Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works,…
Whenever you move content, change domain names, or simply tweak a page’s URL, you’ll likely use a redirect. This ensures your users (and Google) get to the right page, and…
Back in the early 2000s, keyword stuffing actually worked. All you had to do was repeat the same phrases, and you could rank pretty well. (Readability be damned.) I’m not…
There are many tools that let you schedule content across different social media platforms. But: Not all of them are built to match your unique workflow. Some focus on collaboration,…
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
Running PPC campaigns isn’t for the faint of heart. You’re constantly juggling dashboards, tweaking campaigns, and fielding requests from clients who wanted performance reports yesterday. That’s why the best PPC…
Your sitemap is exactly what it sounds like: a map of your site’s pages. A good sitemap organizes all your most important pages logically, and it can help Google crawl…
Google’s updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget. The post Google Updates Image SEO Best Practices: Use Consistent URLs…
Google’s John Mueller explains that Hreflang tags act as suggestions, not directives. Learn how canonical tags impact international SEO and what adjustments your strategy needs. The post Google Reminds That…
Semrush historical data lets you analyze past SEO performance, uncover trends, and drive smarter strategy.
Here is a recap of what happened in the search forums today…
Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush…
Discover how Pilote Consulting used SE Ranking to help an eco-hotel brand triple organic traffic, cut ad spend by 30%, and increase direct bookings by 38%.
Google is testing ways to get more people to try AI Mode with a new AI Mode button in the Google Search bar on the Google home page. We’ve seen…
Google seems to be on the verge of rolling out AI Overviews in within Google Search in more countries and regions. We are seeing signs of Google testing AI Overviews…
Google has confirmed a “rare” bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin,…
Google is testing a new recipe search feature that seems to be powered by AI Overviews, it also seems to be a Search Labs feature. This allows you to see…
Google has a new beta feature to encourage searchers to add comments and have discussions around a specific topic. It is called “Discussions” and has a beta label on it….
Learn what programmatic SEO is and how to create programmatic SEO pages in six steps, from keyword pattern discovery to automated content generation setup.
This article explores how AI-driven search is reframing brand visibility and offers a framework to help marketers respond effectively. The post The Triple-P Framework: AI & Search Brand Presence, Perception…
Experienced SEOs report trouble getting hired. Is AI screening to blame? The post Is The SEO Job Market Undergoing A Major Shift? appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today…
It’s been calm for the past two weeks but we are seeing Google ranking volatility hit on May 8th. Google held another creator summit, this one in Washington, D.C. Apple…
Google is showing the number of followers for a Facebook profile in the Google Ads, the search ads. We saw Google testing this for organic / free results two years…
We analyzed AI Overviews across five states in the US to uncover how regional location impacts sources, citation patterns, domain diversity, and more.
Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can…
Google said it is now able to catch “20-times the number of scammy pages,” that it did in the past, leading to a reduction of “these scams by more than…
Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize.
Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a “Next” button…
Google’s AI-powered security now blocks 20x more scams in search results, Chrome, and Android. The post How Google Protects Searchers From Scams: Updates Announced appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking…
It has been a couple of weeks since we last reported on a Google search ranking update, I bet a ton of you were wondering if I was feeling off….
Google has launched several new charts within the Google Ads interface. We recently saw the table tree view (which was not 100% new, I was told) and now we are…
Google is testing new buttons and tags on its local listings and local ads. These include a new “read reviews” button, various appointment tags and other business descriptive tags.
Yesterday, Apple’s Eddy Cue said searches on Google via Safari were down last month for the first time in 22 years. Then later, Google issued a statement saying there was…
Google is testing a slightly different layout for its search result snippets. Google seems to be indenting the title link, URL and description to the right and placing the favicon…
Google Business Profiles has another bug, this time with the toggle to hide or show the business address. The toggle for “Show business address to customers” just does not work…
Google Analytics real time reporting seems to be lagging again this morning. I woke up to a ton of complaints on social about the real time reporting reports in GA4…
Google pushed back against news reports of shrinking Search demand, pointing to “overall” search query growth and feature adoption The post Google Disputes News That Search Engine Use Is Falling…
Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition? The post Apple May Add AI Search…
When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said it’s smart to focus on keywords that are less popular, more…
For example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in…
Here is a recap of what happened in the search forums today…
Structured data isn’t just for rich results; it helps AI to understand. Learn how Schema Markup at scale drives visibility, authority, and real business outcomes. The post Factors To Consider…
Google held another Google Creator Summit where they invited 7 creators on a fully paid expense trip to their Washington, D.C. office to spend the first two days in some…
Google is testing showing a large “Sponsored results” header in the search results that can lead to more search results and grouping various Google search ads together.
Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a “new, one-click feature suite” that brings you a…
Google is testing moving the about results text, where it shows the count of results, to within the search tools menu. So when you click on “Tools” under the search…
Google is testing showing images within the sitelinks carousel in Google Ads and sponsored results. We’ve seen images in sitelinks before, numerous times, but here is a version of them…
Google has a “new feature,” as it labeled it, within Google Merchant Center, for event promotions. This allows you to promote an event, such as a sale, promotion or occasion,…
Learn everything about anonymous Google reviews, from how to post them to how to manage them effectively.
It’s not your SEO strategy. It might be the hidden silos that choke ROI, delay execution, and derail even your best-laid digital plans. The post Internal Silos Are An Overlooked…
Here is a recap of what happened in the search forums today…
Dive into the findings on AI Overviews and Google Search. Is the promise of growing web traffic being fulfilled? The post Testing Google’s Post-AIO Traffic Claims appeared first on Search…
Here is a weird one – doing a site command and Google presenting an AI Overview summary of the results. In this case, the AI Overview was dead wrong –…
Google is now sending emails to business owners when a Google Business Profile information edit was rejected. The email subject line says “A recent information edit was rejected,” and then…
For the past week or so, news publishers from Brazil have not been happy with Google. It seems that Google Discover is broken for a lot of Brazilians, showing irrelevant…
We’ve seen variations of Google’s popular products section in the search results show both article and video content reviews. But now we are seeing another format for it, one that…
Faceted navigation enhances ecommerce UX but poses SEO risks. Learn how to manage filters without harming crawl efficiency or indexing strategy. The post Ask An SEO: How To Implement Faceted…
Google is testing a new ad groups interface for the Google Ads Search campaigns console. This seems to be a simpler interface with fewer options than the current version.
Jerry Dischler, the almost 20 year Google executive, is reportedly leaving Google a year and a half after he stepped down from that position. Jerry Dischler was involved in a…
Six years ago, Google dropped some of its search tools date filters and then added new operators for before: and after: that let you filter content by specific dates. Well,…
A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall. The post Google’s Walled Garden: Users Make 10 Clicks…
Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content The post Google’s Updated Raters Guidelines Target Fake EEAT Content appeared first…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…
Discover 10 practical tips to write website content that attracts, engages, and converts in 2025.
Google may be testing replacing local pack at the top of the Google Search results for “near me” related queries with an AI Overview. So instead of showing a map…
Google is testing a new label or green text on its shopping ads to tell you when the price of that item is low. The label says “Lowest in 30…
Google’s AI crawler, Google-Extended, the crawler it uses for Gemini and other related AI services, does render itself and can render JavaScript, just like Googlebot, Google’s main web search crawler.
Google Ads search themes for Performance Max campaign has a limit of 25 search themes per asset group. Well, according to Thomas Eccel, Google is testing doubling that limit to…
Google announced a number of new tag, analytics and data strategies on Friday including a new Google tag gateway for advertisers. Google tag gateway for advertisers allows you to run…
Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your…
A/B testing compares two versions of an element to see which performs best. Learn how & see examples.
Understand which SEO tasks will effectively, efficiently, and strategically optimize your website.
Programmatic SEO involves creating many webpages using templates and data to target keywords at scale.
Copy our free marketing report templates (SEO, PPC, email, etc.) to streamline data collection & analysis.
Google’s “before:” and “after:” operators let you filter by date, but they’re still in beta The post Google Shares Insight About Time-Based Search Operators appeared first on Search Engine Journal.
We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted…
Google’s Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data. The post Server-Side vs. Client-Side Rendering: What Google Recommends…
Google faces a jury trial after a judge lets Yelp’s main antitrust claims proceed, raising questions about local search and ad market practices. The post Yelp Vs. Google Antitrust Case…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode…
This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data…
Google is expanding AI Mode both in terms of features and access. Google is testing AI Mode in the wild with a limited number of searchers. Google also opened up…
Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named “Search for Products” that you can click…
Navah Hopkins sat down with the Google Ads Liaison, Ginny Marvin, and spoke about the topic of what is changing with Google Ads. The interview is about an hour and…
Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from…
Microsoft is not only testing removing the name “Microsoft Bing” from its search bar and logo, Microsoft is also testing shortening the underline under the search tab to about half…
Reddit expanded its global reach in Q1 2025, with logged-in and logged-out user activity growing sharply in both the U.S. and international markets The post Reddit Q1 Report: What It…
Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Google’s dominance driven by quality, or default settings? The post 33% of Google Users…
Search visibility is shifting as AI Overviews replace organic listings across a growing number of industries. The post Google Expands AIO Coverage In Select Industries appeared first on Search Engine…
Google announced a new series of multi-day events called Deep Dive for in-depth coverage of the technical and marketing sides of SEO The post Google Is Launching Search Central Deep…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AdSense ads…
Stop obsessing over 500 searches. This week’s Ask An SEO shows how to decode keyword intent and turn Google Keyword Planner into an SEO asset. The post Ask An SEO:…
Here is our monthly Google Webmaster Report – the May 2025 edition – where I summarize the past 30 days or so of the big organic Google related news in…
Google AdSense has been testing serving and displaying ads within AI Chatbots. Bloomberg reported Google has already begun testing this within AI search apps iAsk and Liner and plans to…
Google has confirmed that Apple will be adding its Gemini AI service to Apple Intelligence by the end of 2025, reports are saying. We knew this would happen but we…
In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing “‘new’¬’…
Google is testing showing favicons logos in its shopping ads, in the carousel of sponsored product results. Ginny Marvin, Google’s Ads Liaison, confirmed this with me on X last night.
Google is testing showing AI Overviews on the right hand side of the search results page. I am not sure if this is specific to local queries and a replacement…
You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it The post Reimagining EEAT To Drive Higher Sales…