Should you publish niche or general content? Here’s how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives. The post Niche Vs. Multi-Topic Content:…
In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In…
Google’s John Mueller was asked if there is a way to better control the images that Google shows in the web search results for product results. The answer is not…
Google has announced a brand new robots tag it will obey going forward, it is named indexifembedded. It lets you control if you want Google to index a page with…
I am not going to get into the 301 vs 302 redirect debate, covered that countless times here. But I found an interesting conversation on Twitter about the differences between…
Google on Friday sent out emails to those who have recorded videos for Cameos on Google that they are discontinuing the service. “Beginning February 17, 2022, you will no longer…
Google sent emails to YouTube publishers that their YouTube AdSense payments will be separated from their other AdSense payments. So if you get paid through Google AdSense for AdSense ads…
Discover 7 critical SEO data analysis strategies, plus step-by-step guidance on producing each of these reports you’ll use as a Search Analyst. The post 7 SEO Insights Search Analysts Need…
Traditionally, in the last week of January, we share our plans for the year ahead. As usual, they are based on the wishes you shared with us—it’s your needs that…
Looking to increase your site‘s visibility in the SERPs? Here are nine SEO best practices to follow to put your best foot forward.
Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19. The post Google Ads Introduces New Experiments Page appeared…
Connecting with the right influencers can drive dramatic improvements in your Instagram strategy. Here’s how to find them. The post 4 Ways To Find The Best Instagram Influencers For Your…
Snapchat Stories, Instagram Stories, or both? Check out this guide to finding the best platform for your brand’s stories. The post Snapchat vs Instagram Stories: Which One Is Best For…
What does the future hold for the Google SERP? Here‘s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too…
Google’s recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them? The post How Much Can You Trust Recommendations In…
What does bad link building outreach look like? Are you doing it and not realizing it? Find out by attending our next webinar. The post Top 4 Link Building Mistakes…
Again I am seeing signals, both a lot of chatter from the SEO community and tools lighting up around a possible but yet unconfirmed Google search ranking algorithm update. Yes,…
What are LSI keywords, and do they actually help improve your Google search rankings? Have a look at what the experts have said. The post Latent Semantic Indexing (LSI): Is…
Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here. The post Are Contextual Links A Google Ranking…
Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found. The post Google Says It’s…
Here is a recap of what happened in the search forums today…
Ready to get serious about keyword research? Check out our in-depth guide to keyword research and get the insight you need to start planning irresistible content today.
The Federal Vampire & Zombie Agency is no longer showing up in Google Search, is it some sort of conspiracy or technical bug? Well, it is a technical issue with…
In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this…
Everyone panic – Google might not just make larger updates to the Google Webmaster Guidelines but also rename the guidelines. Gary Illyes from Google said over time the Webmaster Guidelines…
Google has updated its product structured data help documents to say that you need both product and car structured in order for Google to display ratings and review snippets in…
Google’s Gary Illyes said on the last Search Off The Record Podcast that Google in 2022 is looking to make crawling more efficient and environmentally friendly. And while Google is…
Google is rolling out a new Google Ads experiments page that promises to “help you create, manage, and optimize your experiments in one place.” There is a new summary page…
Google Ads confirmed some sort of bug with Discovery and Performance Max campaigns that are a “significant subset of users.” It is unclear what this bug is, but it started…
A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. The post Google Gives Sites More Indexing Control With New…
Follow the checklist in this guide to achieve higher keyword rankings and send more traffic to your Shopify site from Google Search. The post The Only Shopify SEO Checklist You…
Struggling to get your residential construction business in front of motivated buyers in organic search? Use these proven tips to get ahead. The post SEO For Homebuilders: How Construction Companies…
Learn how to deal with competing priorities and strained web team resources with these proven project prioritization frameworks. The post Web Team Project Prioritization Frameworks To Set SEO Up For…
Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results The post Google Answers Why Entire Top 10…
These definitions will help you translate Lighthouse performance metrics into meaningful action items for a skilled and collaborative SEO team. The post A Technical SEO Guide To Lighthouse Performance Metrics…
Here is a recap of what happened in the search forums today…
Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing. The post Google Considers Reducing Webpage Crawl Rate appeared first…
What do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site? Read the full analysis of the test to…
Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. The post Google Uses Different…
As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past dozen…
Google’s John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content…
Google’s John Mueller said on Twitter that “anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang or geotargeting settings.” This was…
Google has been busy over the last couple of weeks after being taking a bit of a break with the new years. It seems we are seeing again signs of…
Ben Fisher spotted an update to the Google Local Service ads help documents around the screening and verification process for businesses. Google added a section that says businesses can request…
Google’s John Mueller said again that a spike in crawling activity on your site is unrelated to an upcoming search ranking algorithm update. John Mueller said on Twitter “it’s unrelated”…
In this guide, you’ll learn how to create a B2B marketing strategy and what tactics you should use. We’ll also look at some successful B2B marketing examples. But first,…
How can you recognize an SEO spambot attack, then stop it in its tracks and recover your rankings? Follow these steps. The post How To Stop & Fix An SEO…
Updating your marketing agency website? Check out these 5 stellar examples of agency websites for inspiration.
For enterprise restaurant brands to stand out in search, having a dedicated listing and pages strategy is essential. Discover the best local SEO practices here. The post Local SEO Best…
Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word…
There are plenty of helpful keyword research tools out there, both free and paid. Take a look at some of our favorites before trying them out!
What’s the difference between a good SEO strategy and true greatness? See how industry experts define great SEO and how you can aspire to it. The post Good SEO vs…
Remove one large, time-consuming step from your day — daily crawl & data analysis. Automatically get notifications & new tasks to extinguish SEO fires. The post SEO Automation: How To…
LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business. The post LinkedIn Adds 3 New…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income. The post Instagram Subscriptions Let Creators Make Monthly Recurring Income…
Sometimes, long-form content is overkill and a waste of resources. Other times, it’s necessary to stand the best chance of ranking. In this guide, you’ll learn a simple way to…
Learn how to utilize Google’s free booking links for hotel advertisers with this helpful guide. The post How To Get Free Hotel Booking Links In Google appeared first on Search…
Google no longer supports time ranges for cook prep and total times times within recipe schema markup and structured data. Google said it removed the “guidance about specifying a range…
Glenn Gabe noted that he is seeing some weird Google Googlebot activity recently, saying he is seeing “crawling spike across a number of sites” that started on January 12th through…
John Mueller is out with another #AskGooglebot Google SEO video, this one is on site migrations and URL changes. It is a short two minute video on one of the…
Google’s Danny Sullivan and John Mueller both said that the search company does not generally launch or begin the rollout of a search algorithm update right before the weekend. Danny…
We know Google has deduplication efforts for when a featured snippet is displayed so that it might remove the snippet from the main web results. Google may do the same,…
There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate these activities “as they are” because their effectiveness depends on how they’re applied and…
Regex is easy to learn and can be used across JavaScript, Python, and other programming languages. See what regular expressions can do for SEO. The post Regex For SEO: A…
Automating business processes in any department helps reduce the resources used, improve information management, get more accurate analytics, and provide a better customer experience. Eventually, your employees will be free…
Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine. The post 9 Tips To…
Google’s guidance on recipe structured data is updated. Publishers recommended to update implementation The post Google Changes Recipe Structured Data Requirements appeared first on Search Engine Journal.
Do you need Microsoft Clarity if you’re already using Google Analytics? Learn more about Clarity’s unique features and benefits here. The post Microsoft Clarity Analytics: Everything You Need To Know…
Enterprise SEO reporting can meet the needs of all stakeholders, drive value for the business, and win greater buy-in for your SEO program. Here’s how. The post Avoid These 9…
In the worlds of marketing and advertising, industry awards are a great way to enhance your brand and receive validation for your agency’s output. And let’s face it; who doesn’t…
Growing your ecommerce business is great, but do you have the right technical SEO solutions and strategy to scale your growing enterprise? The post 5 Technical SEO Issues On Large…
Here’s what Google advises regarding the use of FAQ markup on only select questions within a Q&A section. The post Google: FAQ Schema Can Be Used On Select Questions appeared…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google addresses the subject of robots.txt files and whether it’s a good SEO practice to keep them within a reasonable size. The post Does Google Have A Problem With Big…
The status codes are how your client and a server communicate with each other. You can view any page’s HTTP status codes for free using Ahrefs’ SEO Toolbar by clicking…
Google offers tips on completing a successful site migration The post Google Shares Advice on Site Migrations appeared first on Search Engine Journal.
Google Maps, the map interface, is testing displaying review snippets, short selected reviews, directly under the name of the business or organization in the map interface under the pin. This…
Google’s John Mueller confirmed that the search company’s 2014 guidance with faceted navigation remains true today – do not use non-standard URL encoding. That means do not use commas, brackets…
Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states. The post Google’s Advice For Targeting Multiple Locations With…
The other day I wrote about how Google said fluff content is hard for search engines to understand and thus rank. I explained how Google does rank content that is…
As promised, Google has released the desktop version of the page experience report in Google Search Console. The desktop version is pretty similar to the mobile version, as you’d expect….
With Google’s new effort to get business owners to manage their business listing in web search and not in the Google Business Profile manager, formerly Google My Business, Google is…
What can marketers do to improve their SEO skills in 2022? Read one SEO expert’s resolutions and how he plans to grow in his career. The post SEO Resolutions For…
A reader asks our SEO expert, do we need to disavow links that appear spammy yet have a high DA score? The post Should You Disavow Links From Spammy Yet…
Lillian Haase, CMO at Searchmetrics, talks pressing concerns for enterprise SEO and shares what her organization looks for in new SEO talent. The post Searchmetrics’ CMO Talks Enterprise Volatility, SEO…
Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer. The post Rethinking Upsells & The Psychology…
Google’s Search Advocate John Mueller explains how the search engine uses synonyms and whether there’s a human component to it. The post How Does Google Search Use Synonyms? appeared first…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may be…
Google’s John Mueller posted one of those PSA tweets this morning asking hosting companies that trigger robot detection interstitials to not use a 200 status code. John also said not…
In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In…
Friday and Saturday, January 14th and 15th there may have been another unconfirmed Google search ranking algorithm update. This comes a few days after the unconfirmed January 11th update. There…
Google’s Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote “we have no plans to sunset tCPA in…
Google’s John Mueller was asked a series of questions around the product reviews update on last Friday’s video hangout. In short, it will expand to other languages and countries, it…