Unfortunately, we can’t even validate or dispute those claims, because Google doesn’t give us the ability to differentiate between AI-powered search traffic and traditional search traffic in Search Console or…
Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance. The post The Smart SEO Team’s Guide To Timing & Executing…
Jill Whalen, who recently passed away, championed an ethical approach to SEO that continues to influence the industry. The post Jill Whalen’s SEO Legacy Still Shapes The Industry appeared first…
Continually coming up with fresh, relevant content ideas isn’t easy. But you might be overlooking something important: related content. Related content includes topics that connect to your primary content themes….
You need to build out a new arm of your website. Do you use a subdomain or a subdirectory? It’s an often painful decision that can impact your SEO performance…
Proving the value of your SEO efforts can seem like an uphill battle. What’s the cheat code to getting buy-in from stakeholders? Tracking the right SEO KPIs. Not just the…
Signal was released in 2014, initially with phone calls only functionality, later that year messaging was added. Today, Signal is a popular messenger app, widely considered as one of the…
Cash App launched in 2013, offering a platform for transferring money between individuals. Two years later, in 2015, service expanded with business transactions. Today, Cash App is a popular digital…
Here is a recap of what happened in the search forums today…
Jason Howell on the AI Inside podcast had Nick Fox, VP of Search at Google, on a few weeks ago. In that interview, he said that the methodologies used by…
Google’s Jeff Dean, the lead of Google AI and a Google veteran since 1999, highlighted Google’s index freshness as one of its key advantages in its AI services. On X,…
Google Ads is testing a new version of the segment dropdown menu within the advertiser console. The new version is a more compact version that displays more options on your…
Google appears to be reintroducing the “product status change” report within Google Merchant Center. This displays the historical changes of your product statuses and is a feature that was greatly…
Microsoft is testing a new image carousel within the Bing Search results. This image carousel shows two rows of images, instead of one, has related searches with an arrow at…
I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k…
It is with a heavy heart that I am reporting that one of the founding pillars of the SEO industry, one of the first female SEOs in our industry, and…
Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential. The post How Much Code Should SEO Pros Know? Google…
To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs. Erik…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said larger…
This week we covered the ongoing Google search ranking volatility. Google is now officially counting AI Mode in Google Search Console’s performance reports, but good luck understanding it. Google is…
Google’s John Mueller said that for larger and longer issues, it can take Google longer for Google Search to reprocess it all. Meaning, the bigger the issue and the longer…
Google has quietly updated its AI features and your website help document, which it initially launched just under a month ago, with a new section on troubleshooting preview controls. In…
Google is testing placing a speaker icon next to the video snippets. The speaker icon includes a language label indicating what language the video is in.
Back in November 2021, it began sending some searchers to translated versions of webpages through the search results. Google then in May 2022 started to report on how often this…
Google is testing adding the text “background checked” to the local service ads listings in the Google local search results. This seems to be instead of the Google Screened or…
Christopher Caparoso In the top stories for the month, you’ll learn about Google’s new AI Mode for search (and whether it’s the SEO apocalypse some fear), the big announcements made…
What if AI Mode isn’t just a tool, but a sign of what search is becoming? SEOs can’t afford to tune this out.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google rolled out…
Google has begun rolling out the audio version, talk and listen version, of Search Live in the Google app to those who opt into the AI Mode experiment. This is…
Google is testing new report reviews options in the Google Business Profiles reviews section. You can access it, if you are in the test, by looking at your local reviews…
Discover how Insight Online integrated SE Ranking & Swydo to save time and create clearer, more easily manageable SEO reports for clients.
Google has updated its URL structure best practices help documentation – it was pretty much a rewrite but the overall guidance is not new. Google said they added “clearer flow…
Google is testing swapping the site name with the URL in the search result snippets. So instead of the site name being shown at the top of the search result…
Google seems to be testing a new way to preview ads within Google Search, specifically promotions. There is a new “Promotion Preview” tool that shows what your promotion will look…
Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of the topics being discussed. I compared each…
It’s a search engine: To learn more about TikTok SEO, I hopped on a call with Charlotte Ang, the co-founder of Traffic Bees, a digital marketing agency based in Singapore…
Learn to analyze competitor website traffic and compare metrics, engagement, devices, and demographics.
Discover how EYClick helped a family-run Catalan restaurant build its online presence, rank #1 locally, and boost organic traffic by 300% in just 3 months.
Yoast fixed an AI-related bug that injected unintended HTML classes into content generated by its SEO Premium plugin. The post Yoast SEO Plugin Bug Injects Hidden AI HTML Classes appeared…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There are new…
AI agents now handle more than ideation; they’re transforming audits, too. Here’s how they tackle site analysis, technical issues, and internal links. The post Agentic AI In SEO: AI Agents…
The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks…
It’s been almost ten days since I last reported on a Google search ranking update. Well, I had to stop the streak and cover what I’ve seen over the last…
Google is testing a new design for its sponsored search ads in the Google Search results. These have horizontal lines that are darkened or filled halfway through, alternating from left…
There has been a lot, I mean, a lot, of chatter around if one should add an LLMs.txt to their website. Many are starting to add it while others have…
Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager…
Microsoft is testing new hover effects and styles in the Bing Search results. Specifically, when you hover over the URL of a snippet, it will bold and underline the result….
Is AIO stealing your traffic? Learn how to measure AIO impact, assess SEO damage, and update your strategy in our free on-demand webinar. The post AIO Hurting Traffic? How To…
In this article, we’re looking specifically at the costs and budgets associated with AI content. How much does AI content cost? Are companies investing more, or less? AI-generated content is…
The problem is that AI bots are new to web crawling. They’re still making some silly crawl decisions, bumping around, and wasting a lot of resources. We’ve already seen that…
Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content. The post Yoast SEO WordPress Plugin Adds Support For LLMs.Txt…
Learn how LLM optimization (LLMO) can help you get more visibility in ChatGPT, Google AI Mode, and more.
Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility. The post See What AI Sees: AI Mode Killed the Old SEO Playbook —…
This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better at creating zero-click searches, and that means…
The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the number of people who click from the…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…
Google has now officially confirmed that Google Search Console is counting AI Mode data. Google said, “AI Mode is now counting towards totals in Search Console.” We saw this when…
See how Cardeseo used SE Ranking’s automation tools to cut reporting time by 70%, scale its client base from 30 to over 200, and achieve three big SEO wins.
Google has rolled out a new interface to view your historical Google Posts within Google Business Profiles. Now the interface is a scrollable list view.
Google is investigating reports of a number of searchers seeing that all the links shown in the Google search results are marked as previously visited. When you click on a…
In this Ask an SEO, we look at how affiliate marketers are adapting their strategies with AI tools – and where caution is still needed. The post Ask An SEO:…
A few months ago, Google added big blue buttons to the knowledge panels within the Google Search results but now, some of those knowledge panels buttons are taking searchers to…
Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version.
Just like Google had AI Overviews (also featured snippets) in the People also ask section of Google Search, Google is now testing AI Mode within People also ask. Plus, Google…
Learn why we don‘t recommend using meta keywords or meta keyword tags as part of your SEO strategy.
In this article, we’re looking at the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier than human content? Websites…
The terminology in this industry is evolving. I’m defining AI search as search that happens in AI assistants like ChatGPT, Copilot, Gemini, etc. While we’re working on a larger study…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search is…
But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers that give you useful insights. This guide…
Tired of all that reading in the Google Search results, is it too hard to read the AI Overviews? Well, Google has a solution for you, they are called “Audio…
Google has made some more minor changes to the Google Merchant Center user interface. Specifically, Google moved where the merchants access settings section is and also updated the sidebar with…
Microsoft is testing removing its own name from the Bing search results box at the top left of the page. So it just says Bing, with the Microsoft logo next…
Google Ads seems to be testing a new charts and graphing user interface with larger boxes and visuals in the campaign tab. It also seems to give you new ways…
OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the “more” section, those links contain…
OpenAI announced it has released several improvements to the ChatGPT search response quality. These improvements include “more comprehensive, up-to-date responses,” according to the AI company.
To answer this question, I decided to look at the referral traffic from AI Search using Ahrefs Web Analytics and compare that to traffic from Organic Search for ahrefs.com. We…
OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions. The post OpenAI Rolls Out Update To ChatGPT Search appeared first…
Google AI Overviews is surfacing AI-generated search results for queries with recipe intent. The post Recipe Intent Keywords Are Triggering Google AI Overviews appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had some…
This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google’s Sundar Pichai said…
At Google I/O, Google said it will roll out AI Mode to all users based in the U.S. Well, that rollout seems to have started some time yesterday. If you…
Google has yet again dropped support for more of its structured data elements/markup that it uses for rich results in the search results page. Google calls this “Simplifying the search…
Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you see if the reach will be large enough for you…
Google recently was testing showing vertical search shortcuts in the autocomplete search suggestions. Now Google is testing a “back to all” option in the autocomplete.
Google announced that it will be dropping more of the opt-out options available to Google AdSense publishers. Specifically, Google said that by July 7th it will remove the additional ad…
Staying ahead and making great decisions on what to do next means understanding the data. We’ve run dozens of data studies helping SEOs and marketers figure out what’s going on…
Learn how to use HTML heading tags to improve your SEO and structure your content effectively.
Google Search, the main search engine, is not serving new content. It might be an indexing issue or a serving issue, but if you try to find new content across…
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. The post Google Retires 7 Structured Data Features To Streamline…
Google’s CEO addressed concerns about AI search replacing traditional web links in its ongoing evolution of Search The post Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web appeared…
Google confirms Lens, Discover, and Voice Search are experiencing disruptions, potentially affecting traffic for many sites. The post Google Outage Disrupts Lens, Discover, & Voice Search Results appeared first on…
Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers. The post Google Search Team Explains The “It Depends” Response appeared first on…
Here is a recap of what happened in the search forums today…
AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking at you ChatGPT. Some systems are augmented with…
Imagine if your website could rank for every single keyword related to your niche. That’s the promise of programmatic SEO. It’s how Tripadvisor creates “Things to Do in” pages for…
You lost half your Google traffic. But suddenly…more people are searching for your brand. What’s going on? Welcome to the invisible influence of LLMs, where your visibility goes up even…
In the early days, Google was not a fan of using tools to automatically translate your pages and then have Google index and rank those pages, even with Google Translate….
Google has added a new section to its policy on pausing Google Ads accounts. It says Google “may pause your individual account if it is linked to a Manager account…
Google seems to be flip-flopping between calling it Google Posts and Google Updates within Google Business Profiles. When a business owner wants to post an announcement of sorts on their…
Google is testing adding colors to the in stock and out of stock labels or extensions in the search result snippets. So if a product is in stock, the icon…