Learn how to focus your digital marketing efforts including KPI tracking, and discover ways to improve your communications for the success in 2022. The post New Marketing Ideas, Strategies &…
In our most recent SEO Reality Show episodes, we took readers through the agency’s process for setting up and launching Edelweiss Bakery’s blog. They chose potential topics, prepared a content…
Some believe that .edu links are more valuable than other links for SEO. Are they right? The post Are .edu Links A Google Search Ranking Factor? appeared first on Search…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Check out the…
Google announced a bunch of additions coming to the Google Ads Insights reporting. These include demand forecasts, consumer interest insights, audience insights, and change history insights and auction insights. Google…
What a week – Google actually launched a broad core update days before the big online holiday shopping season – the Google November 2021 core update is live and rolling…
Google added to its help docs an explanation on how to opt out of Google Read Aloud with a meta tag, although the meta tag is not new. Google also…
Google has confirmed a bug with some users not seeing the users and permissions in Google Search Console. There are also complaints about the performance reports being a bit delayed,…
So we know Google has manual actions where a site can be impacted in terms of how it ranks in Google Search. Well, Microsoft Bing doesn’t necessarily have manual actions…
How cute is this, Microsoft Bing Search is testing placing this animated snowman next to the Shopping tab under the search bar. I personally cannot replicate this but Frank Sandtmann,…
Google is testing adding the Google Lens button in the mobile search results bar. This camera icon, Google Lens logo, would trigger your camera to come up and you can…
These basic and advanced YouTube video optimization tips and tactics will help ensure your videos are easily findable. The post YouTube SEO From Basic To Advanced: How To Optimize Your…
Discover the best market trend tools on the market right now with Semrush.
Are you unintentionally sabotaging your marketing team’s efforts before content even has a chance to perform? Avoid these 21 common content creation mistakes. The post How To Fix 21 Content…
Where can you automate content optimization to improve rankings and ROI? Check out these SEO automation tips from Semji. The post 4 Content SEO Tasks To Automate Now For Higher…
Is AMP on its way to getting cancelled? Twitter confirms it intends to drop support for the Google-backed format by the end of the year. The post Twitter Cancels AMP…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Jawed Karim, co-founder of YouTube, makes his feelings known about the removal of dislikes saying it’s not a good idea for creators. The post YouTube Co-Founder Is Against Removing Dislikes…
Google’s John Mueller explained how to choose between rel canonical and noindex and suggested that using both can be useful The post When To Use Rel Canonical Or Noindex …Or…
Google has published two new help documents around translation. The first is on how Google can automatically translate your search result snippets to a different language. The second is after…
Google’s John Mueller was asked if it is helps after doing a big URL migration to keep the old XML Sitemap file up for a bit. John said “the effect…
As you know, Google started to rollout the November 2021 Core Update yesterday, November 17th at around 11am ET. Below is a recap of the early chatter and data we…
Google has updated its logo structured data markup requirements again, this time to say your logo has to look good on a “purely white background.” So you need to test…
Google has produced a new interactive SEO checklist with “specific things you can do to improve the SEO of your website.” It is interactive in that you can select if…
Many large organizations already know WordPress is a great CMS solution. So what do enterprises need to know about WordPress SEO to be successful? The post WordPress SEO for Enterprise:…
Learn how to increase the effectiveness of your link-building programs while reducing the risks associated with them. The post How To Evaluate Site Quality For Link Building appeared first on…
Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season. The post Google Ads Insights Page Updated…
Bounce rate may not be a Google ranking factor, but it still matters in SEO. Learn how to calculate, audit, and improve it here. The post How To Calculate, Audit…
How do you plan for the year ahead when your historic data is in shambles? Here are some tips for SEM planning despite the pandemic. The post SEM Planning for…
Does Google use E-A-T (expertise, authoritativeness, and trust) as part of its Search ranking algorithm? See what the experts had to say. The post E-A-T: Is It A Ranking Factor…
So if you lack experience in SEO tools like Ahrefs, I have selected 11 simple and super actionable use cases that you can try right now and get immediate value…
Want to engage your audience with WhatsApp marketing? Get to know the latest features and how to leverage the Business App vs API. The post Dominating Your WhatsApp Marketing Strategy…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now…
Google documented a change called Translated Results that affects six languages. It auto-translates the titles and snippets between languages The post Google Updates Some SERPs With Translated Results appeared first…
Right before the big Thanksgiving Black Friday and Cyber Monday holiday season Google decided to flip the switch and roll out a core update. Google just announced that it will…
Edward Snowden, former computer intelligence consultant who leaked highly classified information from the National Security Agency, has said it is a fact that Google Search is “totally unusable” in a…
Yesterday, Google began to rollout the revamped and new PageSpeed Insights at its new home at pagespeed.web.dev. It has a bunch of user interface changes to make the reporting easier…
Last week, I included in my recap a link to a Reddit thread that seems to have got some attention. It has John Mueller of Google saying a site with…
Google said it is now promoting more local news in its search results and news results, including top stories. Google said they would be doing this earlier this year and…
As you know, we are all awaiting the next big Google core algorithm update and while we know it will be coming, we are all wondering if it will come…
To simplify matters, here are 18 types that have been developed, tried, and tested by generations of marketers from various industries. It’s also likely each one has a dedicated annual…
A competitive matrix can help you better understand your competitors’ performance in the marketplace. In this guide, we’ll show you how to use competitor matrices in your business strategy.
Check out the 11 Google Analytics reports that you may not know about that can help provide additional insights for your marketing and website performance. The post 11 Google Analytics…
Google is giving everyone advance notice that the November 2021 broad core algorithm update will be released later today. The post Google Launching November 2021 Broad Core Algorithm Update appeared…
Use these expert tips to level up your freelance SEO game, make what you’re worth, and enjoy a successful career as a freelancer. The post SEO Freelancing: 10 Things You…
With the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics—CLS, LCP, and TBT—to show Google that your pages provide…
Your own customer data may be your best source of new ideas for ad messaging and targeting. Learn to incorporate customer information into your ads. The post 9 Ways To…
As searches for “news near me” continue to rise, Google is launching new features for local search results and new tools for journalists. The post Google Launches New Local Search…
Stay ahead of the curve by incorporating fresh insights and tracking what your competitors are doing. Here’s how. The post How To Track Competitors’ Website Traffic & Level Up Your…
Here is a recap of what happened in the search forums today…
Google Maps launches four new features to improve the local shopping experience for customers, which in turn can lead to more sales for businesses. The post Google Maps Adds 4…
Publishers worldwide share data that seemingly proves that Googlebot has dramatically reduced website crawling The post Data Seemingly Proves Googlebot Crawling Has Slowed appeared first on Search Engine Journal.
Google announced that Customer Match is now “widely available” and also a new preview tool to help you figure out errors or issues with using the tool. Google is opening…
Google is testing a new a new video carousel titled “found in video.” If Google can detect that your answer is found in a video it has indexed, Google may…
Google has been placing images and product images in the search results for a while and been testing on and off showing them in the desktop results. But over the…
Not to be outdone by Google, Microsoft’s Fabrice Canel announced that it has published BingBot’s IP addresses in this JSON file. This is in addition to the methods to verify…
Google had added a bunch of Google Maps features today including more Pickup with Google specifically at Krogers, restaurant price ranges, indoor map navigation and how busy venues are in…
Google Cloud Outage shutters websites worldwide. Network issue is partially resolved The post Google Cloud Networking Outage Darkens Websites appeared first on Search Engine Journal.
Google is testing another variation of the Feeling Curious feature in Google Search. This one is labeled “Feeling Curious?” This section lets you “look through more topics” to explore and…
Here’s one of the worst title tag rewrites that I’ve seen: Great example of Google rewriting the title tag and getting it very wrong For non UK folk, the…
Explore 8 Google Business Profile updates that will help improve your local rankings and visibility this holiday season. The post 8 Google Business Profile Updates To Make For The Holidays…
Conductor, the leading enterprise organic marketing technology company, announced $150 million in funding led by growth equity firm Bregal Sagemount. The post Conductor Raises $150M, Funding Company’s Growth In Organic…
What are outbound links, and why do they matter in SEO? Learn why outbound links matter and how to use them to your advantage. The post Outbound Links Strategy: When,…
Competitive intelligence is the secret to gaining a competitive advantage. This guide shows you how to gather competitive intelligence using Semrush, so you can inform your business strategy and grow…
Are you looking for high intent keywords? Discover how to improve your keyword research and take it to the next level. The post Keyword Research For SEO: Top Tips &…
Learn what to do when Google is ranking the wrong page for your keywords with this step-by-step method to get traffic to the right page. The post What To Do…
Here is a recap of what happened in the search forums today…
Google’s John Mueller states that progressive web apps (PWAs) do not, by default, rank better in search results than traditional websites. The post Google: Progressive Web Apps Don’t Rank Better…
In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and in part two we…
Sites hosted on SiteGround last week found themselves not being crawled by Googlebot, Google’s crawler. The issue seemed to have been an DNS issue between the provider’s partners (AWS) and…
Ever see a chart in your page experience report or core web vitals reports that shows core web vitals data and then doesn’t and then does again? If you do,…
Friday evening, Google Ads had a bug of some sorts that caused the cost per click (CPC) prices to skyrocket on many Shopping Ad campaigns. Google confirmed the issue on…
Google’s John Mueller confirmed again that bolding words and “important points on a paragraph” does help with SEO and rankings. But it is all relative, if you bold everything on…
Google has updated its Google Merchant Center policies to allow the sale and listing of medical tests kits in both the paid and free Google Shopping search results. This includes…
Check out these proven tips for driving higher average order value and conversions to sale on your ecommerce site this holiday season. The post 9 Essential Ecommerce Site Optimizations to…
SiteGround announced the outage is over. Amazon’s Global Accelerator cited as cause. Sites begin recovering in Google Search The post SiteGround Hosting Outage Over – Site Recoveries Continue appeared first…
Getting your articles and other content accepted by industry publications is challenging. Learn how to build rapport with editors here. The post How To Build Rapport With Editors And Get…
Looking to boost your social media audience with organic followers who are genuinely interested in your brand? These methods work. The post 11 Proven Tips To Get More Social Media…
The Complete Guide to Thought Leadership for Your Business.
The Agency Boulder SEO Marketing (BSM), a Denver search engine optimization company, has been implementing digital marketing campaigns with local, national, and global objectives since 2009. Specializing in affordable SEO…
Google’s John Mueller confirms bolding important text in a paragraph can help your site’s SEO as it allows Google to understand the content better. The post Google: Bolded Text Can…
When Google is ranking search results, does the algorithm take your domain age into consideration? See what the experts say. The post Domain Age: Is It A Google Ranking Factor?…
WordPress plugin by the makers of Astra Theme patched an XSS vulnerability that can lead to total site takeover and attacks on site visitors The post WordPress Template Plugin Vulnerability…
Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? The post Fresh Content As A Google…
John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover The post Why Google Discover Traffic Goes Away…
Google’s John Mueller answers question about quantifying site quality and mentions having inquired about a Search Console Quality Metric The post Can Site Quality Be Quantified in Search Console? appeared…
Here is a recap of what happened in the search forums today…
Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more…
I start off announcing the winner(s) of the Squid Game contest I had last week. Google finished the rollout for the November spam update after 8 days. That Google November…
Google now has the scroll-to-text feature for sitelinks in the Google Search results. Google launched these with featured snippets in 2020 but has been testing it since 2018, and it…
A few days ago in the Black Hat World forums I spotted a thread that I honestly thought was trying to fool me. It showed a screenshot of the Google…
Here is a fun podcast from Googlers John Mueller, Gary Illyes and Martin Splitt on the future of SEO. The group spoke about HTML, JavaScript, web app, structured data, crawling…
It took about eight days for Google to rollout the November spam update. This update targeted content spam efforts that went against Google’s webmaster guidelines. It seemed to have a…
Google added to the help documentation for the logo schema/structured data that you can now use ImageObject type to specify an organization logo. This is in addition to just the…