Website Health Check: Top Technical SEO Tips & Tools
Get expert tips on how you can place your website at the top of the search engine rankings beyond the standard SEO tactics. The post Website Health Check: Top Technical…
SE Ranking updates: September-October 2021
Were you among the users who left feedback on how to improve the SE Ranking platform? Well, if so, we did our best to respond to your calls. Who knows,…
Core Web Vitals Winner: WordPress, Drupal, Duda or Wix?
The Core Web Vitals Technology Report shows which web publishing platform offers the best Core Web Vitals performance The post Core Web Vitals Winner: WordPress, Drupal, Duda or Wix? appeared…
How to Optimize Your PPC Workflow
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. The post How to Optimize Your PPC…
Instagram Lets Everyone Share Links In Stories
All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts. The post Instagram Lets Everyone Share Links In Stories appeared…
Google Ranking Factors: Fact vs. Fiction – Ep. 246
Google ranking factors are a hot topic in the SEO industry. We’re talking about a few key ranking factors and what it means for you. The post Google Ranking Factors:…
How to Get Started with Email Marketing in 6 Easy Steps
Learn how to get your email campaigns up and running with Semrush.
How to Conduct SEO Keyword Research: Top Tips & Practices [We...
Looking for high intent keywords? Discover how to take your keyword research to the next level – register now for this upcoming webinar. The post How to Conduct SEO Keyword…
17 UX design elements that impact your website’s SEO success
User signals, along with your website’s performance metrics, can decide your pages’ fate on SERPs. You can influence both by fine-tuning your pages’ UX design elements. Just think about two…
5 Holiday Internet Marketing Tactics to Start Right Now
Are you ready for the holidays? Get some final, last-minute SEO and SEM strategies in place to make the most of the 2021 holiday season. The post 5 Holiday Internet…
The Ultimate Guide to Digital Marketing
Do you want to reach more people online? Learn about the most effective types of digital marketing used today. The post The Ultimate Guide to Digital Marketing appeared first on…
How an Agency Created an Effective Technical Content Brief for a ...
As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida….
13 Effective Ways to Reduce Your Google Ads CPA
Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA. The post 13 Effective Ways to Reduce Your Google Ads…
Optimize Smart Shopping Campaigns: 4 Examples of Data-Driven Insi...
Learn how to turn a combination of Google, company, and competition data into actionable insights for optimizing your Smart Shopping campaigns. The post Optimize Smart Shopping Campaigns: 4 Examples of…
10 News SEO Tips from The New York Times’ Christine Liang
Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021. The post 10 News SEO Tips from The…
How to Create Video Ads that People Won’t Skip
Explore how to create video ads for YouTube and Facebook with our actionable tips.
News SEO: Popular Topics, Hot Takes & Expert Tips
Top takeaways and expert tips from news SEO experts at The New York Times, USA TODAY, WSJ, Google and more – from NESS 2021. The post News SEO: Popular Topics,…
Improve Your ROAS with Geofencing Marketing
Geofencing is a marketing technique used to identify potential prospects based on their location. Learn how it can help improve your ROAS!
How to Create & Optimize Landing Pages for SEO (Step-by-Step ...
And although it can be harder to rank a landing page in Google compared to, say, a blog post, it is possible. Just look at this landing page from Asana….
How Can I Drive More Traffic To Targeted Landing Pages?
How can you drive more traffic to targeted landing pages when searchers are directed to informational pages? Learn more in this Ask an SEO. The post How Can I Drive…
Google Search Console Impressions Report and Continuous Scroll SE...
Google’s John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs…
11 Killer Tactics for Your Local Online Marketing Strategy
From optimizing your Google My Business profile to launching geofencing campaigns, there are plenty of great ways to boost your local online marketing strategy.
A Guide To Getting Started With Amazon’s Affiliate Program
Amazon Associates is one of the most popular affiliate marketing programs out there. Learn how to get started and what you need to succeed. The post A Guide To Getting…
The Link Building Tactic You’re Not Using: Shallow Links
Your inbound link counts look good on that SEO tool, but all those links aren’t worth squat if they’re not pointing to the right pages. The post The Link Building…
Instagram: How To Get On The Explore Page
Getting on the Instagram Explore page takes more than simply completing a checklist. Here’s how it works and how to optimize content for it. The post Instagram: How To Get…
Google’s Priority Hints Improves CWV
Experimental Chrome HTML attribute can speed up Core Web Vitals scores The post Google’s Priority Hints Improves CWV appeared first on Search Engine Journal.
What Kind of Content Appears in Google Discover [Case Study]
What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!
How to Become a Better Writer: 16 Expert Tips
Looking to become a better writer and boost your writing skills? Explore these 16 tips and tricks from content marketing and copywriting experts!
How To Increase Ecommerce Traffic & Conversions
Learn proven ways leading online sellers are using social proof, UGC, and website security for better conversions and search visibility. The post How To Increase Ecommerce Traffic & Conversions appeared…
What Is a Metric in Google Analytics & Which Ones To Track
Do you know how metrics in Google Analytics works, how to track them, and tips & tricks for monitoring your website‘s performance.
Google Doesn’t Care What’s In An Image
Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data. The post Google Doesn’t Care What’s In An…
Dynamic Search Ads Explained & How Best to Use Them In Your S...
Dynamic search ads are a campaign type that allows advertisers to capitalize on queries that might not have otherwise triggered their ads. Learn more before trying it out for your…
12 Paid Advertising Mistakes & How You Can Make Your Ads Bett...
Read up on some simple mistakes that can kill your paid advertising ROI and learn how to fix them!
Google Search Analytics API Can Finally Pull Discover Data
Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features. The post Google Search Analytics…
8 Ways To Drive Local Business In Competitive Markets With Search...
Optimized GMB listings and location pages are essential. Learn top tactics and strategies to drive local business in competitive markets. The post 8 Ways To Drive Local Business In Competitive…
How The LinkedIn Algorithm Works & Optimizing For It
Build more Connections, land more clients, and grow your network with LinkedIn SEO. Here’s how the LinkedIn algorithm works. The post How The LinkedIn Algorithm Works & Optimizing For It…
What to Do When Competitors Buy Your Brand Keyword
It’s important to take action when competitors buy your branded keywords. These 4 tactics can turn a sour situation into something beneficial for your business. The post What to Do…
Does Content or Links Improve Trust with Google?
Google’s John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google The post Does Content or Links Improve Trust with Google? appeared…
Domain Authority: Is It a Google Ranking Factor?
Do you think Domain Authority is a ranking factor and helps websites rank in search engines? Read about our verdict here. The post Domain Authority: Is It a Google Ranking…
Google Offers a Definition of Quality Content
Google’s John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood The post Google Offers a Definition of Quality Content appeared…
Is Co-Citation A Google Ranking Factor?
Is co-citation actually used by Google as a factor in its search ranking algorithm? Let’s have a look at why some believe it is. The post Is Co-Citation A Google…
Why Is TikTok So Popular?
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it’s so popular? Here’s some data. The post Why Is TikTok…
300,00+ Installations of Catch Themes WordPress Plugins Vulnerabl...
Over 300,000 installations of 17 WordPress plugins published by Catch Themes LLC were discovered to have vulnerabilities The post 300,00+ Installations of Catch Themes WordPress Plugins Vulnerable appeared first on…
Did YouTube Change Its Algorithm? No, It’s Seasonal Decline
Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why. The post Did YouTube Change Its…
How to Use Snapchat In Your Marketing Campaigns – Ep. 245
Snapchat is more than a social network. It’s a keyword discovery engine! Learn about this unique platform to get more from its customer-engaging features. The post How to Use Snapchat…
CPA Marketing: How it Works & How to Build an Effective Strat...
We explore how CPA works, its many benefits, and how to build your own CPA strategy.
Facebook Ads Updates: Conversions API Gateway & AEM for iOS14...
See what’s new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. The post Facebook Ads Updates: Conversions API Gateway & AEM for…
Keyword Segmentation: Find Which Product Categories Rank Best
Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources. The post Keyword Segmentation: Find Which…
Multi-Channel B2B Lead Generation: 8 Steps to Success
Building an effective B2B lead generation campaign isn’t easy, but it’s worth getting right. Here’s how to set yours up in 8 proven steps. The post Multi-Channel B2B Lead Generation:…
10 Ingredients For A Successful Content Marketing Mix
Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. The post 10 Ingredients For A Successful Content Marketing Mix appeared…
Free AI Content Optimization Tool by MarketMuse
Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers The post Free AI Content Optimization Tool by MarketMuse appeared first on Search Engine…
Shopify & Microsoft Team Up To Help Merchants Reach More Shop...
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app. The post Shopify & Microsoft Team Up To Help…
Facebook Launches Audio & Video Calls For Businesses
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. The post Facebook Launches Audio &…
What Is Native Advertising? Beginner’s Guide to Native Ads
Everything you need to know about native advertising — from its definition and formats to performance monitoring.
Google’s Quality Raters Guidelines Demystified for SEOs
Google’s Quality Rater Guidelines is that document. Unfortunately, it’s 172 pages long. So in the interest of saving your sanity, I decided to read the entire thing and just tell you…
13 LinkedIn Marketing Strategies You Wish You Created & Why T...
Struggling to attract leads on LinkedIn? Learn how to create an effective LinkedIn marketing strategy to promote your business and generate organic leads.
5 Essential Content Considerations For Holiday Shopping SEO Succe...
A robust online presence in search is essential for sales success this holiday season. Learn 5 key content considerations that can help. The post 5 Essential Content Considerations For Holiday…
Top 10 Business Benefits Of Content Marketing
Content marketing is an essential part of any marketing strategy. Here are 10 top benefits it can bring your business. The post Top 10 Business Benefits Of Content Marketing appeared…
15 SMS Marketing Trends Every Local Business Marketer Needs to Kn...
Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing. The post 15 SMS Marketing Trends Every Local Business Marketer Needs…
Google’s E-A-T: Busting 10 of the Biggest Misconceptions
There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here. The post Google’s E-A-T: Busting 10 of…
Top 5 Reasons Why You Need a Social Media Manager
A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why. The post Top 5 Reasons Why You Need a Social…
Do Reviews Impact Local SEO Rankings? New Study
Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local…
WordPress Cache Plugin Exploit Affects +1 Million Websites
WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks The post WordPress Cache Plugin Exploit Affects +1 Million Websites appeared first on Search Engine…
YouTube SEO: Auto Chapters Now A Source Of Metadata For Search
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results. The post YouTube SEO: Auto…
Instagram Lets Users Co-Author Content & Share Likes
Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user. The post Instagram Lets Users…
PayPal Offers $45 Billion For Social Photo Sharing Network Pinter...
Pinterest has caught the eye of financial technology giant PayPal, to the extent a $45 billion offer is reportedly on the table. The post PayPal Offers $45 Billion For Social…
Google For Creators Is Here To Help Publishers Get Found & Ma...
The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence. The post Google For Creators…
Case Study: Can Including a CTA in Meta Descriptions Impact Click...
We added a CTA “Shop“ to the meta description of location pages on a cannabis site. Did Google like it as much as people think?
3 Key Types of Link Building Metrics & How To Use Them Succes...
Link building metrics can help in many ways but can also work against you if you’re not careful. Here’s what you need to know. The post 3 Key Types of…
What Google’s Indexing Looks like From Discovery to Ranking
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue The post What Google’s Indexing Looks like From Discovery to Ranking appeared…
Checking Your Page Size for SEO: A Complete Guide
Learn about checking your page size for SEO, including tips, tools, best practices, and why it’s important. The post Checking Your Page Size for SEO: A Complete Guide appeared first…
How Google Analyzes Web Page Content and Weights It
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted The post How Google Analyzes Web Page Content and…
16 Reasons Why Social Media Is Important To Your Company
Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands. The post 16 Reasons Why Social Media Is…
Crawl Errors & Crawl Budget: Are They Google Ranking Factors?...
Are Crawl Errors a Ranking Factor? We’ve tapped into Google’s documents to fact-check and find out. Read about it here. The post Crawl Errors & Crawl Budget: Are They Google…
IndexNow Elicits Mixed Reactions Including Skepticism
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing The post IndexNow Elicits Mixed Reactions Including Skepticism appeared first…
How to Create a Winning Blog Content Strategy in 7 Steps
Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and prospects. Help you become a thought leader…
Instagram Adds More Demographic Insights For Businesses
Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more. The post Instagram Adds More Demographic Insights For Businesses…
5 New Google Quality Rater Guidelines Updates & Why They Matt...
Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what’s new in YMYL content, ‘lowest page quality,’ and more. The post 5 New Google Quality Rater Guidelines…
YouTube Announces Live Shopping and CTV Product Updates
Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments. The post YouTube Announces Live Shopping and CTV Product Updates appeared…
Google Alerts Not Working, Here Are 3 Free Alternatives
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives. The post Google Alerts Not…
Tracking Update Could Net Apple Billions In Search Ads Revenue
Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions. The post Tracking Update Could Net Apple Billions In Search…
How To Spy On Competitors With Python & Data Studio
Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio. The post How To Spy On Competitors With Python & Data…
I Lost 90% of My Organic Search Traffic – What Happened?
A digital marketer submits a website for evaluation by an SEO pro. See why it lost 90% of its Google traffic. The post I Lost 90% of My Organic Search…
4 Tips for Proactive Online Reputation Management
Proactively creating a positive brand reputation gives you a much better chance of managing crises as they arise. The post 4 Tips for Proactive Online Reputation Management appeared first on…
The Complete Guide to Content Mapping (+ Template)
How to make sure your content is seen by the right people, at the right time, and in the right way? And how to ensure it triggers the intended action?…
3 Proven Tips For Creating Paid Social Campaigns That Convert
Learn how to implement the critical elements of a successful paid social campaign today. Implement them tomorrow. The post 3 Proven Tips For Creating Paid Social Campaigns That Convert appeared…
Surprising Facts About E-A-T & SEO
Learn what you need to know about E-A-T and how to apply its principles to every webpage you publish, to benefit your SEO strategy. The post Surprising Facts About E-A-T…
Google Bowling: Tool Saves Advertisers from 3-strike Suspension
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement The post Google Bowling: Tool Saves Advertisers…
News Publishers, This Is The Event You’ve Been Waiting For!
Do you work with publishers, news, and media sites? Are you looking to grow your organic search traffic? Here’s an event you shouldn’t miss. The post News Publishers, This Is…
Automatic Clarity Integration Coming to Microsoft Advertising Acc...
Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November. The post Automatic Clarity Integration Coming to Microsoft Advertising…
How to Use HTML Anchors to Improve UX
Anchor (or jump) links help users navigate your site, improve user experience, and can boost your SEO. We‘ll show you how.
How to Use Facebook Carousel Ads to Attract Attention & Conve...
Thinking about making a Facebook Ad Carousel for your business but you aren‘t sure where to start? Check out our helpful article on how to create and optimize one!
A Guide to Microsoft Bing Search & How to Optimize Your Site ...
Bing accounts for a fifth of all US searches. Learn how to optimize your website and rank on Bing search without hurting your Google ranking efforts.
IndexNow is Key to Instant Search Engine Indexing
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines. The post IndexNow is Key to Instant Search Engine Indexing appeared…
A Technical Guide to Google’s PageSpeed Insights Reports
If you want to speed up your webpages for better user experience and SEO, there’s no better tool than Google’s PageSpeed Insights. The post A Technical Guide to Google’s PageSpeed…
The Enterprise Architect & SEO: Why You Still Need Friends in...
The cohesion among teams in Enterprise SEO and IT is essential to achieving SEO goals and business objectives. The post The Enterprise Architect & SEO: Why You Still Need Friends…
How to Make Pinterest Profitable for You- Ep. 244
No other search engine offers a visual experience like Pinterest. This podcast episode explains how to grow your business with Pinterest. The post How to Make Pinterest Profitable for You[Podcast]…
Google Changes Review Structured Data Requirements
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results The post Google Changes Review Structured Data Requirements appeared…
Competitor Paid Search Analysis: Why Is It So Important?
Need to gain insight into the budgets, keywords, and product ads driving your competitors’ paid search campaigns? Learn a tactical approach here. The post Competitor Paid Search Analysis: Why Is…
Click-Through Rate (CTR): Is It a Google Ranking Factor?
Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? Let’s see what the evidence says. The post Click-Through Rate (CTR): Is It a Google Ranking Factor?…