Microsoft Advertising Expands, Now In 29 New Countries
Microsoft announced the expansion of Microsoft Advertising in 29 new countries. This expansion goes across Europe and Africa, with reach to 19 new languages. Microsoft estimates this brings the reach…
New Google AdSense Related Search For Content Pages
Google has announced a new AdSense ad unit named related search for content pages. The feature embeds ads that displays search terms related to the content of the pages your…
What’s The Best Way For SEO, Topic Experts & Writers To Work ...
A reader asks, “How should my company structure our content writing process when we have an SEO person, an industry expert, and a content writer? The post What’s The Best…
4 Important Business Benefits Of An International SEO Strategy
Help decision-makers in your organization understand these 4 benefits of an international SEO strategy for better alignment, buy-in, and business results. The post 4 Important Business Benefits Of An International…
4 Simple UX Practices Proven To Increase Conversions
You don’t have to spend millions to increase your conversion rates. Here are 4 simple optimizations that’ll improve both UX & CRO. The post 4 Simple UX Practices Proven To…
App Store Optimization Study: What We Can Learn From the Top-Rank...
Learn what makes the top-performing apps rank the way they do according to our ASO study.
Critical Vulnerability Strikes Magento Open Source and Adobe Comm...
Critical Arbitrary Code Execution Vulnerability rated 9.8 on a scale of 1 – 10 is actively being exploited by hackers The post Critical Vulnerability Strikes Magento Open Source and Adobe…
17 Free SEO Tools For Site Audits
Conducting an SEO site audit can be challenging. Here’s a list of free and useful SEO site audit tools that can help optimize your site. The post 17 Free SEO…
4 SEO Challenges In 5 Minutes: Q&A With An SEO Platform CEO
In this series, we’re talking with SEO decision-makers about the industry trends, lesser-known opportunities, and emerging technologies you should have on your radar. The post 4 SEO Challenges In 5…
Local SEO: The Definitive Guide To Improve Your Local Search Rank...
People searching for a local business online are usually ready to convert – right now. Get this ebook & make sure your business is seen. The post Local SEO: The…
Daily Search Forum Recap: February 14, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…
Google Ads Makes Changes To Automated Extensions
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. The post Google Ads Makes Changes To…
Instagram Enables Likes On Stories
Instagram is introducing a new way for users to engage with stories by showing appreciation with a simple like, rather than sending a direct message. The post Instagram Enables Likes…
Do Small Sites Have A Chance Anymore?
John Mueller says if you’re a small company competing with large companies it’s always going to be hard The post Do Small Sites Have A Chance Anymore? appeared first on…
TikTok A Key Part Of Consumers’ Path To Purchase
A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The post TikTok A Key Part Of…
Vlog #159: Brian Wallace On Good vs. Bad Infographics & The P...
In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had…
Google: More Content Does Not Mean More Traffic
Google’s John Mueller said on Twitter “more content definitely does not mean more traffic.” Meaning, writing more content does not always translate to more traffic, espesially from Google Search.
Google Ads Large Sitelinks Block Design
Google seems to be testing really large sitelinks for some Google search ads in the mobile search results. We’ve seen larger sitelinks several months ago, but here it is in…
Google Ads To Create & Show More Ad Extensions In Search
Google announced that it has is releasing more features to potentially show more ad extensions including sitelinks, callouts, and structured snippets. This includes a way to review and manage automatically…
Google Ads Reporting Delay Bug Causes Advertiser Confusion
On Friday, February 11th, Google confirmed an issue with the Google Ads reports where there was a delay in reporting a portion of conversions using Data Driven Attribution (DDA). Google…
Google Search Console Crawl Stats Report Missing A Day
It looks like there is a missing day, a data gap, in the Google Search Console crawl stats report. I am personally missing Tuesday, February 8th crawl data but it…
Google Penalties: The Newbie-Friendly Guide
In this post, you will learn the following: What a Google penalty is How penalties help Google fight spam How to identify manual and algorithmic actions What manual actions websites…
Google Analytics: What’s A Good Bounce Rate In 2022? – Ep. ...
Learn your actual best bounce rate, break out of the comparative mindset and truly improve your business’ growth. The post Google Analytics: What’s A Good Bounce Rate In 2022? [Podcast]…
25 Awesome Examples of About Us Pages
About Us pages should be designed to tell a captivating story. Here’s how 25 brands convey their values and benefits. The post 25 Awesome Examples of About Us Pages appeared…
Redirect Management: An SEO Beginner’s Guide
Don’t lose link equity or sabotage UX by redirecting users to the wrong place. Here’s how to clean up and future-proof all your redirects. The post Redirect Management: An SEO…
How Can I Build On SEO Knowledge To Be Better In PPC?
SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question. The post How Can I…
Does Content Marketing’s Love For AI Make Writers Obsolete?
Understandably, marketers are reluctant to let robotic heroes do their creative work. But is AI threatening an end to the craft of writing? The post Does Content Marketing’s Love For…
How To Premiere A Video On Facebook Live
Premiering a video on Facebook allows your business to enter the world of livestreaming without the pressure of broadcasting live footage. Here’s how. The post How To Premiere A Video…
Is Google’s MUM A Search Ranking Factor?
Is Google MUM a ranking factor you can incorporate into your SEO strategy? See how it’s being used today and what lies ahead for MUM. The post Is Google’s MUM…
Daily Search Forum Recap: February 11, 2022
Here is a recap of what happened in the search forums today…
Google Cautions Businesses About Anti-Tech Legislation
Google is sending emails to businesses warning them of upcoming anti-tech legislation that could impact their businesses. Here’s what you need to know. The post Google Cautions Businesses About Anti-Tech…
Poll: SEMs Go Deep On Keyword Research
A Twitter poll by Liraz Postan showed that many SEOs and SEMs go pretty deep with their keyword research. 60% of those who took the poll said they go as…
New Updates To Google Search Ads 360
Google has made some big updates to its Search Ads 360 platform. Search Ads 360 is a search management platform that helps marketers manage search marketing campaigns across multiple engines…
Google Tests A Curved With Green Border & More Visible Ad Lab...
Google seems to be testing a new ad label on the search ads that is way more noticeable than the normal ad label. This one has the black ad text…
Google AdSense Has A Revenue Calculator Widget
Google AdSense has a revenue calculator widget that estimates how much money you can make from Google AdSense on your website. It is not new, it has been around for…
Search News Buzz Video Recap: Weird Google Algorithm Patterns, Ne...
The Google algorithm ranking tracking tools seems to be having fun, or maybe they are off, I am seeing mixed signals of Google ranking updates. Google is testing a way…
Google Search Ads 360 Updated: Here’s What’s New
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The post Google Search Ads 360 Updated: Here’s…
PSA: Upload Your Own Videos To Your Google Ads Performance Max Ca...
There have been some recent complaints that Google Ads is creating and picking its own videos for your Performance Max campaigns. Alex van de Pol wrote on Twitter “Note if…
A Step-by-Step Guide to New Market Assessment
Thorough market assessment will reveal your most promising international opportunities. Use this 5-step guide to help you choose your next target market.
W3C Validator: What It Is & Why It Matters For SEO
Make sure your web page code validates across multiple devices and platforms. Here’s how to use the W3C Validator before you launch your site. The post W3C Validator: What It…
WC3 Validator: What It Is & Why It Matters For SEO
Make sure your web page code validates across multiple devices and platforms. Here’s how to use the WC3 Validator before you launch your site. The post WC3 Validator: What It…
Daily Search Forum Recap: February 10, 2022
Here is a recap of what happened in the search forums today…
YouTube Giving Creators More Ways To Make Money
YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. The post YouTube Giving Creators More Ways To Make…
Top 4 Link Building Mistakes To Avoid In 2022
Break the cycle of bad link building. Discover which mistakes you might be making and how to fix them. The post Top 4 Link Building Mistakes To Avoid In 2022…
The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marke...
Get insights on how to leverage influencer marketing’s merge with affiliate marketing to supercharge your SEO strategy. The post The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing [Podcast]…
Google Ads API Version 10 Now Available
Google has released version 10.0 of the Google Ads API. Keep in mind, the AdWords API will sunset on April 27, 2022, which is coming up soon. So what is…
Google Tests Bulleted Descriptions In Search Ads
Yusuf Ozbay spotted Google Search testing bulleted descriptions in the Google Ads spot. So instead of a couple of sentences in the description, Google is testing them as bullet points.
New Microsoft Advertising Cruise Ads For Bing Search
Microsoft announced a new Microsoft Advertising format for Bing Search named Cruise Ads. It is like Microsoft is creating all these vertical ad formats that in a couple years from…
Google Adds More Message To Search Console’s Message Panel
Google is still migrating aspects of the old Google Search Console to the new Google Search Console, even thought the process began back in 2017. The next thing to be…
Google Tests Larger Fonts In Desktop Search Bar
Google is testing using a larger font in the desktop search bar where you type your query. Google was testing this on mobile recently and has been testing various font…
Google On The SEO Impact Of Dates In Title Tags
Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. The post Google On The SEO Impact…
The Beginner’s Guide to Lifecycle Marketing
They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not work and may even turn…
What’s In Your Toolkit? 30+ Expert-Approved Content Marketing Too...
What are writers, editors, and content marketers using now to research and produce top-quality content? Our experts share over 30 top content tools to try. The post What’s In Your…
Build Your Own SEO AnswerBox With GPT-3 Codex & Streamlit
Imagine simply typing a question or phrase, and it creates the dashboard using your own SEO data. Here’s how to build your own SEO AnswerBox. The post Build Your Own…
Amazon SEO: A Comprehensive Guide For Sellers
Learn about the Amazon A9 ranking algorithm and how to do SEO so your listings stand out in the world’s largest marketplace. The post Amazon SEO: A Comprehensive Guide For…
7 Tips For Getting The Most Of Your Enterprise SEO Freelancers
Looking to build a team of enterprise SEO freelancers? Improve their work product and your working relationship with these important tips. The post 7 Tips For Getting The Most Of…
Daily Search Forum Recap: February 9, 2022
Here is a recap of what happened in the search forums today…
Google Search Data Reveals Top Trending Careers
A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The post Google Search Data…
11 Privacy-Focused, Alternative Search Engines to Google
To answer this question, I poked around a few popular alternative search engines for a day or two and used them for my daily work. My main judging criterion was how…
The Step-by-Step Guide to Conducting a Content Audit in 2022
Regular content audits help you reveal your strengths and weaknesses to adapt your content plan to your current marketing goals. Check out this actionable guide to learn how to perform…
LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates
LinkedIn Sales Solutions announces its first new upgrades to the Sales Navigator Platform following Microsoft’s earnings call last month. The post LinkedIn Rolls Out Sales Navigator Search & CRM Card…
Bing News PubHub Moved To Bing Webmaster Tools
Microsoft Bing has moved the Bing News PubHub to within Bing Webmaster Tools. Bing News PubHub is a way for publishers to submit their site for approval in Bing News…
Google: Links With UTM Parameters Are Not By Default Paid Links
John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn’t make it a paid link. He said “links with…
Google Chrome Journeys Rolling Out
Back in October 2021 we reported that Google was testing in Chrome something called Journeys. Journeys will cluster all the pages you’ve visited related to your previous browsing history so…
Survey Says: The Pandemic Brought An Increase In Demand For SEO
Joe Hall posted a Twitter poll asking the SEO community how the pandemic impacted their SEO business. The poll had 614 responses and most said that the pandemic has brought…
Google Local Pack With Double Ad Placement Bug?
We’ve seen Google legitimately test two ads in the local pack but what Iampk spotted on Twitter and some were able to replicate seems like Google placing an ad unit…
Advertising Around The Super Bowl: Q&A With A Marketing Strat...
With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands. The post Advertising Around The…
Homepage Design & Linking Strategy For Publishers [SEO Case S...
Redesigning your news site? Consider these lessons learned by a major news publication and discover ways to improve your own internal linking architecture. The post Homepage Design & Linking Strategy…
Are Meta Descriptions A Google Ranking Factor?
The meta description can help search engines and people understand what a webpage is all about. But will it help you rank higher in search? The post Are Meta Descriptions…
Bing’s New PubHub Offers Millions Of New Site Visitors
Bing’s new PubHub is a new way to bring millions of site visitors to news sites of all sizes The post Bing’s New PubHub Offers Millions Of New Site Visitors…
A Guide To Automatic Accessibility Solutions For Search Marketers...
Accessibility reviews should be built into all digital marketing strategies. Here are some considerations so you can come up with automatic accessibility solutions (without lawsuits). The post A Guide To…
Content Marketing Priorities for B2B & B2C in 2022
A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond. The post Content Marketing Priorities for B2B &…
Daily Search Forum Recap: February 8, 2022
Here is a recap of what happened in the search forums today…
Google Recommends Original Photos For Product Reviews
Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. The post Google Recommends Original…
Keyword Difficulty: What Is It and Why Is It Important?
Keyword difficulty refers to how easy or difficult it will be to rank for a particular query in Google. Learn how to measure keyword difficulty and how it impacts rankings.
Google Ads Tests Global Site Tag With Automatic User Data Collect...
Google Ads is testing a new feature for the global site tag that can be configured to automatically collect user data. Dario Zannoni spotted this and wrote on Twitter “Global…
Microsoft Bing Expands Car & Automobile Search
Microsoft Bing, in this crazy car market, has expanded its search features to help you buy a car. Bing also lets you filter the results in numerous ways and a…
Google: Code To Text Ratio Is Not & Has Never Been An SEO Fac...
Google’s John Mueller and Gary Illyes both said in a Reddit thread that code to text ratios for SEO does not matter. John Mueller said it is not an SEO…
Google Search Console Performance Report Suffered A Data Loss Aga...
Google is having a hard time holding on to its data in Google Search Console. Google posted yet another data logging issue on its site, this time it impacted the…
Google Will Likely Index Content That’s Important
Google’s John Mueller discusses the kind of content that is more likely to be indexed The post Google Will Likely Index Content That’s Important appeared first on Search Engine Journal.
Google: CTAs Above The Fold Is Not Bad For Google Search Or SEO
There is a new SEO myth floating around that says CTAs, call to action buttons, placed above the fold is bad for Google search ranking and SEO. That is simply…
Do Links With UTM Parameters Pass The Same Link Equity?
How does Google perceive links with UTM parameters and what do you need to know for your SEO strategy? Adam Riemer explains. The post Do Links With UTM Parameters Pass…
7 Common Enterprise SEO Reporting Mistakes To Avoid
Is your reporting a snoozefest for stakeholders and team members? Improve your enterprise SEO reports by avoiding these 7 common mistakes. The post 7 Common Enterprise SEO Reporting Mistakes To…
Local SEO Trends, Tips & New Technologies: Q&A With Joy H...
Local SEO expert Joy Hawkins shares tips and advice to help marketers stay agile in a changing local landscape in this Q&A interview. The post Local SEO Trends, Tips &…
Want To Get More Facebook Likes For Free? Here’s How
Do you want to promote your Facebook page to grow your fans for free? Learn more about a feature that helps you do just that. The post Want To Get…
How To Improve SEO Results With AI-Based Search Engine Modeling
Wish you could know exactly which ranking factors affect your target keywords? You can: Use AI to crack the code of daily SERPs in real-time. The post How To Improve…
Daily Search Forum Recap: February 7, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed some…
Pogo-Sticking in SEO: What It Is & What to Do About It
It’s a situation dreaded by some SEOs. They believe this user behavior is tracked by Google and results in websites being penalized. But is Google actually penalizing pogo-sticking? And should…
Google On The SEO Impact Of Changing Page Titles Every Day
Google’s Search Advocate John Mueller explains whether updating page titles every day will have a positive or negative impact to your website’s SEO. The post Google On The SEO Impact…
2022 SERP Feature Trends & Tips For A Better SEO Strategy [We...
SERP Features: How do you determine which panel, pack, and features will generate the most traffic? Joining this upcoming SEO webinar to find out. The post 2022 SERP Feature Trends…
What Is Technical SEO? Your Guide to Getting Started
Learning technical SEO isn‘t easy, but necessary. Find out all the aspects of SEO you need to know to be great at technical SEO, where to learn these things and…
Vlog #158: Brian Wallace On Measuring The Success Of Infographics
In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had…
Some Google Algorithm Tracking Tools Are Reporting An Update But ...
Over the past couple of days, some of the Google search algorithm tracking tools were reporting large swings in volatility in the search results – thus signaling a possible Google…
Google Fixes Shopify Crawling Issue, Calling It A Temporary Drop ...
Last week, we saw reports that some Shopify sites were showing massive declines in crawling activity from Google’s Googlebot. John Mueller of Google responded this morning that this was “temporary…