Explore ex-Googler Pedro Dias’s perspective on the impact of AI Overviews on SEO and content strategy, revealing valuable insight into the future of organic traffic. The post AI Overviews –…
Hack The Box used Ahrefs to execute multiple SEO initiatives for their website, including a site-wide content refresh initiative in 2023. Their most prominent achievement is a 600% increase in…
Local keyword research involves finding phrases people use when looking for local products and services.
Track the right SEO metrics to understand how SEO impacts business growth. Focus on audience quality, engagement, conversions, and brand impact to measure success effectively. The post Beyond Rankings: Important…
Study reveals Google’s AI overviews coincided with decline in mobile search volume, likely causing Google to pull back on the feature. The post Google’s AI Overviews Coincide With Drop In…
Google’s Gary Illyes highlights robots.txt file’s error tolerance and unexpected features as it marks 30 years of aiding web crawling and SEO. The post Robots.txt Turns 30: Google Highlights Hidden…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…
One month after initial traffic analysis, Kevin Indig revisits the impact of Google’s AI Overviews on organic traffic. The post AIO Pullback: Google Shows 2/3 Fewer AIOs And More Citations…
Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets you run search ad campaigns without having to account for…
Attending SEO conferences is one of the most impactful ways to elevate your SEO. You get to: Rub shoulders with marketing rockstars Soak in the latest SEO trends Leave with…
The post 17 Common Google Indexing Issues: How to Identify and Fix Them appeared first on SE Ranking Blog.
This month we had Google June 2024 spam update roll out over a seven-day period. We had a few other unconfirmed Google search ranking updates as well, listed below. Let’s…
Google is now showing Local Service Ads directly in the mobile version of the Google local business finder interface in Google Search. We know Google is showing LSAs now on…
As you may remember, Google Ads requires political ads to disclose if the content, images or other assets in any way used synthetic content (i.e. AI content). Now Google Ads…
Microsoft announced Property Center for Microsoft Advertising’s lodging campaigns. This should make it easier for you to manage your Hotel Price Ads and Property Promotion Ads for your hotel or…
Google sent out notices via email to Google Merchant Center merchants about a change to how Google collects and uses conversion data that you share with Google. Google said it…
Google has posted that it begin to accept and run ads for Daily Fantasy Sports and lottery couriers in many states within the United States. This change goes into affect…
Google has confirmed it is working to fix the delays and latency issues with the Google Search Console Performance reports. This happens to the performance reports and often other reports…
Discover the differences between organic and paid strategies for search and social media. Make informed decisions on digital marketing for your local business. The post Organic Vs. Paid Search And…
The post Top 10 SEO Automation Tools for Improving the Efficiency of Your SEO Processes appeared first on SE Ranking Blog.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. After the Google…
Matt Diggity Topical authority has been all the rage and has been the go-to strategy for SEOs over the past few years. The idea here is to write everything about…
There are reports that some sites hit by the Google September 2023 Helpful Content Update are seeing small, somewhat tiny, lifts over the past week or so. Again, based on…
Gary Illyes from Google explained two reasons why soft 404 errors are bad. Soft 404s are when a page returns a 200 status okay, but Google thinks that page should…
A Google community manager, Alistair D., posted a Reviews troubleshooting and FAQs document in the Google Business Profiles forums. It goes through why reviews go missing, why reviews are removed…
Google is testing placing the top quality store badge and icon next to the site name area in the Google mobile search results. This brings up that icon from the…
Bing added a new guideline to its Bing Webmaster Guidelines named Prompt Injection. A prompt injection is a type of cyberattack against large language models (LLMs). Hackers disguise malicious inputs…
Discover the reasons behind a high bounce rate on your website and learn effective strategies for reducing it. Improve user experience and SEO performance. The post 12 Reasons Your Website…
Google’s director of product management discusses search rankings, including the importance of the core topicality systems The post Google Discusses Core Topicality Systems appeared first on Search Engine Journal.
Discover the top 10 digital marketing trends for 2024. Explore the importance of strategy over the latest technology and gain valuable insights. The post Top 10 Digital Marketing Trends For…
Enhance your website’s SEO and accessibility with alt text. Discover the importance of alt text and how to make it work for your images. The post Alt Text: What It…
On the heels of the completion of the June 2024 spam update this Thursday, June 27th, I am now seeing signs of an unconfirmed Google Search ranking algorithm update and…
Curious about which factors are key to ensuring your images don’t slow down your site? Explore these 14 essential tips for optimizing images. The post 12 Important Image SEO Tips…
Google clarifies E-E-A-T’s role in search rankings, emphasizing quality content over chasing specific signals for improved search performance. The post Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal…
Google’s Gary Illyes warns of soft 404 errors’ impact on web crawling and recommends proper error handling to improve SEO and site efficiency. The post Google Warns Of Soft 404…
Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of the index or remove an entire site from…
Enterprise companies get a lot of links naturally. While they may have some challenges with link building, these companies also have a ton of opportunities because of who they are…
For instance, AI Overviews and the commoditized answers Google serves directly in search results mean fewer top-of-funnel clicks reach websites. There are also fewer clicks for bottom-of-funnel keywords as Google…
Google still struggles with complex search queries, particularly those using “not” and prepositions, despite AI advancements. The post Google’s Search Dilemma: The Battle With ‘Not’ & Prepositions appeared first on…
An SEO consultant helps your business improve search engine rankings. Through services like keyword research, site audits, and on-page SEO. Which can drive organic traffic and generate leads. They have…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s June 2024…
This week, Google completed the rollout of the June 2024 spam update over a 7-day period. Google has dropped its continuous scroll interface for the search results. Google is testing…
Google has completed the rollout of the June 2024 spam update after a seven-day and one-hour period. This update started on June 20, 2024, and was completed on June 27,…
Elizabeth Tucker, Director, Product Management at Google Search was a guest on Google’s Search Off the Record podcast where Lizzi Sassman and John Mueller of Google asked her about search…
Google Product Studio, which is part of Google Merchant Center Next, now works in the UK, India, and Japan. Google also added file upload support to Product Studio and additional…
If you’re worried this could impact your business, you’ll need to start online reputation management (ORM). But where should you start with ORM? And what the heck is it? In…
Microsoft may now include AI generated content within the Bing Search people also ask sections. Bing is labeling some of the people also ask boxes with the disclaimer, “Includes Al…
There is a new report out that says menu items and how busy you are during Google Maps popular times are both ranking factors and signals for Google’s local ranking…
Google seems to be rolling out new WordPress specific conversion code for Google Ads. This seems like a Google Tag code with easier set up for WordPress sites.
In this article, I’ll share the structures of some real-world agency reports that have been shared with me and how different size agencies approach SEO reporting. SEO agencies juggle multiple…
Want to try influencer marketing? It‘s all about making genuine connections. Read this guide to learn how.
Google completed the June 2024 spam update, targeting policy-violating websites. As search quality improves, search rankings may fluctuate. The post Google Completes June 2024 Spam Update Rollout appeared first on…
Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges. The post Google Reveals Its Methods For Measuring Search Quality appeared…
Looking for social media ideas? This article covers themes, tips, and strategies to keep your socials buzzing for the next year and more!
They have a special place in content marketing and SEO history. They were among the early champions of inbound and content marketing and living proof that SEO is a great…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…
Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find…
Semrush digital marketing tools are already helping you smash your goals, but there’s always room to make them even better. We’re only halfway through 2024, but we’ve been hard at…
Improve your local online presence with our comprehensive local SEO checklist. Gain insights to rank higher.
But if you repurpose it, you can make it go the extra mile. Content repurposing is the practice of reusing all or parts of existing content. This usually involves changing…
Google is testing placing the link cards at the top of the AI Overviews box within Google Search. Instead of having them deep at the bottom, they are being tested…
Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been a while). The updates include better reporting for misspellings, negative…
Google has announced a number of new search-related features to its mobile version of the Chrome browser. These updates include new local Chrome Actions, new search shortcuts, trending in search…
Google seems to be testing (or maybe it is a bug) having the search results page slide over right to the next page (visually at least) when you enter a…
Danny Sullivan, the Google Search Liaison, said it again, that “there’s clearly more we should be doing” with ranking websites that deserve to rank better in Google Search. He clarified…
Learn what crawl budget is and how optimizing for it can improve your site’s visibility.
Discover the importance of budgeting for SEO services. Find out how to calculate and plan your SEO budget effectively for optimal online presence and growth. The post SEO Cost Calculator:…
Discover 12 of the best SEO rank tracking tools based on available features, use cases, and pricing.
Discover how generative AI works plus artificial intelligence tools to support your marketing and advertising.
To find out, I looked through 52 SEO specialist job listings on Indeed and SEOJobs. The most common responsibilities I found are: It seems like SEO specialists are expected to…
Check out the top HARO alternatives to build high-quality backlinks and improve your SEO rankings.
Learn about the features, benefits, and prices of the best PPC keyword tools on the market right now.
Google’s SearchLiaison acknowledged flaws in current search ranking systems and explained steps they are taking to improve search results The post Google: “Our Ranking Systems Aren’t Perfect” appeared first on…
SEO is a well-known and widely used marketing tactic, but convincing your boss—or a room full of skeptics—can be tough. So, to make this easier for you, I reached out…
Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. The post Google Announces New GA4 Features As Universal Analytics Sunset Nears appeared…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search has…
Learn to compare keywords using data like search volume and difficulty. So you can target the best options.
Learn what ecommerce architecture is, its key components, and the best implementation practices.
Danny Sullivan, Google’s Search Liaison, responded to some new SEO advice floating around the SEOverse that suggests you should not add the brand name of the products you are reviewing…
Make your articles easier to digest and improve conversions with these 7 blog post format tips.
Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is…
Google Search is rolling back its continuous scroll user interface and bringing back the legacy Google Search pagination bar. Google told us that starting yesterday it will stop offering continuous…
Google has added new fields and options to the Google Business Profiles verification status tool. These options should help some businesses that are having issues getting verified on Google Maps.
We knew Google would stop accepting publications into Google News Publisher Center, but Google also stopped showing news “sources” in Google News, stopped showing a follower count for those sources,…
Learn how to measure brand awareness with a deep dive into the essential metrics you need to track.
In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus on first to get results quicker. To accelerate SEO…
Use this guide to define your social media content pillars to better speak to your target audience.
Topical authority is a site’s expertise on a subject earned through quality content. Here’s how to improve it.
The best free keyword research tools include Semrush, Google Trends, QuestionDB, and AlsoAsked.
A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.
Learn what a CMS migration is, its main impacts and issues, and how to perform one with our in-depth guide.
Google ends continuous scrolling search results. Some are unhappy about the reason Google gave for doing this The post Google Ends Continuous Scroll SERPS: What It Really Means appeared first…
Google debunks SEO myth: Using branded keywords in content doesn’t harm rankings. The post Google Debunks SEO Myth: Branded Keywords Won’t Hurt Rankings appeared first on Search Engine Journal.
Learn how to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy. The post Data-Driven Content Strategy: Boost Google Rankings With…
Master CPA marketing in 2024. Uncover effective tactics for higher conversions and smarter marketing.
Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve….
Here is a recap of what happened in the search forums today…
Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in…
Mobile apps have become an integral part of our daily lives and take up a sizable share of screen time today. Below you’ll find the latest data on the most…
B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO…