LinkedIn announces Newsletters for business pages. Newsletters are serialized long-form content that followers subscribe to. Here’s how to get started. The post LinkedIn Pages Can Now Publish Newsletters appeared first…
Page speed browser extensions are extremely useful for publishers and developers. Use these top browser extensions to optimize your webpages. The post Best Browser Add-Ons For Analyzing Page Speed appeared…
Online reviews should be a core component of your marketing strategy. Stand out in local search by leveraging these top review platforms. The post Where & How To Get The…
The study was conducted in cooperation with Sock Data marketing agency The objective of this study was to single out the most relevant SEO factors of the TOP ecommerce sites…
What’s really going to move the needle in your social media marketing campaigns? Check out these social facts and get inspired. The post 30 Crazy Social Media Facts Marketers Need…
I’ve been an SEO consultant for the past four years and have worked specifically with niche site owners. They include people just starting out. I’ve worked with clients to build…
What could be missing from your organic marketing strategy? Push notifications are an easy way to increase organic traffic to your site. The post How To Drive Traffic & Engagement…
Here is the story of Australian SEO agency owner, Pulkit Agrawal, and his journey of starting and growing a digital marketing firm, developing his team, and successfully solving the agency‘s…
What is a tender response? Know the complete tender response process with some valuable tips for digital agencies on writing a winning tender response letter.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Almost a week…
In this short case study, for an international fishing charter company, we wanted to validate whether changing non-keyword-related words in the page title would make the page title more appealing,…
Google has added new visibility to its free hotel booking links feature. Take advantage of these free links on Search and Google Maps. The post Hotel Booking Links Now Available…
Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John Mueller. The post Google: Accessibility Not A Direct Ranking Factor appeared first on Search Engine…
Google has launched a new Trusted Store badge for merchants who have an excellent Google Shopping experience scorecard score. Google also launched a new set of Google Merchant Center insights…
Google today has rolled out more specific, descriptive and contextually helpful names for the structured data error reporting it shows in Google Search Console rich result status reports, the Google…
So far, I will say that the Google Products Reviews update version 3, the March 2022 version, is not that huge. That is, not that huge compared to the previous…
Google’s John Mueller said there is nothing wrong with using the Google Search Console URL inspection tool to request indexing but the better route is to have Google discover those…
Google AdSense announced that those with AMP sites that have Auto ads with AdSense will now support anchor ads. From April 11, 2022, if you’re using Auto ads for AMP,…
TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos. The post TikTok Taps Into GIPHY’s Video…
Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns? Oracle survey results reveal what’s trending in digital marketing today. The post Top Digital Marketing Trends For 2022:…
Google is updating the structured data report in Search Console to provide more context about errors, helping you fix invalid markup with less guesswork. The post Google Search Console Updates…
What does it take to train into an SEO leadership role with a major brand? Autotrader’s Senior Director of SEO Product and Content Strategy explains. The post Growing Into In-House…
Get the latest tips and insights for a powerful B2B content marketing strategy. The post B2B Content Strategies for SEO & Beyond [Podcast] appeared first on Search Engine Journal.
From content budgets and teams to performance metrics and trending formats—dive into these global content marketing statistics for 2022 (Semrush research).
In this week’s Ask An SEO column, you’ll learn when and where to use blog tags and how much they really impact your site’s SEO. The post Tagging Blog Posts:…
See how top advertisers are combining creativity with data insights to earn more clicks on their Facebook Ads. The post Facebook Ads: Who’s Best At Earning The Click & How…
Wish every SEO fire had a more standardized, easy-to-follow solution? With this 4-Step Technical SEO Waltz webinar, finding a consistent approach is surprisingly easy. The post 4-Step SEO Waltz: Tackle…
Without new customers, businesses cannot survive, let alone grow. In this guide, you’ll learn how to acquire more new customers for your business. Here’s what we’ll cover: What is…
This is why simply creating great content isn’t enough. You need a distribution strategy to make sure your content actually reaches its intended audience. Otherwise, you’ll just be wasting your…
Will 2022 be another great year for agency growth? We believe it will be, especially if your agency exceeds what your competition may be doing. The post 7 Insights Into…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had a…
YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. The post YouTube Testing ‘Search Chips’…
In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.
In part one of my interview with David Melamed, we spoke about his background and the beauty of the search marketing industry. David Melamed and I in part two then…
Brodie Clark reported that Google is now showing web stories / visual stories on the first page of the mobile results even for competitive keyword phrases. I can confirm that…
On Friday afternoon, Google confirmed with me that the search company has rolled out more visual results for some queries in the mobile search results. I’ve been experimenting with a…
Google is always testing, always, and here is another test where Google is testing snippets in the Google News search results without borders.
On March 22nd and 23rd I noticed the BrightLocal tracking tool spike up a bit, so I kept tabs on that we may have had a Google local search update….
Google has announced this morning that on April 26, 2022 it will be killing off the URL parameter tool under the legacy Google Search Console. This is a bit of…
If your Google Business Profile got suspended out of nowhere, here’s a list of reasons why (and how you can fix it). The post Why Did Your Google Business Profile…
If you’ve struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users. The post How To Make…
Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today. The post Google Sunsetting URL Parameters Tool Next Month appeared first…
Check out these top local ranking signals you’ll need to understand to build your online presence and perform well in local search. The post Top 25 Local Search Ranking Signals…
Check out this list of web directories with real traffic that could translate into real business value for your website. The post 21 Web Directories You’ll Still Want To Use…
To make things worse, Google only allows you to inspect one URL at a time to diagnose potential issues on your website (this is done within Google Search Console). Luckily,…
Next Webinar: Find out what top marketers are doing to better understand their challenges and how they plan to achieve success in 2022. The post State Of Organic Marketing In…
Get the latest information on Google’s new changes to their search engine algorithm, and discover how they affect local businesses. The post Google Algorithm Updates & Local SEO: 6 Top…
Look at the meteoric rise in interest over the past 20 years, according to Google Trends: Many small businesses have successfully grown using content marketing. Beardbrand, Luxy Hair, Lodge Cast…
A few years ago, we found ourselves in the same predicament. Traffic to our blog had plateaued despite us following “blogging best practices.” But today, we get an estimated 250,000…
The problem is nobody really likes performance reviews. They’re stressful, awkward, and ineffective (according to some). Yet it seems they are necessary. So how should managers go about performance…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Maps released…
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program. The post YouTube Confirms Shorts Views Don’t Count…
This week was pretty busy, we had the third Google product reviews update and I go deep into this algorithm update. We saw what I called a Spring 2022 Google…
Google announced that in addition to helping searchers find healthcare providers that take their insurance, they are now helping searchers book appointments at these healthcare providers. This is a limited…
Google announced its 2021 Google Maps and Google Business Profile spam fighting efforts, like it did for the 2020 year. Google said it blocked more than 100 million Business Profile…
Google is testing displaying a badge or icon or label that demonstrates if a product you are looking at is a low price or not. So if your product sells…
Google’s Martin Splitt, Gary Illyes, and Lizzi Sassman sat together on the latest Search Off the Record to talk about de-SEOing – what we would probably call over-optimization strategies. It…
Google may be testing new Google Ads extension icons in the search results. Khushal Bherwani spotted these and notified me of these on Twitter, and I think they are new….
Many searchers are seeing a bug or a test gone bad within the Google Search bar or box while in dark mode. The text displayed in the autocomplete search suggested…
With Python and SEO automation, it’s possible to audit millions of URLs in sitemaps. Here’s a comprehensive technical SEO tutorial for sitemap audits. The post How To Do A Sitemap…
Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad. The post What’s The Alternative…
Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post How To Completely…
Yoast WordPress plugin published an apology for a failed update that resulted in serious website problems for publishers The post Yoast WordPress Plugin Update Causes Fatal Errors appeared first on…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has released…
Google has rolled out its third version of the product reviews update, named the March 2022 Product Reviews Update. The previous two versions were the April 2021 Product Reviews Update…
Google seems to be testing another variation of the Google Search box. This one is a light gray background color for the search box. We recently saw Google testing the…
Google said in a spotlight piece of Danny Sullivan’s 25 year career in search (which is a nice thing) that Google reduced irrelevant search results by more than half in…
Google last night posted a new policy in the sensitive events category that will pause ads that exploits, dismisses or condones the Russia and Ukraine war. Google wrote “due to…
While it’s a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. That means many of us are still wrapping our heads…
Google has launched the new Google Partners directory with new ways to search for partners and also the new and updated partner program. Google said “now it’s easier than ever…
If you do a search in Google Search for [inflation stocks], Google will show you a related searches feature with the title “stocks to buy now.” To savvy SEOs and…
In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. The post Google Removed 7…
How do you price your digital marketing services in such a way that you aren’t outbid, but you’re also capitalizing on every dollar you bring in? Learn more to find…
In this blog post, we take a deep dive into negative SEO A/B tests and their insights.
Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords and names. The post Twitter DM Search Lets You Find…
A new language model from Google means a new way of understanding users’ search intent. Learn how LaMDA works and prepare for its rollout. The post Google LaMDA: How Language…
Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for…
Google’s John Mueller explains why Search Console query data is inconsistent between the different reports The post Why Search Console Query Reports Are Inconsistent appeared first on Search Engine Journal.
In this guide, you’ll learn some examples of push and pull marketing, which is more effective, and how you can combine both strategies together for your business. What is…
Learn all about the link title attribute, best practices for using it, and which outdated advice you can ignore. The post The Link Title Attribute: What It Is & How…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
The new Related Search for Content feature is now available for AdSense customers. Learn about the benefits, requirements and how to get started. The post New Related Search Feature For…
The newly announced integration of Google Analytics 4 and Search Ads 360 provides valuable insights and data sharing between the two platforms. The post New Integration For GA4 And Search…
Microsoft Bing is testing a feature in its search results page to anchor you to different sections of the search results. Microsoft calls this “On This Page” and when you…
We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google – that is not new….
If you go to Google and search for [National Cherry Blossom Festival] or [cherry blossom] or [hanami season] and so on, Google will give you a Cherry Blossom flower to…
Microsoft Advertising announced its “biggest reporting update in our history” by making the search ads reports “faster, easier, and more intuitive,” the company said. The company said reporting is now…
Google is showing coupon codes that you can click on to “view code” and then that will show the code that you can copy and paste into the checkout page…
Google posted a notice that it will now show warnings in the Google Search Console rich results report for when your structured data does not define the location for an…
Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The post Google Launches Third Product Review Algorithm…
An optimized Google Business Profile helps local customers find you. Check out these tips for boosting your GBP presence and turning more searchers into customers. The post 4 Quick Tips…
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way. The post 6 Tips For Supercharging Google…
Save money and understand the expenses associated with attracting both new businesses and retaining loyal customers with these 5 Shopify Analytics report. The post Shopify Analytics: 5 Hidden Gems To…
WordPress SEO plugin Rank Math bug generates duplicate sitemaps The post Rank Math WordPress Plugin Duplicate Sitemap Bug appeared first on Search Engine Journal.
A consistent NAP on your Google Business Profile listing and other online directories can influence your local rankings. Here’s what you need to know. The post Why NAP & User…