Google Drops FLoC For Topics API With 300+ Topics
Surprise, surprise – Google has decided to drop FLoC (Federated Learning of Cohorts), its cookie alternative, with something called Topics API. The Topics API will use browsing topics into 300…
Visualizing Google Core Update Winners & Losers With Python
See how Python is used step-by-step to compare SERPs and visualize the winners and losers from a Google core update. The post Visualizing Google Core Update Winners & Losers With…
How to Create Content in 2022: Internally, Externally or Hybrid?
If you’re running a busy marketing department, it’s worth considering not only what you plan to produce in the coming year but also how. Finding the magic formula that helps…
How To Drive Facebook Leads Via Phone Calls
Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how. The post How To Drive Facebook Leads Via…
Protecting Rankings & Traffic During A Rebrand: SEO Expert Ti...
What might cause a website to lose rankings and traffic after a rebrand? SEO experts share tips for preventing and fixing rebrand issues. The post Protecting Rankings & Traffic During…
Case Study: How a Japanese Trunk Room Company Boosted the Sales b...
The Company Nishikiya is a family venture, founded in June 1968. The core business of the company is a storage space service. Although the company is located in Yokohama, Kanagawa…
YouTube CEO Defends Removal Of Dislike Counts
YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year. The post YouTube CEO Defends Removal Of…
Daily Search Forum Recap: January 25, 2022
Here is a recap of what happened in the search forums today…
Learn SEO: an Introduction to Search Engine Optimization
Exploring the ever-changing world of SEO can seem intimidating if you‘re not sure where to start. In this guide, we‘ll start with a deep dive into how SEO works and…
Google Confirms Testing Emojis In Some Search Ads
Google has confirmed it is officially testing placing emojis in some search ads. Darcy Burk spotted a pizza emoji on a search ad for Uber Eats and posted the screenshot…
67% Of Google Searches Have Duplicate Top Stories & Web Resul...
Last week we broke the news that Google does some form of deduplication of the top stories and web results in some situations. John Shehata released some data from his…
Business Name “Keyword Near Me” Might Not Be A Great ...
Chris Tweten posted a photo the other day on Twitter of a dental office sign with its company name – the company name is named “Dentist Near Me.” Of course,…
SEO Poll On Near Me Optimization Is Mixed
Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split…
Google May Assign Multiple Languages Per Page
Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do…
Build on Country Specific Domain Or Use Existing Site?
Google’s John Mueller offers advice on the multiple considerations prior to choosing how to build out an international presence online The post Build on Country Specific Domain Or Use Existing…
Google’s Core Web Vitals Badge Likely Won’t Happen
Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced. The post Google’s Core Web…
‘Not Provided’ in Google Analytics: How to Reclaim Your Keyword D...
But no worries, this doesn’t mean you have configured your Google Analytics wrong or your data is lost. In this article, we’ll cover two solutions to the “not provided” problem and…
5 Key On-Page Optimizations For Local Organic SEO
Check out these 5 specific on-page optimizations that will help you rank higher in both local organic SERPs and the Map Pack. The post 5 Key On-Page Optimizations For Local…
Why Does Google Not Recognize My Competitor’s Links As Manipulate...
A reader asks an SEO pro why a competitor’s links are still considered relevant by Google. See what Tony Wright has to say. The post Why Does Google Not Recognize…
Talking Google MUM & Enterprise Culture With Conductor’s CEO
Seth Besmertnik shares his advice for enterprise marketers on MUM and how AI is changing search, plus a peek at what’s new at Conductor. The post Talking Google MUM &…
[Research] The Top Marketing Keywords for Agencies in 2022
Which digital marketing keywords should your agency target this year? Find out in our in-depth list, broken down by service, industry, and type.
SEO For Financial Services Brands: Key Trends & Opportunities...
Discover key trends that leaders in financial services marketing and SEO need to beat out tough competitors in organic search. The post SEO For Financial Services Brands: Key Trends &…
How We Built 600+ Links In 30 Days & You Can, Too
Get 600 links from just 700 outreach attempts, instead of the traditional 40,000. Set up a link building program that generates over 600 links/month. The post How We Built 600+…
Daily Search Forum Recap: January 24, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Niche Vs. Multi-Topic Content: The Most Successful Marketing Mode...
Should you publish niche or general content? Here’s how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives. The post Niche Vs. Multi-Topic Content:…
Vlog #156: Riley Hope On COVID & Searcher Behavior
In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In…
Google: There Is No Schema For Product Images In Web Search
Google’s John Mueller was asked if there is a way to better control the images that Google shows in the web search results for product results. The answer is not…
New Google Robots Tag indexifembedded: Control Indexing With Embe...
Google has announced a brand new robots tag it will obey going forward, it is named indexifembedded. It lets you control if you want Google to index a page with…
Google On Redirect Pull Backs Plus Signal Consolidation
I am not going to get into the 301 vs 302 redirect debate, covered that countless times here. But I found an interesting conversation on Twitter about the differences between…
Cameos on Google Is Going Away
Google on Friday sent out emails to those who have recorded videos for Cameos on Google that they are discontinuing the service. “Beginning February 17, 2022, you will no longer…
Google AdSense To Separate YouTube Earnings With Own Payment Thre...
Google sent emails to YouTube publishers that their YouTube AdSense payments will be separated from their other AdSense payments. So if you get paid through Google AdSense for AdSense ads…
7 SEO Insights Search Analysts Need To Succeed & How To Find ...
Discover 7 critical SEO data analysis strategies, plus step-by-step guidance on producing each of these reports you’ll use as a Search Analyst. The post 7 SEO Insights Search Analysts Need…
SE Ranking’s 2021 accomplishments and product vision for 2022
Traditionally, in the last week of January, we share our plans for the year ahead. As usual, they are based on the wishes you shared with us—it’s your needs that…
9 SEO Best Practices
Looking to increase your site‘s visibility in the SERPs? Here are nine SEO best practices to follow to put your best foot forward.
Google Ads Introduces New Experiments Page
Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19. The post Google Ads Introduces New Experiments Page appeared…
4 Ways To Find The Best Instagram Influencers For Your Business
Connecting with the right influencers can drive dramatic improvements in your Instagram strategy. Here’s how to find them. The post 4 Ways To Find The Best Instagram Influencers For Your…
Snapchat vs Instagram Stories: Which One Is Best For You?
Snapchat Stories, Instagram Stories, or both? Check out this guide to finding the best platform for your brand’s stories. The post Snapchat vs Instagram Stories: Which One Is Best For…
Why Google’s 10 Blue Links Will Have to Go (Eventually)
What does the future hold for the Google SERP? Here‘s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too…
How Much Can You Trust Recommendations In Google Ads?
Google’s recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them? The post How Much Can You Trust Recommendations In…
Top 4 Link Building Mistakes To Avoid In 2022 [Webinar]
What does bad link building outreach look like? Are you doing it and not realizing it? Find out by attending our next webinar. The post Top 4 Link Building Mistakes…
January 22nd Unconfirmed Google Search Ranking Update
Again I am seeing signals, both a lot of chatter from the SEO community and tools lighting up around a possible but yet unconfirmed Google search ranking algorithm update. Yes,…
Latent Semantic Indexing (LSI): Is It A Google Ranking Factor?
What are LSI keywords, and do they actually help improve your Google search rankings? Have a look at what the experts have said. The post Latent Semantic Indexing (LSI): Is…
Are Contextual Links A Google Ranking Factor?
Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here. The post Are Contextual Links A Google Ranking…
Google Says It’s Not Possible To Prevent Outages
Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found. The post Google Says It’s…
Daily Search Forum Recap: January 21, 2022
Here is a recap of what happened in the search forums today…
The Ultimate Keyword Research Guide for SEO
Ready to get serious about keyword research? Check out our in-depth guide to keyword research and get the insight you need to start planning irresistible content today.
Federal Vampire & Zombie Agency Disappears From Google Search
The Federal Vampire & Zombie Agency is no longer showing up in Google Search, is it some sort of conspiracy or technical bug? Well, it is a technical issue with…
Search News Buzz Video Recap: Google Search Updates, Deduplicatio...
In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this…
Google Might Update & Even Rename The Webmaster Guidelines In...
Everyone panic – Google might not just make larger updates to the Google Webmaster Guidelines but also rename the guidelines. Gary Illyes from Google said over time the Webmaster Guidelines…
Google Requires Both Product & Car Markup For Review Snippets...
Google has updated its product structured data help documents to say that you need both product and car structured in order for Google to display ratings and review snippets in…
Google Wants To Make Crawling More Efficient & Environmental ...
Google’s Gary Illyes said on the last Search Off The Record Podcast that Google in 2022 is looking to make crawling more efficient and environmentally friendly. And while Google is…
Google Ads New Experiments Page Now Live
Google is rolling out a new Google Ads experiments page that promises to “help you create, manage, and optimize your experiments in one place.” There is a new summary page…
Confirmed Bug With Google Ads Discovery & Performance Max Cam...
Google Ads confirmed some sort of bug with Discovery and Performance Max campaigns that are a “significant subset of users.” It is unclear what this bug is, but it started…
Google Gives Sites More Indexing Control With New Robots Tag
A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. The post Google Gives Sites More Indexing Control With New…
The Only Shopify SEO Checklist You Need To Rank Your Site
Follow the checklist in this guide to achieve higher keyword rankings and send more traffic to your Shopify site from Google Search. The post The Only Shopify SEO Checklist You…
SEO For Homebuilders: How Construction Companies Rank In Search
Struggling to get your residential construction business in front of motivated buyers in organic search? Use these proven tips to get ahead. The post SEO For Homebuilders: How Construction Companies…
Web Team Project Prioritization Frameworks To Set SEO Up For Succ...
Learn how to deal with competing priorities and strained web team resources with these proven project prioritization frameworks. The post Web Team Project Prioritization Frameworks To Set SEO Up For…
Google Answers Why Entire Top 10 is “Stolen” Content
Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results The post Google Answers Why Entire Top 10…
A Technical SEO Guide To Lighthouse Performance Metrics
These definitions will help you translate Lighthouse performance metrics into meaningful action items for a skilled and collaborative SEO team. The post A Technical SEO Guide To Lighthouse Performance Metrics…
Daily Search Forum Recap: January 20, 2022
Here is a recap of what happened in the search forums today…
Google Considers Reducing Webpage Crawl Rate
Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing. The post Google Considers Reducing Webpage Crawl Rate appeared first…
SEO Spit Test: Does Removing Banner Ads Impact Organic Traffic?
What do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site? Read the full analysis of the test to…
Google Uses Different Algorithms For Different Languages
Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. The post Google Uses Different…
Danny Goodwin Joins Search Engine Land : Reaction
As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past dozen…
Google: We Don’t Understand If Content Is Equivalent When I...
Google’s John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content…
Google: We’re Getting Better At Languages & Location Wi...
Google’s John Mueller said on Twitter that “anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang or geotargeting settings.” This was…
Another Unconfirmed Google Search Ranking Update (January 19th &a...
Google has been busy over the last couple of weeks after being taking a bit of a break with the new years. It seems we are seeing again signs of…
Google Local Service Ads Allows Alternative Background Checks Pro...
Ben Fisher spotted an update to the Google Local Service ads help documents around the screening and verification process for businesses. Google added a section that says businesses can request…
Google Reiterates That A Spike In Crawling Unrelated To Upcoming ...
Google’s John Mueller said again that a spike in crawling activity on your site is unrelated to an upcoming search ranking algorithm update. John Mueller said on Twitter “it’s unrelated”…
B2B Marketing: The Beginner’s Guide
In this guide, you’ll learn how to create a B2B marketing strategy and what tactics you should use. We’ll also look at some successful B2B marketing examples. But first,…
How To Stop & Fix An SEO Spambot Site Attack
How can you recognize an SEO spambot attack, then stop it in its tracks and recover your rankings? Follow these steps. The post How To Stop & Fix An SEO…
5 of the Best Marketing Agency Websites to Inspire You in 2022
Updating your marketing agency website? Check out these 5 stellar examples of agency websites for inspiration.
Local SEO Best Practices For Enterprise Restaurant Brands
For enterprise restaurant brands to stand out in search, having a dedicated listing and pages strategy is essential. Discover the best local SEO practices here. The post Local SEO Best…
How Experts Measure Writing Quality & Content Performance
Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word…
12 Best Keyword Research Tools
There are plenty of helpful keyword research tools out there, both free and paid. Take a look at some of our favorites before trying them out!
Good SEO vs Great SEO: Experts Share 6 Key Differences
What’s the difference between a good SEO strategy and true greatness? See how industry experts define great SEO and how you can aspire to it. The post Good SEO vs…
SEO Automation: How To Simplify Boring Tasks & Win Customers ...
Remove one large, time-consuming step from your day — daily crawl & data analysis. Automatically get notifications & new tasks to extinguish SEO fires. The post SEO Automation: How To…
LinkedIn Adds 3 New & Free Marketing Courses
LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business. The post LinkedIn Adds 3 New…
Daily Search Forum Recap: January 19, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Instagram Subscriptions Let Creators Make Monthly Recurring Incom...
Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income. The post Instagram Subscriptions Let Creators Make Monthly Recurring Income…
Short-Form vs. Long-Form Content: Which Is Better for SEO?
Sometimes, long-form content is overkill and a waste of resources. Other times, it’s necessary to stand the best chance of ranking. In this guide, you’ll learn a simple way to…
How To Get Free Hotel Booking Links In Google
Learn how to utilize Google’s free booking links for hotel advertisers with this helpful guide. The post How To Get Free Hotel Booking Links In Google appeared first on Search…
Recipe Schema Markup No Longer Supports Ranges For Cook, Prep &am...
Google no longer supports time ranges for cook prep and total times times within recipe schema markup and structured data. Google said it removed the “guidance about specifying a range…
Some Sites Seeing Massive Crawl Spikes From Googlebot
Glenn Gabe noted that he is seeing some weird Google Googlebot activity recently, saying he is seeing “crawling spike across a number of sites” that started on January 12th through…
Google: SEO Site Migrations Are Hard Because URL Signals Need To ...
John Mueller is out with another #AskGooglebot Google SEO video, this one is on site migrations and URL changes. It is a short two minute video on one of the…
Google: We Don’t Push Out Search Algorithm Rollouts Right B...
Google’s Danny Sullivan and John Mueller both said that the search company does not generally launch or begin the rollout of a search algorithm update right before the weekend. Danny…
Google Deduplication Of Top Stories From Web Search Results
We know Google has deduplication efforts for when a featured snippet is displayed so that it might remove the snippet from the main web results. Google may do the same,…
5 Powerful Marketing Activities: Lessons From Successful Brands
There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate these activities “as they are” because their effectiveness depends on how they’re applied and…
Regex For SEO: A Guide To Regular Expressions (With Use Cases)
Regex is easy to learn and can be used across JavaScript, Python, and other programming languages. See what regular expressions can do for SEO. The post Regex For SEO: A…
5 Areas to Automate in Your SMB
Automating business processes in any department helps reduce the resources used, improve information management, get more accurate analytics, and provide a better customer experience. Eventually, your employees will be free…
9 Tips To Help Your B2B Google Ads Campaigns Shine
Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine. The post 9 Tips To…
Google Changes Recipe Structured Data Requirements
Google’s guidance on recipe structured data is updated. Publishers recommended to update implementation The post Google Changes Recipe Structured Data Requirements appeared first on Search Engine Journal.
Microsoft Clarity Analytics: Everything You Need To Know
Do you need Microsoft Clarity if you’re already using Google Analytics? Learn more about Clarity’s unique features and benefits here. The post Microsoft Clarity Analytics: Everything You Need To Know…
Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your...
Enterprise SEO reporting can meet the needs of all stakeholders, drive value for the business, and win greater buy-in for your SEO program. Here’s how. The post Avoid These 9…