Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad. The post Avoid These 10 Data Storytelling Mistakes That Undermine…
Do you find writing great articles challenging? You‘re in the right place. Click to learn our top five tips for learning how to write an article and have them perform…
We’re thrilled to welcome Dana DiTomaso back to this year’s MozCon Virtual where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead…
Social media strategy helps you build & share engaging posts with your growing audience. Build your own with our 3 templates.
We analyzed 3.6 billion articles to better understand evergreen content. Specifically, we looked at a number of different factors (including content formats and promotional channels) that may lead to a…
256 blog posts 181 YouTube videos 260 email newsletters 3,000+ tweets 3 courses Of course, I’m far from the only person responsible for this output. But I think it’s safe to say…
Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying…
VBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here.
Russ was brilliant, funny, courageous, and empathetic. His impact on the SEO industry was incredible. He will be missed beyond words.
Half of the year is behind us now. With brand new core updates dropping, it’s clear that we can’t take all of our old strategies into the next quarter. If…
Learn how to write a marketing plan from scratch with our in-depth guide, and get a free marketing plan template for your agency to use.
Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to…
You can use content calendars to plan, publish and track your content over time. We share 3 content calendar templates to help you get started.
Why? Because you have to win the click. And that’s the job of the headline. In this post you’ll learn how to write an irresistible headline that attracts clicks without…
In the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage….
We’re so excited to welcome Areej AbuAli to the MozCon Virtual stage. Ahead of the show, we talked with her about her work leading Women in Tech SEO, what she’s…
Keyword search volume is a valuable search engine optimization metric. Here’s how you can use Google search volume data to improve your SEO.
Where can we look for inspiring models and methodologies to help us build better communication bridges with the communities we serve? Miriam chatted with respected experts including David Mihm, Aaron…
Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan shows you what it takes to make your content newsworthy, in order to attract links.
It works for ecommerce stores, local businesses, affiliate sites—anything. Here’s the checklist: Basic SEO checklist Technical SEO checklist Keyword research checklist Content checklist On-page SEO checklist Link building checklist How…
How far have we come since the days of black hat link building schemes, and are there any lessons we can take from the past to inform where we go…
A broken link building campaign will be effective if you approach it the right way. Otherwise, you’ll just be wasting time and resources. In this post, AbdulGaniy shows you the…
Starting a new website from scratch? I’m going to share with you the steps my team at The Search Initiative took to grow a relatively new marketing service website’s monthly…
The best agency for your local SEO needs will be the one that’s there for you when things go right AND when they go wrong. This article will equip you…
In today’s post, I’m going to show you exactly how to promote your blog. In fact: These are the same strategies that I used to grow my blog to 553,682…
But to understand where you rank in the first place, you’ll need a rank tracker. In this guide, you’ll learn how to choose the right rank tracker for you, and…
In other words, it’s the process of understanding who your business is targeting so you can better position your marketing strategy. In this guide, you’ll learn: The role of market…
In this guide, we’ll cover: Types of organic search results Why organic search is important How to check and monitor organic search rankings How to rank higher in organic search…
Looking back at the last 14 months—full of uncertainty, struggle, and hope—we can say that we are lucky to have grown over these turbulent times. Last month, we welcomed in…
Google is constantly working on its algorithms to improve search quality and give users the best possible answers to their search queries. However, it would be naive to think that…
More crawling doesn’t mean you’ll rank better, but if your pages aren’t crawled and indexed they aren’t going to rank at all. Most sites don’t need to worry about crawl…
Having a marketing strategy is more crucial than ever. We’re swamped with new technologies, growth hacks, and “must-try” marketing tactics. A solid marketing strategy will help you to focus on…
Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a…
The post Email Marketing: The Definitive Guide appeared first on Backlinko.
As the year’s third quarter nears, you’re in a great position to consider what you need to change to meet your most aggressive year-end goals. If you need some new…
Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service. In this…
But how exactly do you do local keyword research? In this guide, you’ll learn: Why local keyword research is important How to do local keyword research How to deal with…
We analyzed 208,085 webpages to learn more about Core Web Vitals. First, we established benchmarks for Cumulative Layout Shift, First Input Delay, and Largest Contentful Paint. Then, we looked into…
To put it simply, if your website’s technical SEO isn’t on point – you’re not going to rank well on Google. Having great content and backlinks isn’t enough when it…
The first quarter of the year is closing soon. Now is the time to think about what’s working, what isn’t, and how you’re going to end the year on top….
Want to improve your website speed and boost your site rankings? Looking to improve your sites Core Web Vitals? Are you confused by all the conflicting information out there on…
The post Copywriting: The Definitive Guide (2021) appeared first on Backlinko.
The world is starting to get back to work with the shutdowns ending. If the last 30 days are any indication, the world of SEO is already back at full…
After the flurry of activity that accompanies the acquisition of an affiliate site, you often hit maintenance mode. You continue publishing content and building links, all while waiting for your…
The hardest part of SEO is waiting… When you’ve done everything you can think of to make Google like your site better, it sometimes feels like all that’s left to…
We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches that work best in the B2B space. Specifically, we looked…
Today you’re going to see one of my favorite SEO strategies in action. (“Guestographics”) Specifically, I’ll show you how Perrin used this technique hit Google’s first page for a bunch…
Ready to grab some quality backlinks and boost your site’s Google ranking? Awesome! This post contains 9 proven link building strategies that are working GREAT right now. (In 2021) Let’s…
A 301 redirect via .htaccess can be really useful and pretty simple. But how does it work, and how do you stay on top of it? Read this article to…
What are 400 bad request errors and how do you fix them? We‘ll explain in our latest guide to HTTP status codes.
Above-the-fold content can help you improve your user experience and SEO. In this guide, we‘ll share how to optimize your above-the-fold content for conversions.
An optimized, useful blog post can attract large volumes of organic traffic and conversions. Learn how to create your own with 3 highly-performing blog post examples.
Did you know that you can leverage your blog content to drive a secondary source of revenue? How, exactly, you choose to do this depends on the unique needs of…
Breadcrumb navigation is a text path often displayed near the top of the page near the site menu or primary navigation. Learn more about how it works with Semrush.
Do you want a sneak peek of what your competitors are doing? Of course, you do! Here‘s how to perform competitor keywords research and scale up your strategy.
We at Semrush decided to take a look at some preliminary trends as we pass the first half of the Core Web Vitals update. This post reveals what differences we…
Alongside Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS), First Input Delay is one of the three core web vitals Google is emphasizing in its Page Experience Update rolled…
Before you set you your next Google Ads campaign, learn what common pitfalls to avoid to optimize your success!
A good web analytics tool can help you track your most important metrics. Check out these alternatives to Google Analytics.
Find and use your Google Analytics tracking ID with ease with our step-by-step guide. We‘ll also share some tips and tricks to integrating Google Analytics with Semrush
Discover how and why to integrate the power of Google Analytics with WordPress‘ incredible CMS.
Learn more about cached pages, why Google uses them, and how to find your cached webpages with our latest guide.
Do Google‘s core updates still pack the same punch? We studied all of the core updates going back to August of 2018 and break down how the volatility seen during…
Discover how Google Lighthouse can help improve page load speed and overall site performance.
If you have content on your website which is outdated and needs to be removed from the SERPs, use Google’s Content Removal Tool. Read more to find out how.
Learn how to use Google to search for different file types across the web with our latest guide on search operators.
Discover what a site search is, how to do a site search in Google & how to use site searches to analyze content.
Attracting high-value traffic to a new blog is not easy, but it is doable. Discover six actionable ways to drive the audience to your brand new blog.
We decided to run a peer-to-peer campaign episode II and this time the experts laser-focus on content-driven strategies, giving tips on how the site can fine-tune its content structure, organization,…
Should you add newsjacking to your content marketing in 2021? Read this guide to find out and get actionable tips on how to do it right (+ 6 newest examples).
Learn how to post on Instagram, when to post content, and more with Semrush! We’ll walk you through how to research, plan, and schedule posts quickly and easily.
Not completely confident in setting up your Google Analytics account? No problem! There are options for you whether you‘re new to GA or a seasoned pro.
In this guide, we break down how HTML tags work, how to use them, and the most common tags you need to know.
What is JavaScript used for? Understanding the basics of this popular programming language will help improve your page and boost site performance. Discover everything you need to know here.
Review the JavaScript basics in our quick guide and grab the downloadable JS commands reference sheet.
Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.
Nearly 75% of the average person‘s internet time is on mobile, so getting mobile ads right is crucial. Learn all you need to know to create mobile ads that are…
After finding success with Semrush‘s PPC tools, the folks at monday.com decided to further explore how they could replicate this success for SEO. Learn more from our friends at monday.com!
Using Semrush’s powerful intel that spans across social media, Google, and Amazon searches, we’ve pinpointed some interesting stats for this year’s Summer Olympics.
Learn how to leverage online advertising to boost your business, regardless of your industry. Dive into the details of paid search, paid social, and more channels.
In the spring of 2021, we focused one of the SEO Reality Show episodes on the approach one of our agency partners, Re:signal, took to help their client, Learning with…
A reverse video search can reveal valuable information about who sees and shares your content Learn how to perform a reverse video search on Google, Bing, and more.
To boost your website traffic, a good SEM strategy is what you need. Learn how to plan a campaign and monitor your competitors with the help of Semrush!
Learn more about the test result from the most recent case study published by SplitSignal: “Moving Description on Category Pages” of an e-commerce site.
Learn more about the test result from the most recent case study published by SplitSignal: replacing “Side Effects: Common, Severe, Long Term” with “Side Effects: What are they?” in the…
Learn more about the test result from the most recent case study published by SplitSignal: replacing “You‘ll Love in 2021“ with “Online“ in the title tag for category pages of…
Learn more about the test result from the most recent case study published by SplitSignal: adding an emoji to the title on the recipe page of the marketplace website.
What happens to SEO as Google continues to get better and better at understanding content? Here‘s why usability will come into stronger focus and what it might look like!
Learn how social media management can help you grow your audience and stay a step ahead of your competitors.
Learn more about the SEO test result from the most recent case study published by SplitSignal: Removing the last breadcrumb on the product page of the marketplace website.
Explore all you need to know about sponsored content — from its definition and formats to creation, distribution and performance monitoring tips.
Learn what TLDs are, what types to consider and why your TLD distribution is important.
Want to turn customers into brand advocates? Capitalize on user-generated content! Follow this guide, our tips, and examples, to learn how.
Clickstream data opens up a world of possibilities when it comes to understanding and outpacing your competitors. In this article, we explore what Clickstream data is, how Semrush uses it,…
Cumulative Layout Shift measures the total amount of layout shifts that occur on a web page as it loads and is interacted with. Google measures CLS in order to judge…
In this guide, we‘ll show you how to set up your WordPress sitemap in 4 easy steps, then review your work for errors with the Site Audit tool.
How to position your blog post for success in 2021? Explore these 15 blog writing tips to get more traffic, rank higher, and generate more leads with every article you…