Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies. The post How to Integrate Your Product Into Your…
In our last interview before the show, we talked with Dr. Pete about 2020, the trends he’s seeing in the SERPs, and what makes competitive analysis effective.
We express solidarity with the Indigenous communities of this continent grieving their precious lost children.
TikTok is tripling the maximum length of videos, increasing the time limit from 60 seconds to 3 minutes. The post TikTok Triples Length of Videos appeared first on Search Engine…
Google’s John Mueller explains that using too many internal links on the same page can dilute their value, and goes over what to do instead. The post Google Cautions Against…
But how much attention should you pay to it? What is it really good for? Can a better readability score help you rank better? In this article, you’ll learn…
Enterprise SEO trends can help guide the website and digital marketing improvements that drive traffic, brand recognition, and revenue. The post Top 10 Enterprise SEO Trends You Need to Know…
You’re creating great content, and starting an affiliate program can help boost sales and generate leads for your business. Here’s how. The post How to Plan an Affiliate Marketing Strategy…
Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links. The post Are Exchanged or Reciprocal Links Okay with…
Today, Microsoft Advertising announced its July product releases and updates. Here’s what advertisers need to know! The post Microsoft Advertising Announces July Product Releases & Updates appeared first on Search…
Google’s John Mueller goes over what site owners need to know about using multiple types of schema structured data markup on the same page. The post Google on Using Multiple…
Google’s John Mueller says he doesn’t think search engines will ever advance to a point that SEO becomes obsolete. The post Google’s John Mueller Doesn’t See SEO Becoming Obsolete appeared…
Semrush SEO Reality Show is back for episode two with our new client: the artisanal Edelweiss Bakery in Miami, Florida in the US. In this episode, we’re going to look…
How do you know if you should outsource in SEO and which vendor to choose? Check out these 10 important things before making a decision. The post 10 Tips for…
Get inspired and create your most engaging, compelling Facebook Ads creative yet with these expert tips and real-world examples. The post 10 Tips for Facebook Ad Creative appeared first on…
A great way for B2B companies to fill a top-of-funnel content gap is by creating pillar pages. To help get you started, guest host Carly Schoonhoven of Obility walks you…
Head of Instagram, Adam Mosseri, announces further expansion into video as he states that his company’s app is about more than just photo sharing. The post Instagram: “We’re No Longer…
Sounds like someone you’re trying to hire? We’ve got your back. We scoured popular hiring portals like LinkedIn and Indeed for commonalities in SEO Specialist job descriptions. Then we asked…
Google is releasing a broad core algorithm update today on July 1, 2021. This is update was announced last month and is now rolling out. The post Google July 2021…
Positive and negative Yelp reviews all warrant a reply, and doing so can have a big impact. Here’s all you should know before you start responding. The post A Guide to…
Using an analogy in your SEO training can be an incredibly powerful teaching tool. Learn how it can help unlock the SEO potential of non-specialists. The post Google Is a…
Facebook advertising is one of the best tools available but even experienced digital marketers can run into these challenging issues in their campaigns. The post 5 Reasons Your Facebook Ads…
Industry experts explain why media optimization is crucial for meeting Google’s Core Web Vitals, which will soon impact page rankings. The post Expert Tips for Improved Performance in a Google…
Google’s John Mueller answers the question about what to do about old content that is of a very low quality The post What to Do About Old Low Quality Content…
Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form…
Google has published an updated document which goes over six different types of URL redirects and their effects on search results. The post How Redirecting URLs Can Impact SEO appeared…
Improving your Core Web Vitals can positively affect your page speed and your users‘ experience. We‘ll share how to track and fix poor readings.
If you have noticed that your site rankings on Google, or other search engines, are stagnant or aren’t moving anywhere, we’re here to help. We’ll provide you with some tips…
Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube. The post Google On How Long SEO…
For many WordPress sites, simply taking small steps to secure a website is enough to keep the sites from getting hacked. Read about it here. The post How to Protect…
This article is written in collaboration with Metrilo, an ecommerce analytics, CRM and email platform. Metrilo helps online stores sell more—especially to existing customers. In e-commerce marketing, the focus always…
Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad. The post Avoid These 10 Data Storytelling Mistakes That Undermine…
Do you find writing great articles challenging? You‘re in the right place. Click to learn our top five tips for learning how to write an article and have them perform…
We’re thrilled to welcome Dana DiTomaso back to this year’s MozCon Virtual where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead…
Social media strategy helps you build & share engaging posts with your growing audience. Build your own with our 3 templates.
We analyzed 3.6 billion articles to better understand evergreen content. Specifically, we looked at a number of different factors (including content formats and promotional channels) that may lead to a…
256 blog posts 181 YouTube videos 260 email newsletters 3,000+ tweets 3 courses Of course, I’m far from the only person responsible for this output. But I think it’s safe to say…
Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying…
VBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here.
Russ was brilliant, funny, courageous, and empathetic. His impact on the SEO industry was incredible. He will be missed beyond words.
Half of the year is behind us now. With brand new core updates dropping, it’s clear that we can’t take all of our old strategies into the next quarter. If…
Learn how to write a marketing plan from scratch with our in-depth guide, and get a free marketing plan template for your agency to use.
Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to…
You can use content calendars to plan, publish and track your content over time. We share 3 content calendar templates to help you get started.
Why? Because you have to win the click. And that’s the job of the headline. In this post you’ll learn how to write an irresistible headline that attracts clicks without…
In the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage….
We’re so excited to welcome Areej AbuAli to the MozCon Virtual stage. Ahead of the show, we talked with her about her work leading Women in Tech SEO, what she’s…
Keyword search volume is a valuable search engine optimization metric. Here’s how you can use Google search volume data to improve your SEO.
Where can we look for inspiring models and methodologies to help us build better communication bridges with the communities we serve? Miriam chatted with respected experts including David Mihm, Aaron…
Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan shows you what it takes to make your content newsworthy, in order to attract links.
It works for ecommerce stores, local businesses, affiliate sites—anything. Here’s the checklist: Basic SEO checklist Technical SEO checklist Keyword research checklist Content checklist On-page SEO checklist Link building checklist How…
How far have we come since the days of black hat link building schemes, and are there any lessons we can take from the past to inform where we go…
A broken link building campaign will be effective if you approach it the right way. Otherwise, you’ll just be wasting time and resources. In this post, AbdulGaniy shows you the…
Starting a new website from scratch? I’m going to share with you the steps my team at The Search Initiative took to grow a relatively new marketing service website’s monthly…
The best agency for your local SEO needs will be the one that’s there for you when things go right AND when they go wrong. This article will equip you…
In today’s post, I’m going to show you exactly how to promote your blog. In fact: These are the same strategies that I used to grow my blog to 553,682…
But to understand where you rank in the first place, you’ll need a rank tracker. In this guide, you’ll learn how to choose the right rank tracker for you, and…
In other words, it’s the process of understanding who your business is targeting so you can better position your marketing strategy. In this guide, you’ll learn: The role of market…
In this guide, we’ll cover: Types of organic search results Why organic search is important How to check and monitor organic search rankings How to rank higher in organic search…
Looking back at the last 14 months—full of uncertainty, struggle, and hope—we can say that we are lucky to have grown over these turbulent times. Last month, we welcomed in…
Google is constantly working on its algorithms to improve search quality and give users the best possible answers to their search queries. However, it would be naive to think that…
More crawling doesn’t mean you’ll rank better, but if your pages aren’t crawled and indexed they aren’t going to rank at all. Most sites don’t need to worry about crawl…
Having a marketing strategy is more crucial than ever. We’re swamped with new technologies, growth hacks, and “must-try” marketing tactics. A solid marketing strategy will help you to focus on…
Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a…
The post Email Marketing: The Definitive Guide appeared first on Backlinko.
As the year’s third quarter nears, you’re in a great position to consider what you need to change to meet your most aggressive year-end goals. If you need some new…
Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service. In this…
But how exactly do you do local keyword research? In this guide, you’ll learn: Why local keyword research is important How to do local keyword research How to deal with…
We analyzed 208,085 webpages to learn more about Core Web Vitals. First, we established benchmarks for Cumulative Layout Shift, First Input Delay, and Largest Contentful Paint. Then, we looked into…
To put it simply, if your website’s technical SEO isn’t on point – you’re not going to rank well on Google. Having great content and backlinks isn’t enough when it…
The first quarter of the year is closing soon. Now is the time to think about what’s working, what isn’t, and how you’re going to end the year on top….
Want to improve your website speed and boost your site rankings? Looking to improve your sites Core Web Vitals? Are you confused by all the conflicting information out there on…
The post Copywriting: The Definitive Guide (2021) appeared first on Backlinko.
The world is starting to get back to work with the shutdowns ending. If the last 30 days are any indication, the world of SEO is already back at full…
After the flurry of activity that accompanies the acquisition of an affiliate site, you often hit maintenance mode. You continue publishing content and building links, all while waiting for your…
The hardest part of SEO is waiting… When you’ve done everything you can think of to make Google like your site better, it sometimes feels like all that’s left to…
We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches that work best in the B2B space. Specifically, we looked…
Today you’re going to see one of my favorite SEO strategies in action. (“Guestographics”) Specifically, I’ll show you how Perrin used this technique hit Google’s first page for a bunch…
Ready to grab some quality backlinks and boost your site’s Google ranking? Awesome! This post contains 9 proven link building strategies that are working GREAT right now. (In 2021) Let’s…
A 301 redirect via .htaccess can be really useful and pretty simple. But how does it work, and how do you stay on top of it? Read this article to…
What are 400 bad request errors and how do you fix them? We‘ll explain in our latest guide to HTTP status codes.
Above-the-fold content can help you improve your user experience and SEO. In this guide, we‘ll share how to optimize your above-the-fold content for conversions.
An optimized, useful blog post can attract large volumes of organic traffic and conversions. Learn how to create your own with 3 highly-performing blog post examples.
Did you know that you can leverage your blog content to drive a secondary source of revenue? How, exactly, you choose to do this depends on the unique needs of…
Breadcrumb navigation is a text path often displayed near the top of the page near the site menu or primary navigation. Learn more about how it works with Semrush.
Do you want a sneak peek of what your competitors are doing? Of course, you do! Here‘s how to perform competitor keywords research and scale up your strategy.
We at Semrush decided to take a look at some preliminary trends as we pass the first half of the Core Web Vitals update. This post reveals what differences we…
Alongside Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS), First Input Delay is one of the three core web vitals Google is emphasizing in its Page Experience Update rolled…
Before you set you your next Google Ads campaign, learn what common pitfalls to avoid to optimize your success!
A good web analytics tool can help you track your most important metrics. Check out these alternatives to Google Analytics.
Find and use your Google Analytics tracking ID with ease with our step-by-step guide. We‘ll also share some tips and tricks to integrating Google Analytics with Semrush
Discover how and why to integrate the power of Google Analytics with WordPress‘ incredible CMS.
Learn more about cached pages, why Google uses them, and how to find your cached webpages with our latest guide.
Do Google‘s core updates still pack the same punch? We studied all of the core updates going back to August of 2018 and break down how the volatility seen during…
Discover how Google Lighthouse can help improve page load speed and overall site performance.
If you have content on your website which is outdated and needs to be removed from the SERPs, use Google’s Content Removal Tool. Read more to find out how.
Learn how to use Google to search for different file types across the web with our latest guide on search operators.
Discover what a site search is, how to do a site search in Google & how to use site searches to analyze content.
Attracting high-value traffic to a new blog is not easy, but it is doable. Discover six actionable ways to drive the audience to your brand new blog.
We decided to run a peer-to-peer campaign episode II and this time the experts laser-focus on content-driven strategies, giving tips on how the site can fine-tune its content structure, organization,…