Mueller Asked About Lag in Google Search Console Indexing Report
Google’s John Mueller explains what looks like a bug in Search Console that reports indexed URLs as crawled but not indexed The post Mueller Asked About Lag in Google Search…
How to Create Cornerstone Content That Google and Your Audience W...
Read on for tips on creating, optimizing, and promoting the necessary, foundational content that drives traffic to your website, and that will eventually convert visitors into loyal customers.
Facebook Pay Rolling Out to Shopify Sites in August
Facebook Pay will be available as a checkout option for all Shopify sites in the US starting this August. The post Facebook Pay Rolling Out to Shopify Sites in August…
Often Forgotten SEO Audit Issues to Boost Your Performance [Podca...
Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a…
YouTube Rolls Out 3 Updates For Live Streams
YouTube’s path toward feature parity with Twitch continues as the company announces three updates exclusively for livestreams. The post YouTube Rolls Out 3 Updates For Live Streams appeared first on…
Google Launches New Way to Optimize Videos For Search
Google has a new way to optimize videos for search results when they’re published on a creator’s own website rather than YouTube. The post Google Launches New Way to Optimize…
How to Create Quality Content for Your Website with Semrush
If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…
Amazon SEO Keyword Research: 3 Proven Methods
A comprehensive, targeted Amazon keyword list helps you optimize your product listings. Here are 3 ways to do Amazon SEO keyword research. The post Amazon SEO Keyword Research: 3 Proven…
How to Choose the Right SEO Software for Your Business
If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…
6 Tips for Choosing the Right Enterprise Search Solution
How do you choose the best enterprise search solution for your organization? Learn how to evaluate your options and what questions to ask. The post 6 Tips for Choosing the…
5 Awesome Spreadsheet Apps for the iPhone
There are plenty of spreadsheet apps, but how do you choose the right one? Here’s how to find the best spreadsheet app for iPhone. The post 5 Awesome Spreadsheet Apps…
How Marketers Can Thrive in a Remote-First Landscape [Webinar]
Join our next webinar and learn strategies for thriving in the new normal and maximizing your marketing opportunities today and beyond. The post How Marketers Can Thrive in a Remote-First…
Long-Tail SEO Strategy: Why & How to Target High-Intent Keywo...
Learn the benefits of using highly targeted search terms packed with intent. Here’s how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why…
How to Create Your Local Business USP with QUAAAC + UGC
In this article, Miriam helps you practice writing unique selling propositions (USPs) for real-world local businesses based on six simple components.
How to plan and create a solid website structure, and why it’s im...
A well-planned structure is what turns a messy set of webpages into a site loved by users and search engines. For both, it’s crucial to get a clear idea of…
6 Hacks for Writing SEO Blog Articles Faster
When talking about content marketing, you’re going to hear people stress “quality over quantity” like a broken record. This is entirely due to the fact that so many businesses focus…
Google Shares 5 Insights Into Appearing in Google News
Google shares five insights that can help site owners better understand how news appears on surfaces like Google News and Google Search. The post Google Shares 5 Insights Into Appearing…
The Ultimate SEO Content Creation Guide
Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide. The post The Ultimate SEO…
Top 40 Viral Videos of All Time
There’s a lot to be learned from viral video content. These top 40 videos give marketers insight and useful, practical takeaways. The post Top 40 Viral Videos of All Time…
WordPress 5.9 May Boost a Core Web Vitals Metric by Up to 33%
Proposed update for WordPress 5.9 may automatically improve Largest Contentful Paint scores by significant margins The post WordPress 5.9 May Boost a Core Web Vitals Metric by Up to 33%…
Twitter Ends Fleets 9 Months After Launch
Twitter is giving up on Fleets nine months after rolling it out to everyone, saying the feature didn’t accomplish what the company hoped it would. The post Twitter Ends Fleets…
Pack Up the Big Top: Insights from MozCon Virtual 2021’s Gr...
And just like that, MozCon Virtual 2021 has come to an end. If you missed day three, read on for top-level takeaways!
WooCommerce Vulnerability Affects Millions of WordPress Sites
WooCommerce announced a patch for a critical vulnerability that is rolling out as a forced update. Publishers urged to check if updated The post WooCommerce Vulnerability Affects Millions of WordPress…
YouTube Begins Adding Chapters to Videos Automatically
YouTube is now automatically adding chapters to videos by default — a new feature that can be turned on or off from the settings panel. The post YouTube Begins Adding…
Google Launches Free Tools For Travel Marketers
Google is launching free tools designed to help travel marketers make more informed decisions based on search data for destinations and hotels. The post Google Launches Free Tools For Travel…
News Site Created To Oppose Google And Facebook Fails
A platform owned by News Corp which aimed to operate outside of Google and Facebook’s ‘alleged bias’ closes down after 18 months of operation. The post News Site Created To…
SEO Certifications: Are They Really Worth It?
After spending hours researching SEO certifications and taking three of them (see my three certificates), my opinion is this: Most SEO certifications aren’t worth it. I’ll explain why in this article. But…
What Is a Call-to-Action? CTA Meaning & Their Importance
Strong CTAs can inspire your audience to engage with your content and services. We share a few best practices for creating your own CTAs.
10 Most Common SEM Mistakes and How to Avoid Them
Mistakes in SEM can be expensive and disastrous. These 10 can cost you the success of campaigns or career — learn how to avoid them. The post 10 Most Common…
The Ultimate Guide to Yandex SEO
Learn everything you need to know about Yandex SEO including on-page and off-page SEO, mobile and image optimization, keyword research & more. The post The Ultimate Guide to Yandex SEO…
10 Companies Winning at Instagram Advertising
See how Honeybook, OwletCare, Chipotle and other savvy brands are winning at Instagram advertising with exceptionally creative content. The post 10 Companies Winning at Instagram Advertising appeared first on Search…
Google Search Console Adds Link to AMP Page Experience Guide
Google Search Console will now direct site owners to additional resources when they’re debugging AMP page experience issues. The post Google Search Console Adds Link to AMP Page Experience Guide…
Google Teams Up With GoDaddy
Google announces a new partnership with GoDaddy to help eCommerce merchants gain higher visibility online. The post Google Teams Up With GoDaddy appeared first on Search Engine Journal.
Google Fined €500 Million For French News Negotiation Breach
Google has been fined by France’s antitrust authority and given two months to put forward new proposals before additional fines are given. The post Google Fined €500 Million For French…
Content Marketing Metrics: 4 Key Groups to Measure Your Content P...
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. However, that is not always easy to understand what kind of data…
Day Two Learnings From the Three-Ring MozCon Circus
Day two of this year’s virtual conference did not disappoint! Here are the top takeaways from Tuesday’s speakers.
5 Top Enterprise Local SEO Challenges (& How To Solve Them)
Enterprise brands face unique challenges in local SEO. Learn 5 of the most common and how to solve them for more effective enterprise local. The post 5 Top Enterprise Local…
When (& When Not) to Write Meta Descriptions
Meta descriptions can still be important – but they aren’t always. Now, not all webpages need to have one. Here’s what you need to know. The post When (& When…
How an Artisan Bakery is Gaining a Competitive Advantage with a N...
Our SEO Reality Show is back and, in episode three, we’re putting site structure under the spotlight for Florida-based European bakery, Edelweiss. We tasked an expert agency with devising the…
How Spanish Transcreation Drives Marketing Success in Global Mark...
Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers. The post How Spanish Transcreation Drives Marketing Success in…
14 Facebook Remarketing Strategies to Test
Companies can always find ways to re-engage their prospects through remarketing. Here are 14 ways you can leverage Facebook to do this. The post 14 Facebook Remarketing Strategies to Test…
Facebook Groups Can Designate Subject Matter Experts
In an update to Facebook Groups, administrators can now assign knowledgeable members the role of subject matter expert. The post Facebook Groups Can Designate Subject Matter Experts appeared first on…
How to Create a Winning Content Strategy
In a nutshell, we: Create blog posts and videos about relevant topics that people search for on Google and YouTube. Nurture and educate those people with useful content on Twitter and…
Google On Whether Sites Should Hide Affiliate Links
Google’s John Mueller answers a question about affiliate links and whether it’s beneficial to hide them from search engines. The post Google On Whether Sites Should Hide Affiliate Links appeared…
Top FAQs for SEO Split-Testing with SplitSignal
Explore the most frequently asked questions (FAQ) about SEO A/B Testing with SplitSignal, a solution presented by Semrush.
5 Content Writing Services Tips to Get Back Better Content
Find out how to create better briefs for your content writing services with five easy to use tips.
Google Launches New Structured Data For Job Listings
Google is introducing a new structured data markup property for job listings that allow prospects to apply directly on the employer’s website. The post Google Launches New Structured Data For…
Come One, Come All! The MozCon Virtual 2021 Day One Recap
We were super excited to bring MozCon back for another action-packed conference. Today’s speakers brought their A-game and really got people thinking. For those of you who may have missed…
Your Guide to Google E-A-T & SEO [Ebook]
Want to create content that will help your Google rankings? Boost your Expertise, Authoritativeness, and Trust. Get this ebook to learn how. The post Your Guide to Google E-A-T &…
5 Examples of Awesome Mobile Landing Pages
Mobile landing pages can be powerful for both sales and lead generation. Learn how to improve yours with these 5 landing page examples. The post 5 Examples of Awesome Mobile…
5 Ways to Find New Customers & Grow Your Global Business
Learn how to leverage your own data and numerous data repositories to identify new customers and markets in other countries. The post 5 Ways to Find New Customers & Grow…
Deep-Diving Into the Nitty-Gritty of Google’s July 2021 Core Upda...
On July 1, Google announced its next core algorithm update. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check…
Top 8 Skills Every Great SEO Professional Needs to Succeed
Do you have what it takes to build a career in SEO? You’ll need certain skills to be successful. Learn what those skills are here. The post Top 8 Skills…
Changes to Infrastructure May Trigger Indexing Drop
Google’s John Mueller explains why making major website infrastructure changes may cause Google to drastically slow down web page crawling The post Changes to Infrastructure May Trigger Indexing Drop appeared…
Google July 2021 Update is Over – What Happened?
Google’s July 2021 Core Update is over and the search marketing community experiences it differently depending on strategy The post Google July 2021 Update is Over – What Happened? appeared…
Master Dynamic Backlink Management with the Semrush Link Building...
Here’s how Semrush’s newly improved link building suite can help you work more efficiently and produce better results. The post Master Dynamic Backlink Management with the Semrush Link Building Suite…
4 FAQ Templates & Examples for a Great FAQ Page
In this article, we’ll walk you through a selection of FAQ examples and provide different FAQ templates to get you started, so you can create a great FAQ experience for…
4 Effective Ecommerce Link Building Strategies
Link building for your ecommerce site can be a challenge, but it’s worth the effort. Use these 4 strategies, and watch your site thrive. The post 4 Effective Ecommerce Link…
How to Set Up Offline Conversions in Google Ads
Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies. The post How to Set Up Offline…
Why First-Party Data Should Lead Your SEO Strategy [Webinar]
Learn how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue when you join our next live webinar. The post Why First-Party Data Should Lead…
The Complete Guide to Content Optimization in 2021 (+Infographic)
Content optimization is key to help you achieve the goal of every content piece. Learn how to optimize your content for SEO, backlinks, and conversions in 2021.
5 Simple Steps to Set Up Video Extensions in Microsoft Ads
Microsoft Ads’ video extensions are officially here and we’ve got everything you need to know to get started with them. The post 5 Simple Steps to Set Up Video Extensions…
Google Answers Question About Relevant Link Exchanges
John Mueller discusses Google’s policy on link exchanges and how its algorithm deals with them The post Google Answers Question About Relevant Link Exchanges appeared first on Search Engine Journal.
Google Affirms the Value of Outreach Link Building
Google’s John Mueller expressed approval of asking for links as a link building and promotional strategy… within limits The post Google Affirms the Value of Outreach Link Building appeared first…
When Revamping a Site Can Negatively Impact Rankings
Google’s John Mueller explains the kinds of website changes that could impact search performance including seeing the site as brand new The post When Revamping a Site Can Negatively Impact…
Twitter Data Reveals Consumers’ Priorities For Summer 2021
Twitter reports consumers feel positive heading into summer 2021, and data from a study on tweet volume reveals what their priorities are for the season. The post Twitter Data Reveals…
YouTube Improves Content Discovery With ‘New to You’ Feed
YouTube is adding a new feature to the mobile homepage that’s designed to help users find more content they haven’t seen before. The post YouTube Improves Content Discovery With ‘New…
How to Keep Facebook Ads Costs Down: The Why and How of Facebook ...
How can you keep the cost of Facebook ads down? Is it even worth investing in Facebook advertising? Find out all you need to make your ads more successful!
8 Enterprise SEO Skills That Add Value for Your Team & Career...
Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success. The post 8 Enterprise SEO Skills That Add Value…
Shopify SEO – How Shopify Is Making Their SEO Better [Podcast]
Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we’ll learn about…
SE Ranking Updates: April-June 2021
With June behind us, we’re officially past the halfway mark of 2021 and it’s high time to start making vacation plans. But before you make your summer getaway, we’re excited…
5 Ways to Measure and 3 Tips to Improve Website Engagement
Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo…
What Is a Landing Page and Why Are They Important?
Landing pages are an essential part of the user journey and have an important role to fulfill. In this guide, we share our tips for building a landing page that…
How to Convince Your Boss to Invest in SEO
That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a…
The State of Statistical SEO Split-Testing in 2021 [Research]
The word “split-testing” isn‘t alien to most marketing departments. Email marketers use it to test subject lines; designers use it to see which page layout influences people to buy. SEO…
How to Optimize for Google Featured Snippets: A 12-Step Guide
Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide. The post How to Optimize for Google Featured Snippets:…
Stop Pausing Underperforming Google Ads Campaigns & Grow Your...
Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead. The post Stop Pausing Underperforming Google…
10 Visual Content Marketing Trends for 2021
How are visual content marketing trends reshaping brands’ content strategy right now? You’ll want to keep an eye on these top trends. The post 10 Visual Content Marketing Trends for…
Google Offers 5 Content Creation Tips for Success
Tips for creating a sustainable content strategy as suggested by successful content creators The post Google Offers 5 Content Creation Tips for Success appeared first on Search Engine Journal.
Fulfill Untapped Customer Demands Through Your Faceted Navigation
By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels.
Google’s John Mueller: Sometimes There’s No SEO Solution
Google’s John Mueller tells a frustrated site owner sometimes there’s no SEO solution that will make a site rank better in search results. The post Google’s John Mueller: Sometimes There’s…
Google Explains Why A Site May Rank For Unusual Keywords
Google’s John Mueller explains why a website might show up for keywords that seem unusual or not related to what the site is about. The post Google Explains Why A…
How to Search for Keywords for Your Business
Our step-by-step guide details how you can search for keywords for your business with Google Search Console, Semrush, and more.
New Google Easter Egg For 20th Anniversary of Legally Blonde
Google is celebrating the 20th anniversary of the movie Legally Blonde with a new Easter egg and splash of pink text in the SERPs. The post New Google Easter Egg…
10 WordPress Mistakes to Avoid
WordPress is a powerful tool with an array of options available to you. But these can be cause for mistakes, too. Read about them here. The post 10 WordPress Mistakes…
SEO Salary Report 2021: How Much SEO Pros Get Paid
How much do SEO professionals make? See the average SEO salary by job title and years of experience in survey findings from 2,300+ respondents. The post SEO Salary Report 2021:…
4 Ways to Optimize for Google’s Page Experience Update
It’s not too late to prepare for the Google Page Experience update even as it’s rolling out. Learn how to get the edge in Search. The post 4 Ways to…
Why First-Party Data Should Lead Your Organic Search Strategy [We...
Join our next webinar and discover how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue. The post Why First-Party Data Should Lead Your Organic…
6 Ways to Use Video Editing Software to Grow Your Brand Online
Using video and multimedia software can be a game-changer for your marketing strategy. Here are some ways to leverage video for your brand. The post 6 Ways to Use Video…
Microsoft Advertising Announces New Multimedia Ads For Search
Microsoft Advertising has launched a new ad format. Here’s what it looks like, how to create it & everything else you need to know! The post Microsoft Advertising Announces New…
5 Things Google Analytics Can’t Tell You & How to Get the Mis...
Google Analytics was not intended to do everything. Here are 5 things GA can’t tell you and how to get the missing information. The post 5 Things Google Analytics Can’t Tell…
Google Search Quality: Hacking the Most Problematic Spam
Google discusses the most problematic kind of spam and how to prevent it The post Google Search Quality: Hacking the Most Problematic Spam appeared first on Search Engine Journal.
How to Integrate Your Product Into Your Performance Marketing
Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies. The post How to Integrate Your Product Into Your…
MozCon Virtual 2021 Interview Series: Dr. Pete Meyers
In our last interview before the show, we talked with Dr. Pete about 2020, the trends he’s seeing in the SERPs, and what makes competitive analysis effective.
A Statement in Support of Indigenous Peoples in This Time of Grie...
We express solidarity with the Indigenous communities of this continent grieving their precious lost children.
TikTok Triples Length of Videos
TikTok is tripling the maximum length of videos, increasing the time limit from 60 seconds to 3 minutes. The post TikTok Triples Length of Videos appeared first on Search Engine…
Google Cautions Against Using Too Many Internal Links
Google’s John Mueller explains that using too many internal links on the same page can dilute their value, and goes over what to do instead. The post Google Cautions Against…
Flesch Reading Ease: Does It Matter for SEO? (Data Study)
But how much attention should you pay to it? What is it really good for? Can a better readability score help you rank better? In this article, you’ll learn…
Top 10 Enterprise SEO Trends You Need to Know in 2021
Enterprise SEO trends can help guide the website and digital marketing improvements that drive traffic, brand recognition, and revenue. The post Top 10 Enterprise SEO Trends You Need to Know…
How to Plan an Affiliate Marketing Strategy for Content Creators
You’re creating great content, and starting an affiliate program can help boost sales and generate leads for your business. Here’s how. The post How to Plan an Affiliate Marketing Strategy…