Instagram Reels 101—Tips and Strategies for Business
Want to promote your business to thousands of people for free? It‘s time to tap into the power of Instagram Reels!
Want to promote your business to thousands of people for free? It‘s time to tap into the power of Instagram Reels!
This is a programming note that Thursday and Friday are Sukkot and I will be offline the next two days. I will be offline on Thursday and Friday, October 17th…
SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs…
Artificial intelligence has become one of the key technologies reshaping the way we search for information, work with automating repetitive tasks, study with AI-powered tutors, and more. AI remains one…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing…
Discover the 18 best AI SEO tools to improve your search engine rankings and grow your business.
Google announced a number of new Google Shopping features including the new home page, the new researched with AI, more personalized results and deal-finding tools like price comparison, price insights…
It’s been a handful of days since we reported on any Google Search ranking volatility and although I really don’t want to say we are seeing more volatility in the…
Google may have removed or be removing the health insurance fields from Google Business Profiles. So if you are a health related organization, and you want patients to see what…
Google has added two new verification methods for merchants/retailers within Google Merchant Center next. The new methods are to verify via a business email or verify via an e-commerce/shopping platform.
Google is testing adding a background color, shade, to the featured snippets on mobile search. We saw this in February with normal snippets, also with site names and favicons and…
What is click-through rate, how to define it, and what measures to take to improve it. Learn what makes a good snippet and how to get more clicks from the…
Unlock the potential of Google Travel for your SEO strategy. Understand the implications of Google Flights and Google Hotels dominating travel search terms. The post The Google Travel Takeover And…
Google’s Martin Splitt shares SEO strategies for multilingual websites, focusing on structure, hreflang attributes, and language selection. The post Google’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites appeared…
Here is a recap of what happened in the search forums today…
Don’t blend in with the competition. Stand out, get clicked, and achieve SEO success through differentiation. The post Differentiation: Stand Out, Get Clicked appeared first on Search Engine Journal.
Google is testing a new search ad format that lets you expand and collapse the sponsored search ads. When you expand the ads, it then shows a carousel of search…
The other day I wrote about a Google test named Quick view for recipes that gave the searcher no reason, whatsoever, to click over the the publishers site. But then…
Google will be updating its Google Ads data retention policy on November 13, 2024 to only store data 11 years old or newer. Anything older than 11 years of data…
Google is updated its Google Ads third-party policy to add new penalties for third parties, such as PPC agencies, “that enable significant or sustained policy violations.” These new penalties include…
Google is testing angled or off-centered design elements within the search results. The search box seems angled, the favicons seem twisted, the box elements throughout seem tilted – it just…
Homepages SEO exists. Learn which time-tested techniques can help your homepage rank for highly competitive keywords.
Google Analytics alternatives include Traffic Analytics, Clicky, and Heap. Here‘s why you may find them better.
Understand how brand tracking can help you catch market trends, respond to consumer sentiment, and keep your brand competitive.
Google Web Performance Advocate clarifies Cumulative Layout Shift (CLS) measurement, aiding web developers in optimizing Core Web Vitals. The post Google Explains How Cumulative Layout Shift (CLS) Is Measured appeared…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new video…
In this article, we’re looking at bootstrapped SaaS companies that gained the greatest amount of referring domains in the past year. Bootstrapped businesses generally don’t have huge budgets to spend…
Arun Maini, a famous YouTuber known for his Mrwhosetheboss channel, posted a scathing video named “Why Google Search is Falling Apart. The video goes through three reasons why Google Search…
Google is testing swapping out the normal spelled-out Google logo with the Super G (that is what Google calls it) logo at the top of the Google Search results page….
Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in…
Google is testing showing the term “top links” or “top links from…” in its search results snippets, that seem to give a title to the sitelinks shown under search result…
Did you know that Bing removed dozens of features? 27 Bing featured were “unshipped” according to the new CEO of Bing, Mustafa Suleyman, said on X. He wrote, “Simplicity is…
Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing, it’s a long-term play to engage out-of-market audiences….
Find out how this strategy can improve your SEO performance and drive more accurate and quality traffic to your site. The post When In Your Digital Marketing Journey Should You…
Creating targeted content, improving speed, and enhancing UX are ways to reduce your site‘s bounce rate.
Learn how to use the Yoast SEO plugin for WordPress to improve your site’s visibility in search engines.
Learn the key stages of a successful link-building campaign—from site finding and outreach to content creation and beyond. The post The Lord of The Links: Links of Power [Webinar] appeared…
Google shows how to use Google trends for competitor analysis, brand awareness tracking, and product demand forecasting The post Google Shows 3 Ways To Boost Digital Marketing With Google Trends…
Inbound marketing can have an immense impact on how you generate leads. What’s different about inbound marketing? It focuses on attracting customers to your business rather than pushing messages out…
Google Gemini and ChatGPT can speed up your workflows and make many aspects of your life—both personal and professional—much easier. But which app is better? We ran head-to-head experiments with…
Here is a recap of what happened in the search forums today…
Google may be forced to breakup, the DOJ is leaning towards forcing that and more as a remedy to its monopoly ruling. This morning we are seeing a spike in…
Can you believe it, it has been over a week since I reported on any Google Search ranking algorithm updates or volatility. Over the past 24-hours or so, the level…
Google’s AI Overviews seem to not show citations or link to sites that were hit by the helpful content update (and probably core updates), even when you ask the AI…
Microsoft is testing a new Bing Search carousel titled “Best list of X.” It can be the best list of PPC agencies or other queries that Bing wants to show…
Google Search seems to be missing the video tab under the search bar for some searchers. I suspect this is some sort of weird bug, there is no way in…
Google search operators are the combination of symbols and words that help you find the needed information in a couple of clicks. Here is the complete list of over 30…
There is this interesting conversation on LinkedIn around a robots.txt serves a 503 for two months and the rest of the site is available. Gary Illyes from Google said that…
Google has added an edit and delete button link next to the reviews you added to a Google Business Profile listing. This gives the reviewer a quicker method to modify…
Supercharge your SEO with paid tools. Learn about the advantages of investing in top-rated SEO tools that offer comprehensive data, automation, and advanced features. The post 16 Essential Paid SEO…
Wondering which social media metrics to track? Check out 19 essential metrics for brands and creators.
Update your blog content once every three to six months to ensure accuracy and audience satisfaction.
The Legal SEO Conference brings together top SEO experts who specialize in helping law firms dominate search engine results. The post Legal SEO Conference: The World’s First SEO Event Tailored…
Here is a recap of what happened in the search forums today…
Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, “By Thursday, November…
Thomas Eccel posted a guess, trying to figure out how many Google Ads campaigns are created in a timeframe. He said if the ad campaigns are issued in sequential order,…
Google is testing placing a “quick view” button overlayed on the images on recipes within Google Search. The crazy part is that clicking on “Quick view” keeps you on Google…
Back in August we reported that Google was testing showing verified badges, verification labels, in the organic search results. Well, now Google is testing the verified label on the detailed…
Google is rolling out the Store ratings feature beyond US Search. It is rolling out to searchers in Australia, Canada, India and the United Kingdom. Although, we’ve seen examples of…
Protect your content from theft with these proven methods. Learn how to prevent text, image, and video copying, and what to do if your content is stolen.
Brush up on your SEO knowledge with recommended reading on link building and optimizing for local, ecommerce, entities, and more. The post The 11 Best SEO Books You Should Read…
Google faces potential breakup as DOJ ruling outlines remedies to curb search monopoly. Here’s how it could impact search. The post Google Faces Potential Breakup: How DOJ Ruling Could Reshape…
Google responds to DOJ antitrust proposals, listing five ways they’re harmful to consumers and businesses The post Google: 5 Ways DOJ Proposals Harm Business and Consumers appeared first on Search…
Google expands store ratings in search results to Australia, Canada, India, and UK. The post Google Expands Store Ratings In Search Results To New Markets appeared first on Search Engine…
Boost your efficiency with our curated list of the best 50 marketing automation tools. From all-in-one to specialized solutions, streamline your workflow with ease.
Two in three B2B marketers are using GenAI. Discover more B2B marketing statistics to inform your strategy.
These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. DOJ may breakup…
The 10 best local SEO tools include Semrush‘s Listing Management and Google Business Profile.
Late last night, the Department of Justice indicated that it was considering a possible breakup of Google as an antitrust remedy to its monopoly ruling. Of course, Google will appeal…
Google had this feature titled “What people are saying” that led to forums, in a list and text format. Now, Google is testing this same thing but it leads to…
Google is testing its mobile design for knowledge panels on desktop. You can see the card formatted design for these knowledge panels on the desktop interface.
Google is testing a new local search carousel named “Most Mentioned Places.” It seems to bring up local retail stores that have the product you are searching for. It shows…
Google Business Profiles now lets you quickly reorder your menu items on your restaurant’s menu with drag-and-drop menus. This allows you to move menu items from section to section much…
Google has made a small but useful change to the Google Ads sidebar navigation. It made the background white on sub-navigational elements, which helps differentiate between main menu options and…
Attract more customers to your retail business with effective marketing strategies. Master the four pillars of retail marketing and watch your sales soar. The post The 4 Principles Of Effective…
Affiliate links are unique URLs that let marketers record their sales and earn commissions. Learn how to create, use, and track affiliate links for more profit.
Discover the ranking signals that still matter, and how to fine-tune your content strategy to maximize engagement and ROI in an AI-first world. The post Optimizing For Google’s New Landscape…
Discover 7 SEO tactics to point you toward digital marketing success in 2025 and beyond. The post SEO Strategy Guide: 14 Must-Do Things to Prepare for 2025 appeared first on…
MarketMuse agrees to be acquired by Siteimprove, offering clients tools for SEO, accessibility, and strategy The post MarketMuse Acquired By Siteimprove appeared first on Search Engine Journal.
Conducting a website audit may take forever. Learn how to do it effectively and mindfully. Get pro tips and checklists, learn about prioritization, and more.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is again…
A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of…
Topic clusters can strengthen your website’s authority, improve SEO performance, and enhance reader experience. Need proof? Check out our content cluster on SEO marketing: This 57-page cluster provides a comprehensive…
Google has done it again, it has shown ads from competitors directly above the reviews section of a Google local listing.
Google is reportedly going to be hosting an invite-only creator summit at the end of this month at the Google offices in Mountain View, California, aka, the GooglePlex. Danny Sullivan,…
Google has added the negative keywords tab to the Google Ads Keyword Planner tool. This gives advertisers more data and tools to add keywords to exclude from their Google Ads…
Google Search is testing a new section in its search results for “List articles.” Google then shows you articles that are like top ten or top whatever number list for…
Google added eight or so words between brackets to clarify that fields that aren’t explicitly listed in the robots.txt documentation aren’t supported. Why did they do this? Because sometimes Google…
Google announced two new features for Google Merchant Center (1) Video generation in Product Studio and (2) Amazon MCF integration with Merchant Center.
HTML heading tags can improve the experience of readers, boost readability and accessibility, and positively impact SEO. Find out the ‘what’, the ‘why’ and the ‘how’ of H tags in…
A technical SEO focused checklist for agencies for highly functional and repeatable SEO workflows. The post Pro-Tech SEO Checklist For Agencies appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today…
Google limits robots.txt support to four fields, clarifying its stance on unsupported directives. The post Google Updates Robots.txt Policy: Unsupported Fields Are Ignored appeared first on Search Engine Journal.
Google is testing multiple variations of the sponsored ad label in its search results. These are more subtle than the huge ad sponsored labels we saw weeks ago. Google is…
Google Shopping is testing a new AI Overview answer titled “Researched with AI – Experimental.” This seems to pull together reviews for specific products based on Google Gemini AI.
Google now supports Certification markup support for merchant listings in the product structured data documentation. Google wrote, “starting in April 2025, we’re replacing the EnergyConsumptionDetails type with the more robust…
Join us LIVE on September 25th as we present first-party research data and provide actionable insights to help you improve your site’s organic visibility. The post Leverage Search Intent &…
Earlier we reported Google was testing “most popular” and “best price” labels in the product detail grid within Google Search. Now, Google is also testing a “nearby” label in that…
With Google removing the cache operator from its search service, Google has stopped supporting the noarchive directive in Google Search. The directive, the noarchive meta tag, would tell Google not…