Our SEO Reality Show is back and, in episode three, we’re putting site structure under the spotlight for Florida-based European bakery, Edelweiss. We tasked an expert agency with devising the…
Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers. The post How Spanish Transcreation Drives Marketing Success in…
Companies can always find ways to re-engage their prospects through remarketing. Here are 14 ways you can leverage Facebook to do this. The post 14 Facebook Remarketing Strategies to Test…
In an update to Facebook Groups, administrators can now assign knowledgeable members the role of subject matter expert. The post Facebook Groups Can Designate Subject Matter Experts appeared first on…
In a nutshell, we: Create blog posts and videos about relevant topics that people search for on Google and YouTube. Nurture and educate those people with useful content on Twitter and…
Google’s John Mueller answers a question about affiliate links and whether it’s beneficial to hide them from search engines. The post Google On Whether Sites Should Hide Affiliate Links appeared…
Explore the most frequently asked questions (FAQ) about SEO A/B Testing with SplitSignal, a solution presented by Semrush.
Find out how to create better briefs for your content writing services with five easy to use tips.
Google is introducing a new structured data markup property for job listings that allow prospects to apply directly on the employer’s website. The post Google Launches New Structured Data For…
We were super excited to bring MozCon back for another action-packed conference. Today’s speakers brought their A-game and really got people thinking. For those of you who may have missed…
Want to create content that will help your Google rankings? Boost your Expertise, Authoritativeness, and Trust. Get this ebook to learn how. The post Your Guide to Google E-A-T &…
Mobile landing pages can be powerful for both sales and lead generation. Learn how to improve yours with these 5 landing page examples. The post 5 Examples of Awesome Mobile…
Learn how to leverage your own data and numerous data repositories to identify new customers and markets in other countries. The post 5 Ways to Find New Customers & Grow…
On July 1, Google announced its next core algorithm update. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check…
Do you have what it takes to build a career in SEO? You’ll need certain skills to be successful. Learn what those skills are here. The post Top 8 Skills…
Google’s John Mueller explains why making major website infrastructure changes may cause Google to drastically slow down web page crawling The post Changes to Infrastructure May Trigger Indexing Drop appeared…
Google’s July 2021 Core Update is over and the search marketing community experiences it differently depending on strategy The post Google July 2021 Update is Over – What Happened? appeared…
Here’s how Semrush’s newly improved link building suite can help you work more efficiently and produce better results. The post Master Dynamic Backlink Management with the Semrush Link Building Suite…
In this article, we’ll walk you through a selection of FAQ examples and provide different FAQ templates to get you started, so you can create a great FAQ experience for…
Link building for your ecommerce site can be a challenge, but it’s worth the effort. Use these 4 strategies, and watch your site thrive. The post 4 Effective Ecommerce Link…
Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies. The post How to Set Up Offline…
Learn how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue when you join our next live webinar. The post Why First-Party Data Should Lead…
Content optimization is key to help you achieve the goal of every content piece. Learn how to optimize your content for SEO, backlinks, and conversions in 2021.
Microsoft Ads’ video extensions are officially here and we’ve got everything you need to know to get started with them. The post 5 Simple Steps to Set Up Video Extensions…
John Mueller discusses Google’s policy on link exchanges and how its algorithm deals with them The post Google Answers Question About Relevant Link Exchanges appeared first on Search Engine Journal.
Google’s John Mueller expressed approval of asking for links as a link building and promotional strategy… within limits The post Google Affirms the Value of Outreach Link Building appeared first…
Google’s John Mueller explains the kinds of website changes that could impact search performance including seeing the site as brand new The post When Revamping a Site Can Negatively Impact…
Twitter reports consumers feel positive heading into summer 2021, and data from a study on tweet volume reveals what their priorities are for the season. The post Twitter Data Reveals…
YouTube is adding a new feature to the mobile homepage that’s designed to help users find more content they haven’t seen before. The post YouTube Improves Content Discovery With ‘New…
How can you keep the cost of Facebook ads down? Is it even worth investing in Facebook advertising? Find out all you need to make your ads more successful!
Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success. The post 8 Enterprise SEO Skills That Add Value…
Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we’ll learn about…
With June behind us, we’re officially past the halfway mark of 2021 and it’s high time to start making vacation plans. But before you make your summer getaway, we’re excited…
Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo…
Landing pages are an essential part of the user journey and have an important role to fulfill. In this guide, we share our tips for building a landing page that…
That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a…
The word “split-testing” isn‘t alien to most marketing departments. Email marketers use it to test subject lines; designers use it to see which page layout influences people to buy. SEO…
Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide. The post How to Optimize for Google Featured Snippets:…
Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead. The post Stop Pausing Underperforming Google…
How are visual content marketing trends reshaping brands’ content strategy right now? You’ll want to keep an eye on these top trends. The post 10 Visual Content Marketing Trends for…
Tips for creating a sustainable content strategy as suggested by successful content creators The post Google Offers 5 Content Creation Tips for Success appeared first on Search Engine Journal.
By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels.
Google’s John Mueller tells a frustrated site owner sometimes there’s no SEO solution that will make a site rank better in search results. The post Google’s John Mueller: Sometimes There’s…
Google’s John Mueller explains why a website might show up for keywords that seem unusual or not related to what the site is about. The post Google Explains Why A…
Our step-by-step guide details how you can search for keywords for your business with Google Search Console, Semrush, and more.
Google is celebrating the 20th anniversary of the movie Legally Blonde with a new Easter egg and splash of pink text in the SERPs. The post New Google Easter Egg…
WordPress is a powerful tool with an array of options available to you. But these can be cause for mistakes, too. Read about them here. The post 10 WordPress Mistakes…
How much do SEO professionals make? See the average SEO salary by job title and years of experience in survey findings from 2,300+ respondents. The post SEO Salary Report 2021:…
It’s not too late to prepare for the Google Page Experience update even as it’s rolling out. Learn how to get the edge in Search. The post 4 Ways to…
Join our next webinar and discover how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue. The post Why First-Party Data Should Lead Your Organic…
Using video and multimedia software can be a game-changer for your marketing strategy. Here are some ways to leverage video for your brand. The post 6 Ways to Use Video…
Microsoft Advertising has launched a new ad format. Here’s what it looks like, how to create it & everything else you need to know! The post Microsoft Advertising Announces New…
Google Analytics was not intended to do everything. Here are 5 things GA can’t tell you and how to get the missing information. The post 5 Things Google Analytics Can’t Tell…
Google discusses the most problematic kind of spam and how to prevent it The post Google Search Quality: Hacking the Most Problematic Spam appeared first on Search Engine Journal.
Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies. The post How to Integrate Your Product Into Your…
In our last interview before the show, we talked with Dr. Pete about 2020, the trends he’s seeing in the SERPs, and what makes competitive analysis effective.
We express solidarity with the Indigenous communities of this continent grieving their precious lost children.
TikTok is tripling the maximum length of videos, increasing the time limit from 60 seconds to 3 minutes. The post TikTok Triples Length of Videos appeared first on Search Engine…
Google’s John Mueller explains that using too many internal links on the same page can dilute their value, and goes over what to do instead. The post Google Cautions Against…
But how much attention should you pay to it? What is it really good for? Can a better readability score help you rank better? In this article, you’ll learn…
Enterprise SEO trends can help guide the website and digital marketing improvements that drive traffic, brand recognition, and revenue. The post Top 10 Enterprise SEO Trends You Need to Know…
You’re creating great content, and starting an affiliate program can help boost sales and generate leads for your business. Here’s how. The post How to Plan an Affiliate Marketing Strategy…
Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links. The post Are Exchanged or Reciprocal Links Okay with…
Today, Microsoft Advertising announced its July product releases and updates. Here’s what advertisers need to know! The post Microsoft Advertising Announces July Product Releases & Updates appeared first on Search…
Google’s John Mueller goes over what site owners need to know about using multiple types of schema structured data markup on the same page. The post Google on Using Multiple…
Google’s John Mueller says he doesn’t think search engines will ever advance to a point that SEO becomes obsolete. The post Google’s John Mueller Doesn’t See SEO Becoming Obsolete appeared…
Semrush SEO Reality Show is back for episode two with our new client: the artisanal Edelweiss Bakery in Miami, Florida in the US. In this episode, we’re going to look…
How do you know if you should outsource in SEO and which vendor to choose? Check out these 10 important things before making a decision. The post 10 Tips for…
Get inspired and create your most engaging, compelling Facebook Ads creative yet with these expert tips and real-world examples. The post 10 Tips for Facebook Ad Creative appeared first on…
A great way for B2B companies to fill a top-of-funnel content gap is by creating pillar pages. To help get you started, guest host Carly Schoonhoven of Obility walks you…
Head of Instagram, Adam Mosseri, announces further expansion into video as he states that his company’s app is about more than just photo sharing. The post Instagram: “We’re No Longer…
Sounds like someone you’re trying to hire? We’ve got your back. We scoured popular hiring portals like LinkedIn and Indeed for commonalities in SEO Specialist job descriptions. Then we asked…
Google is releasing a broad core algorithm update today on July 1, 2021. This is update was announced last month and is now rolling out. The post Google July 2021…
Positive and negative Yelp reviews all warrant a reply, and doing so can have a big impact. Here’s all you should know before you start responding. The post A Guide to…
Using an analogy in your SEO training can be an incredibly powerful teaching tool. Learn how it can help unlock the SEO potential of non-specialists. The post Google Is a…
Facebook advertising is one of the best tools available but even experienced digital marketers can run into these challenging issues in their campaigns. The post 5 Reasons Your Facebook Ads…
Industry experts explain why media optimization is crucial for meeting Google’s Core Web Vitals, which will soon impact page rankings. The post Expert Tips for Improved Performance in a Google…
Google’s John Mueller answers the question about what to do about old content that is of a very low quality The post What to Do About Old Low Quality Content…
Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form…
Google has published an updated document which goes over six different types of URL redirects and their effects on search results. The post How Redirecting URLs Can Impact SEO appeared…
Improving your Core Web Vitals can positively affect your page speed and your users‘ experience. We‘ll share how to track and fix poor readings.
If you have noticed that your site rankings on Google, or other search engines, are stagnant or aren’t moving anywhere, we’re here to help. We’ll provide you with some tips…
Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube. The post Google On How Long SEO…
For many WordPress sites, simply taking small steps to secure a website is enough to keep the sites from getting hacked. Read about it here. The post How to Protect…
This article is written in collaboration with Metrilo, an ecommerce analytics, CRM and email platform. Metrilo helps online stores sell more—especially to existing customers. In e-commerce marketing, the focus always…
Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad. The post Avoid These 10 Data Storytelling Mistakes That Undermine…
Do you find writing great articles challenging? You‘re in the right place. Click to learn our top five tips for learning how to write an article and have them perform…
We’re thrilled to welcome Dana DiTomaso back to this year’s MozCon Virtual where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead…
Social media strategy helps you build & share engaging posts with your growing audience. Build your own with our 3 templates.
We analyzed 3.6 billion articles to better understand evergreen content. Specifically, we looked at a number of different factors (including content formats and promotional channels) that may lead to a…
256 blog posts 181 YouTube videos 260 email newsletters 3,000+ tweets 3 courses Of course, I’m far from the only person responsible for this output. But I think it’s safe to say…
Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying…
VBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here.
Russ was brilliant, funny, courageous, and empathetic. His impact on the SEO industry was incredible. He will be missed beyond words.
Half of the year is behind us now. With brand new core updates dropping, it’s clear that we can’t take all of our old strategies into the next quarter. If…
Learn how to write a marketing plan from scratch with our in-depth guide, and get a free marketing plan template for your agency to use.
Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to…
You can use content calendars to plan, publish and track your content over time. We share 3 content calendar templates to help you get started.
Why? Because you have to win the click. And that’s the job of the headline. In this post you’ll learn how to write an irresistible headline that attracts clicks without…
In the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage….