What Is Largest Contentful Paint: An Easy Explanation
Learn about Largest Contentful Paint – what LCP is, how it’s measured, and how to optimize for it to improve your Core Web Vitals score. The post What Is Largest…
Learn about Largest Contentful Paint – what LCP is, how it’s measured, and how to optimize for it to improve your Core Web Vitals score. The post What Is Largest…
Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it. The post Marketing Productivity: What It Is &…
John Mueller was asked if getting crawled by Googlebot Desktop can explain why they’re suffering from delayed indexing The post Can Being Crawled by Googlebot Desktop Cause Indexing Delay? appeared…
It can be hard to navigate the B2B marketing landscape, so today, guest host Austin Peachey walks you through the stops on Obility’s SEO roadmap.
Instagram explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips. The post How Instagram’s Reels Algorithm Works…
Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more! The post Facebook Ads Announces Updates to Targeting…
Google Ads released a new version of Google Ads Editor with a slew of new features. Here’s what you need to know! The post Google Ads Editor Rolls Out New…
Learn why SEO-friendly WordPress themes are important for search rankings, see how to choose one, and discover the 5 best themes for SEO. The post How to Choose the Best…
Discover the main components of a comprehensive paid search program and decide which elements you should include in yours. The post Here’s What a Comprehensive Paid Search Program Looks Like…
Product reviews are essential for consumers, in Google’s eyes. Learn how to make yours stand out, rank higher, and convert more buyers. The post 6 Ways to Optimize Your Product…
Google releases a recommended audit strategy targeting Core Web Vitals, as well as highlighting questions to ask and tools to utilize. The post Google Recommends This Core Web Vitals Audit…
Google published case study showing how a simple meta tag can increase clicks from Discover by over 300% The post Google: Increase Discover Traffic with Max Image Preview Tag appeared…
Is the fear of choosing the wrong affiliate marketing niche stopping you from diving into this lucrative business? This data study is for you. Empire Flippers gave us answers to…
As Google Trends turns 15, the company looks back on top searches from years ago and offers tips for getting more out of this tool. The post Google Looks Back…
There are many different kinds of migrations, but the basic steps for planning and troubleshooting are similar. Migrations can be highly complex as they often involve many people and moving…
Human behavior drives classic marketing principles. Here’s how to use this knowledge in Google Ads copywriting for better-performing ads. The post 10 Classic Tips to Write Effective Google Ads Copy…
It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out. The post Which Content Creators…
We should recognize opportunities to make digital product experiences more accessible. Learn how to take on this challenge and help. The post Web Accessibility for the Human Experience: When We…
CrUX July 2021 Core Web Vitals scores are in. WordPress makes steady improvements but so does Wix. This how they measure up The post WordPress vs Wix: CrUX CWV Scores…
Learn about Cumulative Layout Shift (CLS): what it is, how it happens, how to measure it, and why it’s part of Core Web Vitals. The post Cumulative Layout Shift –…
WordPress has published a post revealing the power behind the 5.8 version, what does this mean for Devs and SEO’s working with widgets? The post WordPress Widgets Getting You Closer…
At first sight, it may seem like PPC and SEO don’t have much in common. Both strategies are supposed to make your website visible on SERPs and that’s basically it,…
With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and…
In a new video, Google offers advice on how to check if your site meets all the non-Core Web Vitals page experience factors. The post Google On How to Check…
Retargeting marketing can help build a loyal customer base and drive sales. We‘ll show you best practices for getting started.
Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company…
Google celebrated National Book Lovers’ Day by exploring popular search terms and highlighting Maps features to help users discover and support local bookstores. The post Google Celebrates National Book Lovers’…
Google’s Fred update saw some sites shed up to 90% of their traffic and sought to rid the SERPs of thin, ad-heavy content. The post A Complete Guide to the…
Does web hosting impact your SEO, and which host is best? We go through the misinformation and get the facts straight here. The post How Does Web Hosting Affect SEO…
Google is changing the way that minors experience the internet, including changes to ads, content & more. Here’s what you need to know! The post New Google Safeguards for Minors:…
Without regular updates, evergreen content slowly dies. Here’s how to do a content refresh to keep it alive longer. The post Content Refreshing: 4 Steps to Keep Top-Performing Content Fresh…
How to write copy that brings real business results? We have analyzed data from the Semrush SEO Writing Assistant and talked with some of the key content marketing experts to…
Join our next live webinar and learn everything you need to know about leveraging SMS marketing for local businesses. The post SMS Marketing: 9 Best Practices for 2021 [Webinar] appeared…
I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. Since then, we’ve made hundreds of edits, additions,…
Learn how ecommerce sites of all sizes can swipe three of Amazon’s best traffic and conversion strategies. The post Drive Ecommerce Traffic & Conversions: 3 Secrets Amazon Doesn’t Want You…
Learn what First Input Delay (FID) is, what causes it, and different solutions for improving this Core Web Vitals metrics. The post First Input Delay – A Simple Explanation appeared…
Google redirects Structured Data Testing Tool to a landing page that seemingly favors Google’s Rich Results tool over competing Schema Structured Data Validator The post Google Replaces Structured Data Tool…
Google answers the most commonly asked questions asked about Search Console Insights since the feature rolled out two months ago. The post Google Search Console Insights: 7 Questions Answered appeared…
Inbound marketing is a type of “pull” marketing that attracts possible customers promotes brand awareness for a company through different types of content. Learn the ins and outs of inbound…
With billions of users, Facebook is a prime platform for business marketing. Check out our guide to getting started with Facebook Business Manager.
Google recommends adding an author’s URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding…
If your ads aren’t performing, you could have a problem with your PPC (pay-per-click) management. Read about the 4 most common PPC mistakes & how to fix them.
Search engine optimization copywriting is a step-by-step process. This guide takes you through each phase of SEO copywriting. The post SEO Copywriting: The Complete Guide appeared first on Search Engine…
Sometimes Google gets ad approvals/disapprovals wrong, so don’t be afraid to make an appeal and get it right. Here’s how to do it. The post How to Fix Disapproved Google…
Make sure your next site migration goes smoothly. Register for this webinar and learn how to avoid common pitfalls that can hurt your SEO efforts. The post Site Migration &…
Link building using coupons can be tricky but worth it. Learn how to drive traffic, build links & improve your search ranking with them here. The post Coupon Link Building…
Google’s John Mueller offers insights into regular quality evaluations and describes what can trigger a sitewide quality re-evaluation The post How to Trigger a Sitewide Quality Re-evaluation? appeared first on…
Miriam shares her insights from some of the most relevant and exciting presentations at MozCon Virtual 2021 — learnings you can put to work for the local businesses you’re promoting.
You’ve probably heard the saying, “content is king.” While having a technically sound website and strong link profile are great accelerators for SEO dominance, these days, they’ll hardly move the…
Google’s John Mueller explains how ranking changes can be attributed to page speed but core updates were separate things The post Page Speed and Google June-July 2021 Core Algo Updates…
Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web…
Google’s John Mueller says the number of affiliate links on one page is irrelevant as long as the main content is useful to searchers. The post Google: Lots of Affiliate…
Key performance indicators help you measure your business progress & understand what works for your business. Here are the 20 marketing KPIs to keep an eye on.
Brands need SEO first as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter. The post 15 Reasons Why Your…
Learn about advances in structured data, why it’s so important to your site, the benefits of structured data, and more. The post Just How Important Is Structured Data in SEO?…
You have a minimal amount of time to grab someone’s attention. Here are some methods that can result in more engagement for your Facebook videos. The post Facebook Video Tips:…
Google’s John Mueller affirmed on Reddit that the Core Web Vitals ranking factor is more than just a tie-breaker The post Core Web Vitals Ranking Factor is More than a…
Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.
Read our blog post & find out which top 6 social media sites your business needs to be on to help propel your marketing & brand awareness, here at Semrush.
It was a hit. In just 12 months, the Air Jordan 1 sneakers racked up more than $100 million in sales. In 2020, an original pair—worn and signed by Jordan…
In this episode of the Semrush SEO Reality Show, our expert agency follows the evaluation process to develop an impactful website homepage for the artisan US bakery and ultimately drive…
WordPress plugins can help make quick work of optimizing your site for mobile visitors. These 8 are good options to try out. The post 8 Awesome WordPress Plugins That’ll Make…
Learn more about what the hub and spoke model is in content marketing and how it works to increase relevancy and organic visibility. The post Hub and Spoke Content Marketing:…
Google published a handy document sharing insights on how Core Web Vitals (CWV) works. Read about it here. The post Google FAQ Provides Core Web Vitals Insights appeared first on…
WordPress Released Gutenberg 11.2 featuring numerous bug fixes and improvements that deliver better style options and a slightly faster performance The post WordPress Releases Gutenberg 11.2 – Offers Improved Performance…
Google Ads’ new cryptocurrency policies have officially taken effect. Here’s what crypto advertisers need to do to continue advertising! The post Google Ads’ New Cryptocurrency Policies Take Effect appeared first…
Google is removing safe browsing from the criteria sites need to meet to benefit from the page experience ranking factor. The post Google Changes Page Experience Ranking Signal Criteria appeared…
Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes — no coding required! The post How to Use Google Sheets for…
Social media marketing can and should be a valuable ally of SEO. Here are 5 social strategies that can help support SEO performance. The post 5 Social Media Strategies You…
Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here. The post 30 Social Media…
Search is not a single-player game. Learn how to update content to keep it ranking at the top of the SERPs. The post A Complete Guide to Updating Content for…
Successful content distribution is key to reaching your target audience and meeting your content marketing KPIs. Explore this 2021 guide to developing a winning content distribution strategy.
A content audit done once to highlight current website issues will have a short shelf-life of usefulness. However, a content audit that is continuously updated offers multiple uses for analyzing…
Twitter is improving the way it keeps users informed about trending topics via a collaboration with The Associated Press and Reuters. The post Twitter Adds More Context to Trending Topics…
Google’s ability to semantically understand context helps users get their queries answered. But how can you optimize for [blank]? The post Is There a Way to Optimize for [Blank] in…
Here’s how Lionbridge leveraged content-driven, voice optimization strategies to grow its featured snippet count from 0.7% up to 27%. The post How Lionbridge Voice-Optimized Its Way to a 3,800% Featured…
Discover how to write blog introductions that engage readers, support your SEO, and help Google better understand the topic of the page. The post 7 Ways to Write Blog Introductions…
Google’s John Mueller says a website going down temporarily likely won’t have a negative impact on search rankings. The post Google: Website Downtime Shouldn’t Impact Search Rankings appeared first on…
Learn how ecommerce sites of all sizes can swipe three of Amazon’s best traffic and conversion strategies – join our next live webinar. The post 3 Traffic & Conversion Secrets…
Learn what marketing strategies are helping successful businesses thrive and grow in today’s remote-first landscape. The post Do This, Not That: Your Guide to Successful Marketing in 2021 appeared first…
Microsoft has announced their August product updates. Here’s what you need to know! The post Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More appeared first on…
Google incorporates Core Web Vitals measurement capabilities into many of its existing tools. Read about them here. The post How You Can Measure Core Web Vitals appeared first on Search…
John Mueller offers insights into ranking for local search queries in Google The post Google Explains Importance of GMB for Local Search appeared first on Search Engine Journal.
All individuals of every ability deserve the right to access the internet barrier-free. But thanks to some commonly held misconceptions about website accessibility, barriers often remain. Today, we’ll debunk those…
WPX hosting outage caused anguish as WordPress websites were taken offline for hours The post WPX WordPress Hosting Outage appeared first on Search Engine Journal.
Are you current on your mobile-first indexing information? This article consolidates everything we know, so far. The post Google’s Mobile-First Indexing: Everything We Know (So Far) appeared first on Search…
What’s the difference between image alt text, title text, and file names? Learn how to optimize each one for search. The post Image Alt Text vs. Title Text vs. File…
Make sure your next site migration goes smoothly. Join this webinar to learn how to avoid common pitfalls that can hurt your SEO efforts. The post Why & How Site…
In this post, Abby shares unique places for hiring managers to source talented, entry-level candidates for SEO positions, and the steps they can take post-hiring to offer support.
New research highlights content management systems ranking by market share with WordPress taking the lead with an incredibly impressive share. The post WordPress Dominates Market Share Of Top 10,000 Websites…
The ACSI has released their annual report ranking e-businesses across social media, search engines and information, and news and opinion sites. The post Twitter Comes Bottom While Google Maintains Lead…
New version of Keras-based TF-Ranking may explain recent pace of Google updates. Allows rapid development of more powerful ranking and spam algorithms The post Google’s New Technology Helps Create Powerful…
Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform. The post Twitter Tests New…
Learn how to create an Amazon seller account in 5 steps with our guide. Discover how your Amazon seller account can help you reach millions of potential customers.
Ready to take your professional career to the next level? Check out five of the best digital marketing courses available today. The post 5 Best Digital Marketing Courses to Take…
When people search, what are they really looking for? Search has transformed considerably over the past decade, and semantic web technology has become one of the main reasons for it….
Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best. The post Google Discover: 10 Characteristics of Top-Performing Content [Study] appeared…
A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling. The post How Storytelling Fuels Reporting Your Clients Can…
We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and…
As there are so many options for outsourcing blog writing, it can be overwhelming to know where to start, how to evaluate the different options, and how to choose the…