LinkedIn Makes 35+ Learning Courses Free For a Month
In an effort to help professionals adapt to the future of work, LinkedIn is offering over 35 learning courses free for a limited. The post LinkedIn Makes 35+ Learning Courses…
Faceted Navigation: Definition, Examples & SEO Best Practices
Faceted navigation is a widely accepted UX pattern that helps users discover what they’re looking for in less time. The downside is that it comes with many potential SEO complications…
Google to Begin Sharing More Search Term Data With Advertisers
Google will share more query data with advertisers moving forward while removing older search term data. Here’s what advertisers should know! The post Google to Begin Sharing More Search Term…
Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Aud...
Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits. The post Are You Wasting Your Google Ads Budget? 11…
WordPress 5.8.1 Released to Fix Multiple Vulnerabilities
WordPress Update 5.8.1 addresses three security issues in REST API, Gutenberg editor and Lodash JavaScript library. Recommends updating now The post WordPress 5.8.1 Released to Fix Multiple Vulnerabilities appeared first…
A Guide to the Command Line for SEO [Learn 20+ Commands]
Become a more effective SEO by learning how to leverage the command line to improve your workflows with shortcuts and automations. The post A Guide to the Command Line for…
How to Create Linkable Content
Not getting the results you want from your link building campaign? Learn how to create content that will help you earn links. The post How to Create Linkable Content appeared…
Twitter Announces Communities Feature
Twitter announced the Communities feature, what some see as a challenge to Reddit and Facebook Groups The post Twitter Announces Communities Feature appeared first on Search Engine Journal.
How to Make YouTube Videos More Advertiser Friendly
YouTube answers questions about its advertiser-friendly guidelines and offers advice to creators to help ensure videos are always fully monetized. The post How to Make YouTube Videos More Advertiser Friendly…
Jetpack Acquires WordPress Social Image Generator
WordPress toolkit company Jetpack announced it has acquired Social Image Generator, a plugin that generates social sharing images The post Jetpack Acquires WordPress Social Image Generator appeared first on Search…
What Matters Now in SEO & Where to Focus Next [Survey Results...
Where should you focus your SEO strategy next? Discover emerging trends and ranking factors from the State of SEO 2021 survey report. The post What Matters Now in SEO &…
Google Lighthouse 8.3.0 Update
Update affects PageSpeed Insights, SEO description emphasizes CWV over SEO and introduces Project Fraggle Rock The post Google Lighthouse 8.3.0 Update appeared first on Search Engine Journal.
How to Calculate the ROI of Influencer Marketing Campaigns
It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here. The post How to Calculate…
10 Unique & Free Keyword Research Tools You Didn’t Know You N...
Keyword research tools are a great source of insight for marketers. These 10 are great options to use – and they’re free! The post 10 Unique & Free Keyword Research…
9 Tips for Creating Your Best SEO Content This Year
SEO content that goes above and beyond is crucial. Here are 9 proven ways to take your content to the next level. The post 9 Tips for Creating Your Best…
Winning the Page Speed Race: How to Turn Your Clunker of a Websit...
Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that…
New Verification Guidelines For Facebook And Instagram Accounts
Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process. The post New Verification Guidelines…
Semrush SEO Reality Show! Agency Secrets Revealed via Repeatable ...
Marketers, have you ever wanted a behind-the-scenes look at how professionals within digital marketing agencies help clients improve their site and content for SEO? In a series we’re calling the…
Google Still Uses Original Page Titles For Search Rankings
Google’s John Mueller confirms a webpage’s original title will still be used for ranking purposes even when it’s replaced in SERPs. The post Google Still Uses Original Page Titles For…
How to Implement the 4 Ps of Marketing
Jeremy McCarty originally proposed this type of marketing mix in his 1960 book, “Basic Marketing: A Managerial Approach.” Since then, the model has been widely adopted by marketers and it’s…
Link Building Through Creative & Smart Outreach – Ep. 2...
Are you a link builder or digital PR pro, or you’re just getting started? This episode of the Search Engine Journal Show is for you. Get insights on smart linking,…
The State of SEO 2021: Key Industry Survey Findings [Research]
Search Engine Journal’s first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary. The post The State of SEO 2021: Key…
Will Google Ever Fix the Big Brand Ranking Advantage of More Back...
Just because big brands dominate Google doesn’t mean smaller ones can’t compete. Learn how small companies can hold their own in the SERPs. The post Will Google Ever Fix the…
Data Clean Room: What It Is & Why It Matters in a Cookieless ...
Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here’s everything you need to know. The post Data Clean Room: What It Is & Why…
41 of the Best SEO Job Interview Questions
Asking the right questions will help you see if a candidate is right for the job. These SEO job interview questions can help determine that. The post 41 of the…
Microsoft Advertising Announces September Product Releases & ...
Today, Microsoft Advertising announced its September product releases and updates. Here’s what advertisers need to know! The post Microsoft Advertising Announces September Product Releases & Updates appeared first on Search…
Enterprise Technical SEO: Strategies to Grow & Scale [Webinar...
Are you trying to scale your SEO strategies? Join our next webinar and learn how to grow your enterprise technical SEO. The post Enterprise Technical SEO: Strategies to Grow &…
New Twitter Privacy Tools Will Give Users More Control
Twitter is considering four new products that will increase privacy and give users more control over their accounts. The post New Twitter Privacy Tools Will Give Users More Control appeared…
Responsive Search Ads: 5 Best Practices for Google Ads PPC Search...
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.
Find Low-Competition Keywords: A Quick Workflow
Follow this process to come up with a great list of keywords and topics that you can use when writing content for your website. The post Find Low-Competition Keywords: A…
TikTok Reveals What Makes A High Performing Ad On Its Platform
TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The post TikTok Reveals What…
How to Calculate Your SEO ROI Using Google Analytics
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set…
Google News Sending Users Directly to Publishers’ Websites
An update rolling out soon to the Google News app will send users directly to publishers’ own webpages, rather than being sent to AMP pages. The post Google News Sending…
Why Web Pages Disappear from Search Console Reports
Google’s John Mueller answers why the amount of web pages in various search console reports may decline month after month The post Why Web Pages Disappear from Search Console Reports…
Google Shows How to Optimize for Beta Discover Follow
Get more traffic. Google published how to optimize a site to receive followers from the Discover Follow feature currently in Beta The post Google Shows How to Optimize for Beta…
Bing Content Submission API is Now Open to All
After thorough beta testing, the Bing Content Submission API is now available to everyone. The tool notifies Bing when changes are made to a website. The post Bing Content Submission…
Advertisers React to Google’s Decision to Sunset Expanded Text Ad...
Advertisers share their reactions to the news that Google Ads will sunset Expanded Text Ad creation & share tips on what to do now! The post Advertisers React to Google’s…
Google’s Top 5 SEO Tools
Exceed search performance goals with these 5 Google tools that help publishers diagnose problems and improve rankings. The post Google’s Top 5 SEO Tools appeared first on Search Engine Journal.
How to Build a Hyperfast WordPress Website
Want to satisfy your website visitors and search engines? You must optimize your WordPress website for speed and performance. Here’s how. The post How to Build a Hyperfast WordPress Website…
Do Exact Match Domains Still Work Anymore?
Exact match domains were valuable for SEO – but is this still true today? Learn about EMDs and what gives them a competitive advantage. The post Do Exact Match Domains…
Google Page Experience Update Fully Rolled Out – This is Why it M...
Google’s Page Experience Update finished rolling out. These are the reasons why this update is important. The post Google Page Experience Update Fully Rolled Out – This is Why it…
How to Use STAT to Find SEO Opportunities at Scale
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.
7 Niche Market Examples You Can Learn From
That means you’ll often need lots of money and resources to compete with the big players that already dominate. For that reason, it’s often better to target (and dominate) a…
WordPress Gutenberg Template Library Plugin Vulnerability Affects...
Two vulnerabilities in the Gutenberg Template Library & Redux Framework plugin have been discovered to be vulnerable. Over 1 million sites are affected The post WordPress Gutenberg Template Library Plugin…
How SEO Leaders Use Empathy for Winning Strategy, Performance &am...
Developing and incorporating empathy in your SEO strategies and processes can help maximize the value of a data-backed approach. Here’s how. The post How SEO Leaders Use Empathy for Winning…
How to Use TikTok for B2B Marketing & Who’s Doing It Right
Learn how and why to use TikTok for B2B marketing and take your campaign to the next level with engaging, creative social video. The post How to Use TikTok for…
46 SEO Job Interview Questions to Assess a Candidate’s Knowledge
Hiring in SEO is notoriously difficult. Use these questions to determine candidates’ level of knowledge and whether they are a good fit. The post 46 SEO Job Interview Questions to…
3 Tips for Keyword Research & Content Localization Success
Integrating localization, SEO, and content creation into a coordinated workflow is critical. Here are 3 tips to do it successfully. The post 3 Tips for Keyword Research & Content Localization…
Twitter Super Follows: New Way to Monetize Followers
Twitter announced a new way for creators and influencers to monetize followers with a subscription based system called Super Follows The post Twitter Super Follows: New Way to Monetize Followers…
How to Write an Author Bio: E-A-T, SEO Tips & Great Examples
Looking for author bio writing tips? Learn why it’s important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here. The post How to Write an…
Google Adds Presearch As A Default Option on Android in EU
Google is adding private, decentralized search engine Presearch as a default option on all new and factory-reset Android devices in the U.K. and Europe. The post Google Adds Presearch As…
How to Use Local Keywords to Rank Higher on Google
How do you find and use keywords to help increase your local search rankings? Learn how to pick your keywords well here. The post How to Use Local Keywords to…
WordPress.com Parent Company Acquires Headless CMS Frontity
The parent company of WordPress acquired headless CMS company Frontity. The acquisition is seen as a significant milestone for the WordPress community The post WordPress.com Parent Company Acquires Headless CMS…
The Guide to Targeted-Impact Link Building
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links…
Redefining SEO Automation in 2021
Automation is not a tool that simply replaces manual work. Learn and understand what true automation is and how to leverage its full potential. The post Redefining SEO Automation in…
LinkedIn Removing Stories on September 30
LinkedIn stories are going the way of Twitter’s Fleets, as the company announces the feature will be removed at the end of September. The post LinkedIn Removing Stories on September…
Google Adds New Shipping & Return Annotations in Search Resul...
Google is giving retailers the option to indicate in search results when they offer special promotions related to shipping and returns. The post Google Adds New Shipping & Return Annotations…
Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers...
Google has announced that ETAs will no longer be able to be created after June 2022. Here’s how advertisers should prepare. The post Google Plans to Sunset Expanded Text Ads:…
How to Build a Go-to-Market Strategy in 8 Steps
The go-to-market strategy is the method to give yourself the green light to introduce a new product and make any significant changes while there’s still time. In this article, you’ll…
4 Reasons International SEO Fails (And How to Fix It)
Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better. The post 4 Reasons International SEO Fails (And…
How to Successfully Promote Your Facebook Page Everywhere
Are you trying to boost your brand-new Facebook page and feeling stuck? Here’s a list of the best ways to grow your Facebook page following. The post How to Successfully…
Customer Generation: Secrets to Outperform Your Competition
Seeing poor results from your demand gen campaigns? Learn how a change in your marketing approach can help you deliver better results and revenue. The post Customer Generation: Secrets to…
20 Awesome Sources of Free Data
It’s important to have credible information sources to pull from for your marketing campaigns. Start with these 20 sources of free data. The post 20 Awesome Sources of Free Data…
9.5 Ways Google Rewrites Your Title Tags
You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it?…
Maximize Your Keyword Strategy Impact: Avoid These 5 Common Pitfa...
A well-rounded keyword strategy can help set you up for SEO success. Discover new ways to get the most out of your keyword list. The post Maximize Your Keyword Strategy…
How to Set Up Google Analytics Goals & 10 Tips to Get Ahead
Learn how Google Analytics goals give insight into your website audience. Get essential information about them, and whether they are converting toward your site objectives. The post How to Set…
7 Things I Wish I’d Known Earlier in My SEO Career
Looking to build a rewarding career in SEO? Take advantage of these 7 important lessons one SEO pro learned the hard way. The post 7 Things I Wish I’d Known…
3 Ways SEO Has Changed This Year & What It Means for You [Web...
Join this webinar and discover how recent Google algorithm and policy changes impact you – and what it takes to rank in the SERPs today. The post 3 Ways SEO…
How an Agency Improved a Bakery’s Local SEO to Increase Onl...
See how an expert agency optimized the local SEO of an artisanal bakery with Google My Business optimization & directory registration for improved visibility.
4 Steps to Smart Personal Knowledge Management for Digital Market...
Personal knowledge management systems can help marketers create better, more successful content. Here’s how you can build yours. The post 4 Steps to Smart Personal Knowledge Management for Digital Marketers…
Wading Into Local SEO: 7 Absolute Beginner FAQs, Simply Answered
Miriam answers seven of the most common questions from searchers looking for an introductory understanding of what “local SEO” means, who needs it, how it works, how to study it,…
7 Winning Content Writing Tips for 2021 (+ Guide)
Want to write impactful content today and beyond? Master these seven top tips and start writing content that delivers results. The post 7 Winning Content Writing Tips for 2021 (+…
Google: Interstitials are Fine Under this Condition
Google’s John Mueller offered a nuanced explanation of how the negative ranking factor related to interstitials works The post Google: Interstitials are Fine Under this Condition appeared first on Search…
12 Questions to Ask When Hiring a Local SEO Agency
Hiring a local SEO agency can help take your local business to the next level. Learn how to evaluate your options here. The post 12 Questions to Ask When Hiring…
What is Internet Marketing? Your Guide to Today’s Online Marketin...
Want to know more about internet marketing or online marketing? See how it can help your business or brand drive traffic, leads, and sales. The post What is Internet Marketing?…
How to Get Started With Keyword Research for SEO
Keyword research is an ongoing process for marketers. Learn the basics of good SEO keyword research and analysis here. The post How to Get Started With Keyword Research for SEO…
Google’s Link Spam Update Is Complete
Google seems to be more vocal regarding communicating updates and offering additional advice to marketers. The Link Spam update is the latest to be completed. The post Google’s Link Spam…
Google: Low Traffic Does Not Always Mean Low Quality
Google’s John Mueller offers solutions for what to do about web pages that have little to no search traffic The post Google: Low Traffic Does Not Always Mean Low Quality…
Conversion Rate Optimization for B2B
When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final…
Google’s Not Fooled By Fake Lighthouse Scores
Google’s John Mueller tells SEOs that fake Lighthouse scores won’t help websites rank any higher in search results. The post Google’s Not Fooled By Fake Lighthouse Scores appeared first on…
Google Reports Data Loss in Search Console
Google reports a data loss in Search Console in the month of August. As a result, you may see drop in your performance reports. The post Google Reports Data Loss…
Lead Generation: The Beginner’s Guide
These people are all leads. Some of them will upgrade and become paying customers. In this guide, you’ll learn how to generate leads for your business. But first, some fundamentals……
10 Top SEO Scams & Cons (Plus How to Avoid Them)
Learn the top SEO scams and cons, how to spot them, and what you need to know to steer clear. The post 10 Top SEO Scams & Cons (Plus How…
Site Migrations and Planning for Holiday Site Code Freezes –...
We are already in Q3, which means the holiday shopping season is just around the corner. The post Site Migrations and Planning for Holiday Site Code Freezes [Podcast] appeared first…
3 Ways Edge SEO Can Improve the Enterprise Ecommerce Experience
Managing the search experience and consistent rankings is challenging for enterprise ecommerce websites. Here’s how edge SEO can help. The post 3 Ways Edge SEO Can Improve the Enterprise Ecommerce…
SEO Content Writing vs. SEO Copywriting: What’s the Difference?
Looking to hire an SEO writer for your brand? The difference between an SEO copywriter and content writer can affect your campaign’s success. The post SEO Content Writing vs. SEO…
Google Title Tag Update Casualties Lose Search Traffic
Google’s Title Tag Update is causing so much disruption that some have started calling it Titlepocalypse The post Google Title Tag Update Casualties Lose Search Traffic appeared first on Search…
Google Reportedly Paying Apple $15B to Stay Default Search Engine...
Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser. The post Google Reportedly Paying Apple $15B to Stay Default Search…
Building a Basic Adobe Analytics Dashboard for SEO
Caitlin and Kristi cover the basics of Adobe Analytics for SEO, and guide you through creating a simple dashboard. To learn more, check out the full guide on Moz’s SEO…
How Can Interactive Content Impact an SEO Strategy?
Want to stand out in a sea of static content, boost your SEO, and grow your brand? Here’s why you should invest in interactive content. The post How Can Interactive…
How Instagram Ranks Search Results
Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. The post How Instagram Ranks Search Results appeared first on…
Google’s Page Title Update is Dynamic and Reactive to Changes
As more new information comes out about Google’s update to generating web page titles, we learn it’s dynamic and will react to on-site changes. The post Google’s Page Title Update…
Facebook Messenger Turns 10, Adds 4 New Features
As Facebook Messenger turns 10 years old, it’s adding four new features to enhance communication with friends, family, and colleagues. The post Facebook Messenger Turns 10, Adds 4 New Features…
Marketing in the Metaverse: The Future of Search & Social
The metaverse is poised for rapid growth that will open up opportunities for marketers. Here’s what you need to know. The post Marketing in the Metaverse: The Future of Search…
How to install Google Analytics: A step-by-step guide
On 15 February 2013, there was a meteor weighing 11,000 metric tons exploded 23 km above Chelyabinsk in Russia. That day, over 12 million people went to NASA’s official site…
15 Local SEO Mistakes and How to Avoid Them
Local search and maps drive traffic and leads — when done right. Learn to spot and avoid 15 common local SEO mistakes here. The post 15 Local SEO Mistakes and…
What Are Display Ads: A Complete Guide for Digital Marketers
What are display ads? How do they work? How can you optimize them? Here’s everything you need to know. The post What Are Display Ads: A Complete Guide for Digital…
How to Create Linkable Content [Webinar]
Not getting the results you want from your link building campaign? Here you’ll learn how to create content that will help you earn links. The post How to Create Linkable…
Amazon Ad Types: A Complete Guide for Marketers
Staying up-to-date is your key to reaching sales goals on any platform. This guide will show you how to win with various Amazon Ad Types. The post Amazon Ad Types:…
Internal Linking for Mobile-First & Mobile-Only Indexing
Internal linking is a vital SEO tactic, and usually the easiest way to build a page’s authority. But is Google still valuing your links in its mobile-first index?