But all too often, inexperienced SEOs take the keyword search volume metric at its face value, which leads to poor marketing decisions and waste of valuable business resources. In this…
Google’s John Mueller said again that Google does not index parts of a page – like the header versus the footer versus the main area of the content. Google indexes…
Google Merchant Center seems to be rolling out a new report named the competitive visibility report. The competitive visibility report helps you understand your competitive landscape on product category level…
Google’s John Mueller gave his blessing to the links on or from new and small sites. John said that getting links from small or new sites is fine and doesn’t…
If you search for Hanukkah, Chanukah, Menorah and other related searches, you will not only see the annual Google Chanukah decorations but you may also see the pagination tool at…
Google Ads has updated the performance planner to add some new features it says will help you better understand Performance Planner’s bid and budget recommendations. These updates include the ability…
Google’s John Mueller responded to an SEO asking if he should undo the URL site migration changes made a year ago to restore the traffic the blog had previously. In…
Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your…
Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the…
Search engines are evolving their local game – and fast – to meet the needs of local consumers. Here’s what you need to know. The post 7 Local SEO Updates…
Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy. The post How To Use Google Ads For Shopify…
Learn how to produce high-value content every time you sit down to create by applying these seven daily writing habits. The post The 7 Habits of Successful Content Writers appeared…
As Google’s Search Advocate, John Mueller shares too many SEO insights to keep up with. Here’s a roundup of top tips you may have missed. The post 57 SEO Insights…
LinkedIn is rolling out access to live video and newsletters to users that have creator mode enabled on their personal profiles. The post LinkedIn Adds Live Video & Newsletters To…
Google announced a new AI Architecture called Pathways that functions similarly to the human brain and can learn better than existing models The post Google’s New Pathways AI Is Closer…
Here is a recap of what happened in the search forums today…
Read about the biggest and best improvements we’ve implemented into our platform this year, and learn how they can be used to move your business forward.
Google announced that the November 2021 Core Update is over. Search marketers share their insights on the impact The post Google November Core Update Is Over – What Happened? appeared…
Twitter expands its private information policy to include “private media,” which refers to photos and videos captured without a person’s consent. The post Twitter Bans Sharing Photos Of Private Persons…
In need of quality, useful backlinks to your website? Try these 8 effective link-building strategies today.
Google’s Danny Sullivan said that the Google November 2021 core update is mostly done rolling out but not done yet. He said this yesterday at 12pm ET yesterday, November 29th.
Google Merchant Center can now show you which products are automatically eligible for badges. Krik Williams shared a screenshoot showing off this new feature and Search Engine Land received confirmation…
Tons of people are seeing the expandable snippet carousel in Google’s desktop search results. We first reported on this test back in August 2021 but now it seems like Google…
Google’s John Mueller said when it comes to repurposing old domains that may have not been used but were being redirected elsewhere, it is fine for the most part. The…
Brett Bodofsky, a Google Ads specialist, shared a screenshot on Twitter of a new report tab that shows “Extensions “upgraded).” Then within each extension, you have the word upgraded next…
Affiliate marketing involves two actors. An affiliate can be a blogger, a website, a publisher and, on the other hand, there is the ecommerce brand (also known as the publisher)…
This integration of product and marketing was new at the time. Sean Ellis, then DropBox’s first marketer, coined it “growth hacking.” Another marketer, Andrew Chen, followed on by calling growth…
The holiday season is an important time for many Health and Wellness advertisers. Here’s how to give your accounts the attention they need. The post Health & Wellness Advertising Tips…
While some debate whether an HTML sitemap is still needed for SEO, there are a lot of great reasons to have one. The post 7 Reasons Why An HTML Sitemap…
In this exclusive interview, Craig Dunham, CEO of Deepcrawl, discusses surprises in the search space, what e-commerce retailers can do to maximize visibility and more. The post Deepcrawl’s CEO Talks…
Discover how to make successful SMS marketing campaigns during the holiday season by learning practical and effective tips. The post SMS Holiday Marketing: 8 Tips To Grow Your Audience &…
New Google machine learning model is better state of the art for solving natural language processing tasks The post FLAN: Google Research Finds Better Machine Learning appeared first on Search…
Are the contents of Google’s Search Quality Evaluator Guidelines part of its organic search ranking algorithm? Let’s see. The post Are Google’s Search Quality Evaluator Guidelines A Ranking Factor? appeared…
This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own. Online advertising is one of the most popular, effective ways to increase brand awareness,…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Odd search bug discovered in Google News Search Tab. Will take a day to fix The post Google Announces A Search Bug in News Tab appeared first on Search Engine…
Google’s John Mueller describes how Google can take months to understand how a site fits into the overall Internet in terms of site quality The post Google Watches For How…
YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for. The post YouTube Keyword Research Made…
The other day we shared a screenshot of an email of an email notification when a website is no longer in violation of Bing’s webmaster guidelines and thus is no…
Google has once again said that if you see significant changes in your Google search visibility it likely has nothing to do with how fast or slow your site is….
If you visit the Google Support pages, any of them, at support.google.com, you will see a banner at the top come up again. The banner says “as a precautionary health…
On Friday, Google’s John Mueller announced Google is doing away with the deadline for sites to switch over to mobile-first indexing. Some sites just can’t move over yet and Google…
Google’s John Mueller said in this past Friday’s hangout that in rare situations some sites can get stuck in some sort of algorithmic penalty limbo or black hole state and…
This is a very special vlog, I interviewed the very person who has been editing these videos for the past couple of years, Joseph Goldsmith. And we did it overlooking…
For the first time in over a year we’re offering you the chance to save on sponsored articles!Offer available until midnight tonight. The post SEJ Sponsored Post Sale Ends Tonight…
Don’t get hung up on unbranded search alone! See what these 4 free tools can tell you about optimizing your brand’s presence on Google. The post 4 Tips For Measuring…
Explore the key areas of focus you’ll need to work to your advantage to craft the most effective PPC campaigns in 2022. The post 6 PPC Trends You Need To…
Use these video marketing tips and step-by-step instructions to get your Google Business Profile video strategy off to a running start. The post Forget TikTok: Learn To Master Video For…
Discover how you can market your business effectively by using text message campaigns to market your business. The post SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar]…
New high-quality content is pushed into the world at as astonishing speed. Learn how to still be able to stand out by curating that content. The post How To Do…
Want to start a podcast or YouTube show? Improve your Video SEO strategy, so your videos rank better? Join us for the SEJ Show E253. The post Top Video SEO…
Google’s John Mueller confirmed a rare algorithm bug that causes sites to get stuck in a limbo that prevents them from ranking The post Google Algo Bug Puts Sites In…
Google has this interesting Christmas looking Doodle on its home page today with the alt tag that says Seasonal Holidays 2021. When you click on it, it goes to a…
Do Google’s organic search ranking algorithms treat your content differently if you’re paying for Google Ads? Let’s look at the evidence. The post Is Your Usage Of Google Ads An…
Do you have to have a Google Search Console account to appear in Search, and is whether you use it a ranking factor? The post Google Search Console: Is It…
Google announces that they will not set a date for a switch to a 100% mobile-first search index The post Google Will Not Set Date For Mobile-First Index appeared first…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google’s John Mueller answers a question about expired domains and any bonus they might have The post Expired Domains And Google Ranking Bonus? appeared first on Search Engine Journal.
I am sure you’ve all seen websites that have a section on their website for “As Featured On” or something like that, then a carousel or listing of logos from…
Happy Thanksgiving – we had a surprise from Google again, where the second wave of the Google November 2021 core update happened on Wednesday and Thursday – yes, the busiest…
Google’s John Mueller said that semantic HTML is not a quality signal used in Google Search for ranking purposes. An SEO said “Proper HTML semantics and tag hierarchy must be…
Do you want to use the same design theme on multiple websites? Well, Google’s John Mueller said it is fine to do that, in fact, he said many sites do…
A couple of months ago, Google upset the automotive industry by adding more data sets to its search results for automobiles. As a reminder, Google said it licensed that data….
So now that we know that bolding works for SEO and rankings in 2021, we need to start bolding everything. Or maybe we need to be more random about our…
How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.
Google has another bug, this time with Google Search Console’s crawl stats report. The report has a gap in the data, missing data on November 19th and November 20th. Google’s…
Google has updated the Google Business Profiles Get Reviews help document to explicitly say that having a mix of positive and negative reviews are more trustworthy, than I guess just…
We are seeing big volatility again in the Google Search results as of yesterday and today, which might be the tail-end of the November 2021 Google core update. Yep, talk…
Remember the Google Ads bug where CPC, cost per click, prices soared out of control on a Friday night? Well, about two weeks later, Google started to issue credits to…
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step…
Race to publish WordPress 5.9 by December 2021 ends at last minute. New version postponed until 2022 The post WordPress 5.9 Rushed “In A Dangerous Way” Is Now Delayed appeared…
From July 2019, Google switched to mobile-first indexing. This means it will use a mobile version of the document to assess the quality of the page. Therefore, if some of…
It depends. There are two different types of long-tail keywords, and some are no easier to rank for than their short-tail counterparts. In this article, you’ll learn the differences between…
I’ve been checking for the past week, multiple times per day, and just now, Google has launched the Chanukah/Hanukkah decorations for the 2021 season. Chanukah starts this Sunday night, so…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google says the best way to hide a website from search results is with a password, but there are other options you can consider. The post Google Explains How To…
After several months of testing variations of what Microsoft Bing is calling “Page insights” – it is finally live. The lightbulb and page explorer snippet tool is now live for…
Google Image Search on mobile is testing a new related images carousel feature for image previews. This was spotted by Brian Freiesleben and posted on Twitter yesterday.
Google’s John Mueller confirmed Google had a crawling issue – specifically saying “crawling for the caches had slowed down for some sites.” Google said it was fixed “a while” ago…
Google announced that it is shutting down the AdSense Matched content ad unit types beginning on March 1, 2022. This is due to “decreasing usage of the content promotion service”…
Google Ads posted an update that you a no longer to promote sports betting services or ads in Florida using the Google Ads platform. Google said this is effective as…
The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. The post Google Ads App…
Here are 11 powerful content marketing ideas you can start today: Publish a 10X guest post Do a tweetstorm Create a newsletter that excites subscribers Host a webinar series Create…
Improve your technical SEO with this data-driven approach to internal linking, including a step-by-step process for modeling the distribution of internal links by site depth. The post A Data Science…
Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share…
Do your Facebook Lead Generation Form results leave something to be desired? Learn about recent updates and best practices to drive better lead quality. The post Facebook Lead Generation Forms:…
Strategies for helping a site maintain strong rankings through Google updates are essential. Hold on to top rankings with these 11 tips. The post 11 Ways to Build a Google…
Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy. The post Building A Keyword Strategy For Comparison…
Data breach intrusion discovered at six more web hosts in addition to GoDaddy. Incident exposed sFTP and database credentials for two months undetected The post Data Breach Spreads To Six…
A content calendar plans and organizes your content for publication. We‘ll show you how to create a content calendar for your blog & social channels.
Here is a recap of what happened in the search forums today…
LinkedIn reports that Gen Z is its fastest growing audience and shares tips to help marketers reach this mobile-first generation. The post LinkedIn: Gen Z Is Our Fastest Growing Audience…
Olivier Papon from Seolyzer, a log analysis toolset, reported the other week that Google seemed to slow or stop crawling most of the web between around November 11 and November…
Did you know that the Google Shopping results can show products with $0 prices? That is, I think, if there is a promotion for let’s say a monthly ongoing fee…