Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know! The post Google Consolidates Smart Display & Standard Display Campaign Creation…
How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more. The post Branded vs. Non-Branded Traffic:…
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. The post 8 PPC Best Practices That May…
New techniques and tools can help you go deeper with your keyword research process. Here are some good ones to check out. The post How to Go Deeper With Keyword…
Is your agency working on marketing, advertising, public relations, or media campaigns? Enter the U.S. Agency Awards. Learn how here. The post U.S. Agencies: Enter the U.S. Agency Awards Before…
Google’s John Mueller says that website themes impact SEO. Site design and SEO experts share what to know before choosing a website theme The post Website Themes Impact SEO appeared…
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.
LinkedIn’s new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count. The post LinkedIn Pages Can…
YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue. The post YouTube Brings Desktop Analytics to…
Enter Google Analytics. Google Analytics turns on your website’s metaphorical lights to reveal who’s visiting it, how they’re finding it, and what they’re doing there. You can then use this…
Have you ever wondered what is and isn’t a ranking factor? This guide determines whether these 88 signals are Google ranking factors. The post We Analyzed 88 Google Ranking Factors…
Choosing your Shopify store theme is part of an SEO-focused approach. Here are 13 things to check out in Shopify themes. The post How to Choose the Best Shopify Theme…
Join our next webinar to learn technical SEO strategies you should know to scale your efforts and grow your enterprise ecommerce business. The post Top SEO Strategies to Scale Your…
Aside from showing clients how SEO efforts can translate into business outcomes, agencies should negotiate what success means from the get-go. Here’s how. The post How 4 Worldwide Agencies Prove…
YouTube is lowering the eligibility criteria for community posts, which will give many more creators access to a tool to better connect with their audience. The post YouTube Expands Community…
Google’s John Mueller answered question regarding under which conditions prominent lead generation forms may cause a site to rank lower The post Do Prominent Lead Gen Forms Impact SEO? appeared…
What is the average budget for SEO clients and how do SEO agencies allocate time to tasks? We surveyed 1,241 SEO professionals to find out. The post State of SEO…
Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights. The post How to Set up Profitable…
Is your content strategy struggling? Learn how to avoid these common content marketing mistakes that are easy to make. The post Top 12 Most Common Content Marketing Mistakes to Avoid…
Learn how you can improve your lead generation campaigns with call tracking. Join our upcoming webinar and convert your leads faster. The post Call Tracking for Google Ads & SEO:…
Microsoft plans to move to a new feedback platform in October. Here’s what advertisers need to know! The post Microsoft Ads Announces Plans to Move to New Feedback Platform appeared…
Discover practical tips to turn a regular workday into an opportunity to achieve flow state and increase your marketing productivity. The post Leveraging Flow to Amplify Your Marketing Productivity appeared…
What Google recommends for title tags and if that influences why title tags are rewritten The post What’s Driving Google’s Title Tag Rewrites? appeared first on Search Engine Journal.
Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.
A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data. The post Facebook & Instagram…
Facebook reports the amount of small businesses using digital tools has increased globally, rising from 81% to 88% in the past six months. The post Facebook Reports Increase in Use…
To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups. The post Facebook Creates New…
Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you…
Your client roster is your SEO agency’s greatest asset. Here are 6 common reasons clients leave and how to improve your retention rate. The post 6 Reasons Your SEO Agency…
Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research. The post How To Use Social…
In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and…
We only have 1440 minutes a day. Why are some more productive than others? Here’s some answers and habits to supercharge your productivity. The post 19 Daily Habits That Make…
In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?
YouTube is adding five new features for video creators that offer more viewer insights, as well as greater control over ads and video chapters. The post YouTube Adds 5 Features…
In an effort to help professionals adapt to the future of work, LinkedIn is offering over 35 learning courses free for a limited. The post LinkedIn Makes 35+ Learning Courses…
Faceted navigation is a widely accepted UX pattern that helps users discover what they’re looking for in less time. The downside is that it comes with many potential SEO complications…
Google will share more query data with advertisers moving forward while removing older search term data. Here’s what advertisers should know! The post Google to Begin Sharing More Search Term…
Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits. The post Are You Wasting Your Google Ads Budget? 11…
WordPress Update 5.8.1 addresses three security issues in REST API, Gutenberg editor and Lodash JavaScript library. Recommends updating now The post WordPress 5.8.1 Released to Fix Multiple Vulnerabilities appeared first…
Become a more effective SEO by learning how to leverage the command line to improve your workflows with shortcuts and automations. The post A Guide to the Command Line for…
Not getting the results you want from your link building campaign? Learn how to create content that will help you earn links. The post How to Create Linkable Content appeared…
Twitter announced the Communities feature, what some see as a challenge to Reddit and Facebook Groups The post Twitter Announces Communities Feature appeared first on Search Engine Journal.
YouTube answers questions about its advertiser-friendly guidelines and offers advice to creators to help ensure videos are always fully monetized. The post How to Make YouTube Videos More Advertiser Friendly…
WordPress toolkit company Jetpack announced it has acquired Social Image Generator, a plugin that generates social sharing images The post Jetpack Acquires WordPress Social Image Generator appeared first on Search…
Where should you focus your SEO strategy next? Discover emerging trends and ranking factors from the State of SEO 2021 survey report. The post What Matters Now in SEO &…
Update affects PageSpeed Insights, SEO description emphasizes CWV over SEO and introduces Project Fraggle Rock The post Google Lighthouse 8.3.0 Update appeared first on Search Engine Journal.
It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here. The post How to Calculate…
Keyword research tools are a great source of insight for marketers. These 10 are great options to use – and they’re free! The post 10 Unique & Free Keyword Research…
SEO content that goes above and beyond is crucial. Here are 9 proven ways to take your content to the next level. The post 9 Tips for Creating Your Best…
Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that…
Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process. The post New Verification Guidelines…
Marketers, have you ever wanted a behind-the-scenes look at how professionals within digital marketing agencies help clients improve their site and content for SEO? In a series we’re calling the…
Google’s John Mueller confirms a webpage’s original title will still be used for ranking purposes even when it’s replaced in SERPs. The post Google Still Uses Original Page Titles For…
Jeremy McCarty originally proposed this type of marketing mix in his 1960 book, “Basic Marketing: A Managerial Approach.” Since then, the model has been widely adopted by marketers and it’s…
Are you a link builder or digital PR pro, or you’re just getting started? This episode of the Search Engine Journal Show is for you. Get insights on smart linking,…
Search Engine Journal’s first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary. The post The State of SEO 2021: Key…
Just because big brands dominate Google doesn’t mean smaller ones can’t compete. Learn how small companies can hold their own in the SERPs. The post Will Google Ever Fix the…
Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here’s everything you need to know. The post Data Clean Room: What It Is & Why…
Asking the right questions will help you see if a candidate is right for the job. These SEO job interview questions can help determine that. The post 41 of the…
Today, Microsoft Advertising announced its September product releases and updates. Here’s what advertisers need to know! The post Microsoft Advertising Announces September Product Releases & Updates appeared first on Search…
Are you trying to scale your SEO strategies? Join our next webinar and learn how to grow your enterprise technical SEO. The post Enterprise Technical SEO: Strategies to Grow &…
Twitter is considering four new products that will increase privacy and give users more control over their accounts. The post New Twitter Privacy Tools Will Give Users More Control appeared…
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.
Follow this process to come up with a great list of keywords and topics that you can use when writing content for your website. The post Find Low-Competition Keywords: A…
TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The post TikTok Reveals What…
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set…
An update rolling out soon to the Google News app will send users directly to publishers’ own webpages, rather than being sent to AMP pages. The post Google News Sending…
Google’s John Mueller answers why the amount of web pages in various search console reports may decline month after month The post Why Web Pages Disappear from Search Console Reports…
Get more traffic. Google published how to optimize a site to receive followers from the Discover Follow feature currently in Beta The post Google Shows How to Optimize for Beta…
After thorough beta testing, the Bing Content Submission API is now available to everyone. The tool notifies Bing when changes are made to a website. The post Bing Content Submission…
Advertisers share their reactions to the news that Google Ads will sunset Expanded Text Ad creation & share tips on what to do now! The post Advertisers React to Google’s…
Want to satisfy your website visitors and search engines? You must optimize your WordPress website for speed and performance. Here’s how. The post How to Build a Hyperfast WordPress Website…
Exact match domains were valuable for SEO – but is this still true today? Learn about EMDs and what gives them a competitive advantage. The post Do Exact Match Domains…
Google’s Page Experience Update finished rolling out. These are the reasons why this update is important. The post Google Page Experience Update Fully Rolled Out – This is Why it…
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.
That means you’ll often need lots of money and resources to compete with the big players that already dominate. For that reason, it’s often better to target (and dominate) a…
Two vulnerabilities in the Gutenberg Template Library & Redux Framework plugin have been discovered to be vulnerable. Over 1 million sites are affected The post WordPress Gutenberg Template Library Plugin…
Developing and incorporating empathy in your SEO strategies and processes can help maximize the value of a data-backed approach. Here’s how. The post How SEO Leaders Use Empathy for Winning…
Learn how and why to use TikTok for B2B marketing and take your campaign to the next level with engaging, creative social video. The post How to Use TikTok for…
Hiring in SEO is notoriously difficult. Use these questions to determine candidates’ level of knowledge and whether they are a good fit. The post 46 SEO Job Interview Questions to…
Integrating localization, SEO, and content creation into a coordinated workflow is critical. Here are 3 tips to do it successfully. The post 3 Tips for Keyword Research & Content Localization…
Twitter announced a new way for creators and influencers to monetize followers with a subscription based system called Super Follows The post Twitter Super Follows: New Way to Monetize Followers…
Looking for author bio writing tips? Learn why it’s important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here. The post How to Write an…
Google is adding private, decentralized search engine Presearch as a default option on all new and factory-reset Android devices in the U.K. and Europe. The post Google Adds Presearch As…
How do you find and use keywords to help increase your local search rankings? Learn how to pick your keywords well here. The post How to Use Local Keywords to…
The parent company of WordPress acquired headless CMS company Frontity. The acquisition is seen as a significant milestone for the WordPress community The post WordPress.com Parent Company Acquires Headless CMS…
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links…
Automation is not a tool that simply replaces manual work. Learn and understand what true automation is and how to leverage its full potential. The post Redefining SEO Automation in…
LinkedIn stories are going the way of Twitter’s Fleets, as the company announces the feature will be removed at the end of September. The post LinkedIn Removing Stories on September…
Google is giving retailers the option to indicate in search results when they offer special promotions related to shipping and returns. The post Google Adds New Shipping & Return Annotations…
Google has announced that ETAs will no longer be able to be created after June 2022. Here’s how advertisers should prepare. The post Google Plans to Sunset Expanded Text Ads:…
The go-to-market strategy is the method to give yourself the green light to introduce a new product and make any significant changes while there’s still time. In this article, you’ll…
Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better. The post 4 Reasons International SEO Fails (And…
Are you trying to boost your brand-new Facebook page and feeling stuck? Here’s a list of the best ways to grow your Facebook page following. The post How to Successfully…
Seeing poor results from your demand gen campaigns? Learn how a change in your marketing approach can help you deliver better results and revenue. The post Customer Generation: Secrets to…
It’s important to have credible information sources to pull from for your marketing campaigns. Start with these 20 sources of free data. The post 20 Awesome Sources of Free Data…
You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it?…
A well-rounded keyword strategy can help set you up for SEO success. Discover new ways to get the most out of your keyword list. The post Maximize Your Keyword Strategy…
Learn how Google Analytics goals give insight into your website audience. Get essential information about them, and whether they are converting toward your site objectives. The post How to Set…
Looking to build a rewarding career in SEO? Take advantage of these 7 important lessons one SEO pro learned the hard way. The post 7 Things I Wish I’d Known…