Google-compliant local SEO at scale doesn’t have to be difficult. The secret is applying automation where it counts to complement the work of your agency. The post Impactful Local SEO…
Referring domains play a key role in SEO. Learn what they are, why they matter, and how to increase the amount of high-quality referring domains you have.
Join us LIVE on August 28th and learn expert strategies to succeed with AI Overviews in this new search environment. The post Use AI Overviews Like The Experts: Techniques For…
Google’s John Mueller offers advice on removing unwanted content from search results, such as online articles about past incidents. The post Google’s John Mueller On Removing Unwanted Content From Search…
Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s dollar. Big dreams often start with…
Here is a recap of what happened in the search forums today…
Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI…
As you know, Google released the August 2024 core update on Thursday and then shortly after confirmed a ranking bug impacting a large number of search results. During that time,…
Google is testing adding a dynamic blue colored background highlight color when you hover your mouse cursor over a search result snippet. The whole background just behind that specific search…
For the past several months, many sites have been complaining over and over again that their image thumbnails for their websites were not showing up in the Google Search result…
Google Search has this new feature named “mentioned in key answers.” This shows you which personalities, entities, within Google’s knowledge graph, are mentioned in the search results in Google.
Search engines are increasingly ruthless when it comes to the quality of the sites they allow into the search results. If you don’t grasp the basics of optimizing for web…
John Mueller from Google did it again with his site and this time uploaded an audio file, in wav format, for his robots.txt file. You can go to it and…
Discover the importance of on-page SEO factors for search visibility. From website architecture to content optimization, learn how to improve your rankings. The post 13 Essential On-Page SEO Factors You…
I’ve personally witnessed a gaming brand use search share of voice data to justify a $60M acquisition and market expansion. The bottom line is: search rankings and revenue are intrinsically…
Achieve PPC success in the enterprise space with this helpful checklist. Overcome the challenges and implement effective strategies for maximum ROI. The post Enterprise PPC Success Checklist: Setting Your Campaigns…
Learn how to implement PPC tracking to measure key campaign metrics like clicks and conversions.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released the…
Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one. The SERP Checker lets you…
In this article, I’ll explain what an SEO proposal is and how to craft it to win over the prospective client. I’ll share my SEO proposal template based on my…
I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of which ~80%—90% are SEO content. Altogether, they receive an estimated 121,000 monthly…
It finally happened: Google released the August 2024 core update; this one should reward small and independent publishers more, should it? Google had another search ranking bug, today, this was…
The time has finally arrived; the day you all have been waiting for is here – the Google August 2024 core update started rolling out on Thursday at 11 am…
Google announced a number of new features across its AI Overviews, including the new links test we saw going live. Google also is adding new Search Labs features and is…
Google’s Gary Illyes clarified on the Search Off The Record podcast that Google technically does not follow links. Instead, Google will extract the links, collect them in a database, and…
You may have heard, the Federal Trade Commission announced that they have officially banned fake reviews and AI-generated fake reviews. But will this actually end up doing anything?
Google is highlighting review content within its search results snippets for some queries that ask for reviews. At least, Google is testing this – since I cannot replicate it.
Learn how to use Connectively (HARO – Help A Reporter Out) to craft the perfect pitch and earn backlinks from reputable sources.
Learn how to build an editorial calendar to streamline your content operations and achieve better results.
Discover how you can use GA4 for SEO progress and gain valuable SEO data insights to enhance your website’s performance.
Let these UX design examples inspire your website‘s layout, functionality, and style for better engagement.
Discover how to improve your website’s Core Web Vitals and enhance user experience. Find out how to measure loading speed, interactivity, and visual stability. The post How You Can Measure…
This morning at 1:48 am ET, Google confirmed a Google Search ranking bug impacting a large number of the Google Search results. Google wrote, “There’s an ongoing issue with ranking…
Live updates on a ranking glitch impacting Google search results – a separate ranking issue to the core update that is affecting search results. The post Google Ranking Glitch: Live…
Google updates core algorithm guidance, offering advice for assessing traffic drops and improving content. The post Google Revises Core Update Guidance: What’s Changed? appeared first on Search Engine Journal.
Why the Information Gain score described in Google’s recently granted patent might play a role in AI Overviews The post Google’s “Information Gain” Patent For Ranking Web Pages appeared first…
Google Search expands AI overviews to six countries, adds a save function, and simplifies language while testing in-text links for web content. The post Google Search Expands AI Overviews Globally…
Google’s August 2024 core update targets low-value SEO content, promoting quality websites. Full rollout expected within a month. The post Google Rolls Out August 2024 Core Update appeared first on…
Here is a recap of what happened in the search forums today…
How can you find low-competition keywords to boost your website’s rank? Find out here.
Google is still at it, maybe it is angry again about the possibility of it being broken up by the DOJ after being ruled a monopoly. But in all seriousness,…
Google is testing showing AI Overviews for users not signed in to their Google account. Some users are seeing AI Overviews for searches when using Chrome in Incognito mode (i.e….
Google Search changed how many stories it shows for political figures recently. Now Google shows the two by two top stories grid in search for searches on Harris, Trump and…
Google has confirmed it is testing more than 10 ads (some 18) in the Google Shopping ad box. Ginny Marvin, Google’s Ads Liaison, said “This is a small experiment exploring…
Summer’s going by rather fast, but one event that’s already come and gone has been this year’s edition of Google’s PE Summit for the EMEA region. It took place on…
Get insights into the competition between Google and Microsoft Bing in the AI era. Understand the market share dynamics and the impact of artificial intelligence. The post Google vs Microsoft…
Uncover the true importance of SEO and search engines in the ever-changing digital landscape. Learn why it’s crucial to adapt your strategy. The post Why Search (And The User) Is…
Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s dominance in the search engine market and data…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The US is…
US Considers a Rare Antitrust Move: Breaking Up Google, out of Bloomberg last night was the big business news from yesterday. How would Google be broken up? Well, they would…
I am hearing reports of some spammers or hackers hijacking some Google Hotel listings by marking some hotels as permanently closed and also changing the phone numbers to WhatsApp numbers….
We keep trying to understand if Google Search will change, if it will just be AI Overviews or if the change will be more drastic. Well, Google demoed Gemini Research,…
When Google announced the new Google Search Console recommendations, one of the examples of the recommendations was to bulk export your data because “Search Console only shows 35% of your…
Apple Business Connect has added a new feature named Showcase enhancements. A “Showcase” allows you to share up-to-date information with your customers, like seasonal items or promotions. Apple extended these…
Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.
Meta robots tags tell search engine bots how to crawl, index, and serve your site‘s pages in search results.
Being aware of how to find all pages on a website is critical to your SEO and marketing efforts. Learn how to find and manage all your site’s pages here.
Here is a recap of what happened in the search forums today…
Understanding the implications of the monopoly ruling against Google. Discover the potential effects on SEO and the online advertising landscape. The post Monopoly: A Ruling Against Google Could Benefit The…
Download our ebook to uncover the latest trends and challenges in SEO. Gain valuable insights into what SEO professionals are facing in 2025. The post State Of SEO Report: Top…
A Google document that came out of the DOJ trails said that back in 2017, Bing Search was faster than Google was specifically looking at mobile queries. The document was…
Google has deactivated all Russian-based AdSense accounts yesterday and will issue July earnings will be disbursed between August 21 and 26. Google added it will attempt to disburse any remaining…
Google Search is testing miniature, or smaller, knowledge panel cards in the Google Search results. Instead of showing the massive knowledge panel at the top, Google shows this smaller card…
We’ve all been complaining about the lack of citations and links in the new Google AI Overviews. Recently Google began testing icons for link citations in the AI Overviews and…
Google can show the connections a person or entity have in its knowledge panel and break down those connections by category. In the example below, for Elon Musk, Google is…
An ad impression is counted each time your ad is shown to a user. Learn why they matter in this guide.
Use our content marketing template to build a plan tailored to your business needs, resources, and goals.
Google’s AI search overviews favor YouTube and LinkedIn, shorten content, and mostly link to top organic results, a new study reveals. The post Google’s AI Overviews Ditch Reddit, Embrace YouTube…
Join our next webinar on August 21 and learn strategies that can help you make the most of your existing ecommerce site. The post Maximize Your Organic Traffic for Enterprise…
Here is a recap of what happened in the search forums today…
Explore how Liquid Death transformed the bottled water market by mastering brand positioning and resonating deeply with a niche audience.
Google is sending news publishers a lot less traffic from Google Web Search but also a lot more traffic from Google Discover. A new report conducted by Newzdash analyzing 8.1…
As a reminder, Google Ads has begun pausing low-activity keywords that were created over 13 months ago and have zero impressions over the past 13 months. But that does not…
As part of the Search Off The Record podcast from Google on crawling, which we briefly covered on Friday, Gary Illyes from Google said he is investigating ways for Google…
Have you heard of Effingo by Google? Google actually spoke about it on their Google Cloud blog in May 2023. Now Gary Illyes from Google said it is used by…
Over the past couple of weeks, there has been an increase in complaints around Google Search listing URLs with the srsltid URL parameter tagged along to the URL, as the…
Discover 13 practical steps to enhance website crawlability and indexability. Improve your site’s visibility in search results. The post 13 Steps To Boost Your Site’s Crawlability And Indexability appeared first…
Learn how to optimize images to improve search visibility and drive more traffic to your website. Plus, discover easy ways to audit and fix image problems.
A little-known Google patent describes the use of branded search queries as ranking factors similar to links The post Google’s “Branded Search” Patent For Ranking Search Results appeared first on…
There’s a long-term trend of companies bringing SEO programs and expertise in-house. Companies usually want someone who is invested in the long-term success of the company and who can collaborate…
Unlock the potential of AI and citations in search engines. Learn how to build brand authority and create compelling content for the AI ecosystem. The post AI Agnostic Optimization: Content…
For most small businesses and those just starting out, this is hardly affordable… Luckily, there are a few ways to bring this cost down without hiring amateurs. I’ll explain how…
Find out how Cumulative Layout Shift (CLS) can affect your website and why it’s important to optimize for this Google ranking factor. The post Understanding & Optimizing Cumulative Layout Shift…
Improve SEO and user experience with breadcrumbs on your website. Learn how implementing breadcrumbs can have a positive impact on your website’s visibility and navigation. The post What Are Breadcrumbs…
Since Friday, August 9th, I have been seeing yet another intense spike in Google Search ranking volatility. This is based on the SEO chatter within the communities and of course,…
Google acknowledged three things that can cause an increase in Googlebot’s crawling frequency The post Google Confirms 3 Ways To Make Googlebot Crawl More appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google spoke about…
For the original iTunes version, click here. This week, we covered the big ruling that Google is officially a monopoly, a federal judge ruled. Google search ranking volatility heated up…
Google posted a new “Search Off The Record” podcast yesterday on the topic of crawling where John Mueller, Lizzi Sassman, and Gary Illyes spoke about how Google crawls, some ideas…
There has been some confusion around how Google handles pages that might be more costly for Google Search to crawl, render, index and serve – i.e. JavaScript pages. Google does…
It is not every day that you see a Google featured snippet with emojis and special Unicode characters. Here is an example of one spotted by Nick Churick (hat tip…
Google seems to be rolling out a new Google Lens feature that lets you record with your camera and also speak with your voice on top of that video. Then…
Microsoft is testing a weird change to the Bing Search results user experience. Bing is testing that when you do a search from the home page, that it opens the…
Unlock the power of AI content checkers to ensure original, high-quality content. Discover the top AI content checkers for 2024 and detect plagiarism with ease. The post The 6 Best…
Learn how to build detailed and actionable SEO reports to share with clients and key stakeholders.
Explore how Google’s featured snippets help websites, improve your chances of securing them, and track their performance.
Google’s Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. The post Google Warns: URL Parameters Create Crawl Issues appeared first on Search Engine Journal.
Looking for the best SEO-friendly website CMS in 2024? Explore our top picks for easy content management and boost your website’s performance effortlessly.
Google’s Gary Illyes reveals Googlebot collects links instead of “following” them, contradicting official documentation. The post Google’s Mixed Messages: Does Googlebot Really “Follow” Links? appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads issues…