Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here’s how. The post How to Understand User Behavior With Google Analytics…
Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help. The post PPC for SaaS Marketing: 6 Proven…
Waited until the last minute and now you need to get your Core Web Vital numbers up? Try these hacks to get it done. The post 3 Simple PageSpeed &…
A major version upgrade of WordPress was released, version 5.8, containing nearly 300 improvements and new features The post WordPress 5.8 Released With Nearly 300 New Features & Fixes appeared…
Link building remains an important tool in the content marketing world, but we’ve exhausted the typical strategies by overusing them. One method to improve SEO and brand awareness that marketers…
Google’s John Mueller affirms that dedicated web hosting does not have an SEO advantage over shared hosting. The post Google: No SEO Advantage to Dedicated Hosting appeared first on Search…
Learn what Google’s E-A-T guidelines might mean for your industry and how reputation management can protect your brand’s SEO. The post An SEO Breakdown of Reputation as an E-A-T Factor…
Google gives site owners seven tips for analyzing the main causes of drops in organic search traffic. The post Google’s 7 Tips For Analyzing a Google Search Traffic Drop appeared…
From market share formulas to real-life examples, this post will uncover how to calculate market share in the digital space and unwrap the most efficient tactics for its expansion.
Redirects are often part of a site’s evolution, but mistakes can impact traffic and rankings. Learn how to avoid common redirect issues. The post 6 Redirect Mistakes That Can Wreak…
We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance. One month into the campaign, we‘re ready to…
Developing your semantics core is an essential part of SEO optimization. See how to conduct semantics SEO research in this case study of a Florida-based bakery.
How can you compete against much larger competitors on a valuable keyword? Ask these important questions to improve your SEO strategy. The post How Do You Outrank Bigger Sites for…
There are secrets to building a good SEO agency-client relationship. Learn how to grow, nurture, and get the most out of this partnership. The post How to Work With an…
Discover how leveraging first-party data can inform your SEO strategy and drive more profitable and sustainable revenue. The post Why First-Party Data Should Lead Your Organic Search Strategy appeared first…
Twitter Advanced Search can help with market analysis, competitive research, geotargeting & more. Learn how to maximize this feature here. The post Everything You Need to Know About Twitter Advanced…
Google’s John Mueller explains the factors that influence how many pages from a site get crawled… and why some pages are not crawled The post Why GoogleBot Doesn’t Crawl Enough…
Bing explains how rage clicks indicate a poor user experience and how the free Clarity heat map feature identifies them The post Bing Clarity Rage Clicks Report Helps Improve appeared…
Google’s John Mueller explains what looks like a bug in Search Console that reports indexed URLs as crawled but not indexed The post Mueller Asked About Lag in Google Search…
Read on for tips on creating, optimizing, and promoting the necessary, foundational content that drives traffic to your website, and that will eventually convert visitors into loyal customers.
Facebook Pay will be available as a checkout option for all Shopify sites in the US starting this August. The post Facebook Pay Rolling Out to Shopify Sites in August…
Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a…
YouTube’s path toward feature parity with Twitch continues as the company announces three updates exclusively for livestreams. The post YouTube Rolls Out 3 Updates For Live Streams appeared first on…
Google has a new way to optimize videos for search results when they’re published on a creator’s own website rather than YouTube. The post Google Launches New Way to Optimize…
If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…
A comprehensive, targeted Amazon keyword list helps you optimize your product listings. Here are 3 ways to do Amazon SEO keyword research. The post Amazon SEO Keyword Research: 3 Proven…
If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…
How do you choose the best enterprise search solution for your organization? Learn how to evaluate your options and what questions to ask. The post 6 Tips for Choosing the…
There are plenty of spreadsheet apps, but how do you choose the right one? Here’s how to find the best spreadsheet app for iPhone. The post 5 Awesome Spreadsheet Apps…
Join our next webinar and learn strategies for thriving in the new normal and maximizing your marketing opportunities today and beyond. The post How Marketers Can Thrive in a Remote-First…
Learn the benefits of using highly targeted search terms packed with intent. Here’s how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why…
In this article, Miriam helps you practice writing unique selling propositions (USPs) for real-world local businesses based on six simple components.
A well-planned structure is what turns a messy set of webpages into a site loved by users and search engines. For both, it’s crucial to get a clear idea of…
When talking about content marketing, you’re going to hear people stress “quality over quantity” like a broken record. This is entirely due to the fact that so many businesses focus…
Google shares five insights that can help site owners better understand how news appears on surfaces like Google News and Google Search. The post Google Shares 5 Insights Into Appearing…
Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide. The post The Ultimate SEO…
There’s a lot to be learned from viral video content. These top 40 videos give marketers insight and useful, practical takeaways. The post Top 40 Viral Videos of All Time…
Proposed update for WordPress 5.9 may automatically improve Largest Contentful Paint scores by significant margins The post WordPress 5.9 May Boost a Core Web Vitals Metric by Up to 33%…
Twitter is giving up on Fleets nine months after rolling it out to everyone, saying the feature didn’t accomplish what the company hoped it would. The post Twitter Ends Fleets…
And just like that, MozCon Virtual 2021 has come to an end. If you missed day three, read on for top-level takeaways!
WooCommerce announced a patch for a critical vulnerability that is rolling out as a forced update. Publishers urged to check if updated The post WooCommerce Vulnerability Affects Millions of WordPress…
YouTube is now automatically adding chapters to videos by default — a new feature that can be turned on or off from the settings panel. The post YouTube Begins Adding…
Google is launching free tools designed to help travel marketers make more informed decisions based on search data for destinations and hotels. The post Google Launches Free Tools For Travel…
A platform owned by News Corp which aimed to operate outside of Google and Facebook’s ‘alleged bias’ closes down after 18 months of operation. The post News Site Created To…
After spending hours researching SEO certifications and taking three of them (see my three certificates), my opinion is this: Most SEO certifications aren’t worth it. I’ll explain why in this article. But…
Strong CTAs can inspire your audience to engage with your content and services. We share a few best practices for creating your own CTAs.
Mistakes in SEM can be expensive and disastrous. These 10 can cost you the success of campaigns or career — learn how to avoid them. The post 10 Most Common…
Learn everything you need to know about Yandex SEO including on-page and off-page SEO, mobile and image optimization, keyword research & more. The post The Ultimate Guide to Yandex SEO…
See how Honeybook, OwletCare, Chipotle and other savvy brands are winning at Instagram advertising with exceptionally creative content. The post 10 Companies Winning at Instagram Advertising appeared first on Search…
Google Search Console will now direct site owners to additional resources when they’re debugging AMP page experience issues. The post Google Search Console Adds Link to AMP Page Experience Guide…
Google announces a new partnership with GoDaddy to help eCommerce merchants gain higher visibility online. The post Google Teams Up With GoDaddy appeared first on Search Engine Journal.
Google has been fined by France’s antitrust authority and given two months to put forward new proposals before additional fines are given. The post Google Fined €500 Million For French…
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. However, that is not always easy to understand what kind of data…
Day two of this year’s virtual conference did not disappoint! Here are the top takeaways from Tuesday’s speakers.
Enterprise brands face unique challenges in local SEO. Learn 5 of the most common and how to solve them for more effective enterprise local. The post 5 Top Enterprise Local…
Meta descriptions can still be important – but they aren’t always. Now, not all webpages need to have one. Here’s what you need to know. The post When (& When…
Our SEO Reality Show is back and, in episode three, we’re putting site structure under the spotlight for Florida-based European bakery, Edelweiss. We tasked an expert agency with devising the…
Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers. The post How Spanish Transcreation Drives Marketing Success in…
Companies can always find ways to re-engage their prospects through remarketing. Here are 14 ways you can leverage Facebook to do this. The post 14 Facebook Remarketing Strategies to Test…
In an update to Facebook Groups, administrators can now assign knowledgeable members the role of subject matter expert. The post Facebook Groups Can Designate Subject Matter Experts appeared first on…
In a nutshell, we: Create blog posts and videos about relevant topics that people search for on Google and YouTube. Nurture and educate those people with useful content on Twitter and…
Google’s John Mueller answers a question about affiliate links and whether it’s beneficial to hide them from search engines. The post Google On Whether Sites Should Hide Affiliate Links appeared…
Explore the most frequently asked questions (FAQ) about SEO A/B Testing with SplitSignal, a solution presented by Semrush.
Find out how to create better briefs for your content writing services with five easy to use tips.
Google is introducing a new structured data markup property for job listings that allow prospects to apply directly on the employer’s website. The post Google Launches New Structured Data For…
We were super excited to bring MozCon back for another action-packed conference. Today’s speakers brought their A-game and really got people thinking. For those of you who may have missed…
Want to create content that will help your Google rankings? Boost your Expertise, Authoritativeness, and Trust. Get this ebook to learn how. The post Your Guide to Google E-A-T &…
Mobile landing pages can be powerful for both sales and lead generation. Learn how to improve yours with these 5 landing page examples. The post 5 Examples of Awesome Mobile…
Learn how to leverage your own data and numerous data repositories to identify new customers and markets in other countries. The post 5 Ways to Find New Customers & Grow…
On July 1, Google announced its next core algorithm update. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check…
Do you have what it takes to build a career in SEO? You’ll need certain skills to be successful. Learn what those skills are here. The post Top 8 Skills…
Google’s John Mueller explains why making major website infrastructure changes may cause Google to drastically slow down web page crawling The post Changes to Infrastructure May Trigger Indexing Drop appeared…
Google’s July 2021 Core Update is over and the search marketing community experiences it differently depending on strategy The post Google July 2021 Update is Over – What Happened? appeared…
Here’s how Semrush’s newly improved link building suite can help you work more efficiently and produce better results. The post Master Dynamic Backlink Management with the Semrush Link Building Suite…
In this article, we’ll walk you through a selection of FAQ examples and provide different FAQ templates to get you started, so you can create a great FAQ experience for…
Link building for your ecommerce site can be a challenge, but it’s worth the effort. Use these 4 strategies, and watch your site thrive. The post 4 Effective Ecommerce Link…
Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies. The post How to Set Up Offline…
Learn how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue when you join our next live webinar. The post Why First-Party Data Should Lead…
Content optimization is key to help you achieve the goal of every content piece. Learn how to optimize your content for SEO, backlinks, and conversions in 2021.
Microsoft Ads’ video extensions are officially here and we’ve got everything you need to know to get started with them. The post 5 Simple Steps to Set Up Video Extensions…
John Mueller discusses Google’s policy on link exchanges and how its algorithm deals with them The post Google Answers Question About Relevant Link Exchanges appeared first on Search Engine Journal.
Google’s John Mueller expressed approval of asking for links as a link building and promotional strategy… within limits The post Google Affirms the Value of Outreach Link Building appeared first…
Google’s John Mueller explains the kinds of website changes that could impact search performance including seeing the site as brand new The post When Revamping a Site Can Negatively Impact…
Twitter reports consumers feel positive heading into summer 2021, and data from a study on tweet volume reveals what their priorities are for the season. The post Twitter Data Reveals…
YouTube is adding a new feature to the mobile homepage that’s designed to help users find more content they haven’t seen before. The post YouTube Improves Content Discovery With ‘New…
How can you keep the cost of Facebook ads down? Is it even worth investing in Facebook advertising? Find out all you need to make your ads more successful!
Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success. The post 8 Enterprise SEO Skills That Add Value…
Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we’ll learn about…
With June behind us, we’re officially past the halfway mark of 2021 and it’s high time to start making vacation plans. But before you make your summer getaway, we’re excited…
Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo…
Landing pages are an essential part of the user journey and have an important role to fulfill. In this guide, we share our tips for building a landing page that…
That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a…
The word “split-testing” isn‘t alien to most marketing departments. Email marketers use it to test subject lines; designers use it to see which page layout influences people to buy. SEO…
Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide. The post How to Optimize for Google Featured Snippets:…
Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead. The post Stop Pausing Underperforming Google…
How are visual content marketing trends reshaping brands’ content strategy right now? You’ll want to keep an eye on these top trends. The post 10 Visual Content Marketing Trends for…
Tips for creating a sustainable content strategy as suggested by successful content creators The post Google Offers 5 Content Creation Tips for Success appeared first on Search Engine Journal.
By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels.
Google’s John Mueller tells a frustrated site owner sometimes there’s no SEO solution that will make a site rank better in search results. The post Google’s John Mueller: Sometimes There’s…
Google’s John Mueller explains why a website might show up for keywords that seem unusual or not related to what the site is about. The post Google Explains Why A…