Reading Level: Is It A Google Ranking Factor?
Can a better readability score actually help boost your rankings? Learn whether reading level is a Google ranking factor. The post Reading Level: Is It A Google Ranking Factor? appeared…
How to Create an Effective SEO Strategy
Having a solid SEO strategy is essential if you want to increase your organic traffic. Try our 11 step process to help you build a strategy for your own site.
What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY]
Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on…
User Search History As A Google Ranking Factor: What You Need To ...
Check out the claims around user search history as a ranking factor and get clarity around the extent to which it impacts results. The post User Search History As A…
Marketing vs. Advertising: What’s the Difference? (10 Examples)
Want to make sense of it all and learn from various examples along the way? You’re in the right place. In this article, you’ll go through the following: What marketing…
5 Top Reasons Consumers Choose One Local Business Over Another
See what research says about the reasons why consumers choose a business as their local service provider over its competitors. The post 5 Top Reasons Consumers Choose One Local Business…
Google Search Ranking Algorithm Update On March 4th – Uncon...
This past Friday, March 4, 2022, I noticed that the chatter within the SEO community started to heat up and then the day later, the automated search engine tracking tools…
Daily Search Forum Recap: March 4, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google page…
Google Ads Has A New Way To Measure Offline Leads
Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them. The post Google Ads Has A…
Search News Buzz Video Recap: Google Page Experience Desktop Upda...
This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster recap…
Google: We Mechanisms To Verify Merchant Experience Scorecard Met...
A couple of weeks ago we reported that Google has a new set of ranking factors specific to the Google Shopping tab named the Shopping experience scorecard program. The concern…
There Is No Google Search Console Demo Account
Some folks are asking why there isn’t a demo account for Google Search Console like there is for Google Analytics. John Mueller said Daniel Waisberg and the Google Search Console…
Google Temporarily Pauses All Ads In Serving In Russia
Last night Google announced it is temporarily pausing Google ads from serving to users located in Russia. This is due to the “ongoing war in Ukraine” according to the Google…
Google Page Experience Update For Desktop Done Rolling Out
That is a wrap – the Google page experience update for desktop is now fully rolled out – as of yesterday, March 3rd. If you are counting, that is a…
Google: Googlebot May One Day Crawl From Outside The U.S.
The other day I reported again how blocking US based users would require you to also block Googlebot, Google’s crawler. And that would be devastating to a site’s search rankings…
Yandex Warns Debt May Affect Ability To Continue Operating
Yandex issued a statement warning that debt may cause material adverse effect on ability to keep operating The post Yandex Warns Debt May Affect Ability To Continue Operating appeared first…
Yandex Warns of Threats To Continued Operations
Yandex issued a statement warning of two threats to its continued operations, either of which could cause material adverse effect The post Yandex Warns of Threats To Continued Operations appeared…
SEO Split Test Result: Would Adding “Updated 2022” in Title Incre...
Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were…
SEO Community Support For Ukraine & How You Can Help
See how SEO companies and individuals are supporting colleagues in Ukraine and how you can help, too. The post SEO Community Support For Ukraine & How You Can Help appeared…
Leading In SEO Through The Data Science Revolution: A CTO Q&A...
Lemuel Park shares his career journey to martech co-founder/CTO and what it takes to lead in a data-driven organization as SEO and data science converge. The post Leading In SEO…
7 Content Marketing Tips For Financial Services Brands
Creating content for financial brands comes with unique regulations and factors including Google’s take on E-A-T & YMYL content. These tips can help. The post 7 Content Marketing Tips For…
Passive voice: SEO deadly sin or acceptable writing style?
Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the…
Daily Search Forum Recap: March 3, 2022
Here is a recap of what happened in the search forums today…
Google Page Experience Update – Desktop Rollout Complete
Google confirms the page experience update finished its rollout to desktop search results. Now it’s time to start assessing the impact. The post Google Page Experience Update – Desktop Rollout…
Yoast Founder: IndexNow Doesn’t Lead To More Traffic Or Imp...
Some of you may be wondering why Yoast or WordPress have not integrated the Microsoft backed IndexNow protocol. Well, Joost de Valk, the founded of Yoast said he has seen…
Google Search Central Virtual Unconference Back Returns For 2022
Martin Splitt from Google announced on Twitter that the Google Search Central Virtual Unconference is returning at the end of this month for the 2022 event. Google held an Unconference…
Google Ranking Quotas Do Not Exist
Google’s John Mueller said again that websites do not have some form of quota where they can only rank for a limited number of keywords. He said on Twitter “there’s…
Google Local Panel Showing Confirmed By Phone Call (Duplex Relate...
Google is now showing how long ago it confirmed a phone number and hours were accurate for a local business. Google can now write in a business local panel “confirmed…
Google Tests Removing Estimated Number Of Search Results
Google Search is testing removing the estimated number of search results figure you typically see under the search bar after you conduct a search query. Google tested this back in…
Use These 3 SEO Metrics To Measure Your Content Marketing ROI
How can you show executives how SEO helps make your website, brand, products, and services more visible to the world? Use 3 metrics. The post Use These 3 SEO Metrics…
20 Proven Ways To Reduce Your Bounce Rate
Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher’s expectations. The post 20 Proven Ways To Reduce Your Bounce Rate…
WhoIs Information: Is It A Google Ranking Factor?
When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google. The post WhoIs Information: Is It A…
Metaverse Marketing Myths, Musts & Mantras #WAGMI
There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now. The post Metaverse Marketing Myths, Musts &…
How to Become a Successful Content Creator
How did I become a content creator for such a popular blog? Well, I’ll talk about it later in the post. But before you carry on reading, I want you…
2022 SERP Feature Trends & Tips For A Better SEO Strategy
Are you optimizing for SERP features that will generate the most traffic? Catch this on-demand recap. Learn the latest SERP feature trends & best practices. The post 2022 SERP Feature…
Daily Search Forum Recap: March 2, 2022
Here is a recap of what happened in the search forums today…
Twitter Transparency Report Discloses Impact on Member Accounts
Twitter’s transparency report shows that their proactive approach to moderation is responsible for vast majority of account suspensions The post Twitter Transparency Report Discloses Impact on Member Accounts appeared first…
Google Search Trends Show How Customer Expectations Are Changing
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. The post Google Search Trends Show How Customer…
March 2022 Google Webmaster Report
It is time for the March 2022 Google webmaster report, where I look back at the past 30-days of SEO news related to Google and highlight the most important changes…
Google: Translated Content & Garbage Parameters In URLs
You may end up confusing Google when you have “garbage” parameters trailing in your URLs, espesially when it comes to translated content parameters. There is this interesting conversation when a…
Google Search Console URL Inspection Tool Errors
Yesterday, Google confirmed that some folks trying to use the URL Inspection tool via the console or even the API may be seeing errors. Google said it is working on…
Google Business Profiles May Require Additional Verification
Google has updated the help document on how to verify your business to say “we may require you to verify by more than one method.” So if you verify using…
PSA: Blocking USA Users But Allowing Googlebot Is Against Google&...
Google sends its crew of crawlers, Googlebot, from the United States. That is where 99% of the crawling originates from. If you are not allowed to show your website to…
How To Migrate A WordPress Site From One Host To Another
Migrating a WordPress site from one hosting provider to another? Here are 3 different methods you could use, with step-by-step instructions for each one. The post How To Migrate A…
How Content Marketing Helps Non-Profits Achieve 3 Important Goals...
Increase your charity or NGO’s brand awareness with content marketing and grow your list of supporters with these tips. The post How Content Marketing Helps Non-Profits Achieve 3 Important Goals…
Facebook Report Reveals Most Popular Posts and Pages
Facebook report reveals what kind of content gets over a hundred million views – And it’s not what you think The post Facebook Report Reveals Most Popular Posts and Pages…
Faster, More Complete Content: How To Rank More In Less Time R...
Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show. The post Faster, More Complete…
Here’s Why You Should Prioritize Internal Linking in 2022
SEOs often focus on other tactics while failing to realize the true potential that internal linking offers to move the needle on keyword rankings. My view on this is that…
A Complete B2B SEO Strategy Guide for 2022
Luckily, we’ve been doing this for years, so we’ve learned a thing or two about B2B SEO strategies. Today, you’re going to learn how to implement your own SEO strategy…
4 Useful Tips To Make Keyword Rank Tracking More Efficient
How do you speed up your rank tracking process? Start with optimizing your rank tracking process with these four tips. The post 4 Useful Tips To Make Keyword Rank Tracking…
Daily Search Forum Recap: March 1, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. IndexNow has grown…
Google: CSS Colors Are Not A Google Ranking Factor…
Google’s John Mueller said on Twitter “we generally don’t use color as a factor.” He then added “but CSS tweaks can include a lot more than just color changes.” We…
Survey Says Google Will Remain Dominate In 10 Years
Greg Sterling, a search industry analyst (amongst other things), posted a poll on Twitter asking where will Google be in ten years from now. The vast majority of responses said…
Google: One Site Won’t Always Rank Above Another Site
Google’s John Mueller said on Twitter “it’s never that site A always ranks above site B.” He was asked if Medium articles always rank better than articles found on LinkedIn…
IndexNow Added To Duda, All In One WordPress & Rank Math SEO ...
Last week, Microsoft Bing announced over the course of three days that IndexNow gained support from Duda (a sponsor here), the All In One WordPress plugin and Rank Math SEO…
Google Does Not Use Disavow Files To Target Link Networks
Google’s John Mueller said again that Google does not use the link disavow files for discovery of spammy link networks. He said on Twitter “usually problematic link networks are easier…
How You Can Help Ukrainians Today (SE Ranking Team Included)
Since Russia invaded Ukraine on February, 24, it’s been all over the news. You must have seen videos of the cities being destroyed by missile strikes and shelling, images of…
Meta Expands Facebook Reels to More Than 150 Countries
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features. The post Meta Expands Facebook…
6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt?
Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use. The post 6 Types Of…
Should I Create A Landing Page For Each URL & Link To My Main...
A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy? The post Should I Create A Landing…
3 Ways Spammers Hide Links & Text on Webpages & How To St...
Website security not an SEO issue? Think otherwise. Here are three sneaky ways spammers add hidden links to your website. The post 3 Ways Spammers Hide Links & Text on…
React SEO: Best Practices to Make It SEO-Friendly
React and other similar libraries (like Vue.js) are becoming the de facto choice for larger businesses that require complex development where a more simplistic approach (like using a WordPress theme) won’t satisfy the…
Google Ads Updates Destination Requirements Policy
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022. The post Google Ads Updates Destination Requirements Policy appeared…
Daily Search Forum Recap: February 28, 2022
Here is a recap of what happened in the search forums today…
Vlog #161: Taylor Kurtz On SEO Gratitude & Getting Up Early T...
Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he stopped by my office to talk SEO. Crush the Rankings is now about four years old and he…
PSA: Google Top Stories Eligibility For All Pages, Not Just AMP O...
This is just a reminder, since I covered this back last April but I forgot myself, there is really no top stories eligibility requirements in Google Search anymore. It use…
Google Search Local Pack Is Now Interactive (Not A Static Map)
Allie Margeson from Whitespark noticed that the Google local pack in the search results is no longer a static map. The map is now interactive and lets searchers zoom in…
Google Tests Search Bar Filters & Options On Top Right Side
I am seeing multiple reports of Google placing the search bar filters, you know, the bar that says “all, videos, news, images, more, etc” which is normally placed under the…
Google Internal SEO Experts Hosting SEO Workshop – Is That ...
David Mihm pointed out on Twitter that Google is hosting a partner workshop event named “Drive Traffic to Your Website with SEO.” The interesting bit is that the workshop says…
Google Blocks Search Ads From So-Called Donetsk People’s Re...
Google has posted a new legal requirement policy that blocks search ads related to what is going on with Russia’s invasion of Ukraine. The policy says that entities and individuals…
Local SEO Guide For Ecommerce & Online Ordering
Online ordering has become essential for many local businesses. Give your ecommerce customers a seamless omnichannel experience with the help of local SEO. The post Local SEO Guide For Ecommerce…
How Google Universal Search Ranking Works – Darwinism In Search
Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google. The post How Google Universal Search Ranking Works…
Weebly SEO: Features, Limitations & Tips For Optimizing Your ...
Is it possible to rank a Weebly site well in Google? Learn about Square’s site builder and its SEO features and limitations. The post Weebly SEO: Features, Limitations & Tips…
All You Need to Know About Online Advertising (Done Simply)
No other form of marketing evolves and changes as much as online advertising. We constantly have new platforms, ad formats, targeting options, bidding techniques, and automations. It’s difficult to keep…
SEO At Scale: What Large Ecommerce Sites Do Differently [Webinar]...
Other ecommerce companies are dominating SEO. Now, it’s possible for you to thrive, too. Learn how to grow your ecommerce business like the big guys. The post SEO At Scale:…
Are Brand Mentions Important to Google’s Algorithm?
Google’s John Mueller answers if brand mentions are important to Google’s algorithm The post Are Brand Mentions Important to Google’s Algorithm? appeared first on Search Engine Journal.
Rank Math WordPress SEO Plugin Adds IndexNow
Bing announces that the IndexNow protocol added to Rank Math WordPress SEO Plugin – Hands-on review shows that indexing couldn’t be easier The post Rank Math WordPress SEO Plugin Adds…
Daily Search Forum Recap: February 25, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I am seeing…
SEO Split Test Result: Would Adding The City And State To a Canna...
We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks.
Search News Buzz Video Recap: Google Page Experience Update For D...
This week was packed with algorithm and ranking topics but not the typical unconfirmed Google updates. We had Google officially begin rolling out the desktop version of the page experience…
Google Tests Three Image Links In Mobile Search Ads
Google is testing an ad format, that I think is new, where it has three images in the ad, all that link to different landing pages. So if you click…
Google Testing Messaging For Google Shopping & Google Merchan...
Google seems to be testing a form of messaging between businesses and merchants that use Google Merchant Center. Google said in an email to some Google Merchants that it is…
Google Search Ranking Algorithm Update On February 24th (Unconfir...
I am seeing new signs of a possible, but yet, unconfirmed Google Search ranking algorithm update that seemed to touch down on Thursday, February 24th. To be honest, this is…
Google SEO Recognition Or Stamp Of Approvals Does Not Exist
Google’s John Mueller if a claim found on an SEO website that says “recognized by Google as an agencies as SEO specialists in SEO for Real Estates” is legit. The…
Google Link Speed Difference Between Absolute Vs Relative Links &...
Is there a speed difference between using absolute versus relative links and if so, does it matter to Google. I am pretty sure there is no speed difference and I…
Rank Math Integrates IndexNow for WordPress Sites
Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. The post Rank Math Integrates IndexNow for WordPress Sites appeared first on Search Engine Journal.
7 Local SEO Tips For Franchises & Their Locations
Use these proven SEO tips to improve online visibility and help your franchise locations get found in local search. The post 7 Local SEO Tips For Franchises & Their Locations…
YouTube & Video Spam: A Guide For Content Creators & Mark...
Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask). The post YouTube & Video…
Blog SEO: Tips to Optimize Your Blog Posts
Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog….
How to Calculate Churn Rate + 9 Ways to Decrease It
It’s a seemingly easy-to-understand metric. But the simple formula to calculate churn rate has some limitations and potential traps many marketers may not take into account. Also, contrary to popular…
Content Refreshing: A Step-by-Step Strategy (Based on Updating 50...
However, the content refreshing process isn’t always straightforward. For example, some people worry about tanking their organic traffic if they update the content (a valid concern). Other people find that it…
Daily Search Forum Recap: February 24, 2022
Here is a recap of what happened in the search forums today…
8.5 Content Marketing Trends in 2022: Global Study
What‘s shaking up the content marketing industry? Learn about the 8 most important content marketing trends and tips for 2022 that emerged from our global study.
YouTube Adding More Analytics Data About Views & Revenue
YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. The post YouTube Adding More Analytics Data…