Programmatic Advertising Guide: Definition, Types, & More
Learn everything you need to know about programmatic advertising, from types to pros and cons.
How To Become an SEO Expert in 4 Steps
There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do…
70 Content Marketing Statistics to Bookmark for 2024
85.19% of all blog traffic comes from organic search. (Animalz) On average, engagement starts to drop after 7 minutes of reading. (Medium) People rarely read online — a pattern that…
Broken Links: Common Causes and How to Fix Them
Broken links can severely impact your website. Learn common causes and how to find and fix them.
Buyer Intent Keywords: What They Are & How to Find Them in 20...
Buyer intent keywords are search terms that indicate a user’s readiness to purchase. Here‘s how to find them.
SEO Vs. PPC: Pros, Cons & Differences
Wondering if your business should prioritize SEO vs PPC? Read on to see how both strategies can fit into your holistic digital marketing strategy. The post SEO Vs. PPC: Pros,…
Diggity Marketing SEO News Roundup – November 2023
Don’t miss this roundup if AI SEO and Google’s recent updates have been on your mind. The guides, case studies, and news items we’ve got for you will catch you…
Google Enhances Search With Support For Organization Meta Data
Google expands organization markup support to improve knowledge panels with more accurate business details. The post Google Enhances Search With Support For Organization Meta Data appeared first on Search Engine…
Google SGE & Generative Summaries For Search Results Patent
Learn more about US11769017B1, a patent that provides insight into Google’s Search Generative Experience and the impact of generative AI in SEO and content marketing. The post Google SGE &…
Daily Search Forum Recap: November 29, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s November 2023…
93 Online Advertising Statistics You Need to Know for 2024
Explore the latest ad trends in social media, search, video, and more with these online advertising statistics.
Google November 2023 Core Update Finished Rolling Out
After just under 26 days, the Google November 2023 core update is finally done rolling out. It took almost two weeks longer to roll out than the average core update…
Google Local Photos Results With Heart & Other Reactions
Google seems to be testing allowing searchers to “heart” a photo in the local search results. This can be a way for Google to learn if the images uploaded to…
Google Ads Won’t Allow Personalized Ads For Consumer Financ...
Google posted a new policy update for Google Ads saying it won’t allow personalization of ads for consumer finance in the United States or Canada starting on February 28, 2023….
Ecommerce SEO Checklist: 22 Tips to Grow Your Traffic & Sales
Apply our ecommerce SEO checklist’s 22 actionable tips to drive traffic and sales for your online store.
GPT-4 Turbo Coming To Microsoft Copilot / Bing Chat
Microsoft will be bringing GPT-4 Turbo to Copilot, formerly known as Bing Chat. It is unclear when Microsoft will update its AI models from GPT-4 to GPT-4 Turbo, but we…
Google Adds Organization Structured Data With More Business Detai...
Google has yet again launched new structured data named Organization structured data. This new Organization structured data merged the old logo and URL structured data for your business but also…
Changing Domain Name & SEO: 7 Steps to Keep Your Rankings
Changing your domain name can affect SEO, but there are ways to minimize the impact on your rankings.
SEO Content Brief Guide: Everything You Need to Know
Discover how an SEO content brief can transform content creation for better drafts, rankings, and traffic.
Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedI...
How does social media’s evolving blend of AI and human experience look like? Learn what’s changed in the search landscape using LinkedIn as an example. The post Is AI Going…
Future-Proof SEO: Navigating 2023’s Changes & Anticipating 20...
Join this free webinar & learn how to align your 2024 SEO strategy based on significant SEO trends, updates, and challenges from the past year. The post Future-Proof SEO: Navigating…
How To Improve Page Speed To Pass Google’s Core Web Vitals Assess...
Learn how to optimize your Core Web Vitals to achieve enhanced website speed, better user experience, and higher SERP rankings. The post How To Improve Page Speed To Pass Google’s…
Daily Search Forum Recap: November 28, 2023
Here is a recap of what happened in the search forums today…
4 Tactics for High-Quality Backlinks That Move the Needle [+ Exam...
Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line. Here are four tactics for building high-quality links…
SEO Salary Survey 2023 [Industry Research]
Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of…
17 Actionable Content Marketing Tips
Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people…
Personal Brand: What It Really Is & How to Build One
I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re…
How To Rank On Google (According To Danny Sullivan At Google)
Gain more insight into Google’s ranking algorithm with insights from Danny Sullivan. Learn to balance SEO advice while prioritizing user satisfaction for optimal search results. The post How To Rank…
Organic vs. Paid Marketing: What Are the Differences?
Can’t choose between organic and paid marketing? This guide will help you.
Most SEOs Say Google’s November Core & Reviews Updates ...
The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out….
Bing Chat / Microsoft Copilot Mode Usage: Balanced 70%, Creative ...
Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced…
Google Business Profile Review Service Restrictions Webpage
Google redid its Google Business Profiles reinstatement process and I think as part of that (I can be wrong), Google added this review service restrictions webpage. It will show you…
10 Best Reasons To Put 10 Best In Your Headlines For SEO
Is there an SEO benefit, a search ranking benefit, to putting numbers in your headlines? Such as the “10 best reasons to put 10 best in your headlines” or more…
New Google Profile Page & Discussion Forum Structured Data Wi...
Google has announced new structured data for discussion forum and profile page structured data on Google Search, with new markup and also new Search Console reports. Also, with this change,…
5 Ways to Increase Website Authority: An Actionable Guide
Learn how to increase website authority and key factors that impact your domain’s Authority Score.
Google Search Console Down Again For Many
Google Search Console has been having reliability issues since yesterday, as we covered. It is currently down for many users across the world. The outage started again this morning at…
Crawl Errors: What They Are & How to Fix Them in 2024
Crawl errors are problems that search engine crawlers encounter when they try to access a webpage.
How To Use Market-Specific Conversion Tracking To Drive Internati...
Learn why precise conversion tracking is crucial for your expansion efforts. Discover how to set it up and measure long-term results effectively. The post How To Use Market-Specific Conversion Tracking…
Daily Search Forum Recap: November 27, 2023
Here is a recap of what happened in the search forums today…
Google Discusses Fixing 404 Errors From Inbound Links
Google’s John Mueller explains the nuance of fixing (or not fixing) 404 errors caused by broken inbound links The post Google Discusses Fixing 404 Errors From Inbound Links appeared first…
Google Highlights Forums & Profiles With New Structured Data
Google introduces structured data markup for forums and profiles to improve search visibility. New Search Console reports can help you help monitor implementation. The post Google Highlights Forums & Profiles…
Google Search Console Currently Down
Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up…
Vlog #250: Dave DiGregorio On ChatGPT For Local SEO & Being S...
In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack…
Google: The SEO Value Of Bringing Back A 404 Page Is Less Than Th...
Google’s John Mueller answered a question about finding broken links that 404 and if there is SEO value in working on bringing those links back to life. John ended his…
Google Crawl Rate Setting Going Away & Googlebot To Lower Min...
The legacy feature to control how fast Google crawls your website is going away on January 8, 2024. It is a feature that launched 15 years ago but Google never…
Google Tests Line Separators Between Sitelinks
Over the past week or so, Google has been testing line separators between Sitelinks in the Google Search results for snippets. This feature test really gives a lot of screen…
Google Tests “Interview” Label For News Results ̶...
Google is testing an “interview” label in the “For Context” news box within the Google Search results. We recently saw a similar styled label named “by the numbers” and now…
New Google Ads Value Based Bidding Guide
Google has released a new four-page PDF document named Testing value based bidding using Google Ads campaign experiments guide. This document can be useful for those who want to test…
Google Removing Crawl Rate Limiter Tool From Search Console
Google announced that the Googlebot crawl rate limiter will soon disappear from search console The post Google Removing Crawl Rate Limiter Tool From Search Console appeared first on Search Engine…
Daily Search Forum Recap: November 24, 2023
Here is a recap of what happened in the search forums today…
Google On Traffic Metric & SEO
Google’s John Mueller offers his thoughts about how SEOs should consider traffic metric The post Google On Traffic Metric & SEO appeared first on Search Engine Journal.
SEO Community Spotlight: London
With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s search community was nascent but sizable from the…
Search News Buzz Video Recap: Google Core & Reviews Update No...
This week was much slower than the previous weeks, and yes, the core and reviews updates are not yet completed…
Google: No Estimate For Completion Of November Core & Reviews...
Many of you are wondering when the Google November 2023 core update and Google November 2023 reviews update will be completed. Normally these updates finish about two weeks after they…
Google Ads Bug Sends Notice To Some Advertisers That Their Ad Acc...
Right before the Thanksgiving holiday season and right before the big holiday shopping season, with Black Friday and Cyber Monday, Google Ads sent emails to some advertisers telling them their…
Google Merchant Center Automatically Creating Promotions Based On...
Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for…
Google Tests New Flight Prices Rich Result?
Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and…
Google Tests Shading Colors Of Favicons – Altering Your Off...
Google is testing shading and adding color and depth to favicons that they display in the search result snippets. This was spotted some time ago but it seems to be…
Google Removed The Robots FAQs Document
Earlier this week, Google removed its Robots.txt FAQ help document from its search developer documentation. When asked, John Mueller from Google replied to Alexis Rylko saying, “We update the documentation…
Ethical SEO Strategies: Driving Organic Traffic the Right Way
Learn the ethical SEO practices that are essential for long-term marketing success with our guide.
Data to Dollars: Ecommerce Analytics with Google Analytics 4
Discover the power of Google Analytics 4 for ecommerce. Learn to measure your online store & track sales.
Search Console Insights: What The Report Can Tell You
An easy guide to using Search Console Insights to quickly understand actionable information about how your site is ranking in Google. The post Search Console Insights: What The Report Can…
What Is Product Marketing? A Guide to Getting Started + Examples
Learn what product marketing is, how best to promote your offering, and discover product marketing ideas.
How to Do a Content Gap Analysis [With Template]
It helps you: In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy. Make a copy of…
Happy Thanksgiving: Google’s History of Thanksgiving Doodle
Happy Thanksgiving everyone and to celebrate the holiday, I will not be posting news today. Don’t worry, a lot of news will be posted tomorrow, including the weekly SEO video…
12 Marketing Channels to Boost Your Business
What is a marketing channel? Check out some examples to inspire your own marketing strategies.
11 Best AI Assistants for Marketers
Looking for an AI assistant to help ease your workload and improve productivity? Here are 11 of our favorites.
Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas
Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently…
The Ultimate Guide to Agency-Based and In-House SEO Teams
The post The Ultimate Guide to Agency-Based and In-House SEO Teams appeared first on SE Ranking Blog.
What Does Marketing Do? Definitions, Strategies, and Examples
Learn all about marketing and how to use strategies like SEO to drive brand visibility, engagement, and ROI.
Guaranteed SEO Services: Why You Shouldn’t Trust Them
Be wary of agencies offering guaranteed SEO services as they may harm your rankings in the long run.
Daily Search Forum Recap: November 22, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…
Google: Follower Count Is Not A Google Search Ranking Factor
Danny Sullivan, Google’s Search Liaison, confirmed on X that follower count is not used as a search ranking factor by Google Search.
Google “Simple Search” – New Search Refinement ...
Google may be testing a new “Simple Search” feature that may dumb-down the search results when you want something more simple. Google shows the “Simple Search” +Topics refinement button at…
13 Display Ad Best Practices for Visibility & Performance
Learn proven strategies for creating display ads that drive maximum results with this comprehensive guide.
Google Ads Business Name & Logo Account-Level Automated Asset...
Google has now added the business logo and business name details to the account-level automated assets within Google Ads. We knew this was being tested back in April and now…
Is Alt Text A Ranking Factor For Google Image Search?
Discover the role of alt text as a potential ranking factor and enhance your understanding of SEO practices. The post Is Alt Text A Ranking Factor For Google Image Search?…
Google Fast Pickup Or Delivery Search Box
Google is testing a new section to show which products they have in their index that are available for fast pickup or fast delivery. Google already knows how long it…
Google Bard Can Now Understand YouTube Videos
Google Bard can now respond with answers based on the spoken words in a YouTube video. Google said, it is “expanding the YouTube Extension to understand some video content so…
7 Strategies for Creating Epic Content That Converts
Struggling to create content that converts? Learn how to create impactful and high-quality content in 7 steps.
8 Tactics to Add to Your Ecommerce Growth Strategy
Want to grow your ecommerce business? Get step-by-step guidance on 8 of the best ecommerce strategies.
Google: What If Site Quality Is Simpler Than People Think?
Google podcast offers four ideas that can help with understanding and overcoming site quality issues The post Google: What If Site Quality Is Simpler Than People Think? appeared first on…
The Role Of Blog Content And Multiple Search-Friendly Formats In ...
Unveil strategies for omni-channel storytelling and discover how Generative AI has added a new element to search-friendly formats. The post The Role Of Blog Content And Multiple Search-Friendly Formats In…
8 B2B Ecommerce Marketing Strategies to Boost Your Sales
Explore 8 B2B ecommerce marketing strategies that will help you improve brand awareness and drive sales.
How to Build a Go-to-Market Strategy [Template Included]
A go-to-market strategy is a roadmap to success for your business. Learn what a go-to-market strategy entails, explore examples of successful go-to-market strategies, and use the included template to build…
Daily Search Forum Recap: November 21, 2023
Here is a recap of what happened in the search forums today…
Google: Fix Technical Issues Before Chasing The ‘Next Big Thing’
Technical SEO basics and high-quality, helpful content should come before chasing SEO trends, say Google’s Search Relations team. The post Google: Fix Technical Issues Before Chasing The ‘Next Big Thing’…
What Is Retargeting and How Does It Work?
Retargeting uses online ads to target people who have already interacted with your website or social media.
The 16 Best Free SEO Training Courses for 2024
Here are the best free SEO courses that make a difference. Learn keyword research, link building, and more.
The best competitor analysis tools for outsmarting your SEO rival...
The post The best competitor analysis tools for outsmarting your SEO rivals in 2023 appeared first on SE Ranking Blog.
Follower Count Fully Live In Google Search Result Snippets
Google seems to have fully rolled out the follower count in the search result snippets for social media sites like YouTube, LinkedIn, Instagram, X and others. This was being tested…
New Reports: Google Search Getting Dates Wrong Again
I am seeing some new reports, some publicly, and some not, of Google Search getting the dates they display in the Google Search results wrong. This is a common issue…
Google Search “Ask A Doctor” PPA
Google Search has what looks like the people also ask (PPA) section but titled “Ask a doctor.” I am not sure if this is new, because I suspect since I…
Seven FAQs On Automatically-Created Assets For Google Responsive ...
Google’s Ad Liaison, Ginny Marvin, posted seven FAQs around automatically-created assets (ACA) for responsive search ads. She posted these on X yesterday, and I figured I’d archive them here.