Microsoft Advertising announced yet another set of vertical ad formats for Bing Search – professional service ads for insurance services, real estate services and tax services. “Professional Service Ads aim…
SEOPress is the latest plugin for WordPress websites to support the IndexNow protocol, which automatically pings search engines when content is added or updated. The post WordPress Plugin SEOPress Updated…
In a sign of the critical importance of cybersecurity for all businesses, Google Cloud announces acquisition of leading cybersecurity firm Mandiant The post Google Acquires Cybersecurity Firm Mandiant appeared first…
Google is launching a new blog post series dedicated helping people do more with Data Studio when it comes to analyzing Search Console reports. The post New Google Blog Series…
We’ve curated tips on overcoming challenges SEO professionals face in their career including knowing your worth and getting paid fairly, shared by women for women. The post Women In SEO…
Looking to get a foot in the door with search engine optimization? Check out our comprehensive beginner‘s guide to SEO to get started.
Backlinks are important, but is that really where you should focus when doing SEO for a start-up? Mindy Weinstein breaks down priorities for beginners. The post Where Do We Even…
What does diversity, equity and inclusion mean in practice in your organization? Rachel Heseltine shares her transition and coming out experiences. The post Transitioning, Rebranding & Leading In SEO: Q&A…
International Women’s Day is an important reminder that it’s time to #BreakTheBias. These women recommend some ways you can get started. The post 10 Women In SEO & Marketing On…
It’s been almost two weeks since Russia started a brutal war against Ukraine and all it stands for: democracy, freedom of expression, and human rights. Ukrainian cities are being burnt…
You can use the power of search intent for more than just getting visitors to your site. Learn how in this webinar recap. The post On-Site Search Intent: 3 Powerful…
Check out these 14 top local SEO and listing management tools that can help improve your visibility in local search results. The post 14 Essential Local SEO & Listing Management…
Want your dedicated webinar viewers to finally make a purchase? Learn how to turn your webinar experience into a successful profit machine. The post 7 Exclusive Ways To Convert Webinar…
While the amount of data you can get is amazing, you don’t need to track every single thing. Trying to do so will send you down a rabbit hole…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may have…
A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. The post LinkedIn Profiles Can…
“Why are we losing traffic?” We know Traffic = Customers = Revenue. Don’t worry. The tips in this webinar make recovering lost organic traffic easy. The post How Much Revenue…
Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users. The post Google On Recipe Pages – Are They Getting…
Having issues with Google indexing your web pages? Google’s John Mueller said while Google may not index pages that are spammy, it will index pages that are adult oriented. John…
Google Cloud’s web site is having issues being indexed in Google Search, specifically the translated pages. Last week, I reported about a webmaster asking about issues with translated content not…
Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he stopped by my office to talk SEO. In part one, we spoke about his background in search, the…
Google Shopping has a filter to show you products sold in “smaller stores.” I believe Google announced this back during the Google Marketing Live event last year but now it…
If you do a search for variations of Russia and Ukraine keywords together, Google will show you a search result page that seems to be tailored specific to the Russian…
Historically, the Google SafeSearch filter, i.e. the filter that weeds out adult content from the search results, was very slow in removing the SafeSearch label for a site or specific…
Ready to shape your ecommerce strategy for 2022 and beyond? Our recent ecommerce study reveals key industry trends looking toward the future.
Can a better readability score actually help boost your rankings? Learn whether reading level is a Google ranking factor. The post Reading Level: Is It A Google Ranking Factor? appeared…
Having a solid SEO strategy is essential if you want to increase your organic traffic. Try our 11 step process to help you build a strategy for your own site.
Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on…
Check out the claims around user search history as a ranking factor and get clarity around the extent to which it impacts results. The post User Search History As A…
Want to make sense of it all and learn from various examples along the way? You’re in the right place. In this article, you’ll go through the following: What marketing…
See what research says about the reasons why consumers choose a business as their local service provider over its competitors. The post 5 Top Reasons Consumers Choose One Local Business…
This past Friday, March 4, 2022, I noticed that the chatter within the SEO community started to heat up and then the day later, the automated search engine tracking tools…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google page…
Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them. The post Google Ads Has A…
This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster recap…
A couple of weeks ago we reported that Google has a new set of ranking factors specific to the Google Shopping tab named the Shopping experience scorecard program. The concern…
Some folks are asking why there isn’t a demo account for Google Search Console like there is for Google Analytics. John Mueller said Daniel Waisberg and the Google Search Console…
Last night Google announced it is temporarily pausing Google ads from serving to users located in Russia. This is due to the “ongoing war in Ukraine” according to the Google…
That is a wrap – the Google page experience update for desktop is now fully rolled out – as of yesterday, March 3rd. If you are counting, that is a…
The other day I reported again how blocking US based users would require you to also block Googlebot, Google’s crawler. And that would be devastating to a site’s search rankings…
Yandex issued a statement warning that debt may cause material adverse effect on ability to keep operating The post Yandex Warns Debt May Affect Ability To Continue Operating appeared first…
Yandex issued a statement warning of two threats to its continued operations, either of which could cause material adverse effect The post Yandex Warns of Threats To Continued Operations appeared…
Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were…
See how SEO companies and individuals are supporting colleagues in Ukraine and how you can help, too. The post SEO Community Support For Ukraine & How You Can Help appeared…
Lemuel Park shares his career journey to martech co-founder/CTO and what it takes to lead in a data-driven organization as SEO and data science converge. The post Leading In SEO…
Creating content for financial brands comes with unique regulations and factors including Google’s take on E-A-T & YMYL content. These tips can help. The post 7 Content Marketing Tips For…
Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the…
Here is a recap of what happened in the search forums today…
Google confirms the page experience update finished its rollout to desktop search results. Now it’s time to start assessing the impact. The post Google Page Experience Update – Desktop Rollout…
Some of you may be wondering why Yoast or WordPress have not integrated the Microsoft backed IndexNow protocol. Well, Joost de Valk, the founded of Yoast said he has seen…
Martin Splitt from Google announced on Twitter that the Google Search Central Virtual Unconference is returning at the end of this month for the 2022 event. Google held an Unconference…
Google’s John Mueller said again that websites do not have some form of quota where they can only rank for a limited number of keywords. He said on Twitter “there’s…
Google is now showing how long ago it confirmed a phone number and hours were accurate for a local business. Google can now write in a business local panel “confirmed…
Google Search is testing removing the estimated number of search results figure you typically see under the search bar after you conduct a search query. Google tested this back in…
How can you show executives how SEO helps make your website, brand, products, and services more visible to the world? Use 3 metrics. The post Use These 3 SEO Metrics…
Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher’s expectations. The post 20 Proven Ways To Reduce Your Bounce Rate…
When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google. The post WhoIs Information: Is It A…
There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now. The post Metaverse Marketing Myths, Musts &…
How did I become a content creator for such a popular blog? Well, I’ll talk about it later in the post. But before you carry on reading, I want you…
Are you optimizing for SERP features that will generate the most traffic? Catch this on-demand recap. Learn the latest SERP feature trends & best practices. The post 2022 SERP Feature…
Here is a recap of what happened in the search forums today…
Twitter’s transparency report shows that their proactive approach to moderation is responsible for vast majority of account suspensions The post Twitter Transparency Report Discloses Impact on Member Accounts appeared first…
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. The post Google Search Trends Show How Customer…
It is time for the March 2022 Google webmaster report, where I look back at the past 30-days of SEO news related to Google and highlight the most important changes…
You may end up confusing Google when you have “garbage” parameters trailing in your URLs, espesially when it comes to translated content parameters. There is this interesting conversation when a…
Yesterday, Google confirmed that some folks trying to use the URL Inspection tool via the console or even the API may be seeing errors. Google said it is working on…
Google has updated the help document on how to verify your business to say “we may require you to verify by more than one method.” So if you verify using…
Google sends its crew of crawlers, Googlebot, from the United States. That is where 99% of the crawling originates from. If you are not allowed to show your website to…
Migrating a WordPress site from one hosting provider to another? Here are 3 different methods you could use, with step-by-step instructions for each one. The post How To Migrate A…
Increase your charity or NGO’s brand awareness with content marketing and grow your list of supporters with these tips. The post How Content Marketing Helps Non-Profits Achieve 3 Important Goals…
Facebook report reveals what kind of content gets over a hundred million views – And it’s not what you think The post Facebook Report Reveals Most Popular Posts and Pages…
Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show. The post Faster, More Complete…
SEOs often focus on other tactics while failing to realize the true potential that internal linking offers to move the needle on keyword rankings. My view on this is that…
Luckily, we’ve been doing this for years, so we’ve learned a thing or two about B2B SEO strategies. Today, you’re going to learn how to implement your own SEO strategy…
How do you speed up your rank tracking process? Start with optimizing your rank tracking process with these four tips. The post 4 Useful Tips To Make Keyword Rank Tracking…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. IndexNow has grown…
Google’s John Mueller said on Twitter “we generally don’t use color as a factor.” He then added “but CSS tweaks can include a lot more than just color changes.” We…
Greg Sterling, a search industry analyst (amongst other things), posted a poll on Twitter asking where will Google be in ten years from now. The vast majority of responses said…
Google’s John Mueller said on Twitter “it’s never that site A always ranks above site B.” He was asked if Medium articles always rank better than articles found on LinkedIn…
Last week, Microsoft Bing announced over the course of three days that IndexNow gained support from Duda (a sponsor here), the All In One WordPress plugin and Rank Math SEO…
Google’s John Mueller said again that Google does not use the link disavow files for discovery of spammy link networks. He said on Twitter “usually problematic link networks are easier…
Since Russia invaded Ukraine on February, 24, it’s been all over the news. You must have seen videos of the cities being destroyed by missile strikes and shelling, images of…
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features. The post Meta Expands Facebook…
Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use. The post 6 Types Of…
A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy? The post Should I Create A Landing…
Website security not an SEO issue? Think otherwise. Here are three sneaky ways spammers add hidden links to your website. The post 3 Ways Spammers Hide Links & Text on…
React and other similar libraries (like Vue.js) are becoming the de facto choice for larger businesses that require complex development where a more simplistic approach (like using a WordPress theme) won’t satisfy the…
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022. The post Google Ads Updates Destination Requirements Policy appeared…
Here is a recap of what happened in the search forums today…
Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he stopped by my office to talk SEO. Crush the Rankings is now about four years old and he…
This is just a reminder, since I covered this back last April but I forgot myself, there is really no top stories eligibility requirements in Google Search anymore. It use…
Allie Margeson from Whitespark noticed that the Google local pack in the search results is no longer a static map. The map is now interactive and lets searchers zoom in…
I am seeing multiple reports of Google placing the search bar filters, you know, the bar that says “all, videos, news, images, more, etc” which is normally placed under the…
David Mihm pointed out on Twitter that Google is hosting a partner workshop event named “Drive Traffic to Your Website with SEO.” The interesting bit is that the workshop says…