Search Engine Journal

Google Launches Free Tools For Travel Marketers

Google is launching free tools designed to help travel marketers make more informed decisions based on search data for destinations and hotels. The post Google Launches Free Tools For Travel…

Ahrefs

SEO Certifications: Are They Really Worth It?

After spending hours researching SEO certifications and taking three of them (see my three certificates), my opinion is this: Most SEO certifications aren’t worth it. I’ll explain why in this article. But…

Search Engine Journal

The Ultimate Guide to Yandex SEO

Learn everything you need to know about Yandex SEO including on-page and off-page SEO, mobile and image optimization, keyword research & more. The post The Ultimate Guide to Yandex SEO…

Search Engine Journal

10 Companies Winning at Instagram Advertising

See how Honeybook, OwletCare, Chipotle and other savvy brands are winning at Instagram advertising with exceptionally creative content. The post 10 Companies Winning at Instagram Advertising appeared first on Search…

Search Engine Journal

Google Teams Up With GoDaddy

Google announces a new partnership with GoDaddy to help eCommerce merchants gain higher visibility online. The post Google Teams Up With GoDaddy appeared first on Search Engine Journal.

Search Engine Journal

When (& When Not) to Write Meta Descriptions

Meta descriptions can still be important – but they aren’t always. Now, not all webpages need to have one. Here’s what you need to know. The post When (& When…

Search Engine Journal

14 Facebook Remarketing Strategies to Test

Companies can always find ways to re-engage their prospects through remarketing. Here are 14 ways you can leverage Facebook to do this. The post 14 Facebook Remarketing Strategies to Test…

Search Engine Journal

Facebook Groups Can Designate Subject Matter Experts

In an update to Facebook Groups, administrators can now assign knowledgeable members the role of subject matter expert. The post Facebook Groups Can Designate Subject Matter Experts appeared first on…

Ahrefs

How to Create a Winning Content Strategy

In a nutshell, we: Create blog posts and videos about relevant topics that people search for on Google and YouTube. Nurture and educate those people with useful content on Twitter and…

Search Engine Journal

Google On Whether Sites Should Hide Affiliate Links

Google’s John Mueller answers a question about affiliate links and whether it’s beneficial to hide them from search engines. The post Google On Whether Sites Should Hide Affiliate Links appeared…

Search Engine Journal

Google Launches New Structured Data For Job Listings

Google is introducing a new structured data markup property for job listings that allow prospects to apply directly on the employer’s website. The post Google Launches New Structured Data For…

Search Engine Journal

Your Guide to Google E-A-T & SEO [Ebook]

Want to create content that will help your Google rankings? Boost your Expertise, Authoritativeness, and Trust. Get this ebook to learn how. The post Your Guide to Google E-A-T &…

Search Engine Journal

5 Examples of Awesome Mobile Landing Pages

Mobile landing pages can be powerful for both sales and lead generation. Learn how to improve yours with these 5 landing page examples. The post 5 Examples of Awesome Mobile…

Search Engine Journal

Changes to Infrastructure May Trigger Indexing Drop

Google’s John Mueller explains why making major website infrastructure changes may cause Google to drastically slow down web page crawling The post Changes to Infrastructure May Trigger Indexing Drop appeared…

Search Engine Journal

Google July 2021 Update is Over – What Happened?

Google’s July 2021 Core Update is over and the search marketing community experiences it differently depending on strategy The post Google July 2021 Update is Over – What Happened? appeared…

Semrush

4 FAQ Templates & Examples for a Great FAQ Page

In this article, we’ll walk you through a selection of FAQ examples and provide different FAQ templates to get you started, so you can create a great FAQ experience for…

Search Engine Journal

4 Effective Ecommerce Link Building Strategies

Link building for your ecommerce site can be a challenge, but it’s worth the effort. Use these 4 strategies, and watch your site thrive. The post 4 Effective Ecommerce Link…

Search Engine Journal

How to Set Up Offline Conversions in Google Ads

Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies. The post How to Set Up Offline…

Search Engine Journal

Google Answers Question About Relevant Link Exchanges

John Mueller discusses Google’s policy on link exchanges and how its algorithm deals with them The post Google Answers Question About Relevant Link Exchanges appeared first on Search Engine Journal.

Search Engine Journal

Google Affirms the Value of Outreach Link Building

Google’s John Mueller expressed approval of asking for links as a link building and promotional strategy… within limits The post Google Affirms the Value of Outreach Link Building appeared first…

Search Engine Journal

When Revamping a Site Can Negatively Impact Rankings

Google’s John Mueller explains the kinds of website changes that could impact search performance including seeing the site as brand new The post When Revamping a Site Can Negatively Impact…

SE Ranking

SE Ranking Updates: April-June 2021

With June behind us, we’re officially past the halfway mark of 2021 and it’s high time to start making vacation plans. But before you make your summer getaway, we’re excited…

Ahrefs

How to Convince Your Boss to Invest in SEO

That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a…

Search Engine Journal

10 Visual Content Marketing Trends for 2021

How are visual content marketing trends reshaping brands’ content strategy right now? You’ll want to keep an eye on these top trends. The post 10 Visual Content Marketing Trends for…

Search Engine Journal

Google Offers 5 Content Creation Tips for Success

Tips for creating a sustainable content strategy as suggested by successful content creators The post Google Offers 5 Content Creation Tips for Success appeared first on Search Engine Journal.

Search Engine Journal

10 WordPress Mistakes to Avoid

WordPress is a powerful tool with an array of options available to you. But these can be cause for mistakes, too. Read about them here. The post 10 WordPress Mistakes…

Search Engine Journal

SEO Salary Report 2021: How Much SEO Pros Get Paid

How much do SEO professionals make? See the average SEO salary by job title and years of experience in survey findings from 2,300+ respondents. The post SEO Salary Report 2021:…

Search Engine Journal

TikTok Triples Length of Videos

TikTok is tripling the maximum length of videos, increasing the time limit from 60 seconds to 3 minutes. The post TikTok Triples Length of Videos appeared first on Search Engine…

Search Engine Journal

Top 10 Enterprise SEO Trends You Need to Know in 2021

Enterprise SEO trends can help guide the website and digital marketing improvements that drive traffic, brand recognition, and revenue. The post Top 10 Enterprise SEO Trends You Need to Know…

Search Engine Journal

Are Exchanged or Reciprocal Links Okay with Google?

Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links. The post Are Exchanged or Reciprocal Links Okay with…

Search Engine Journal

10 Tips for Facebook Ad Creative

Get inspired and create your most engaging, compelling Facebook Ads creative yet with these expert tips and real-world examples. The post 10 Tips for Facebook Ad Creative appeared first on…

Moz

A Step-by-Step Strategy for B2B Pillar Pages

A great way for B2B companies to fill a top-of-funnel content gap is by creating pillar pages. To help get you started, guest host Carly Schoonhoven of Obility walks you…

Search Engine Journal

Instagram: “We’re No Longer A Photo Sharing App”

Head of Instagram, Adam Mosseri, announces further expansion into video as he states that his company’s app is about more than just photo sharing. The post Instagram: “We’re No Longer…

Ahrefs

Steal Our SEO Specialist Job Description Template

Sounds like someone you’re trying to hire? We’ve got your back. We scoured popular hiring portals like LinkedIn and Indeed for commonalities in SEO Specialist job descriptions. Then we asked…

Search Engine Journal

Google July 2021 Core Update Begins Rolling Out

Google is releasing a broad core algorithm update today on July 1, 2021. This is update was announced last month and is now rolling out. The post Google July 2021…

Search Engine Journal

What to Do About Old Low Quality Content

Google’s John Mueller answers the question about what to do about old content that is of a very low quality The post What to Do About Old Low Quality Content…

Search Engine Journal

How Redirecting URLs Can Impact SEO

Google has published an updated document which goes over six different types of URL redirects and their effects on search results. The post How Redirecting URLs Can Impact SEO appeared…

Semrush

5 Things Holding Your Website Rankings Back

If you have noticed that your site rankings on Google, or other search engines, are stagnant or aren’t moving anywhere, we’re here to help. We’ll provide you with some tips…

Search Engine Journal

Google On How Long SEO Takes

Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube. The post Google On How Long SEO…

Search Engine Journal

How to Protect a WordPress Site from Hackers

For many WordPress sites, simply taking small steps to secure a website is enough to keep the sites from getting hacked. Read about it here. The post How to Protect…

SE Ranking

Why are your existing customers more valuable than new ones?

This article is written in collaboration with Metrilo, an ecommerce analytics, CRM and email platform. Metrilo helps online stores sell more—especially to existing customers. In e-commerce marketing, the focus always…