Learn how to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy. The post Data-Driven Content Strategy: Boost Google Rankings With…
Master CPA marketing in 2024. Uncover effective tactics for higher conversions and smarter marketing.
Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve….
Here is a recap of what happened in the search forums today…
Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in…
Mobile apps have become an integral part of our daily lives and take up a sizable share of screen time today. Below you’ll find the latest data on the most…
B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO…
Dive into the controversy surrounding Perplexity’s Pages feature and its potential impact on the future of content creation. The post User-Directed AI Content: On Perplexity, Users Can Direct AI To…
The issue will show in the Page Indexing report in Google Search Console. This is how it looks. When I check on one of our pages with this issue, I…
Ever since the Ray Google AI Overviews update, Google scaled back showing AI Overviews in Google Search for some YMYL categories, especially in the health space. But now we are…
Google Search now may show you a special search box for your searches related to finding a credit card. If you search for [credit cards], [best credit cards], [visa credit…
Google is testing a number of sitelink variations within its mobile search results interface. They come in these variations: boxed in, pill-like shaped, some with arrows, some in black, and…
Marketing software includes all-in-one platforms, plus automation, social media, advertising, and SEO tools.
Google has made a small note to the sitemap documentation to add that the lastmod date specified in the sitemap file “should reflect the date and time of the last…
Google announced it is rolling out Automated Local Services Ads lead credits next month, which should “credit the same or more leads on average,” than the old system. This will…
A value proposition is a statement that explains the unique benefits of your product or service to customers.
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Discover the key role of trust in international SEO and how it can boost your company’s expansion strategy. The post How To Leverage Trust To Boost Your International Expansion appeared…
Google updated the structured data guidance for a new EEA-only Carousels (Beta) structured data The post Google Updates Guidance On EEA Carousels Beta Structured Data appeared first on Search Engine…
The post Healthcare SEO Guide: Strategies and Tactics for Medical Providers appeared first on SE Ranking Blog.
Why OpenAI’s Rockset acquisition could be the beginning of a shift in digital marketing and ecommerce The post OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing appeared first…
Below, I’ll walk you through a 7-step process to do exactly that. Having clear goals keeps your team unified toward a specific direction. For example, if your boss allocates $5,000/month…
Here is a recap of what happened in the search forums today…
SEO is important because it can improve your business’s organic visibility in search engine results pages.
Matt Diggity This month’s roundup takes a few more shots than usual at Google. The finger-pointing is coming from many different directions. We’ve gathered the top leaks, accusations, and breakdowns…
Google’s Knowledge Graph is a database that Google uses to provide factual information in search results.
There are reports that a change is coming to Google Ads ACA, Automatically Created Assets, that will bring this feature to the ad level. Anthony Higman said on X, “they…
Google is now showing Instagram posts within its Perspectives feature in the Google Search results. This started a week ago or so, and I received a number of posts about…
Google has added a new bullet point in the structured data carousels (beta) help documentation around how to mark up categories with many items with that structured data. This is…
Google is now using AI Overviews to write descriptions for the local panels shown in Google Search on Google Business Profiles. This is weird because Google Business Profiles lets you…
Google has always said that having pages that serve a 404 status code is normal; most sites have them, and when a page does not exist on your site, and…
Discover how schema markup can improve your website’s performance in search results. Use variants schema to highlight product variations and provide context to search engines. The post What Is Schema…
Google adds clarification to the merchant returns section of the organization structured data requirements The post Google Clarifies Organization Merchant Returns Structured Data appeared first on Search Engine Journal.
Take your in-house SEO career to the next level with guidance from industry leaders in this insightful post. The post Mastering The Art Of In-House SEO [2024 Edition] appeared first…
With a free Semrush account, you can perform keyword research, analyze your competitors, track keyword rankings, and much more. Learn more about what tools you can use and their capabilities.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google unleashed a…
We had a new Google spam update, the June 2024 spam update and what would be an SEO video recap within Google Search ranking volatility, at least this time it…
Google has released a new algorithm update the search company is naming the Google June 2024 Spam Update. This update does not have anything new specific changes that we are…
For the past several months, generally around the helpful content update in September and the various core updates we had over the past several months, there have been complaints with…
Ashwarya, the Community Manager for Google Search, posted a bunch of resources around Google Safe Search. He wrote, “We are going to help you out in every way possible. Here…
Google is testing a floating search bar in the Google Discover results. So when you load up the Google home page on your mobile device and scroll through some Discover…
Google is notifying some advertisers that use Google’s Local Service Ads program that soon their ads will be shown on Google Maps. It will start with the iOS version of…
Enhance your website’s SEO and accessibility with alt text. Discover the importance of alt text and how to make it work for your images. The post Alt Text: What It…
Google’s Spam Update derided by site owners, saying Google defines SPAM as Small Publishers Are Meaningless The post Google Spam Update Sparks Relentless Discontent appeared first on Search Engine Journal.
Discover how Google’s recent updates prioritize helpful content and topic authority to provide users with accurate and trustworthy information in this study. The post 260k Search Results Analyzed: Here’s How…
Google Search may be having a new indexing or serving (or both) bug where it is now showing new content from sites that are creating new content. Sites like the…
Study reveals Google search shifts: ecommerce and user-generated content rise, while product review sites lose visibility. The post Study: Google Favors Ecommerce Sites & User-Generated Content appeared first on Search…
A new study finds Google is reducing the frequency of, but lengthening, AI overviews in search results. The post Google Dials Back AI Overviews In Search Results, Study Finds appeared…
Apple currently ranks as one of the most valuable companies with a market cap of $3.31 trillion. Founded in 1976, the company had a long history of innovations from introducing…
Google begins rolling out the June 2024 spam update, which should take a week to complete. The post Google Launches June 2024 Spam Update appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
The post Dashboards vs. Reports: A Comprehensive Guide for Data Analysis appeared first on SE Ranking Blog.
Get more video views and clicks by optimizing your content. Here‘s how to promote your YouTube channel.
In the Google Merchant Center structured data documentation, it says that you should add structured data to the HTML source and that it “can’t be generated after a page has…
Understanding branded vs. non-branded keywords can help you boost online visibility and reach more users.
Surprise, surpise… Wikipedia is the number one source of information that comes up when you click on the people also ask feature within the Google Search results. People also ask…
A few months ago I posted about a possible bug with Google Maps where map pins were being moved around into one location. I later updated the post to suggest…
Curious about which factors are key to ensuring your images don’t slow down your site? Explore these 14 essential tips for optimizing images. The post 12 Important Image SEO Tips…
Google Maps SEO can help improve your local search rankings and traffic. Here are 11 tactics to do it.
Google is testing showing a “latest deals” section in the search results that says “Deals added in the past 24 hours.” So Google Search is pulling in fresh new deals…
Google is testing placing both the “Top-quality store” and “shop rating” labels or badges on the same page of the search results, for the same search result snippets. Generally, Google…
Pillar pages are pieces of content that provide an overview of a topic and link to more specific cluster posts.
Discover the key elements to analyze on your competitors’ websites for SEO success. Improve your strategies and outrank the competition. The post Ask An SEO: What To Analyze On Competitors…
Google ads campaigns provide you with a way to reach potential customers through targeted ads.
“Your Money or Your Life” (YMYL) refers to topics that may affect users’ health, finances, safety, or well-being.
Outbound links are hyperlinks that point from one website to another website. Learn how they affect SEO.
As Reddit ranks higher in Google searches, its traffic has reportedly grown 39% year-over-year. The post Reddit Traffic Up 39%: Is Google Prioritizing Opinions Over Expertise? appeared first on Search…
In this article, we’ll guide you through the process of selling on Instagram and how Semrush Social can help. This post will help you tailor your content and posting schedule…
Google’s Gary Illyes says sudden crawling spikes may signal hacked sites or other issues. The post Is Google Crawling Your Site A Lot? That Could Be A Bad Sign appeared…
The post AI Overviews Research: Comparing pre and post-rollout results on 100K keywords appeared first on SE Ranking Blog.
The post Share of Voice: Why It Matters and How to Increase It appeared first on SE Ranking Blog.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google posted its…
Keyword mapping is an SEO technique that involves tactically assigning target keywords to pages on your site.
Some in the SEO industry have been asking if Google has been showing fewer links in its search results to Reddit over the past several weeks. So Mordy Obserstein pulled…
Google has posted a new document in its forums named frequently asked questions about AI Overviews. In this document it has a section named “why can’t I disable AI Overviews?”…
Google’s Gary Illyes posted on LinkedIn with two common examples of when a spike in Googlebot activity, crawling, is a bad thing. The short answer is when Googlebot gets to…
Google is testing showing two more people also ask results, by default, which is a total of six people also ask, instead of the typical four people also ask that…
Google seems to be adding a “menu” button to the Google Business Profiles, the local panels, in the web search results. I think Google has tested this one and off…
Google has begun rolling out a new privacy and messaging feature for AdSense ads in some US states. This is to comply with California, Colorado, Connecticut, Virginia, and Utah privacy…
AI tools can be incredibly useful in scaling your SEO efforts. At Backlinko, we use SEO AI software to support our content marketing activities alongside our team of expert SEO…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…
There is a lot of talk in the wider SEO community around pound signs, #, in the Google Search Console reports, meaning something about canonicalization. John Mueller from Google, along…
Google has added an “edit” and “post” button more prominently as big buttons to Google Business Profiles within the Google Maps interface. Previously, these buttons were not as accessible in…
Google’s John Mueller said in the last SEO Google Office Hours video that Google’s “search results are not an indication of what Google’s systems consider to be the original source.”…
Did you ever sort the Bing Webmaster Tools clickthrough-rate column from highest to lowest and notice that you can see a CTR higher than 100%, I even see 300%. Well,…
Google is testing another variation of its sitelinks design, this one uses black font colors for the sitelinks. Of course, Google generally uses blue for those links, because links are…
Learn how to use ecommerce analytics data to improve your customers’ shopping experience and boost sales.
Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.
Use this SEO marketing tutorial to find out how to improve your website’s visibility in search engines.
Here is a list of 100+ blog niche ideas. Plus a step-by-step guide on how to choose one.
Prevent panic and address traffic declines in Google Search Console with this detailed troubleshooting guide. The post How To Uncover Traffic Declines In Google Search Console And How To Fix…
Are you drawn to becoming a specialist with a deep focus in one area, or do you see yourself thriving as a jack-of-all-trades?
If you’re a multi-location brand looking to boost your local visibility and gain a competitive edge in the market, look no further. On June 26, we’re hosting a live webinar…
Your small business needs a solid online presence to get discovered. Search engine optimization (SEO) is key. In 2019, Lindsey Bomgren, the founder of the online fitness website Nourish Move…
Here is a recap of what happened in the search forums today…
How do you make your product pages stand out? What unique details can you add to these pages to make them resonate with your customers? Most importantly, how can you…
Google launched AI overviews in the SERPs in the United States officially on May 14th at I/O. This follows the launch of Google’s Search Generative Experience (SGE) in May of…
Google Ads is forcing many of its advertisers off the credit card option for paying for their ad accounts and onto bank-based payment methods, such as ACH, wire, or paper…
Apple has made some really big changes to the Applebot documentation after the Apple WWDC event, where Apple announced Apple Intelligence. Apple added more about Applebot, reverse DNS details, Applebot-Extended…
Google has updated its Google Maps contributor fake engagement policy to flesh out in more detail how the policy works. The new text is like 40% longer and seems to…