See what’s new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. The post Facebook Ads Updates: Conversions API Gateway & AEM for…
Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources. The post Keyword Segmentation: Find Which…
Building an effective B2B lead generation campaign isn’t easy, but it’s worth getting right. Here’s how to set yours up in 8 proven steps. The post Multi-Channel B2B Lead Generation:…
Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. The post 10 Ingredients For A Successful Content Marketing Mix appeared…
Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers The post Free AI Content Optimization Tool by MarketMuse appeared first on Search Engine…
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app. The post Shopify & Microsoft Team Up To Help…
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. The post Facebook Launches Audio &…
Everything you need to know about native advertising — from its definition and formats to performance monitoring.
Google’s Quality Rater Guidelines is that document. Unfortunately, it’s 172 pages long. So in the interest of saving your sanity, I decided to read the entire thing and just tell you…
Struggling to attract leads on LinkedIn? Learn how to create an effective LinkedIn marketing strategy to promote your business and generate organic leads.
A robust online presence in search is essential for sales success this holiday season. Learn 5 key content considerations that can help. The post 5 Essential Content Considerations For Holiday…
Content marketing is an essential part of any marketing strategy. Here are 10 top benefits it can bring your business. The post Top 10 Business Benefits Of Content Marketing appeared…
Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing. The post 15 SMS Marketing Trends Every Local Business Marketer Needs…
There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here. The post Google’s E-A-T: Busting 10 of…
A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why. The post Top 5 Reasons Why You Need a Social…
Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local…
WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks The post WordPress Cache Plugin Exploit Affects +1 Million Websites appeared first on Search Engine…
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results. The post YouTube SEO: Auto…
Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user. The post Instagram Lets Users…
Pinterest has caught the eye of financial technology giant PayPal, to the extent a $45 billion offer is reportedly on the table. The post PayPal Offers $45 Billion For Social…
The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence. The post Google For Creators…
We added a CTA “Shop“ to the meta description of location pages on a cannabis site. Did Google like it as much as people think?
Link building metrics can help in many ways but can also work against you if you’re not careful. Here’s what you need to know. The post 3 Key Types of…
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue The post What Google’s Indexing Looks like From Discovery to Ranking appeared…
Learn about checking your page size for SEO, including tips, tools, best practices, and why it’s important. The post Checking Your Page Size for SEO: A Complete Guide appeared first…
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted The post How Google Analyzes Web Page Content and…
Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands. The post 16 Reasons Why Social Media Is…
Are Crawl Errors a Ranking Factor? We’ve tapped into Google’s documents to fact-check and find out. Read about it here. The post Crawl Errors & Crawl Budget: Are They Google…
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing The post IndexNow Elicits Mixed Reactions Including Skepticism appeared first…
Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and prospects. Help you become a thought leader…
Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more. The post Instagram Adds More Demographic Insights For Businesses…
Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what’s new in YMYL content, ‘lowest page quality,’ and more. The post 5 New Google Quality Rater Guidelines…
Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments. The post YouTube Announces Live Shopping and CTV Product Updates appeared…
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives. The post Google Alerts Not…
Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions. The post Tracking Update Could Net Apple Billions In Search…
Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio. The post How To Spy On Competitors With Python & Data…
A digital marketer submits a website for evaluation by an SEO pro. See why it lost 90% of its Google traffic. The post I Lost 90% of My Organic Search…
Proactively creating a positive brand reputation gives you a much better chance of managing crises as they arise. The post 4 Tips for Proactive Online Reputation Management appeared first on…
How to make sure your content is seen by the right people, at the right time, and in the right way? And how to ensure it triggers the intended action?…
Learn how to implement the critical elements of a successful paid social campaign today. Implement them tomorrow. The post 3 Proven Tips For Creating Paid Social Campaigns That Convert appeared…
Learn what you need to know about E-A-T and how to apply its principles to every webpage you publish, to benefit your SEO strategy. The post Surprising Facts About E-A-T…
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement The post Google Bowling: Tool Saves Advertisers…
Do you work with publishers, news, and media sites? Are you looking to grow your organic search traffic? Here’s an event you shouldn’t miss. The post News Publishers, This Is…
Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November. The post Automatic Clarity Integration Coming to Microsoft Advertising…
Anchor (or jump) links help users navigate your site, improve user experience, and can boost your SEO. We‘ll show you how.
Thinking about making a Facebook Ad Carousel for your business but you aren‘t sure where to start? Check out our helpful article on how to create and optimize one!
Bing accounts for a fifth of all US searches. Learn how to optimize your website and rank on Bing search without hurting your Google ranking efforts.
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines. The post IndexNow is Key to Instant Search Engine Indexing appeared…
If you want to speed up your webpages for better user experience and SEO, there’s no better tool than Google’s PageSpeed Insights. The post A Technical Guide to Google’s PageSpeed…
The cohesion among teams in Enterprise SEO and IT is essential to achieving SEO goals and business objectives. The post The Enterprise Architect & SEO: Why You Still Need Friends…
No other search engine offers a visual experience like Pinterest. This podcast episode explains how to grow your business with Pinterest. The post How to Make Pinterest Profitable for You[Podcast]…
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results The post Google Changes Review Structured Data Requirements appeared…
Need to gain insight into the budgets, keywords, and product ads driving your competitors’ paid search campaigns? Learn a tactical approach here. The post Competitor Paid Search Analysis: Why Is…
Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? Let’s see what the evidence says. The post Click-Through Rate (CTR): Is It a Google Ranking Factor?…
Does a larger word count help with achieving higher search rankings on Google? Find out if it is a ranking factor here. The post Content Length: Is It a Google…
Learn how to use an HTML hidden attribute with Google-approved techniques, as well as what practices to avoid. Start using hidden content to better your user experience today!
We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.
Your most valuable pages can bring the greatest business impact. Find out what MVPs are and how to optimize them here. The post How to Find & Optimize Your MVPs…
Ads scripts cut down on the manual labor involved in repetitive PPC tasks like reporting. Read about 3 Google Ads scripts you can use here. The post 3 Scripts for…
Looking to get a digital marketing certificate that will prove your proficiency in the marketing world? Check out our comprehensive roundup. The post The Top 10 Digital Marketing Certificate Programs…
Google’s John Mueller describes Google’s internal process for dealing with a site domain migration The post How Google Responds to a Site Move appeared first on Search Engine Journal.
Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth. The post SaaS Marketers: The Paid Social Approach…
Google’s John Mueller answers question about big sites and “authority” The post Big Sites and Website Authority appeared first on Search Engine Journal.
Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update. The post Google Says Improve Content to…
Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content. The post Google on Separating…
Learn all about .htaccess redirect rules, what they do, and how to set up redirects on your site with Semrush.
Learn 3 of the most common ways to create a redirect link in Javascript using the location object: setting a new window.location.href property, the location.assign() method, and the location.replace() method.
Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page. The post Google Mobile Search…
To answer this question, we asked Twitter for some recommendations, added those we’ve personally used into the mix, and spent some time poking around each of them. Here’s what made the…
We are looking at where budgets are being allocated in digital marketing and what tasks in SEO have the most time allocated to them. The post Where Do SEO Professionals…
Traditional SEO tactics don’t always work for enterprise sites. Here are 10 keyword research tips for your enterprise-level SEO strategy. The post 10 Uniquely Enterprise SEO Keyword Research Tips appeared…
What can you do to hold off upstart competitors in Google Ads and protect your groundbreaking product or service? Learn 7 ways here. The post 7 Ways to Hold Off…
Language models have a lot of potential for marketing. See how GPT-3 can help with automated content generation for SEO. The post Automated Content Generation for SEO: GPT-3 Possibilities &…
So far in our SEO Reality Show, we’ve shared how an international SEO agency helped Edelweiss bakery determine topics for its blog and develop a content plan. In this episode,…
Learn 14 benefits of having your business on social media and how to maximize your presence on social platforms. The post Top 14 Benefits of Social Media for Your Business…
Google’s John Mueller discusses how to write headings for a product page The post Should the Product Name be in the Heading? appeared first on Search Engine Journal.
Want to create content that helps you achieve your SEO goals? Learn how to create content, with a proven plan, that performs well on Google. The post How to Create…
FTC puts on notice top brands like Google and Yelp regarding misleading practices while also stating they are not being accused The post FTC Puts 700+ Brands on Notice About…
Got so many PPC tasks yet so little time? Learn automation tips and tools that can help streamline your paid advertising workflows. The post 3 Daily Paid Advertising Tasks You…
Google’s John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren’t keeping up with. The post Google On Small Business SEO &…
Create effective and eye-catching banner ads with these 15 banner ad examples.
It’s time to review your blogging strategy and learn ways to improve it. Keep reading for tips on creating an amazing SEO plan. The post 10 Blogging Tips to Capture…
Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today. The post Video SEO: 10 Steps to Optimizing Videos…
Designing for inclusion and website accessibility isn’t just for compliance – it is a good business decision to make. Learn why here. The post Website Accessibility & the Law: Why…
Does the code to text ratio really matter to search engines like Google? Is it a ranking factor? Find out here. The post Code to Text Ratio: Is It a…
WordPress acknowledges losing ground to Wix, proposes a Performance Team. Says responsibility for speed belongs to WordPress not plugins The post WordPress Proposes Performance Team For Core Web Vitals appeared…
Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues The post Google Explains Why Index Coverage Report is Slow appeared…
Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results. The post Google’s New Best Practices…
Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. The post Google Updates AMP, Mobile Friendly, and…
This leads to a common paradox—marketing can hit its goals by bringing in a high volume of leads, but sales can’t hit its goals because those same leads are poorly…
Get expert advice on planning and implementing a successful on-page SEO strategy to drive more visibility, traffic, leads, and revenue. The post On-Page SEO Guide: Strategy, Trends & Expert Advice…
Are you hiring a digital marketer to join your team? These interview questions will help you find the best candidate. The post 15 Interview Questions to Ask Your Next Digital…
Do you need to gate or paywall your content, and does it have any SEO value if you do? Here’s what you need to know. The post Does Members-Only or…
Google’s Martin Splitt explains rendering and how it impacts SEO The post Google Explains Rendering and Impact on SEO appeared first on Search Engine Journal.
The post Video Marketing: The Definitive Guide appeared first on Backlinko.
Learn how to create a content marketing plan that’s tied not just to your objectives, but also to what your customers need in this guide. The post How to Create…
Effective customer analysis is key to building a high-performing marketing strategy. In this guide, we’ll take you through how to do it step-by-step.
SEO crawlers are indispensable tools but they need an SEO pro’s insight and experience to determine which warnings to heed or ignore. The post 7 SEO Crawling Tool Warnings &…
Discover how CDNs can improve your page load speed, reduce bandwidth use, and impact your SEO rankings.
Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success. The post How Does Machine Learning Work in Paid…