Deals” Queries
Google is now showing a new set of search results when people look for deals. All products with a “deals” badge are eligible to appear. The post Google Enhances Search…
Push Notifications: Re-Engaging Users in 2022
When done right, push notifications can help you reach and convert more users. Learn best practices for using it on your own website. The post Push Notifications: Re-Engaging Users in…
Can Pro-Privacy Search Engines Replace Google?
Digital privacy is increasingly important, making non-Google, privacy-focused search engines more viable. Here’s why it matters to marketers. The post Can Pro-Privacy Search Engines Replace Google? appeared first on Search…
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon
Topic clusters show Google that a website has lots of useful content and is relevant to a specific subject. Here’s how they work. The post Why (& How) Topic Clusters…
Content As A Google Ranking Factor: What You Need to Know
Sure, content is King – but is it actually a ranking factor in Google’s search algorithms? See how content impacts your SEO. The post Content As A Google Ranking Factor:…
How to Evaluate Site Quality for Link Building [Webinar]
Learn how to increase the effectiveness of your link-building programs while reducing the risks associated with them. The post How to Evaluate Site Quality for Link Building [Webinar] appeared first…
OptinMonster Vulnerability Affects +1 Million Sites
OptinMonster WordPress Plugin REST-API implementation exposes publishers to full site takeover and threat of malicious downloads The post OptinMonster Vulnerability Affects +1 Million Sites appeared first on Search Engine Journal.
Title Tags are a Tiny Ranking Factor
Google’s John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact The post Title Tags are a Tiny Ranking…
How to Fix Google Title Tag Rewrites
Google’s John Mueller suggested steps to take to fix title tags so that Google stops rewriting them The post How to Fix Google Title Tag Rewrites appeared first on Search…
Contact Information: Is It A Google Ranking Factor?
Does contact information – or a lack thereof – affect your Google search rankings? See what the experts have to say about it. The post Contact Information: Is It A…
LinkedIn Adds New Features To Help Companies Attract Talent
LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors. The post LinkedIn Adds New Features To Help Companies Attract…
PPC And Digital Marketing Nightmares You Won’t Soon Forget
Urban legends like Bloody Mary have scared people for generations. For those of us in digital marketing, there may be darker forces at work. The post PPC And Digital Marketing…
WordPress Facebook Feed Plugin Vulnerability Exposes 200,000+ Web...
Smash Balloon Social Post Feed WordPress plugin vulnerability exposes over 200,000 websites to Stored XSS vulnerability The post WordPress Facebook Feed Plugin Vulnerability Exposes 200,000+ Websites appeared first on Search…
Do Google Lighthouse Scores Affect SEO?
Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right? Wrong. The post Do Google Lighthouse Scores Affect…
How to Create Website Content from A to Z
Want a custom, comprehensive content plan? Get started with the Semrush tool suite.
SEO Horror Stories That Will Scare The Hell Out Of You
Ghostly appearances in the SERPs, website necromancy, mysterious strategies no one can quite figure out…This year’s Halloween SEJ Special has it all. The post SEO Horror Stories That Will Scare…
Vulnerabilities Are Not an SEO Issue… Until You Get Hacked
Vulnerabilities are technically not SEO problems until the site is hacked and then it’s an SEO problem The post Vulnerabilities Are Not an SEO Issue… Until You Get Hacked appeared…
How to Spot SEO Myths: 26 Common SEO Myths, Debunked
There are SEO myths that experts have debunked over and over again. Read about 26 common ones that still persist here. The post How to Spot SEO Myths: 26 Common…
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to. We invited 5 SEO and CRO (Conversion Rate Optimization) experts to offer…
The Ultimate Google Ads Pacing Dashboard (Free Data Studio Templa...
Improve your marketing insights with this fully automated Google Ads pacing dashboard. Track KPI and spend goals from a free, customizable Data Studio template. The post The Ultimate Google Ads…
Google Changes More Structured Data Requirements
Google updated the requirements for the HowTo, QAPage and SpecialAnnouncement structured data. The changes make the structured data simpler The post Google Changes More Structured Data Requirements appeared first on…
35 Insights that Google Analytics Can Give You About Your Website
Review these 35 useful Google Analytics insights to better understand your website‘s traffic.
SEO and Temporarily Out-of-Stock Product Pages
Google’s John Mueller shared four tips for dealing with pages for products that are temporarily out of stock The post SEO and Temporarily Out-of-Stock Product Pages appeared first on Search…
Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Check...
Don’t let fraud waste your campaign budget. Learn how modern technologies can help advertisers fight fraud and protect their brand. The post Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist]…
Does URL Length Affect SEO?
Does Google prefer shorter URLs over longer URLs? That’s an SEO myth that won’t go away. Here’s when URL length matters and when it doesn’t. The post Does URL Length…
Did Facebook Change Its Name? Yes, It’s Now “Meta”
What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins with an unexpected name change. The post Did Facebook Change…
How to Search Any Website for Keywords
Even if you‘re looking for very specific information, you can perform a site search to look for details within a particular website. Learn more with Semrush!
What Is a Metasearch Engine? How You Can Use Them to Your Advanta...
Discover how metasearch engines work, how to use them, and the best search engines available right now.
SEO Glossary: 180+ Terms and Definitions You Should Know
Click to find a particular term you’re interested in, or keep reading for all definitions. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N |…
5 SEM Hacks to Improve Your Ad Campaigns
Try these tried-and-true tips and tricks for better SEM campaigns.
BigCommerce SEO Features & Tips for Ecommerce Success
The BigCommerce ecommerce platform comes with decent out-of-the-box SEO features. Here’s how to use them and what else you can do. The post BigCommerce SEO Features & Tips for Ecommerce…
Google: Site Quality Can Cause Loss of Rich Results
Google’s John Mueller explains that site quality can affect whether or not Google shows rich results from a site The post Google: Site Quality Can Cause Loss of Rich Results…
7 Best Alternatives To Yoast SEO WordPress Plugin
Need a better alternative to the Yoast SEO plugin for WordPress? We analyzed similar SEO plugins and found 7 great options. The post 7 Best Alternatives To Yoast SEO WordPress…
Website Health Check: Top Technical SEO Tips & Tools
Get expert tips on how you can place your website at the top of the search engine rankings beyond the standard SEO tactics. The post Website Health Check: Top Technical…
SE Ranking updates: September-October 2021
Were you among the users who left feedback on how to improve the SE Ranking platform? Well, if so, we did our best to respond to your calls. Who knows,…
Core Web Vitals Winner: WordPress, Drupal, Duda or Wix?
The Core Web Vitals Technology Report shows which web publishing platform offers the best Core Web Vitals performance The post Core Web Vitals Winner: WordPress, Drupal, Duda or Wix? appeared…
How to Optimize Your PPC Workflow
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. The post How to Optimize Your PPC…
Instagram Lets Everyone Share Links In Stories
All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts. The post Instagram Lets Everyone Share Links In Stories appeared…
Google Ranking Factors: Fact vs. Fiction – Ep. 246
Google ranking factors are a hot topic in the SEO industry. We’re talking about a few key ranking factors and what it means for you. The post Google Ranking Factors:…
How to Get Started with Email Marketing in 6 Easy Steps
Learn how to get your email campaigns up and running with Semrush.
How to Conduct SEO Keyword Research: Top Tips & Practices [We...
Looking for high intent keywords? Discover how to take your keyword research to the next level – register now for this upcoming webinar. The post How to Conduct SEO Keyword…
17 UX design elements that impact your website’s SEO success
User signals, along with your website’s performance metrics, can decide your pages’ fate on SERPs. You can influence both by fine-tuning your pages’ UX design elements. Just think about two…
5 Holiday Internet Marketing Tactics to Start Right Now
Are you ready for the holidays? Get some final, last-minute SEO and SEM strategies in place to make the most of the 2021 holiday season. The post 5 Holiday Internet…
The Ultimate Guide to Digital Marketing
Do you want to reach more people online? Learn about the most effective types of digital marketing used today. The post The Ultimate Guide to Digital Marketing appeared first on…
How an Agency Created an Effective Technical Content Brief for a ...
As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida….
13 Effective Ways to Reduce Your Google Ads CPA
Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA. The post 13 Effective Ways to Reduce Your Google Ads…
Optimize Smart Shopping Campaigns: 4 Examples of Data-Driven Insi...
Learn how to turn a combination of Google, company, and competition data into actionable insights for optimizing your Smart Shopping campaigns. The post Optimize Smart Shopping Campaigns: 4 Examples of…
10 News SEO Tips from The New York Times’ Christine Liang
Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021. The post 10 News SEO Tips from The…
How to Create Video Ads that People Won’t Skip
Explore how to create video ads for YouTube and Facebook with our actionable tips.
News SEO: Popular Topics, Hot Takes & Expert Tips
Top takeaways and expert tips from news SEO experts at The New York Times, USA TODAY, WSJ, Google and more – from NESS 2021. The post News SEO: Popular Topics,…
Improve Your ROAS with Geofencing Marketing
Geofencing is a marketing technique used to identify potential prospects based on their location. Learn how it can help improve your ROAS!
How to Create & Optimize Landing Pages for SEO (Step-by-Step ...
And although it can be harder to rank a landing page in Google compared to, say, a blog post, it is possible. Just look at this landing page from Asana….
How Can I Drive More Traffic To Targeted Landing Pages?
How can you drive more traffic to targeted landing pages when searchers are directed to informational pages? Learn more in this Ask an SEO. The post How Can I Drive…
Google Search Console Impressions Report and Continuous Scroll SE...
Google’s John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs…
11 Killer Tactics for Your Local Online Marketing Strategy
From optimizing your Google My Business profile to launching geofencing campaigns, there are plenty of great ways to boost your local online marketing strategy.
A Guide To Getting Started With Amazon’s Affiliate Program
Amazon Associates is one of the most popular affiliate marketing programs out there. Learn how to get started and what you need to succeed. The post A Guide To Getting…
The Link Building Tactic You’re Not Using: Shallow Links
Your inbound link counts look good on that SEO tool, but all those links aren’t worth squat if they’re not pointing to the right pages. The post The Link Building…
Instagram: How To Get On The Explore Page
Getting on the Instagram Explore page takes more than simply completing a checklist. Here’s how it works and how to optimize content for it. The post Instagram: How To Get…
Google’s Priority Hints Improves CWV
Experimental Chrome HTML attribute can speed up Core Web Vitals scores The post Google’s Priority Hints Improves CWV appeared first on Search Engine Journal.
What Kind of Content Appears in Google Discover [Case Study]
What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!
How to Become a Better Writer: 16 Expert Tips
Looking to become a better writer and boost your writing skills? Explore these 16 tips and tricks from content marketing and copywriting experts!
How To Increase Ecommerce Traffic & Conversions
Learn proven ways leading online sellers are using social proof, UGC, and website security for better conversions and search visibility. The post How To Increase Ecommerce Traffic & Conversions appeared…
What Is a Metric in Google Analytics & Which Ones To Track
Do you know how metrics in Google Analytics works, how to track them, and tips & tricks for monitoring your website‘s performance.
Google Doesn’t Care What’s In An Image
Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data. The post Google Doesn’t Care What’s In An…
Dynamic Search Ads Explained & How Best to Use Them In Your S...
Dynamic search ads are a campaign type that allows advertisers to capitalize on queries that might not have otherwise triggered their ads. Learn more before trying it out for your…
12 Paid Advertising Mistakes & How You Can Make Your Ads Bett...
Read up on some simple mistakes that can kill your paid advertising ROI and learn how to fix them!
Google Search Analytics API Can Finally Pull Discover Data
Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features. The post Google Search Analytics…
8 Ways To Drive Local Business In Competitive Markets With Search...
Optimized GMB listings and location pages are essential. Learn top tactics and strategies to drive local business in competitive markets. The post 8 Ways To Drive Local Business In Competitive…
How The LinkedIn Algorithm Works & Optimizing For It
Build more Connections, land more clients, and grow your network with LinkedIn SEO. Here’s how the LinkedIn algorithm works. The post How The LinkedIn Algorithm Works & Optimizing For It…
What to Do When Competitors Buy Your Brand Keyword
It’s important to take action when competitors buy your branded keywords. These 4 tactics can turn a sour situation into something beneficial for your business. The post What to Do…
Does Content or Links Improve Trust with Google?
Google’s John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google The post Does Content or Links Improve Trust with Google? appeared…
Domain Authority: Is It a Google Ranking Factor?
Do you think Domain Authority is a ranking factor and helps websites rank in search engines? Read about our verdict here. The post Domain Authority: Is It a Google Ranking…
Google Offers a Definition of Quality Content
Google’s John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood The post Google Offers a Definition of Quality Content appeared…
Is Co-Citation A Google Ranking Factor?
Is co-citation actually used by Google as a factor in its search ranking algorithm? Let’s have a look at why some believe it is. The post Is Co-Citation A Google…
Why Is TikTok So Popular?
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it’s so popular? Here’s some data. The post Why Is TikTok…
300,00+ Installations of Catch Themes WordPress Plugins Vulnerabl...
Over 300,000 installations of 17 WordPress plugins published by Catch Themes LLC were discovered to have vulnerabilities The post 300,00+ Installations of Catch Themes WordPress Plugins Vulnerable appeared first on…
Did YouTube Change Its Algorithm? No, It’s Seasonal Decline
Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why. The post Did YouTube Change Its…
How to Use Snapchat In Your Marketing Campaigns – Ep. 245
Snapchat is more than a social network. It’s a keyword discovery engine! Learn about this unique platform to get more from its customer-engaging features. The post How to Use Snapchat…