SE Roundtable

Microsoft Launches Copilot Merchant Program

Microsoft launched the Copilot Merchant Program, a way to feed Copilot more details about your products. Microsoft said this is a way to “integrate your shopping experience with Copilot to…

SE Roundtable

Daily Search Forum Recap: April 18, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google was ruled…

SE Roundtable

New Google Merchant Center Popular Products Report

Google Merchant Center has added a new report named popular products report. This report will show you your popular products, popular brands, top-selling products, etc, all on Google.

SE Roundtable

Google: No Positive SEO Effect From .esports Domain

Google’s John Mueller was quick to debunk a claim that owning an .esports domain will have no positive SEO effect. He said on Bluesky, “There’s no positive SEO effect from…

Search Engine Journal

Competitor Analysis In Local SEO And How To Gain An Edge

Outperform local competitors by identifying gaps, refining strategies, and driving more targeted traffic through smarter competition research. The post Competitor Analysis In Local SEO And How To Gain An Edge…

SE Roundtable

Google Ads PMax Age Exclusions Rolling Out

Google Ads seems to be rolling out the expected age exclusions feature for Performance Max, PMax, campaigns. In January, Google told us it would be coming and then we saw…

Search Engine Journal

SEOFOMO Survey Shows How Ecommerce SEOs Use AI In 2025

Survey shows increasing integration of AI into ecommerce workflows for wins in conversion optimization, content, and technical SEO The post SEOFOMO Survey Shows How Ecommerce SEOs Use AI In 2025…

Search Engine Journal

Google Says LLMs.Txt Comparable To Keywords Meta Tag

Google’s John Mueller critiqued the use of LLMs.txt and compared its utility to the useless keyword meta tag The post Google Says LLMs.Txt Comparable To Keywords Meta Tag appeared first…

SE Roundtable

Google Ads Personalized Boost Ad Performance Email

Google is sending some of its advertisers personalized emails about how they can boost their ads performance by following a few steps. The email is titled, “Your step-by-step guide to…

SE Roundtable

Google Ads API Version 19.1 Now Available

Google has released version 19.1 of the Google Ads API, v19.1 added 11 new features, removed 0 features and changed 23 different features. This goes across assets, campaigns, Demand Gen,…

SE Roundtable

Google AI Mode May Get Direct Query URL Method

While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP,…

Ahrefs

AI Overviews Reduce Clicks by 34.5%

We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page,…

SE Roundtable

Daily Search Forum Recap: April 16, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking…

SE Roundtable

Google Search ccTLDs Are Going Away

Google.com will soon be the only way to access Google Search. The ccTLD versions of Google will redirect to Google.com. That means if you try to go to Google.ca, Google.fr….

SE Roundtable

Google AI Overviews With Duplicative Links

We know Google loves to link to its own search results from the AI Overviews, and we have seen those links sometimes go in a loop of sorts. But did…

Ahrefs

How to Rank for a Keyword (8 Steps)

How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right…

SE Roundtable

Daily Search Forum Recap: April 15, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Financial Times…

SE Roundtable

Google Bug Product Snippet Image Carousel

There seems to be a bug that is impacting the first image in the product snippet image carousel set. I was notified about this a few times in the past…

SE Roundtable

Google Tests AI Mode Shortcut In Search Bar

Google is testing a new shortcut location for AI Mode in the Google App on Android. Google is placing the shortcut button directly in the search bar.

SE Roundtable

New Google Ad Strength Guide Best Practices

Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads.

SE Roundtable

Google Ask A Follow-Up Search Box

Google is testing yet another search feature that generates new queries on Google Search. This one is named “Ask a follow-up” and they are sported with the Gemini stars next…

SE Roundtable

Bing Tests Dark Gray Favicons Backgrounds

Microsoft is testing yet another variation for its favicons in the Bing Search snippets. This one uses a dark gray background, with a circle formatted favicon, next to the search…

SE Roundtable

Google Product Carousel Recommended By Article Carousel

Google is experimenting more with shopping carousels, this time, showing products and then which articles are recommending those products. These can be shown in best of articles and recommended in…

SE Roundtable

Bing Related Searches Tests Trending Icon

Microsoft is testing trending icons on Bing Search’s related searches section. We’ve seen both Google and Bing use trending icons in various search features over the years, but now Bing…

SE Roundtable

Programming Note: Offline For Passover Today

This is a programming note that I am completely offline for the Passover holiday today. In fact, this post was pre-written and scheduled to be posted today – so you…

Search Engine Journal

How To Apply E-E-A-T To Your Site & Boost On-Page SEO

Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever. The post How To Apply E-E-A-T To…

SE Roundtable

Daily Search Forum Recap: April 11, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has officially…

SE Roundtable

Google Letting Merchants Manage Brand Profiles

Google sent out emails yesterday through Google Merchant Center inviting some brands to manage and edit their brand content on Google Search. I suspect this is the visual brand profile…

SE Roundtable

Google AI Mode Tests Anchor Text & URL Base Links

Google is testing various link formats in AI Mode. Initially Google launched AI Mode with those tiny paperclip links, but Google, like they’ve done in AI Overviews, is testing in…

Search Engine Journal

Google Files New Patent On Personal History-Based Search

Google’s new patent enables users to search their personal history, like web pages or emails, using natural language queries. The post Google Files New Patent On Personal History-Based Search appeared…

Search Engine Journal

Google Confirms Discover Coming To Desktop Search

Google Discover is coming to desktop search. Learn why it’s becoming a top traffic source and how to optimize your content before the rollout. The post Google Confirms Discover Coming…

SE Roundtable

Google Ads: Ongoing Efforts To Improve Support Experiences

Ginny Marvin, Google’s Ads Liaison, said that the Google Ads team is working on improvement the advertiser support experiences and some improvements have been rolling out. “There are ongoing efforts…

SE Roundtable

Google AdSense New Rewarded Ads Beta

Google AdSense has a new version of rewarded ads – not the Rewarded Ad Gate beta program that we covered in 2022 but the AdSense rewarded ad units beta program.

SE Roundtable

Google Updates Some Merchant Center Product Specs

Google has made a number of updates to its Merchant Center product data specifications, including some that went into effect on April 8th and some that will go into effect…

Search Engine Journal

Why Search Marketing & Branding Need Each Other

Search marketing and brand strategy don’t typically get deeply integrated. Yet, there’s a lot to gain for both elevating brands and performance in partnership. The post Why Search Marketing &…

Search Engine Journal

WordPress Plugin Extends Yoast SEO

Progress Planner extends Yoast SEO with actionable guidance to further improve website performance The post WordPress Plugin Extends Yoast SEO appeared first on Search Engine Journal.

Search Engine Journal

Google Search Console Gets New Merchant Opportunities Report

Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. The post Google Search Console Gets New Merchant Opportunities Report appeared first on Search…

Ahrefs

5 Smart Ways to Spy On Your Competitors’ Ads

This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You…

SE Roundtable

Daily Search Forum Recap: April 8, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode…

SE Roundtable

Google Search With More AI Overviews

Pretty much every data provider that tracks AI Overviews in Google Search are showing that Google is showing AI Overviews more often today than they were a month ago. I…

SE Roundtable

Google Refreshes Its Merchant Opportunities Report

Google announced it has refreshed its Shopping tab listings report which it initially launched in November 2022 and renamed it to the Merchant opportunities report. The refreshed report now includes…