Yesterday we reported that Google’s SEO section of its digital marketing coursework for its certification program spoke about the importance of keyword density and word count. Well, within 24 hours,…
We know Google has a lot of those question and answers sections in the Google Maps business listings. We saw Google showing this in the maps interface (not just the…
Google has added a new page to its search developer documents for Education Q&A structured data. It seems similar to the Google Q&A structured data, do you remember when Google…
The ability to get results faster than others gives you a competitive edge whether you do SEO in-house or as an agency partner. Here‘s how one successful agency uses the…
Migrating your historical data shouldn’t be stressful. Discover how to do it easily with this step-by-step GA4 guide. The post Getting Ready For GA4: Saving Your Historical Data appeared first…
What do you need to know to be a successful PPC marketer in the age of automation? The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap…
Creating social media content doesn’t have to be time-consuming or expensive. Be more strategic with your social media content with these 11 tips!
The creation of effective landing pages is an important part of any successful digital marketing strategy. And, while there are a lot of differences in the way they look, as…
SERP Trends By Industry: Learn how to create your content based on the SERP features that display for your industry. The post SERP Trends & Top Keyword Data By Industry…
These experiences can help us sell our products and services and fulfill specific marketing goals. In this article, you’ll learn what experiential marketing is all about and how to execute it…
Check out the different ways chatbots are being used today, where they’re going next, and what possibilities exist for your own brand’s chat strategy. The post The Future Of Chatbots:…
Setting holiday hours on your Google Business Profile ensures customers never find your location closed when they expect it to be open. The post How To Set Holiday Hours On…
How do AMP alternatives fare? We share what website owners should consider when deciding whether to make the switch. The post Should You Abandon AMP? 4 Considerations To Help You…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Remember that digital…
Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform. The post Twitter Clarifies Duplicate Content Policy appeared first on Search Engine…
Google’s John Mueller was asked if Google allows for FAQ schema markup and structured data that appears in different sections of a blog post and that are not formatted as…
A few weeks ago, Mark Cuban (who needs no introduction), went to Twitter to complain about how Google is ranking fake Shark Tank endorsements. Mark was not too happy with…
Google has added a new help document for the use valid page metadata and also added a new section to the title link help document with troubleshooting. These additions were…
There has been a lot of talk about the Google product reviews update and what content ranks well and what content does not rank as well since these updates. Alan…
Google offered its official Google taught and backed digital marketing certification and courses, as we reported about a couple weeks ago. Guess what SEO advice and recommendations Google offers in…
Looking to scale content production? Discover the top 10 AI content generators and see whether audiences can tell the difference between human and machine writing. The post The 10 Best…
What can we learn by analyzing the SERPs for great, big, competitive keywords the major brands are fighting over? Check out these SEO insights. The post SEO #Lifegoals: Who’s Winning…
Should you worry about your homepage sliders when it comes to SEO? Here are the factors you’ll want to consider. The post Will Using A News Slider Affect My Site’s…
Google’s Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages The post Google’s Digital Marketing Certificate Recommends…
Last year, the marketing team at Ahrefs published over 150 articles and 30 videos. While achieving those numbers is challenging for a lean marketing team, they did it without compromising…
The SEO community has developed ways to incorporate voice search into site optimization. Learn how to make sure your site is in voice results. The post Voice Search: 10 Ways…
Being an SEO, you can’t go a day without hearing about links: “Links are crucial!” or “Prioritize links!” or “Links are the nourishing lifeblood of the almighty algorithm!” But for…
Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for. The post Add Me To…
Marketing leaders, how can you capitalize on SEO opportunities to gain traffic and leads that impact the bottom line? Find out in our newest ebook. The post 5 Key Enterprise…
Here is a recap of what happened in the search forums today…
In a new video from Google, Developer Advocate Alan Kent shares six tips for optimizing images for ecommerce websites. The post 6 Image Optimization Tips From Google appeared first on…
Over the past 6 months, SE Ranking got a lot of acknowledgement not only from our wonderful clients (whose opinion we value above all) but also from expert jurors specializing…
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In…
Microsoft Bing is testing the “see results for” feature on the left hand side. The same place we saw the “on this page” feature that would jump you to the…
Google’s John Mueller talked about how Google may perceive the practice of using your own content you already wrote on one site, and then copying it over to another site…
Google Search Console’s crawl stats report has a data gap, a missing day, of metrics again. This has happened numerous times, often this is fixed by itself after a few…
Google hosted the 2022 edition of the Search Central Virtual Unconference on April 27, making it the third global Google Unconference and fourth such event so far (counting the Japanese…
Google has added new local business profile guidelines for virtual food brands and delivery-only food brands. This would be for businesses that re-package a local restaurant’s food but technically does…
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed. The post Here’s What We Learned From TikTok,…
HTTP/3 is a significant step forward for the web – but what does it mean for your organization’s SEO goals and strategy? The post How HTTP/3 Helps Feed SEO’s Need…
Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now. The post 7 Ad Copy Tests To Boost PPC Performance…
Google’s John Mueller is asked if “plagiarizing” one’s own content was okay. Mueller’s response teaches a valuable lesson The post Is Google Okay With Multiple Variations of the Same Content?…
Google’s John Mueller answers a question about how to handle unwanted spammy backlinks The post Google: What to do About Spammy Links from “Malicious Domains” appeared first on Search Engine…
Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. The post Google Shares Sneak Peek At New Advertising Features appeared…
To help solve this problem, SEO tools like Ahrefs give keywords a “difficulty” score from 0 to 100. But the truth is that these scores aren’t foolproof. So in this…
Image credit: Bart Maguire Over the next six months, Google is going to employ machine learning and AI to alter the hours of operation on twenty million Google Business Profiles…
I am seeing signs of a possible Google search ranking update that kicked off late Friday, May 6th and has really spiked this morning – May 8th – also Mother’s…
Google’s John Mueller answers if the Meta Description tag matters for ranking purposes? The post Google Answers if Meta Description Matters for Rankings appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is doing…
Changes to LinkedIn’s feed algorithm aim to provide users with better, more relevant content and spark discussion. The post LinkedIn Changes How It Ranks Content appeared first on Search Engine…
Google Ads is testing a new help feature named “Quick Help.” It is currently in beta and those who see it can access it by looking for the hovering help…
One of the oldest and still most talked about SEO topic is duplicate content. While there has never really been a duplicate content penalty, Google does not want to rank…
This week in search, we had another unconfirmed Google search ranking algorithm update that touched down in a big way on May 1st with a lot of weirdness the week…
Google has a carousel in both desktop and mobile search that leads with “more about.” For example, for a query on [apply business loan] you will find a carousel that…
Google has added a new option in the Business Redressal Complaint Form under the “Identify the content on Google Maps that you claim might lead to fraudulent activity” drop down….
Google announced on August 6, 2022 it will no longer support some of the video and image sitemap extension tags. These specifically impact the caption, geo_location, title and license tags…
Create a customized experience for your customers with dynamic content and reel in repeat customers. Discover the best practices with this guide. The post Power Up Your Personalization Strategy With…
Is your brand overweight on Web 2.0? It’s time to build and flex your Web 3.0 muscle! Let’s get your social media presence in shape. The post Are You Web…
Google announced that it is deprecating several image and video sitemap tags and attributes The post Google Deprecates Some Image and Video Sitemap Extensions appeared first on Search Engine Journal.
Astra WordPress theme, used by nearly 2 million websites, released a new version that delivers faster performance and many UI and design improvements The post Updated Astra WordPress Theme Offers…
The sooner you start to learn those “universal” skills, the better—because those skills act as investments. They will pay off nicely when you work your way toward becoming an expert…
Want to rank faster and get more visibility for your written content? Learn how to see your content as Google does with log file insights. The post Get Content Crawled…
If you’re familiar with the blue ocean marketing strategy, you know that SEO is inherently a “red ocean” industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly…
Looking to drive more affiliate marketing sales? Having the right software in place will streamline the entire process, and these are some top options. The post Top 10 Affiliate Marketing…
Predict how SEO changes will affect your rankings within a couple of hours instead of waiting months for results. Learn about search engine modeling. The post How To Remove Common…
Here is a recap of what happened in the search forums today…
TikTok announced a new advertising option for brands – TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos. The post TikTok Has A…
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition. The post Meta Expands Ad Formats And…
Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue. The post Performance Max Campaigns Driving Growth In…
As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels. The post Meta Expands Reels Monetization With Monthly Challenges…
Yesterday afternoon Moz’s home page was removed from the Google Search results after Google processed a fraudulent (or mistaken) DMCA takedown request. Moz is now back, within 12 hours from…
There is some speculation, and for good reason, that Google is showing more short videos over showing web stories in Google mobile search. Glenn Gabe and Brodie Clark both noticed…
How many SEOs do you think have university and college degrees? If you thought about 2/3rds, you’d be right. A Twitter poll conducted by Brodie Clark asked SEO professionals: do…
The repeatable strategy one agency used to go from not even showing up in the conversation to 45.6% of their most-important keywords—in just three months. And the new “Surround Sound”…
Google has published its annual “Ads Safety Report” and disclosed that it has blocked or removed over 3.4 billion ads for violating its Google Ads policies, it restricted over 5.7…
Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance…
Take advantage of Google Keywords Planner despite its limited functionality. Here are 9 ideas to help you maximize its insights for SEO. The post 9 Creative Ways To Use Google’s…
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads. The post Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads…
When you‘re new to the software, there‘s a lot to take in. To start off on the right foot, let’s begin with the basics.
Infographics transform complex topics into engaging imagery. Check out 10 benefits, with examples, of leveraging this medium in your marketing. The post 10 Creative Infographics & Why They Work [With…
Google’s John Mueller offers advice on how to choose structured data The post What Structured Data to Use and Where to Use it? appeared first on Search Engine Journal.
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event. The post Top Creator Economy &…
Google’s John Mueller answers why core web vitals scores seem to always change even when web pages remain the same The post Why Do Core Web Vitals Scores Always Change?…
Expand the research process beyond search volume in order to keep up with how search engines rank content today. Here’s how. The post Why Keyword Research Is Useful For SEO…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. If you use…
In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This thorough overview can help you determine if SEO split testing fits…
Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. The post Meta, Adobe Partner On…
Google announced a bunch of new travel search features the other day across flights, hotels, destinations of interest and more. These new features aim at helping you “get inspired and…
Google has confirmed that between April 25th 5:32PM ET and April 26th 3:24 PM ET there was a data reporting issue with those who pulled in data from the Google…
Microsoft Advertising posted its May 2022 update showing what is new and changing with the ad network. What is new is that the deadline for Responsive Search Ads was extended,…
Google is continuing its mobile search user interfaces with more variations of its grid search results format and full width video search result snippets.
As you know, last week, on April 26th, Google disabled the URL parameter tool within Google Search Console and stopped respecting any of the rules added to that tool. Some…
YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. The post YouTube Live Streamers Can Redirect Viewers To Other Channels…
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know. The post Performance Max: 7 PPC Community &…