Search Engine Journal

7 Winning Content Writing Tips for 2021 (+ Guide)

Want to write impactful content today and beyond? Master these seven top tips and start writing content that delivers results. The post 7 Winning Content Writing Tips for 2021 (+…

Search Engine Journal

Google: Interstitials are Fine Under this Condition

Google’s John Mueller offered a nuanced explanation of how the negative ranking factor related to interstitials works The post Google: Interstitials are Fine Under this Condition appeared first on Search…

Search Engine Journal

How to Get Started With Keyword Research for SEO

Keyword research is an ongoing process for marketers. Learn the basics of good SEO keyword research and analysis here. The post How to Get Started With Keyword Research for SEO…

Search Engine Journal

Google’s Link Spam Update Is Complete

Google seems to be more vocal regarding communicating updates and offering additional advice to marketers. The Link Spam update is the latest to be completed. The post Google’s Link Spam…

Moz

Conversion Rate Optimization for B2B

When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final…

Search Engine Journal

Google’s Not Fooled By Fake Lighthouse Scores

Google’s John Mueller tells SEOs that fake Lighthouse scores won’t help websites rank any higher in search results. The post Google’s Not Fooled By Fake Lighthouse Scores appeared first on…

Search Engine Journal

Google Reports Data Loss in Search Console

Google reports a data loss in Search Console in the month of August. As a result, you may see drop in your performance reports. The post Google Reports Data Loss…

Ahrefs

Lead Generation: The Beginner’s Guide

These people are all leads. Some of them will upgrade and become paying customers. In this guide, you’ll learn how to generate leads for your business. But first, some fundamentals……

Search Engine Journal

Google Title Tag Update Casualties Lose Search Traffic

Google’s Title Tag Update is causing so much disruption that some have started calling it Titlepocalypse The post Google Title Tag Update Casualties Lose Search Traffic appeared first on Search…

Moz

Building a Basic Adobe Analytics Dashboard for SEO

Caitlin and Kristi cover the basics of Adobe Analytics for SEO, and guide you through creating a simple dashboard. To learn more, check out the full guide on Moz’s SEO…

Search Engine Journal

How Instagram Ranks Search Results

Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. The post How Instagram Ranks Search Results appeared first on…

Search Engine Journal

Facebook Messenger Turns 10, Adds 4 New Features

As Facebook Messenger turns 10 years old, it’s adding four new features to enhance communication with friends, family, and colleagues. The post Facebook Messenger Turns 10, Adds 4 New Features…

SE Ranking

How to install Google Analytics: A step-by-step guide

On 15 February 2013, there was a meteor weighing 11,000 metric tons exploded 23 km above Chelyabinsk in Russia. That day, over 12 million people went to NASA’s official site…

Search Engine Journal

15 Local SEO Mistakes and How to Avoid Them

Local search and maps drive traffic and leads — when done right. Learn to spot and avoid 15 common local SEO mistakes here. The post 15 Local SEO Mistakes and…

Search Engine Journal

How to Create Linkable Content [Webinar]

Not getting the results you want from your link building campaign? Here you’ll learn how to create content that will help you earn links. The post How to Create Linkable…

Search Engine Journal

Amazon Ad Types: A Complete Guide for Marketers

Staying up-to-date is your key to reaching sales goals on any platform. This guide will show you how to win with various Amazon Ad Types. The post Amazon Ad Types:…

Search Engine Journal

Google Confirms Update to Generating Web Page Titles

Google’s Danny Sullivan confirms the search engine is updating the way it generates web page titles in search results. The post Google Confirms Update to Generating Web Page Titles appeared…

Search Engine Journal

9 Best Practices for SMS Marketing This Year

Learn what you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow. The post 9 Best Practices for SMS Marketing…

Ahrefs

How to Detect (and Deflect) Negative SEO Attacks

While it’s very unlikely these days, negative SEO could be the culprit. But before we talk about detecting, deflecting, and fighting negative SEO, let’s make sure we understand what it…

Search Engine Journal

Google Redesigns ‘How Search Works’ Website

Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results. The post Google Redesigns ‘How Search Works’ Website appeared first…

Search Engine Journal

5 Ways to Boost Your SEO With Third-Party Reviews

Third-party reviews can impact consumers’ expectations and search engine rankings alike. Learn 5 tactics to use reviews to boost your SEO. The post 5 Ways to Boost Your SEO With…

Search Engine Journal

SEO in the Latin American Market – Ep. 237

What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet…

Search Engine Journal

The New Rules of Customer Generation [Webinar]

Struggling to drive demand for your SaaS or tech company? Join this webinar and learn a new marketing approach to outperform your competition. The post The New Rules of Customer…

Search Engine Journal

Ranking for Head Term Keywords

Google’s John Mueller answers a question about ranking for massive traffic head term keyword phrases The post Ranking for Head Term Keywords appeared first on Search Engine Journal.

Diggity Marketing

Diggity Marketing SEO News Roundup – August 2021

Need some fresh momentum after the recent core update? You don’t want to miss this roundup. It’s filled with advice, data, and news that’s ready to be applied directly to…

Ahrefs

Effective Email Outreach: 5 Lessons From 111 Emails

Back in 2016, I wrote an article titled “I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry.” People loved it. That post was born out…

Search Engine Journal

How to Create High-Quality Content

What is high-quality content, anyway? Learn how content quality supports SEO, what quality looks like, how it’s measured, and more. The post How to Create High-Quality Content appeared first on…

Moz

SEO and Google Discover

In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.

Search Engine Journal

15 Conversion Copy Tips Every SEO Writer Needs to Know

Calling SEO writers! When you prioritize the needs of your audience in your content, you’ll please your readers and rank in Google. Here’s your how-to. The post 15 Conversion Copy…

Search Engine Journal

New Research Shows How to Win in Local Search

Research on millions of sessions and page views identified what traffic channels bring more sales and engagement The post New Research Shows How to Win in Local Search appeared first…

Search Engine Journal

Facebook’s First-Ever Report On Most Viewed Content

Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds. The post Facebook’s First-Ever Report On Most Viewed Content appeared…

Search Engine Journal

Google is Rewriting Title Tags in SERPs

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags…

Search Engine Journal

Google Bug Causing Issues With Images in Top Stories

Google’s Search Liaison, Danny Sullivan, reports that a bug in search results is causing images in Top Stories not to render properly. The post Google Bug Causing Issues With Images…

SE Ranking

SE Ranking Updates: July 2021

Oh, the summer months. Rising temperatures, awesome vacations, and decreased productivity. Wait, what? The last part is not about SE Ranking because we actually did a lot in July! I’m…

Ahrefs

SEO Testing: A Simple (But Complete) Guide

But when should you do SEO testing, and how? In this guide, you’ll learn: What SEO testing is Why you should run SEO tests Types of SEO tests If SEO…

Search Engine Journal

Snapchat Trends Shows Most Popular Keywords

Snapchat is introducing a tool called Snapchat Trends that highlights the most popular keywords shared with users in public stories. The post Snapchat Trends Shows Most Popular Keywords appeared first…

Search Engine Journal

YouTube Overhauls Search Results

YouTube is overhauling its search results with changes to the visual presentation of SERPs as well as the types of content returned. The post YouTube Overhauls Search Results appeared first…

Search Engine Journal

Google: A ‘Site:’ Search Doesn’t Show All Pages

Google’s John Mueller says the results of a site: query are not a comprehensive collection of all a website’s pages. The post Google: A ‘Site:’ Search Doesn’t Show All Pages…

Search Engine Journal

WordPress SEOPress Plugin XSS Vulnerability

WordPress security company discloses an XSS Vulnerability affects SEOPress that could lead to a full site takeover The post WordPress SEOPress Plugin XSS Vulnerability appeared first on Search Engine Journal.

Search Engine Journal

Magento Critical Vulnerabilities Announced by Adobe

Adobe announced a patch with 33 security enhancements including fixes for 16 vulnerabilities rated critical and important The post Magento Critical Vulnerabilities Announced by Adobe appeared first on Search Engine…

Moz

Magento SEO: The Guide to Optimizing Magento Websites

If you’re an SEO in the e-commerce space, it’s important to learn how to work with Magento. Today, Chris walks you through seven areas for SEO adjustments that are unique…

Search Engine Journal

How to Prove SEO ROI & Overall Business Impact

Reliable forecasting makes the difference between a compelling business case and a forgettable one. Learn how to create better SEO proposals here. The post How to Prove SEO ROI &…

Search Engine Journal

Facebook’s 11 Tips For Better Video Ads

Facebook shares 11 tips for creating better video ads, which are based on the latest research into what’s working right now. The post Facebook’s 11 Tips For Better Video Ads…

Search Engine Journal

YouTube Rolls Out 3 Updates For Creators

YouTube Studio is receiving three updates on mobile and desktop that will help creators stay informed on data that matters to their channel. The post YouTube Rolls Out 3 Updates…

Search Engine Journal

20 Ways to Get Deindexed by Google

It can be frustrating when Google removes your content from its index. These 20 practices can explain why Google chooses not to display some webpages. The post 20 Ways to…

Search Engine Journal

How 500 Error Codes Can Impact Google Indexing

John Mueller explains the circumstances that trigger Google to start dropping web pages from their index in response to 500 errors The post How 500 Error Codes Can Impact Google…

Moz

The New Moz SEO Q&A: 100K URL Migration Case Study

Over time, the Moz Q&A saw serious neglect, resulting in loss of user satisfaction and traffic. So Moz had a choice: improve the Q&A immediately, or kill it. Thankfully, we…

Search Engine Journal

Why is My YouTube Channel Watch Time Decreasing?

YouTube explains why channels experience drops in performance. Here’s how to answer the question “why is my watch time decreasing?” The post Why is My YouTube Channel Watch Time Decreasing?…

Search Engine Journal

LinkedIn Launches Native Video Meetings

LinkedIn is rolling out native video meetings, which lets users have one to one calls directly within the LinkedIn app. The post LinkedIn Launches Native Video Meetings appeared first on…

Search Engine Journal

Which Schema Types Are Used Most by Industry [Research]

Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. The post Which Schema Types Are Used Most by Industry [Research]…

Search Engine Journal

LinkedIn Adds Ratings & Reviews to User Profiles

An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers. The post LinkedIn Adds Ratings & Reviews to User…