Learn why traditional SEO best practices might be holding you back, along with proven strategies for aligning your team and gaining executive buy-in. The post How To Unlock Growth In…
Laying a solid foundation will help your SEO strategy pay off for years to come. Don’t miss these fundamental first steps. The post 12 Essential Steps In Building A Winning…
SEO for financial services is search engine optimization tailored to companies in the finance industry.
Marketing reports are data-focused documents that summarize marketing results at regular intervals.
One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs. Here’s how you can discover trending keywords for your…
While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s…
Supercharge your SEO with paid tools. Learn about the advantages of investing in top-rated SEO tools that offer comprehensive data, automation, and advanced features. The post 16 Essential Paid SEO…
Here is a recap of what happened in the search forums today…
For the original iTunes version, click here. Yep, another week, more Google search ranking volatility to report on…
Google Search is testing replacing the article carousel format with a list view format of sort. This shows the articles in two columns with a show more button, instead of…
Google is testing a more results button with a bit more design, the button expands or refines your query in the people also ask section. Normally you just see a…
Google is testing a new image pack design that shows four images instead of three images with a more images button. This may not be a new change, it might…
Google Search’s translate feature may sometimes show images that match the word or words, depending on the language you are translating from and to. So if you want to translate…
Google is now testing an “open in maps” button in the local pack maps embed interface. That button takes you into the core Google Maps product for that Google search…
Get a comprehensive guide on using meta robots tags and robots.txt to control how search engine crawlers interact with your website. The post A Guide To Robots.txt: Best Practices For…
Learn how to use keywords for SEO to grow organic traffic. And see where to use them for the best results.
Learn how to perform market research that can ensure your startup’s success with our detailed guide.
Google replaces Search chief Raghavan with Nick Fox amid restructuring. Move follows criticism of ad-driven decisions affecting search quality. The post Google Search Has A New Boss: Prabhakar Raghavan Steps…
Google’s John Mueller says don’t obsess over SEO tool numbers. Instead, make great content people actually want. The post Google Warns Against Over-Reliance On SEO Tool Metrics appeared first on…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing announced a…
SEJ’s CEO reflects on the recent acquisition of Search Engine Land by Semrush while reaffirming Search Engine Journal’s commitment to independent, unbiased SEO journalism. The post An Open Letter From…
We’ve prepared a list of 30+ website themes for SEO. Choose the right one for your business to ensure that your web project is SEO-optimized from the outset.
Microsoft has provided some new updates to Bing Webmaster Tools, including 10 months more of data for the search performance reports, an updated recommendations section, and a preview of Copilot…
Google Ads has released an update it the Google Ads API, version 18. Version 18 includes updates across account management, ad groups, ads, assets, campaigns, hotel/travel, local, PMax, reporting and…
Google Merchant Center now lets you name your various shipping policies. This is a welcomed change because previously, it was hard to know which shipping policy was associated with which…
Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As you…
Google Ads has renamed “text assets” to “customizations” within the Automatically created assets section of Google Ads. Customizations lets you use text from your website, landing pages, ads, and provided…
Google is testing a product carousel within the search results snippets that contain product images, product information, ratings and prices. This might be specific to Amazon, but I am not…
Uncover the truth about backlinks for SEO. Learn how focusing on your audience and creating brand demand can naturally lead to valuable backlinks. The post Ask An SEO: What Links…
SE Ranking’s Website Audit features an enhanced health score and JavaScript rendering. Learn how these updates improve the quality of your website checks.
These statistics for digital marketing can help you understand the latest trends and optimize your strategy.
Content marketing tactics are ways to reach and engage target audiences through blog posts, videos, etc.
Learn how to get backlinks by responding to media requests, creating link bait, finding broken links, & more.
Want to promote your business to thousands of people for free? It‘s time to tap into the power of Instagram Reels!
This is a programming note that Thursday and Friday are Sukkot and I will be offline the next two days. I will be offline on Thursday and Friday, October 17th…
SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs…
Artificial intelligence has become one of the key technologies reshaping the way we search for information, work with automating repetitive tasks, study with AI-powered tutors, and more. AI remains one…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing…
Discover the 18 best AI SEO tools to improve your search engine rankings and grow your business.
Google announced a number of new Google Shopping features including the new home page, the new researched with AI, more personalized results and deal-finding tools like price comparison, price insights…
It’s been a handful of days since we reported on any Google Search ranking volatility and although I really don’t want to say we are seeing more volatility in the…
Google may have removed or be removing the health insurance fields from Google Business Profiles. So if you are a health related organization, and you want patients to see what…
Google has added two new verification methods for merchants/retailers within Google Merchant Center next. The new methods are to verify via a business email or verify via an e-commerce/shopping platform.
Google is testing adding a background color, shade, to the featured snippets on mobile search. We saw this in February with normal snippets, also with site names and favicons and…
What is click-through rate, how to define it, and what measures to take to improve it. Learn what makes a good snippet and how to get more clicks from the…
Unlock the potential of Google Travel for your SEO strategy. Understand the implications of Google Flights and Google Hotels dominating travel search terms. The post The Google Travel Takeover And…
Google’s Martin Splitt shares SEO strategies for multilingual websites, focusing on structure, hreflang attributes, and language selection. The post Google’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites appeared…
Here is a recap of what happened in the search forums today…
Don’t blend in with the competition. Stand out, get clicked, and achieve SEO success through differentiation. The post Differentiation: Stand Out, Get Clicked appeared first on Search Engine Journal.
Google is testing a new search ad format that lets you expand and collapse the sponsored search ads. When you expand the ads, it then shows a carousel of search…
The other day I wrote about a Google test named Quick view for recipes that gave the searcher no reason, whatsoever, to click over the the publishers site. But then…
Google will be updating its Google Ads data retention policy on November 13, 2024 to only store data 11 years old or newer. Anything older than 11 years of data…
Google is updated its Google Ads third-party policy to add new penalties for third parties, such as PPC agencies, “that enable significant or sustained policy violations.” These new penalties include…
Google is testing angled or off-centered design elements within the search results. The search box seems angled, the favicons seem twisted, the box elements throughout seem tilted – it just…
Homepages SEO exists. Learn which time-tested techniques can help your homepage rank for highly competitive keywords.
Google Analytics alternatives include Traffic Analytics, Clicky, and Heap. Here‘s why you may find them better.
Understand how brand tracking can help you catch market trends, respond to consumer sentiment, and keep your brand competitive.
Google Web Performance Advocate clarifies Cumulative Layout Shift (CLS) measurement, aiding web developers in optimizing Core Web Vitals. The post Google Explains How Cumulative Layout Shift (CLS) Is Measured appeared…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new video…
In this article, we’re looking at bootstrapped SaaS companies that gained the greatest amount of referring domains in the past year. Bootstrapped businesses generally don’t have huge budgets to spend…
Arun Maini, a famous YouTuber known for his Mrwhosetheboss channel, posted a scathing video named “Why Google Search is Falling Apart. The video goes through three reasons why Google Search…
Google is testing swapping out the normal spelled-out Google logo with the Super G (that is what Google calls it) logo at the top of the Google Search results page….
Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in…
Google is testing showing the term “top links” or “top links from…” in its search results snippets, that seem to give a title to the sitelinks shown under search result…
Did you know that Bing removed dozens of features? 27 Bing featured were “unshipped” according to the new CEO of Bing, Mustafa Suleyman, said on X. He wrote, “Simplicity is…
Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing, it’s a long-term play to engage out-of-market audiences….
Find out how this strategy can improve your SEO performance and drive more accurate and quality traffic to your site. The post When In Your Digital Marketing Journey Should You…
Creating targeted content, improving speed, and enhancing UX are ways to reduce your site‘s bounce rate.
Learn how to use the Yoast SEO plugin for WordPress to improve your site’s visibility in search engines.
Learn the key stages of a successful link-building campaign—from site finding and outreach to content creation and beyond. The post The Lord of The Links: Links of Power [Webinar] appeared…
Google shows how to use Google trends for competitor analysis, brand awareness tracking, and product demand forecasting The post Google Shows 3 Ways To Boost Digital Marketing With Google Trends…
Inbound marketing can have an immense impact on how you generate leads. What’s different about inbound marketing? It focuses on attracting customers to your business rather than pushing messages out…
Google Gemini and ChatGPT can speed up your workflows and make many aspects of your life—both personal and professional—much easier. But which app is better? We ran head-to-head experiments with…
Here is a recap of what happened in the search forums today…
Google may be forced to breakup, the DOJ is leaning towards forcing that and more as a remedy to its monopoly ruling. This morning we are seeing a spike in…
Can you believe it, it has been over a week since I reported on any Google Search ranking algorithm updates or volatility. Over the past 24-hours or so, the level…
Google’s AI Overviews seem to not show citations or link to sites that were hit by the helpful content update (and probably core updates), even when you ask the AI…
Microsoft is testing a new Bing Search carousel titled “Best list of X.” It can be the best list of PPC agencies or other queries that Bing wants to show…
Google Search seems to be missing the video tab under the search bar for some searchers. I suspect this is some sort of weird bug, there is no way in…
Google search operators are the combination of symbols and words that help you find the needed information in a couple of clicks. Here is the complete list of over 30…
There is this interesting conversation on LinkedIn around a robots.txt serves a 503 for two months and the rest of the site is available. Gary Illyes from Google said that…
Google has added an edit and delete button link next to the reviews you added to a Google Business Profile listing. This gives the reviewer a quicker method to modify…
Supercharge your SEO with paid tools. Learn about the advantages of investing in top-rated SEO tools that offer comprehensive data, automation, and advanced features. The post 16 Essential Paid SEO…
Wondering which social media metrics to track? Check out 19 essential metrics for brands and creators.
Update your blog content once every three to six months to ensure accuracy and audience satisfaction.
The Legal SEO Conference brings together top SEO experts who specialize in helping law firms dominate search engine results. The post Legal SEO Conference: The World’s First SEO Event Tailored…
Here is a recap of what happened in the search forums today…
Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, “By Thursday, November…
Thomas Eccel posted a guess, trying to figure out how many Google Ads campaigns are created in a timeframe. He said if the ad campaigns are issued in sequential order,…
Google is testing placing a “quick view” button overlayed on the images on recipes within Google Search. The crazy part is that clicking on “Quick view” keeps you on Google…
Back in August we reported that Google was testing showing verified badges, verification labels, in the organic search results. Well, now Google is testing the verified label on the detailed…
Google is rolling out the Store ratings feature beyond US Search. It is rolling out to searchers in Australia, Canada, India and the United Kingdom. Although, we’ve seen examples of…
Protect your content from theft with these proven methods. Learn how to prevent text, image, and video copying, and what to do if your content is stolen.
Brush up on your SEO knowledge with recommended reading on link building and optimizing for local, ecommerce, entities, and more. The post The 11 Best SEO Books You Should Read…
Google faces potential breakup as DOJ ruling outlines remedies to curb search monopoly. Here’s how it could impact search. The post Google Faces Potential Breakup: How DOJ Ruling Could Reshape…
Google responds to DOJ antitrust proposals, listing five ways they’re harmful to consumers and businesses The post Google: 5 Ways DOJ Proposals Harm Business and Consumers appeared first on Search…
Google expands store ratings in search results to Australia, Canada, India, and UK. The post Google Expands Store Ratings In Search Results To New Markets appeared first on Search Engine…
Boost your efficiency with our curated list of the best 50 marketing automation tools. From all-in-one to specialized solutions, streamline your workflow with ease.
Two in three B2B marketers are using GenAI. Discover more B2B marketing statistics to inform your strategy.
These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For…