Search Engine Journal

Marketing Productivity: What It Is & How to Measure It

Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it. The post Marketing Productivity: What It Is &…

Moz

The Roadmap to B2B SEO Success

It can be hard to navigate the B2B marketing landscape, so today, guest host Austin Peachey walks you through the stops on Obility’s SEO roadmap.

Search Engine Journal

How Instagram’s Reels Algorithm Works

Instagram explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips. The post How Instagram’s Reels Algorithm Works…

Search Engine Journal

How to Choose the Best WordPress Theme for SEO

Learn why SEO-friendly WordPress themes are important for search rankings, see how to choose one, and discover the 5 best themes for SEO. The post How to Choose the Best…

Search Engine Journal

Google Recommends This Core Web Vitals Audit Workflow

Google releases a recommended audit strategy targeting Core Web Vitals, as well as highlighting questions to ask and tools to utilize. The post Google Recommends This Core Web Vitals Audit…

Ahrefs

The Website Migration Guide You Need To Read

There are many different kinds of migrations, but the basic steps for planning and troubleshooting are similar. Migrations can be highly complex as they often involve many people and moving…

Search Engine Journal

10 Classic Tips to Write Effective Google Ads Copy

Human behavior drives classic marketing principles. Here’s how to use this knowledge in Google Ads copywriting for better-performing ads. The post 10 Classic Tips to Write Effective Google Ads Copy…

Search Engine Journal

WordPress Widgets Getting You Closer To WYSIWYG

WordPress has published a post revealing the power behind the 5.8 version, what does this mean for Devs and SEO’s working with widgets? The post WordPress Widgets Getting You Closer…

Moz

How to Choose Pillar Page Topics

With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and…

Search Engine Journal

Google On How to Check Page Experience Factors

In a new video, Google offers advice on how to check if your site meets all the non-Core Web Vitals page experience factors. The post Google On How to Check…

Search Engine Journal

A Complete Guide to the Google Fred Algorithm

Google’s Fred update saw some sites shed up to 90% of their traffic and sought to rid the SERPs of thin, ad-heavy content. The post A Complete Guide to the…

Search Engine Journal

SMS Marketing: 9 Best Practices for 2021 [Webinar]

Join our next live webinar and learn everything you need to know about leveraging SMS marketing for local businesses. The post SMS Marketing: 9 Best Practices for 2021 [Webinar] appeared…

Search Engine Journal

First Input Delay – A Simple Explanation

Learn what First Input Delay (FID) is, what causes it, and different solutions for improving this Core Web Vitals metrics. The post First Input Delay – A Simple Explanation appeared…

Search Engine Journal

Google Search Console Insights: 7 Questions Answered

Google answers the most commonly asked questions asked about Search Console Insights since the feature rolled out two months ago. The post Google Search Console Insights: 7 Questions Answered appeared…

Semrush

What Is Inbound Marketing & How Does It Work?

Inbound marketing is a type of “pull” marketing that attracts possible customers promotes brand awareness for a company through different types of content. Learn the ins and outs of inbound…

Search Engine Journal

Google Recommends Adding Author URL in Article Schema

Google recommends adding an author’s URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding…

Search Engine Journal

SEO Copywriting: The Complete Guide

Search engine optimization copywriting is a step-by-step process. This guide takes you through each phase of SEO copywriting. The post SEO Copywriting: The Complete Guide appeared first on Search Engine…

Search Engine Journal

How to Fix Disapproved Google Ads, Step by Step

Sometimes Google gets ad approvals/disapprovals wrong, so don’t be afraid to make an appeal and get it right. Here’s how to do it. The post How to Fix Disapproved Google…

Search Engine Journal

How to Trigger a Sitewide Quality Re-evaluation?

Google’s John Mueller offers insights into regular quality evaluations and describes what can trigger a sitewide quality re-evaluation The post How to Trigger a Sitewide Quality Re-evaluation? appeared first on…

Diggity Marketing

How To Do a SEO Content Audit For Your Website in 2021

You’ve probably heard the saying, “content is king.” While having a technically sound website and strong link profile are great accelerators for SEO dominance, these days, they’ll hardly move the…

Search Engine Journal

Page Speed and Google June-July 2021 Core Algo Updates

Google’s John Mueller explains how ranking changes can be attributed to page speed but core updates were separate things The post Page Speed and Google June-July 2021 Core Algo Updates…

Search Engine Journal

Google: Customer Reviews Not A Signal For Web Search

Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web…

Semrush

20 Marketing KPIs Your Need to Be Monitoring

Key performance indicators help you measure your business progress & understand what works for your business. Here are the 20 marketing KPIs to keep an eye on.

Search Engine Journal

15 Reasons Why Your Business Absolutely Needs SEO

Brands need SEO first as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter. The post 15 Reasons Why Your…

Search Engine Journal

Just How Important Is Structured Data in SEO?

Learn about advances in structured data, why it’s so important to your site, the benefits of structured data, and more. The post Just How Important Is Structured Data in SEO?…

Search Engine Journal

Facebook Video Tips: 15 Ideas for More Engagement

You have a minimal amount of time to grab someone’s attention. Here are some methods that can result in more engagement for your Facebook videos. The post Facebook Video Tips:…

Moz

UTM Tagging for Google My Business

Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.

Semrush

6 Social Media Sites to Use for Your Business

Read our blog post & find out which top 6 social media sites your business needs to be on to help propel your marketing & brand awareness, here at Semrush.

Search Engine Journal

Google FAQ Provides Core Web Vitals Insights

Google published a handy document sharing insights on how Core Web Vitals (CWV) works. Read about it here. The post Google FAQ Provides Core Web Vitals Insights appeared first on…

Search Engine Journal

Google Ads’ New Cryptocurrency Policies Take Effect

Google Ads’ new cryptocurrency policies have officially taken effect. Here’s what crypto advertisers need to do to continue advertising! The post Google Ads’ New Cryptocurrency Policies Take Effect appeared first…

Search Engine Journal

Google Changes Page Experience Ranking Signal Criteria

Google is removing safe browsing from the criteria sites need to meet to benefit from the page experience ranking factor. The post Google Changes Page Experience Ranking Signal Criteria appeared…

Moz

How to Carry Out Content Audits — Yes, Plural

A content audit done once to highlight current website issues will have a short shelf-life of usefulness. However, a content audit that is continuously updated offers multiple uses for analyzing…

Search Engine Journal

Twitter Adds More Context to Trending Topics

Twitter is improving the way it keeps users informed about trending topics via a collaboration with The Associated Press and Reuters. The post Twitter Adds More Context to Trending Topics…

Search Engine Journal

Google: Website Downtime Shouldn’t Impact Search Rankings

Google’s John Mueller says a website going down temporarily likely won’t have a negative impact on search rankings. The post Google: Website Downtime Shouldn’t Impact Search Rankings appeared first on…

Search Engine Journal

How You Can Measure Core Web Vitals

Google incorporates Core Web Vitals measurement capabilities into many of its existing tools. Read about them here. The post How You Can Measure Core Web Vitals appeared first on Search…

Search Engine Journal

Google Explains Importance of GMB for Local Search

John Mueller offers insights into ranking for local search queries in Google The post Google Explains Importance of GMB for Local Search appeared first on Search Engine Journal.

Moz

Web Accessibility Myths: Debunking 7 Common Misconceptions

All individuals of every ability deserve the right to access the internet barrier-free. But thanks to some commonly held misconceptions about website accessibility, barriers often remain. Today, we’ll debunk those…

Search Engine Journal

WPX WordPress Hosting Outage

WPX hosting outage caused anguish as WordPress websites were taken offline for hours The post WPX WordPress Hosting Outage appeared first on Search Engine Journal.

Moz

How to Find & Support Entry-Level SEO Talent

In this post, Abby shares unique places for hiring managers to source talented, entry-level candidates for SEO positions, and the steps they can take post-hiring to offer support.

Search Engine Journal

WordPress Dominates Market Share Of Top 10,000 Websites

New research highlights content management systems ranking by market share with WordPress taking the lead with an incredibly impressive share. The post WordPress Dominates Market Share Of Top 10,000 Websites…

Search Engine Journal

Twitter Tests New Shop Module

Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform. The post Twitter Tests New…

Semrush

How to Create an Amazon Seller Account

Learn how to create an Amazon seller account in 5 steps with our guide. Discover how your Amazon seller account can help you reach millions of potential customers.

Search Engine Journal

5 Best Digital Marketing Courses to Take in 2021

Ready to take your professional career to the next level? Check out five of the best digital marketing courses available today. The post 5 Best Digital Marketing Courses to Take…