Data Storytelling: How to Make SEO Insights Resonate with Stakeho...
The post Data Storytelling: How to Make SEO Insights Resonate with Stakeholders appeared first on SE Ranking Blog.
Remarketing Campaign 101: Definition, Types, and Tips
Learn how to create your first remarketing campaign to reengage your audience and drive repeat purchases.
18 Content Promotion Strategies to Use in 2024
Content promotion can increase visibility, enhance engagement, and grow your audience. Learn how.
Should You Include FAQs On Product Or Category Pages?
Explore the benefits of including FAQs on product category pages for your brand. Enhance user experience and optimize your website with these tips. The post Should You Include FAQs On…
How to Perform a Full Ecommerce Website Audit
Learn how to do an ecommerce website audit for better SEO results, happier customers, and more sales.
Over-Optimization in SEO: What It Is & How to Avoid It
Find out why over-optimization is bad for SEO and follow our tips to achieve natural, effective results.
How To Increase Conversions With This 6-Step Customer Journey Ana...
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey. The post How To Increase Conversions With This…
Why Google Can’t Tell You About Every Ranking Drop
Google explains the challenges in providing transparency about algorithmic ranking changes and manual reviews. The post Why Google Can’t Tell You About Every Ranking Drop appeared first on Search Engine…
Top 5 Local Rank Tracker Tools (Tested & Reviewed)
Local rank trackers automate the process of tracking local search engine rankings. Allowing you to save time while getting more profound insights. For example, Stratedia, a marketing agency, improved its…
Content Decay: A Rotten Name For A Real SEO Issue
Google’s Search Off The Record podcast discussed Content Decay, an SEO problem that nobody’s heard of but is actually a real thing The post Content Decay: A Rotten Name For…
Daily Search Forum Recap: May 13, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google explains the…
Google Warns Against “Sneaky Redirects” When Updating Content
Google warns against using “sneaky redirects” with rel=canonical tags when updating website content. The post Google Warns Against “Sneaky Redirects” When Updating Content appeared first on Search Engine Journal.
What Are Redirects? Types, SEO Impact, & More
When you move to a new address in the US, you set up mail forwarding with the United States Postal Service (USPS). If someone sends mail to your old address,…
56 Google Search Statistics to Bookmark for 2024
Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends. Learn more Check out more resources on…
Google Again On Difference Between Algorithm Updates & Data R...
Danny Sullivan, Google’s Search Liaison, posted on X explaining the differences between algorithm updates, like core updates, and then data refreshes, the data that goes into those ranking systems. This…
Google Ads Updates Disclosure Policy For Event Ticket Sale
Google Ads will be modifying its disclosure policy for event ticket sale. The update will say that the “disclosures should be easily visible and clearly explained in the top 20%…
Google Search Console Doesn’t Keep Data For Most De-Indexed...
Gary Illyes from Google said on LinkedIn that Google Search Console doesn’t “keep (almost) any data for un/de-indexed.”
Google Lifts Some Site Reputation Abuse Policy Penalties
About a week ago, we reported that Google began enforcing its new site reputation abuse policy by issuing manual actions and ranking penalties for those sites that violated those policies….
Google: Video Pages Need To Be Super-Obvious Video Play Pages
In April 2023 and December 2023 Google changed how it classifies what it would consider video pages. In short, the video on the page needs to be the main piece…
The 9 Best Landing Page Builders For 2024
Turn visitors into customers with the right landing page builder. Choose from our top nine picks to elevate your marketing efforts. The post The 9 Best Landing Page Builders For…
Daily Search Forum Recap: May 10, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says site…
How user experience affects SEO
The post How user experience affects SEO appeared first on SE Ranking Blog.
Starting an SEO agency: Hard-Won Secrets for Success
The post Starting an SEO agency: Hard-Won Secrets for Success appeared first on SE Ranking Blog.
5 AI Content Marketing Tactics for Enhanced Quality and Performan...
The post 5 AI Content Marketing Tactics for Enhanced Quality and Performance appeared first on SE Ranking Blog.
Search News Buzz Video Recap: Google Search Ranking Volatility, S...
For the original iTunes version, click here. Google may have had two search ranking algorithm updates, one around May 9th and one around May 3rd. Google began its site reputation…
Mikhail Parakhin No Longer Working On Copilot At Microsoft
Mikhail Parakhin, the former head of Bing Search and Microsoft Advertising at Microsoft, confirmed he is no longer working on the Copilot project. He stepped down as the head of…
Google: Site Reputation Abuse Isn’t About Linking
Danny Sullivan, Google’s Search Liaison, made it crystal clear that the site reputation abuse policy has zero to do with linking. This means that who you link to and/or who…
Google Local Panel With Owner Attribute
Google can show the owner of the business in the local panels in the Google search results. I suspect this is not new but I don’t believe I’ve seen this…
Google: Proximity Not A Relevancy Factor For Local Service Ads
Google has updated its Local Services Ads help document on ad rankings to remove the line around “proximity to potential customers’ locations” is a ranking factor for those ads. Ginny…
Google May Show How Many Shoppers Purchased On Your E-Commerce Si...
Google has sent some Google Merchant Center e-commerce site managers notifications that a new annotation may begin to show up in the search results next to their site’s listing that…
How to Run a Successful SEO Campaign in 2024
An SEO campaign is an organized effort to improve a website’s rankings in search engines. Learn more.
9 Local On-Page SEO Tips to Improve Rankings [+ Checklist]
Implementing the tips on our local on-page SEO checklist can improve your page rankings in search.
116 Top Free SEO Tools
Take advantage of the best free SEO tools to maximize your website’s potential. Optimize your online presence and attract more visitors to your site. The post 116 Top Free SEO…
What Are Zero-Click Searches & How Do They Impact SEO?
A zero-click search is when a user finds an answer directly in the search results without clicking a link.
Google Defends Lack Of Communication Around Search Updates
Google regularly updates search algorithms with thousands of unannounced tweaks annually, sparking discussion around transparency. The post Google Defends Lack Of Communication Around Search Updates appeared first on Search Engine…
Daily Search Forum Recap: May 9, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is another…
Google’s Strategies For Dealing With Content Decay
Google shares strategies for managing outdated website content rather than deleting it. The post Google’s Strategies For Dealing With Content Decay appeared first on Search Engine Journal.
Google Defines “Content Decay” In New Podcast Episode
Google defines “content decay” in a new episode of the Search Off The Record podcast, and discusses how to handle old webpages. The post Google Defines “Content Decay” In New…
Steal Our SEO Report Template (Inspired by SEO Experts)
Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community. Using this knowledge,…
What are Rich Snippets and How to Get Them?
The post What are Rich Snippets and How to Get Them? appeared first on SE Ranking Blog.
Google Search Ranking Update Volatility Starting On May 9th
I am seeing signs of a possible Google search ranking update today, May 9th, between a spike in early chatter this morning within the SEO industry and many of the…
Google Renames AI Answer Back To AI Overview
A week ago, we saw Google renamed the AI overview experimental results to simple “AI Answers.” Well, that didn’t seem to last long. Google renamed it back to “AI Overview”…
Google Tests New Search Notes Button
Google is testing a new button to add a note to the search results. As a reminder, Google launched Notes in Google Search and Discover last November as a labs…
Google Analytics Gains Google Ads Conversion Performance Beta
Google Analytics has a new beta Google Ads report named “conversion performance.” This is a beta feature right now, so you might not be able to see it. But you…
Sundar Pichai, Google’s CEO, Responds To Google Search Qual...
Google’s CEO, Sundar Pichai, was interviewed by Emily Chang at Bloomberg before the big Google I/O event. They talked a lot about a lot of things, but there was 25-second…
How to Use Keywords for SEO: The Complete Beginner’s Guide
There’s really a lot you can do with just a single keyword, so at the end of the article, you’ll find a few advanced SEO tips. Once you know how…
How To Use ChatGPT For Keyword Research
Master the art of keyword research with ChatGPT. Speed up your process and gain valuable insights for your SEO strategy. The post How To Use ChatGPT For Keyword Research appeared…
Native Ads: What They Are & How to Use Them
Learn what native ads are, why you should use them, and how to get started with native advertising.
Ex-Google CEO Implies AI Search Will Have No Links
Google’s former CEO said out loud what Googlers won’t: Google is not about showing links, it’s about organizing the world’s information The post Ex-Google CEO Implies AI Search Will Have…
Content Pruning: A Step-by-Step Guide to Improving Your SEO
Content pruning is the process of removing outdated or low-quality content from your website to improve SEO.
7 Automotive SEO Best Practices For Driving Business In 2024
Want to improve the online visibility of your automotive business and drive new customers in the dealership door? You need SEO to outrun the competition. The post 7 Automotive SEO…
10 Most Important Meta Tags and HTML Elements You Need To Know Fo...
HTML tags are crucial for SEO more than ever before. In this post, I’m sharing the top 10 HTML meta tags you need to know. The post 10 Most Important…
Daily Search Forum Recap: May 8, 2024
Here is a recap of what happened in the search forums today…
Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients
Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google,…
How to Write a Press Release: A Step-By-Step Guide
Use this advice to write a press release that will capture the media’s and your target audience’s attention.
Bing Tests Clear Distinction Between Free & Paid Search Resul...
Microsoft’s disclosure of search ads on Bing has not been the greatest, honestly, in many cases, worse than Google’s disclosures. Recently, however, Bing has been testing a clearer distinction between…
Google: Having News In Your Site Name Is Fine
Here is a new SEO myth I have not heard before… Someone said that using the word “news” in your site’s name is bad for SEO and Google ranking. John…
Bing Ads Carbon Neutral Label Goes Green
Microsoft Advertising, the ads you see in Bing, have these “Marketing with Purpose Attributes” ad labels with carbon-neutral labels. Those labels used to be gray, but now Bing has them…
Google Product Review Summary Labels Snippet
Google is now showing these short summaries of reviews by placing a label over the review with one or a few words. So the labels might show “low quality,” “compact,”…
Google Local Business Profile Reviews Listings Updated
Google has updated the page where you view, reply and report reviews for your Google Business Profile listing. Joy Hawkins spotted the change and she says it seems to be…
Google Ads Audience Segments: Types, Tips, and Best Practices
Audience segments help advertisers target their Google ads to the right people. See how they work.
Marketing Attribution: What It Is, Tools to Use & Best Practi...
Marketing attribution helps you understand which channels and campaigns drive the best results.
Customer Acquisition: How to Win New Customers
Customer acquisition is the process of bringing new customers to your business through marketing channels.
Automate Multi-Site Reporting With Google Sheets And GSC API
Discover how to efficiently manage large-scale site monitoring and performance optimization in using Google Sheets and the GSC API. Stay ahead of the competition. The post Automate Multi-Site Reporting With…
Top 15 Ways To Secure A WordPress Site
Enhance your WordPress security with these expert tips. Protect your website from hackers and keep your data safe. The post Top 15 Ways To Secure A WordPress Site appeared first…
Daily Search Forum Recap: May 7, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has started…
Big Brands Receive Site Abuse Manual Actions
Big brands appear to be among the first to get hit with manual actions. One major company had a weird response. The post Big Brands Receive Site Abuse Manual Actions…
How to Create a Content Outline: A Step-by-Step Guide
A content outline can help improve your content‘s readability and performance. Here‘s how to create one.
Gravity: How To Cultivate Focus And Execute Better
Stuck in a productive rut? Learn how companies can combat “workplace gravity” – the constant distractions that pull our focus away from what matters. The post Gravity: How To Cultivate…
12 SEO HTML Tags You Need to Know
Learn which HTML tags are crucial for SEO, from title tags to schema. And best practices for optimization.
Google Began Enforcing The Site Reputation Abuse Policy Last Nigh...
Google said it began to enforce its new site reputation abuse policy last night. The policy went into effect on Sunday, May 5th, but Google did not announce it would…
How to Do a Reverse Image Search on Mobile & Desktop
Fight image theft and build backlinks by doing a reverse image search on your preferred device.
Google Search Ranking Update Volatility Starting On May 3rd
I am slow to report on this but figured I’d document it just in case some of you noticed ranking volatility and fluctuations on or around May 3rd and May…
Google Ads New Performance Max For Marketplaces
Google Ads has launched Performance Max for Marketplaces. This is designed to help you sell your goods or services on specific marketplaces using Performance Max.
Number Of Search Results Dropped Google Search Results Page (Hidd...
It seems Google has fully removed the number of results found, the results count, from the Google Search results page. It was removed from the Google Search Generative Experience last…
Rumors Of Google Auditing 25% Of Google Ads Are False
The Google Ads Liaison, Ginny Marvin, said the rumors of Google auditing 25% of Google Ads accounts are false. She wrote, “The rumor about Google auditing 25% of Google Ads…
Google Ad Preview Tool: How to Check Your Ads
Use Google Ad Preview to optimize performance. This detailed walkthrough explains how.
Google SGE Organic Traffic Impact Divided By Verticals [Data Stud...
Learn how different verticals are impacted by Google SGE and how to adapt your SEO strategy accordingly. Get the data study insights in this article. The post Google SGE Organic…
Hit By The Core Algorithm? 5 Factors To Be Aware Of
Five insights shared by Googlers that can be helpful for those wanting to reverse lost rankings The post Hit By The Core Algorithm? 5 Factors To Be Aware Of appeared…
Google’s Mueller Outlines Path To Recovery For Sites Hit By Core ...
Google’s John Mueller reveals the reality of recovering from algorithm updates: Adaptation is key. The post Google’s Mueller Outlines Path To Recovery For Sites Hit By Core Update appeared first…
Google Confirms Site Reputation Abuse Update
Google’s SearchLiaison confirmed that the site reputation abuse policy commenced being enforced on Monday May 6th. The post Google Confirms Site Reputation Abuse Update appeared first on Search Engine Journal.
Daily Search Forum Recap: May 6, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says sites…
Google Core Update: How To Write High-Ranking, High-Quality Conte...
Navigate the Google core update. Learn how to adapt your content strategy and maintain search visibility by creating high-quality, user-focused content. The post Google Core Update: How To Write High-Ranking,…
Apple’s “Intelligent Search” Will Summarize Webpages
Apple’s new AI Search will generate website summaries. Another feature, called Web Eraser, permanently removes website content The post Apple’s “Intelligent Search” Will Summarize Webpages appeared first on Search Engine…
How to Set Up GA4 Conversion Tracking: A Step-by-Step Guide
Follow our step-by-step guide to set up and start tracking, viewing, and analyzing GA4 conversions on your site.
46 Blogging Statistics to Know in 2024
Discover the most eye-opening blogging statistics, including how much bloggers earn each year.
Google: Sites Hit By The Old Helpful Content Update Can Recover &...
Google’s John Mueller said again this morning that sites hit by the old September helpful content update or even new core updates can recovery. He said on X and on…
How to Create a Social Media Calendar in 2024
A social media calendar lets you organize, schedule, and track your social content. Here‘s how to create one.
Statcounter Fixes Search Engine Market Share Data After Incorrect...
Over the past week, many have been windblown by Statcounter reporting that Google lost significant market share in the US and worldwide from March to April 2024. It turns out…
Google Will Remove Its Disavow Link Tool At Some Point
Google’s John Mueller said on X that he believes Google will remove the disavow link tool “at some point” in the future. Bing dropped the disavow links tool from Bing…
Google Search Tests Showing Only Local Listing For Near Me Querie...
Google Search seems to be testing showing only local listings from Google Business Profiles for many “near me” types of queries. So when you search for [dentist near me] or…
Google Gemini Stops Linking To Most Sources?
A year ago, Google Gemini (formerly known as Bard) began linking to sources as citations and we rejoiced. Well, it looks like in most cases, Gemini has stopped linking to…
Google SGE Says Drink Urine To Pass Kidney Stones Quickly
The new AI advanced version of Google Search, aka Google SGE or Search Generative Experience, provides wicked smart AI answers to your queries. And if you ask it how to…
Competitive Matrix: What It Is + How to Make One (with Templates)
Use this strategic tool to compare your company‘s offerings against competitors’ in a visual format. See how.
How to Respond To Negative Reviews: 6 Best Practices
Respond to critical reviews in a way that maintains your reputation and wins back customers. Here‘s how.
Big Change To Google’s Product Structured Data Page
Google completely revamped their +6,000 word Product Structured Data documentation into three topically focused pages The post Big Change To Google’s Product Structured Data Page appeared first on Search Engine…
How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sal...
Maximize your SEO performance with integrated Digital PR strategies. Boost brand trust, search rankings, and sales. The post How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales…
Editorial Standards of the Semrush Blog
Our editorial standards help to ensure readers of the Semrush blog get the most helpful information available.
What Is Personal Branding? Here’s Why It’s So Important
In this post, we’ll explore the ins and outs of personal branding and walk you through the fundamentals of building your own personal brand. The post What Is Personal Branding?…
Top 17 SEO Podcasts For 2024
2024’s top SEO podcasts offer deep dives into search marketing, analytics, and industry trends. The post Top 17 SEO Podcasts For 2024 appeared first on Search Engine Journal.