AI Integration in Marketing: Strategic Insights For SEO & Age...
Explore the impact of AI, and how it can take your skills to the next level, all in one place. The post AI Integration in Marketing: Strategic Insights For SEO…
Daily Search Forum Recap: July 30, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…
Search GPT – Can Search GPT Disrupt Google Search?
Learn about the unique position of OpenAI’s new search engine, Search GPT, as a potential challenger to Google Search in the market. The post Search GPT – Can Search GPT…
10 Types of Keywords with Examples (+ How to Find Them)
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How…
Google: Don’t Make Your M-Dot URLs The Canonical
Google’s John Mueller repeated advice from a while ago that you should not switch your m-dot URLs to be the canonical URL, even though Google is fully switched over to…
The 20+ Must-Know Backlink Types
This article covers the various backlink types used by SEOs to achieve high rankings in SERPs. Discover over 20 techniques for getting valuable site mentions.
New Google Ads Google Merchant Center Feed Integration In AI Imag...
Google has a new Google Ads feature within Google Merchant Center feeds in AI image editor that enables you to import product images from your Merchant Center feeds into your…
New Google Ads Format “For Your Consideration”
Google may be testing a new search ad format named “for your consideration.” These ads, at least in the example below, show hotel websites that you can go to to…
How to Search a Website for Keywords
Ways to search a site for keywords: 1) Command+F, 2) Google search operators, 3) keyword tools, & more.
Google May Replace X (Twitter) With Latest Posts From
Google Search may be replacing the heading for “X (Twitter)” posts with “Latest Posts from.” This would be a step to removing more X branding from the Google Search results…
Google Search Console Performance Report Search Appearance Filter...
Google Search Console has a bug with the Search Performance report, where if you want to filter by Search Appearance, it won’t show you all the options. Google is aware…
Enterprise SEO Challenges & Mistakes You Need To Overcome
One person’s challenge is another person’s opportunity. Being able to cut through red tape and get things implemented is a super power. Here are challenges you’ll need to overcome to…
What Is Website Architecture? (& How to Improve it for SEO)
Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.
Marketing 101: A Beginner’s Guide to Marketing Fundamentals
Use the fundamental concepts in this Marketing 101 guide to kickstart your strategies.
Buyer Intent Keywords Convert Better. Here’s How to Find Them
Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too. Using buyer…
SEO Automation Tools: My 10 Favorites to Boost Productivity
Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff…
I Asked 26 Marketers for Their Best Marketing Books. Here’s What ...
To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations: Author: Daniel Priestley First published: 2015…
Cracking Open The Local SEO Bucket: Expert Strategies To Shape Su...
Join our next webinar on August 7 and learn how to drive real impact in local rankings and user experience like the big brands. The post Cracking Open The Local…
The 10 Best Advertising Tools for Your Campaign Tech Stack
Uncover the best advertising tools to enhance your campaigns. This guide covers everything from audience research and campaign management to ad creation.
Daily Search Forum Recap: July 29, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says the…
Google May Rely Less On Hreflang, Shift To Auto Language Detectio...
Google hints at a potential shift to automatic language detection, which could reduce reliance on manual hreflang annotations for multilingual websites. The post Google May Rely Less On Hreflang, Shift…
Google: Core Update Isn’t Extremely Far Away As Publishers ...
Google’s John Mueller responded to complaints about image thumbnails still not showing up for some publishers in the search results. He encouraged a bit more patience, saying “the next one…
Ongoing Google Search Ranking Volatility For 2 Weeks
Over the past almost two weeks, we have seen consistent and ongoing ranking volatility on a daily basis. The last Google search ranking update I covered was around July 23rd,…
Google Discover Promoting AI Overviews In Search
Google Discover is now pushing users to see AI Overviews directly in the Google Search results. As you scroll through the Discover feed on Google.com, you may see a promotion…
24 Best Search Engines in the World [2024 List]
Google isn’t the only search engine out there. Check out our list of the top search engines in 2024.
Report: How Often Google Mixes Ads Into Organic Search Results
Google has been mixing search ads into the free organic search results for several months now; Google even changed its definition of what it considers top ads in order to…
What is Keyword Gap Analysis and How to Do It
Discover new SEO opportunities with keyword gap analysis. Learn what it is, why it matters for SEO, and how to perform it to gain a competitive advantage.
Google Business Profiles New Generate Menu From Photo
Google Business Profiles has a new AI feature to let you upload a photo of your menu and Google will create your menu items for your restaurant based on that…
Google Showing X Carousel Less Often For News Topics?
Google may be displaying the X (formerly Twitter) carousel in the search results less often for news related topics. A report from Newzdash shows the X carousel is showing up…
Google Insights: Can Incorrect Hreflang Tags Hurt SEO?
Google’s Gary Illyes suggests incorrect hreflang tags may not hurt SEO, but the content language remains a key signal for search relevance. The post Google Insights: Can Incorrect Hreflang Tags…
A Guide to Content Calendars (+ Free Templates for Making One)
A content calendar helps you plan, organize, and schedule content. Learn how to build one.
SEO for Landing Pages: Best Practices to Rank on SERPs
Landing page SEO is the process of optimizing your landing pages for users and search engines.
Google Hints Lowering SEO Value Of Country Code Top-Level Domains...
Google suggests ccTLDs could lose SEO value in years’ time due to creative branding use, urging focus on hreflang for international targeting. The post Google Hints Lowering SEO Value Of…
Google Advises Caution With AI Generated Answers
Google’s Gary Illyes cautioned against blindly trusting generative AI answers The post Google Advises Caution With AI Generated Answers appeared first on Search Engine Journal.
The Complete Guide to SEO Search Intent
With user intent, you can identify the purpose behind online search and, therefore, serve up your audience according to its needs at an exact moment.
5 Automated And AI-Driven Workflows To Scale Enterprise SEO
Five automated enterprise SEO workflows to improve efficiency, enhance SEO strategy, and get more buy-in. The post 5 Automated And AI-Driven Workflows To Scale Enterprise SEO appeared first on Search…
Google Cautions On Blocking GoogleOther Bot
Google’s Gary Illyes cautioned that blocking the GoogleOther crawler may have an effect on a wide range of things across Google The post Google Cautions On Blocking GoogleOther Bot appeared…
What Can AI Do For Healthcare Marketing In 2024?
How can you use AI to enhance your your marketing efforts while prioritizing privacy, compliance, trust, and service? The post What Can AI Do For Healthcare Marketing In 2024? appeared…
The 6 Best SEO Tools for Small Businesses
The top SEO tools for a small business include Semrush, Google Search Console, Yoast SEO, and ChatGPT.
15 Best Quillbot Alternatives: The Ultimate Guide
Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a…
Daily Search Forum Recap: July 26, 2024
Here is a recap of what happened in the search forums today…
New SERP Features to Find Growth Opportunities
We’ve made a lot of changes to help your site grow. Evaluate a site‘s organic rankings and SERP feature rankings separately with more organic research data.
29 Up-To-Date Blogging Statistics
Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats? Keep reading as we will…
Google Gemini Adds Related Content & Verification Links
Google pushed out a large update to Gemini (formerly known as Bard) and this update includes more links to both related content and also links to verify the content that…
SearchGPT – OpenAI’s AI Search Tool
OpenAI has announced SearchGPT, its AI search tool that looks and feels a lot like ChatGPT but gives you more sources and answers through links. OpenAI wrote, “We’re testing SearchGPT,…
Google’s John Mueller: Don’t Use LLMs For SEO Advice
Google’s John Mueller said on LinkedIn he does not recommend you use LLMs (AI tools) for SEO advice. He wrote, “please don’t use LLMs for SEO advice.” “They learn from…
Google Search With Related Images Carousel Below Image Box
Google is testing showing a related images carousel right below an images box in the mobile search results. As you scroll through the search results, you are presented with an…
Google Local Book Online CTA For Call Business
Google seems to be testing a new option for the Book Online call to action option that does not use an online booking service but rather lets you call the…
Find Keyword Cannibalization Using OpenAI’s Text Embeddings With ...
Find out how to easily detect keyword cannibalization with OpenAI’s text embeddings. Level up your SEO skills with the help of generative AI. The post Find Keyword Cannibalization Using OpenAI’s…
How to Find and Target Your Social Media Audience
Learn how to identify and target your social media audience to get your campaigns seen by the right people.
Search Terms: Definition & How to Use Them (with Examples)
Search terms are the exact words or phrases users enter into search engines to find what they want online.
Study Backs Google’s Claims: AI Search Boosts User Satisfaction
An independent study finds that AI boosts search satisfaction. Google leads, but competitors gain. Social media also sees modest improvements. The post Study Backs Google’s Claims: AI Search Boosts User…
OpenAI Launches SearchGPT: AI-Powered Search Prototype
OpenAI launches SearchGPT, an AI-powered search prototype offering direct answers with citations. The post OpenAI Launches SearchGPT: AI-Powered Search Prototype appeared first on Search Engine Journal.
Daily Search Forum Recap: July 25, 2024
Here is a recap of what happened in the search forums today…
Google Again: We Will Test Ads In AI Overviews Soon
Google said it again, it will soon test ads within its AI Overviews. Philipp Schindler, senior vice president and chief business officer for Google, said this in the earnings call…
What Is Emarketing? Exploring Types & Tactics
Emarketing (electronic marketing) is the practice of marketing products or services through the internet.
Microsoft Now Testing Bing Generative Search Experience
Microsoft announced yesterday it has begun testing its new Bing generative search experience – so Bing GSE (versus Google SGE). “By combining the power of generative AI and large language…
Reddit Blocked Bing Search & Others But Not Google
On July 1, 2024, Reddit updated its robots.txt file to prohibit most search engine and AI crawlers from accessing its content – including blocking Microsoft Bing. Reddit did not block…
Moving From Niche Sites & Affiliate To Agency Owner
Discover the journey of moving from niche sites to becoming an SEO agency owner. Learn how to optimize for search and drive traffic to websites. The post Moving From Niche…
Apple Maps Web Version Launches Beta
Apple has launched a public beta version of Apple Maps on the web after launching the mobile app back almost 12 years ago on September 19, 2012. “Apple Maps on…
Google Local Service Ads Shows Phone Number On Hover
Google Local Service Ads can now show the business’s phone number in the ad unit when you hover over your mouse cursor over the ad. It will then dynamically expand…
What Is a Good Cost per Click? [Formulas & Tips]
A good cost per click (CPC) is one that allows you to achieve your return on investment (ROI) target.
10 Link Building Strategies That Work in 2024
These 10 link building strategies can help you build quality backlinks to your website.
Keyword Search Volume: What It Is & How to Find It
Keyword search volume usually refers to the average number of monthly searches a keyword gets in Google.
Bing’s Updated AI Search Will Make Site Owners Happy
Bing’s updated AI search layout is good news because it was purposely designed to keep sending clicks to websites The post Bing’s Updated AI Search Will Make Site Owners Happy…
Agile SEO: Moving From Strategy To Action
Achieve SEO success with agile methods. Learn how to get resources and buy-in from executives without lengthy strategy documents. The post Agile SEO: Moving From Strategy To Action appeared first…
Google Search Revenue Grows 14% In Q2 2024
Alphabet reports strong Q2 2024: Google Search revenue up 14%, Cloud surpasses $10 billion. AI innovation remains key focus. The post Google Search Revenue Grows 14% In Q2 2024 appeared…
How to Use AI for Facebook Ads: Tips and Tools
If you advertise on Facebook, your reach could go further than ever before with the help of AI.
Daily Search Forum Recap: July 24, 2024
Here is a recap of what happened in the search forums today…
Competitor Ad Spend: How to Uncover Your Rival’s Budget
Ever wonder what your competitors are spending on ads? Knowing this can boost your budget strategy and keep your marketing ahead of the game.
Google Search Ranking Algorithm Volatility – July 23rd
I probably should have covered this yesterday but I have been seeing more ranking volatility starting late on Monday, July 22nd, through yesterday, July 23rd and into today July 24th….
SEO Poll: 54% Of SEOs Saw Positive Effects From Google Updates
Aleyda Solis posted the results of a poll she ran, which showed 54% say their sites have seen mostly a positive effect from Google Updates in the last couple of…
New Google Local Service Ads Budget Options
Google has added new ad budget options and features to Local Service Ads. You can now set a maximum monthly ad spend limit for the month for some accounts.
Google Ad Revenue Up 11% – $64.62 Billion In Ad Revenue
Google / Alphabet reported its Q2 2024 earnings last night, where its ad revenue hit $64.62 billion, up 11% from last year’s quarter of $58.14 billion. Clearly, Google’s advertising business…
Google Outlines Videos In Search Results
Google seems to have changed how it shows large videos in the search results. I am now seeing them show these gray lines, outlining the video box, in the Google…
The API: What It Is and How It boosts Your business
Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s .Trends API to find all the ways to leverage it for your…
Google Shares Tips To Improve SEO Through Internal Links
Google shares three key tips for effective internal linking to improve SEO and user experience on websites. The post Google Shares Tips To Improve SEO Through Internal Links appeared first…
Daily Search Forum Recap: July 23, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google will not…
System Builders – How AI Changes The Work Of SEO
Uncover the transformative power of AI in SEO. Learn how AI is reshaping content creation and the challenges it poses for human-generated content. The post System Builders – How AI…
Top 10 Surfer SEO Alternatives
Discover the top Surfer SEO competitors, carefully selected for their robust feature set, intuitive UX, and exceptional value for your money.
Google Search AI Overviews Video Descriptions
Google Search is testing using AI Overviews to provide video descriptions in the Google Search results. When you click to expand some videos, Google may overlay the video and its…
Google Won’t Deprecate Third-Party Cookies In Chrome
Google has decided not to deprecate, do away with, third-party cookies in Chrome. This is something Google has been planning and testing for a while, delaying the efforts numerous times,…
Google Tests Larger Sitename & Favicons
Google is testing larger sitenames and favicons again. You can see a considerably larger font used for the sitename (the link in the Google search result snippets) and a larger…
New Google Ads Sitelinks Interface
Google Ads has a new sitelinks interface, and functionality, for Performance Max campaigns. The new recommended sitelinks features are rolling out, plus there is a new numbered layout for the…
Google Ads Editor Version 2.7 Is Now Out
Google has released version 2.7 of the Google Ads Editor. This new update brings a number of new features and also deprecates a number of features. New features include AI-generated…
How to Use Google Keyword Planner
Google Keyword Planner is a free tool that lets you research the queries people type into Google.
Semantic Keywords: What They Are & How to Find Them
In SEO, semantic keywords are words or phrases that are conceptually related to a given keyword or topic.
Looking Ahead To The Future – SGE, Gemini…And AGI?
Explore the impact of SGE, Gemini, and AGI on search. Discover the potential of Google’s AI technologies in reshaping information retrieval. The post Looking Ahead To The Future – SGE,…
The Most Searched Things on Google [2024]
The word “youtube” is the most searched thing on Google. It gets 1.3 billion global searches per month.
Irrelevant Keywords: What They Are & How to Avoid Them
Irrelevant keywords are search engine queries that it doesn’t make sense for your site or page to appear for.
How to Make a Website for a Small Business (2024 Guide)
How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Create your site.
Google Cautions: Exponential Content Growth Causes Re-Evaluation
Google’s John Mueller says that an exponential growth in content can trigger a re-evaluation The post Google Cautions: Exponential Content Growth Causes Re-Evaluation appeared first on Search Engine Journal.
Google Says This Will Cancel Your “Linking Power”
Google’s John Mueller offers an unexpected answer to whether blocking Google cancels the “linking power” The post Google Says This Will Cancel Your “Linking Power” appeared first on Search Engine…
Hacking Digital PR: How to Earn High-Authority Links from US Medi...
Join us LIVE on July 31 and learn simple hacks for attaining thousands of high authority links using Digital PR. The post Hacking Digital PR: How to Earn High-Authority Links…
How to Combine SEO and Content Marketing (The Ahrefs’ Way)
In fact, you should combine them for greater effectiveness in your marketing. Two main reasons: 1. Content marketing and SEO are like peanut butter and jelly—they work well together Content…
12 SEO Meetups You Should Have On Your Radar
In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new…
Daily Search Forum Recap: July 22, 2024
Here is a recap of what happened in the search forums today…
How to Do SEO for Your New Website [10-Step Guide]
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates…
Can You Spot Google Updates with XmR Charts?
Ups and downs, peaks and troughs. If we’re doing our job properly, we generally expect traffic to trend upwards over time, but in any given month, it’s difficult to say…