Uncover the hidden potential of SEO success by focusing on website architecture. Learn what it is and explore the essential elements that ensure organic visibility. The post How To Optimize…
Google’s John Mueller clarifies the importance of server location and specific strategies for increasing localized traffic to a EU domain hosted in the US. The post How To Increase Localized…
You need this month’s roundup if recent core or review updates have hit your site. It curates some of the freshest, most in-depth coverage of updates and other urgent SEO…
Every year, John Mueller, Senior Search Analyst / Search Relations team lead at Google makes a significant effort to help respond to SEO-related questions on Christmas. He has done this…
Navigate the nuances of Gen Z marketing, recognizing the impact of a digital-first upbringing. Consider this approach with online, social media, and local experience. The post How Gen Z Are…
Dive into why prioritizing bottom-of-funnel content yields higher ROI and explore data-backed insights for strategic SEO planning. The post Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive…
No one should be surprised to hear that I am reporting on some intense Google search ranking volatility starting this Friday, December 22nd, through the weekend, with things seeming to…
Google’s Gary Illyes explains the benefit of a hierarchical site structure for SEO The post Why Google Recommends Hierarchical Site Structure For SEO appeared first on Search Engine Journal.
Explore the growth of Google’s Search Generative Experience (SGE) in 2023 and how it is poised to revolutionize search marketing and advertising in 2024. The post Google SGE And Generative…
Here is a recap of what happened in the search forums today…
Looking for B2B marketing tools to streamline workflows and improve performance? Here are 17 of the best.
The post Insights from Google’s John Mueller: Key Lessons for SEOs appeared first on SE Ranking Blog.
You may have heard that Google doesn’t like to rank such pages, which isn’t necessarily true. What Google doesn’t like is: So, let’s unpack the anatomy of a location page…
Learn how to write a case study that inspires conversions with our step-by-step guide and handy template.
As we approach the end of the year, it just seems Google is getting more and more volatile with its search results. Google also confirmed that ‘openness’ as a local…
Duplicate content is content that’s published in multiple places on the internet. Here’s how to find and fix it.
When Google first launched its Search Generative Experience, it labeled the “end” date of the program as December 2023 for US users and February 2024 for India and other countries….
Gary Illyes said some search engines can be confused by seeing double slashes in a URL. Previously, Google suggested not to use double slashes in your URLs but here Gary…
Kwanzaa is coming up next week and Google has launched its Kwanzaa decorations for its search results. Just like Google did with Christmas decorations and Chanukah decorations. Search for Kwanzaa…
Gary Illyes from Google explained how Google Search may or may not handle special characters within Google Search. He explained this in the latest Google SEO office hours at the…
Microsoft is currently on a holiday lockdown for Bing, Copilot, formerly known as Bing Chat. Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, wrote on X, “Holiday lockdown…
Bing is showing a box in its search results for “Local businesses for Christmas.” This box shows Christmas-related stores, such as groceries, bakeries, etc, that are open now.
Google Ads has this advertiser verification program and now advertisers can use their DBAs (“doing business as”) or trade names for that verification. Google said these names are accepted if…
Learn more about SEO vs. PPC: One is about improving organic rankings, and the other is a paid ad model.
On November 2, 2023, Google released its third core update in four months. Surprisingly, the update took nearly a month to roll out with Google announcing its completion on November…
Demystify the realm of “entities” and avoid confusing it with keywords and phrases. Here’s your guide to understand, including its brief history to implementing schema. The post Entities In SEO:…
Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.
An internal link is a link from one page on your site to another. Learn how they work & how to use them for SEO success.
Who did it best? Compare Google’s interactive holiday content experience with the official 2023 NORAD Santa Tracker powered by Microsoft, Bing, AWS, Azure, and Zillow. The post Santa Tracker 2023:…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search had…
Web analytics involves collecting and analyzing site data that drives decisions to improve performance.
On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places where people can…
Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it,…
Learn about 12 types of Google ad extensions and how you can use them to improve your ad campaigns.
Google may be testing a new search result snippet interface that overlays more details about that search snippet. It is like a preview feature when you hover over the search…
Google sends some businesses personalized emails about suspensions to their Google Business Profile. The emails explain why the suspension happened and the necessary steps to reverse the suspension, with an…
Uncover missed opportunities and find out where your content falls short with a content gap analysis.
Google often shows images taken from websites and publishers like your sites in its search results. Would you prefer Google to show your image in search with attribution, or would…
Google has updated its policy where an identifier exists issue will no longer lead to disapproval of your product listings. Instead, Google will first issue you a warning for identifier…
Google has added three verticle dots to its search results snippets for years now. It seems like Bing is testing three dots but in a horizontal format. How is that…
Google is hit by a spam attack that’s continued unabated for days, creating the perception that Google is helpless to stop it The post Google Search Overwhelmed By Massive Spam…
Learn about website crawlers and similar tools. Plus, how to crawl a website effectively and easily.
Google Search may be having issues with indexing or serving this morning. I am seeing tons of reports from SEOs on X that Google is having indexing issues, tons. So…
What distinguishes SEO vs. SEM? SEO focuses on organic results. SEM includes organic and paid results.
Stay ahead in the ever-evolving world of SEO with podcasts covering search marketing news, strategies, and career growth. The post Top 14 SEO Podcasts For 2023 (Festive Flashback) appeared first…
Discover the best AI tools for SEO in 2024, with free AI chatbots, affordable AI tools, and scalable AI solutions for marketing agencies and enterprises. The post Scalable AI Tools…
Christmas is in five days and today Google has launched its Christmas decorations for Google Search. As an FYI, Google launched the Chanukah decorations on December 3, 2023 but now…
Google offered a surprising response to accusations of “stealing” content for rich results including for branded searches The post Google Responds To Accusations Of “Stealing” Publisher’s Content appeared first on…
Here is a recap of what happened in the search forums today…
Discover 20 actionable SEO tips for beginners we used to get our blog to rank #1 for thousands of keywords.
GA4 recommended events let you measure additional user behaviors to make GA4 reports more insightful.
B2B content marketing is a bit like selling toys to a kid. Your first job is to get the kid excited, using flashy adverts to show them all the fun…
Get started with GA4 Custom Events and catapult your marketing strategy.
Google has documented how it Google handles sites with a high proportion of non-consensual explicit imagery. Google updated its spam policies and the Google ranking systems guide with links to…
Gary Illyes from Google explained when he thinks it makes sense to use a hierarchical versus flat structure for your website. In short, he said larger sites might benefit from…
Here is a wild bug in Google where the Google Ads description is just about 90 words. The limit Google Ads has for description is 90 characters, not 90 words…
Over the past few months or so there has been a lot of complaints both from the SEO community and the general internet community about the quality of the Google…
What is Google SGE? Learn about Search Generative Experience and how it could impact SEO.
Google’s Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing…
Stay at the top of high-value SERPs with our favorite keyword tracking tools.
Discover the SEO advantages of a headless CMS and prepare for the future of content management and SEO integration with 8 tips. The post Headless SEO: 8 Essential Steps For…
Explore the newly designed Google Labs, featuring 12 AI experiments for search, creativity, productivity, and business showcasing the future of generative AI at work. The post New Google Labs Design…
Explore the significant improvements in WordPress Core Web Vitals for 2023, including mobile and desktop passing rates, and how it impacts the web. The post WordPress Shares Core Web Vitals…
Here is a recap of what happened in the search forums today…
Here is a recap of what happened in the search forums today…
Google updated their guidance to clarify demotions based on non-consensual explicit imagery. The post Google Updates Spam And Ranking Systems Guidance appeared first on Search Engine Journal.
Google updated their guidance to clarify demotions based on non-consensual explicit imagery. The post Google Updates Spam And Ranking Systems Guidance appeared first on Search Engine Journal.
Learn how CDNs accelerate websites. This guide covers basics, benefits, considerations, and top providers.
Find valuable backlinks for any website and learn how to improve your link building efforts to boost your SEO.
Learn to identify high SERP volatility and prioritize stable keywords for resilient keyword research strategies. The post Volatile Is The New Normal: A Year Of Updates appeared first on Search…
Google’s John Mueller said in the last Google SEO office-hours from December 2023 that there is no such thing as perfect SEO. He said, “in fact no SEO is perfect.”
Google is now testing a new label, in text format, that reads advertised identify verified or identify verified on individual Google Ads in the search results. Previously we saw blue…
Google is testing a new design and layout for its medical and health-related results in the mobile search results. The new design looks like some other user interface tests we’ve…
A common question I hear from new SEOs is why Google is not taking action against the spam I reported to them. A competitor or site is ranking well because…
Google’s John Mueller answers if a company blog can be eligible for Google News The post Is Your Company Blog Eligible For Google News? appeared first on Search Engine Journal.
With all the Google Shopping try on features, it looks like Google is rolling out a sparkle animation feature for the Google Image shopping search results. It shows you the…
Google announced additional integration support between Google Analytics 4 and AdSense. Google originally added integration in June 2023 between GA4 and AdSense but now “if you’re using GA4 subproperties or…
Keyword stuffing is a spammy SEO tactic that involves unnaturally forcing keywords into webpages or links.
Sitelink extensions (or assets) add more links to your ads. Learn how to use them to improve your ad’s CTR.
Google’s Gary Illyes answers the question about the potential SEO impact of a double forward slash error in the URL The post Google Answers If Double Slash In URL Has…
Data-driven marketing is the process of gathering and using data to inform or improve marketing strategies.
Avoid losing organic visibility for your key queries – here’s what you need to know to remain competitive keeping Google’s reviews system update in mind. The post 2 New SERP…
Schema markup is a special code that helps search engines better understand your website content.
In its latest update, Google Bard expands support for Export to Replit to 18 programming languages. Discover how to use Bard’s coding capabilities for SEO. The post Google Bard: Export…
PageRank was created by Google co-founders Sergey Brin and Larry Page in 1997 when they were at Stanford University, and the name is a reference to both Larry Page and…
Here is a recap of what happened in the search forums today…
Researchers tested multiple AI Search optimization strategies and shared which ones boost visibility The post Researchers Discover How To SEO For AI Search appeared first on Search Engine Journal.
AI marketing software can help you save time and make faster decisions. Check out twelve of the best.
Elevate your content strategy and boost organic traffic with these practical SEO insights and free tools.
Discover 16 competitor monitoring tools to help you keep tabs on your competition and outperform them.
In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack…
Earlier this month we covered a report from Sterling Sky that said the Google Local search ranking algorithm now uses if a location is open as part of its local…
You’d expect that the Google search ranking volatility would calm as we get closer to the holiday break, Christmas timeframe. But no. Google’s search ranking volatility is ever so heated,…
Google announced late on Friday that starting on February 1, 2024, it will start to enforce the consent management requirements for Google Search Ads publisher products, such as AdSense for…
Google Merchant Center is beta testing a new score card to help merchants understand how their browsing experience score is doing. This card is called “Browsing Experience” and it shows…
Google can now show video labels or indicators to some news stories in the top stories section of Google Search. The video label is added under the snippet on the…