Product-Led Content: What It Is, Why Use It, and How to Get Start...
The ReferralCandy blog was popular. We were publishing tons of content and getting significant traffic. But none of our content mentioned the product or any of the product’s features. Looking…
We Paid Over $5000 For Link Building – What Happened?
In this edition of Ask An SEO, a reader asks why their rankings rose, then dropped after paying a link building company to build links. The post We Paid Over…
7 Blog Title Formulas That Get Clicks (With Examples)
Your blog post’s title is the first barrier to entry to getting more visitors to your content. Without a great blog title, no one will click on your post, and…
How To Unlock Better Google Data Studio Segments Using “CASE”
The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns. The post How To Unlock Better Google Data…
How Accurate Are the Search Traffic Estimations in Ahrefs? (New R...
It is widely known that the search traffic numbers in Ahrefs are merely estimations. But how far do they deviate from the actual traffic numbers? We decided to run a…
Product Detail Page SEO: How Product Information Management (PIM)...
Improve thousands of ecommerce product pages with a Product Information Management system and convert more customers with less effort. Here’s how. The post Product Detail Page SEO: How Product Information…
HubSpot WordPress Plugin Vulnerability
HubSpot WordPress Plugin, used by over 200,000 publishers, patched a Server Side Request Forgery vulnerability The post HubSpot WordPress Plugin Vulnerability appeared first on Search Engine Journal.
Google Patent for Modifying Results Based on Generic Ratings
Google patent for showing content from around the world but modifying the search results based on generic ratings The post Google Patent for Modifying Results Based on Generic Ratings appeared…
Daily SEO Fix: Competitive Keyword Research
Competitive keyword research is a crucial part of any SEO strategy. It’s vitally important to understand what your competitors are ranking for, so that you can identify the most relevant…
Where To Invest In SEO For Maximum Impact
Here’s why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization. The post Where To Invest In SEO…
Daily Search Forum Recap: May 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may have…
Mastering SEO Within Google’s SERPs – Ep. 270
Learn how to optimize your title tags and other page elements to better target the right SERP features. The post Mastering SEO Within Google’s SERPs [Podcast] appeared first on Search…
Google Lets Users Limit Ads About Dating And Weight Loss
In another move towards user privacy, Google has added weight loss, dating, pregnancy and parenting to its sensitive categories on YouTube. The post Google Lets Users Limit Ads About Dating…
Vlog #171: Lior Krolewicz On Being In The Special Ops & How P...
Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company. I’ve known Lior from when he was based in Israel, he spoke at a previous SMX…
Google SEO Office Hours Change: John Mueller Won’t Record A...
Google’s John Mueller said there has been a change to the SEO office-hours format he hosts often on Google Meet and YouTube. The change is that Google will only record…
Google Search Dictionary Has A Tip For Similar-Sounding Words
Google has been offering dictionary search results over a dozen years and the search company continues to make tweaks to that feature. Google now will show a “tip” section on…
Possible Google Search Algorithm Update May 1st With Rumbles All ...
For the past week, I have been seeing a different pattern with a possible Google search ranking algorithm update. The forums and SEO discussion around a possible Google update was…
Google: You Can Use Hashtags In Meta Descriptions (#shouldyou?)
Google’s John Mueller was asked if you could use hashtags in meta descriptions? He responded on Twitter saying #sure. But the bigger question is, should you use hashtags in meta…
Google Discover Long Tap To Preview Stories For iOS Chrome
Google has added long tap to preview for Google Discover within iOS for Chrome according to Glenn Gabe. Glenn Gabe posted about this on Twitter and said “Google just launched…
Google Ads Launches New Performance Max Features
As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type. The post Google Ads Launches New Performance Max Features appeared first on Search…
Google Launches New Digital Marketing Certificate
Google launches a new career certificate in digital marketing & ecommerce to help jobseekers and employers acquire the skills to be successful in online business. The post Google Launches New…
Analyzing website performance with SE Ranking’s Competitive Resea...
Want to get your website to the top of Google search? Well, this challenging task is impossible without competitive research. It helps you understand the market situation, apply effective SEO…
Survey Shows In-Office Workers Least Happy
Study shows work-related stress and anxiety on the rise among full-time office workers. Inflexible return-to-office policies are negatively impacting the employee experience. The post Survey Shows In-Office Workers Least Happy…
Twitter Miscounted Users For Three Years
When Twitter announced its quarterly earnings it also reveals it has accidentally been inflating active user numbers since 2019. The post Twitter Miscounted Users For Three Years appeared first on…
4 Smart Tactics For Advanced Google Ads Audience Targeting
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post 4 Smart Tactics For Advanced…
GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Exampl...
GA4 is an evolving product, but ecommerce tracking becomes easier. Here’s a comprehensive guide using Shopify to prepare for the inevitable UA Sunset. The post GA4 For Ecommerce Sites: A…
Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Ste...
It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy. The post Here’s Your B2B Multichannel Full-Funnel…
14 Mobile Optimization Best Practices You Need To Know
Achieve the best possible online presence across devices by optimizing for mobile with these 14 best practices. The post 14 Mobile Optimization Best Practices You Need To Know appeared first…
Tips For Writing Unique Meta Titles At Enterprise Scale
Writing meta titles is a complex undertaking for enterprise sites with thousands of content pages. Simplify the process and avoid cannibalization with these helpful tips. The post Tips For Writing…
Expanding your site’s keyword list through Competitive Research
Your website is up and running, you’re getting good results in terms of keyword rankings and traffic, and it’s time to celebrate, right? Sure, you should be proud of yourself,…
How Does Google Multisearch Affect SEO?
Google’s John Mueller answers a question about multisearch and how that might affect SEO The post How Does Google Multisearch Affect SEO? appeared first on Search Engine Journal.
Cross-Channel Remarketing Campaigns: A Complete Guide
Cross-channel remarketing helps you connect with your customers in a more impactful way. Here’s how – plus, get helpful tips for your own remarketing success. The post Cross-Channel Remarketing Campaigns:…
Vulnerability Found in WordPress Anti-Malware Firewall
Reflected XSS vulnerability was patched in Anti-Malware Security and Brute-Force Firewall WordPress Plugin The post Vulnerability Found in WordPress Anti-Malware Firewall appeared first on Search Engine Journal.
Daily Search Forum Recap: April 29, 2022
Here is a recap of what happened in the search forums today…
SEO Split Test Result: Would Removing Social Media Icons Improve ...
Are social media icons important for SEO? We decided to run an SEO split test where we removed social media icons from blog pages on the SaaS site. Find out…
Search News Buzz Video Recap: AI Lawyers Demanding Links, Google ...
This week in search, a reporter uncovered that sketchy SEOs are making up fake lawyers using AI to send out fake DMCA requests demanding links to their sites…
Old BingBot User-Agent To Stop Being Used In Fall 2022
Fabrice Canel from Microsoft Bing announced on the Bing blog that the search company will retire the legacy BingBot user-agent in the Fall of 2022. Instead, Bing will use a…
Google Search Console Caches Inspection Tool Live Test URLs For 9...
In Google Search Console, you can use the URL Inspection Tool to test how Google sees a URL in its index versus in real time by using the live test…
Replacing Your Blog With An App Landing Page Will Impact Your Goo...
It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done…
Google Asked If You Should Avoid Naming Your Company Or Product 4...
We know that sometimes Google can be triggered to treat your pages as a soft 404, essentially Google thinks that page should be 404ed and thus removed from the search…
Google Search Tests Lighter Purple Color For Clicked On Search Re...
Google Search is testing a lighter colored purple for the links you have clicked on and visited in the search results. This report came from both Mordy Obserstein and Khushal…
15 Tips for Scaling Your SEO Content Strategy
In this post, we cover 15 tips for making SEO a priority in content strategies and how this impacts scaling SEO.
Visualizing Hot Topics Using Python To Analyze News Sitemaps
Become more competitive in the news landscape with this educational Python coding session, including the most popular languages, words, genres, and ngrams for News SEO. The post Visualizing Hot Topics…
The Ultimate Guide to Content Marketing Strategy
Content Marketing can help you grow your business better and build trust with your customers. Explore this guide and learn how to develop a powerful content marketing strategy for your…
Is Getting Your Google Business Profile “Google Guaranteed” Worth...
Is your business eligible to get Google Guaranteed or Google Screened? See why businesses are using this designation and how to get it. The post Is Getting Your Google Business…
5 Value-Added SEO Benefits For Your Enterprise
SEO is the number one source of leads. Prepare for the future and implement a strong SEO strategy across multiple areas of your enterprise. The post 5 Value-Added SEO Benefits…
Bingbot User Agent is Changing
Microsoft announced that bingbot is changing its user agent and it’s gaining desktop and mobile device variants The post Bingbot User Agent is Changing appeared first on Search Engine Journal.
ThirstyAffiliates WordPress Plugin Vulnerabilities
Two vulnerabilities discovered in ThirstyAffiliates Affiliate Link Manager WordPress plugin can lead to full site takeover and insertion of arbitrary links The post ThirstyAffiliates WordPress Plugin Vulnerabilities appeared first on…
Finding real gems in the ocean of guest posting prospects with SE...
Guest posting remains one of the most effective ways to gain quality backlinks, improve brand awareness, and drive target traffic to a website. Whether you succeed or fail with your…
Meta Announces Research To Create Human-Level AI
Facebook parent company Meta announced a new research project with the goal of creating human-level AI that processes data like humans The post Meta Announces Research To Create Human-Level AI…
Local SEO: The Complete Guide
But what is local SEO, how does it work, and which ranking factors matter? In this guide, you’ll learn how to rank your business on local search to get more…
How to Learn SEO
Whether you’re just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a…
At Least 66.5% of Links to Sites in the Last 9 Years Are Dead (Ah...
Since January 2013, 66.5% of the links pointing to the 2,062,173 websites we sampled have rotted. We found another 6.45% with temporary errors. We don’t know if they’re still there or not….
Daily Search Forum Recap: April 28, 2022
Here is a recap of what happened in the search forums today…
Cloudflare Names OVH and Hetzner as Origins of DDOS Attack
Cloudflare named botnets on OVH and Hetzner as origins of one of the largest DDOS attacks, 15.3 million request-per-second The post Cloudflare Names OVH and Hetzner as Origins of DDOS…
SEO Split Test Result: Find the Best Answer for Both Users And Se...
This short case study focuses on testing multiple variants for the same SEO element (page title) on Blokker.nl (retail site) to find the best-performing variant.
Zuckerberg Highlights Meta’s Future
In quarterly earnings call, Meta CEO shares plans to slow the pace of some investments, and discussed progress with Reels and the metaverse. The post Zuckerberg Highlights Meta’s Future appeared…
How to Get New SEO Clients
Could your SEO agency use more clients? Whether you‘re just starting out or you‘re an established business looking for fresh ideas, this post from 12-year agency veteran John Morabito with…
Google Ads API Version 10.1 Now Released
Google has released version 10.1 of the Google Ads API, which is an update from the major release of version 10 from early February 2022. The big additions in v10.1…
Google: No We Are Not Stealing Your Content & Citing Google A...
The other day Gianluca Fiorelli posted on Twitter that he felt Google was taking content from third party sites and placing that content on in the Google Search knowledge panels…
You Can Now Remove Personally Identifiable Information (PII) From...
Google is now letting you make a request to remove personally identifiable information (PII) from Google Search. This includes information such as phone number, email address, or physical address, login…
Google Search Console Performance Report Average Position Metric ...
Starting about an hour or two ago Google dropped the average position metric filter from the Google Search Console performance report. This seems to be a bug and Google’s Daniel…
Google Reduces Visibility Of Business Edits With Color Changes To...
Google has recently changed how it shows what edits or updates were made to a Google Business Profile listing in Google Search and Google Maps. Prior, Google four different types…
2022 Google Merchant Center Product Data Specification Updates
Annually, Google updates the Merchant Center product data specification and Google made some updates to it last night. Some updates went into place on April 27, 2022 and some go…
Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game...
Product-led organizations might not prioritize SEO initiatives. Take the first steps toward your enterprise fully investing in your SEO team objectives with these 7 tips. The post Enterprise SEO Buy-in:…
Google Ads Implements 3-Strike Policy Rule
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022. The post Google Ads Implements 3-Strike Policy Rule appeared first on…
Search Engine Journal Welcomes Editor-In-Chief Amanda Zantal-Wien...
Please welcome Amanda Zantal-Wiener to Search Engine Journal! Our new Editor-in-Chief will oversee the editorial team as we grow our team, brand, and content. The post Search Engine Journal Welcomes…
Tips For Creating A Successful SEO Mentorship
Advance your SEO career with the help of your mentor. From avoiding common mistakes to setting schedules, here are the best practices to follow. The post Tips For Creating A…
How Search Engines Crawl & Index: Everything You Need To Know...
Want search engines to find your new and updated content faster? Learn how they index and crawl content to inform your SEO strategy. The post How Search Engines Crawl &…
7 Things You Need To Know About The Digital Services Act (DSA)
What does the EU Digital Services Act do, who is impacted, and what can you do to prepare? Get a full DSA overview here. The post 7 Things You Need…
Daily Search Forum Recap: April 27, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Business…
TikTok Most Downloaded App In Q1 2022
The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022. The post TikTok Most Downloaded App In Q1 2022 appeared first on…
Google Search Allows Removal Of Personally Identifiable Informati...
Google is rolling out new ways to remove personally identifiable information from search results such as phone numbers and physical addresses. The post Google Search Allows Removal Of Personally Identifiable…
Meet MuellerBot; An AI John Mueller To Answer Your Google SEO Que...
Danny Richman created an AI version of John Mueller of Google named MuellerBot. It was built off a GPT-3 powered script to answer SEO questions as if John Mueller himself…
Google Business Profile Manager Is Going Away Early 2022
When you try to access the Google Business Profile Manager at google.com/business, Google will prompt you with a notice that “you can no longer manage your business here” from early…
Both Google Ads & Microsoft Bing Ads Revenues Up ~22%
Both Alphabet/Google (GOOG) and Microsoft (MSFT) announced earnings last night and both saw increases in search ad revenues by about 22% year over year. While Microsoft crushed its earnings estimate…
YouTube Shorts Hits 30 Billion Views Per Day
Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021. The post YouTube Shorts Hits 30…
Google Search Tests Images On Left Side Of Search Result Snippets
Google may be testing displaying images thumbnails on the left side of the search result snippets. At first, when Kunjan Shah sent this to me on Twitter, I thought it…
New To Google Ads Performance Max: Customer Acquisition Goals, Ne...
Google announced three new features to Performance Max campaigns in Google Ads. These including New customer acquisition goals, new Performance Max insights reports, a one click upgrade tool for Smart…
How to estimate your organic traffic potential for SEO
Understanding the available opportunity within a specific market allows you to create a dialled-in SEO strategy, taking actions based on data rather than hunches and gut feelings. This guide will…
Local B2B SEO: The Complete Guide For Local Businesses
Establish a loyal audience and outrank the competition. Read on to follow best SEO practices unique to local B2Bs. The post Local B2B SEO: The Complete Guide For Local Businesses…
How To Handle Duplicate Content At Enterprise Scale
Enterprise sites often have complex and large-scale scenarios with duplicate content. Use specific techniques and steps to mitigate and manage content to avoid SEO issues. The post How To Handle…
Google Feels Earnings Impact From Russian War on Ukraine
Alphabet, the parent company of Google, explained how Russia’s war on Ukraine has impacted revenues, both directly and indirectly during 2022 Q1 earnings call The post Google Feels Earnings Impact…
10 Types of Blog Posts & How to Use Them Effectively
Here are some popular types of blog posts to know, along with examples of how to use them: How-to guides Content hubs Expanded definition posts Listicles, aka list posts…
4 Top Reasons Your Google Business Profile Information Keeps Upda...
Google may update your local listings anytime, even without your knowledge. Here’s why along with a step-by-step process to resolve any errors that appear. The post 4 Top Reasons Your…
Daily Search Forum Recap: April 26, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google URL parameter…
YouTube Super Thanks Rolls Out To All Monetized Channels
A YouTube monetization tool called Super Thanks, which allows creators to make money directly from viewers, is now available to all eligible channels. The post YouTube Super Thanks Rolls Out…
Google’s Q1 Earnings Are In – But What Was The Miss?
Google reports $68 billion in Q1 revenue with $39.6 billion attributed to Search and Ads. So where did the search giant fall short? The post Google’s Q1 Earnings Are In…
It’s Gone: The Google Search Console URL Parameter Tool Is ...
As expected, the Google Search Console URL Parameter Tool is no longer available. If you try to access it for a specific property, you get a message that reads “this…
Google Maps Asking Local Guides To Update Old Reviews
It seems that the Google Maps team is asking some Google Local Guides to update older reviews they have left in the past. Tricia Clements posted a screenshot on Twitter…
Google Local Business Listing Deals Tab
Google is showing a “deals” tab on some local business listings. I am not sure if this is new or not, I know I covered deal labels in the local…
Google Business Profile Adds Products Performance Metrics
Google has added a section to the Google Business Profile Performance Metrics (formerly Google My Business Insights) for products. This section shows you how your products performed in Google Maps…
Google AdWords API Shutting Down Tomorrow, April 27th
The time has come for the Google AdWords API to officially shutdown tomorrow, April 27th. Google warned us this would happen over a year ago and now the day has…
The Three Pillars Of SEO: Authority, Relevance, And Experience
Let’s dive into each of these A-R-E categories to see how they should be incorporated in a wholistic SEO program. The post The Three Pillars Of SEO: Authority, Relevance, And…