Ahrefs

Competitive Analysis: The Lean Guide (With Template)

However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you…

Search Engine Journal

3 Books Essential To Master Link Building

Learn about revolutionizing link building, emphasizing storytelling, emotions, and authentic connections in the evolving digital era. The post 3 Books Essential To Master Link Building appeared first on Search Engine…

Semrush

A Step-by-Step Guide to Market Assessment

Thorough market assessment will reveal your most promising international opportunities. Use this 5-step market assessment guide to help you choose your next target market.

SE Roundtable

Google Groups Gets Ranking Boost In Google Search?

It seems like Google Search is now giving its old Google Groups forum area a massive ranking and visibility boost in the Google Search results. This started a couple of…

SE Roundtable

Google Search Central Countdown 2023 Microsite

Google launched a special page on its Search Central portal with a countdown to 2023. This page has these hidden doors that contain resources that they found interesting or were…

Ahrefs

How SEOs Make the Web Better

Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There…

Search Engine Journal

12 Creative Lead Magnet Ideas For Law Firms

Discover 12 innovative lead magnet ideas tailored for law firms. Boost your email list, attract clients, and elevate your online authority in the legal industry. The post 12 Creative Lead…

SE Roundtable

Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and…

SE Roundtable

Daily Search Forum Recap: December 1, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I am celebrating…

SE Roundtable

20 Years Covering The Search Industry

20 years ago tomorrow (December 2, 2003), I started this blog aimed at archiving some of the best discussions within the search marketing community…

SE Roundtable

Google Pay Accepted Labels In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted”…

SE Roundtable

Daily Search Forum Recap: November 30, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Ahrefs

How to Launch an SEO Campaign in 3 Steps

Learn how to create one in three simple steps. Anything can be an SEO campaign goal, but here are a few common ones: For example, we recently had a goal…

SE Roundtable

Google Ads API 2024 Schedule

Google has published its tentative schedule for the Google Ads API release dates and sunset dates for 2024. Google publishes this annually in order to “bring greater clarity to your…

Ahrefs

How To Become an SEO Expert in 4 Steps

There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do…

Ahrefs

70 Content Marketing Statistics to Bookmark for 2024

85.19% of all blog traffic comes from organic search. (Animalz) On average, engagement starts to drop after 7 minutes of reading. (Medium) People rarely read online — a pattern that…

Search Engine Journal

SEO Vs. PPC: Pros, Cons & Differences

Wondering if your business should prioritize SEO vs PPC? Read on to see how both strategies can fit into your holistic digital marketing strategy. The post SEO Vs. PPC: Pros,…

SE Roundtable

Daily Search Forum Recap: November 29, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s November 2023…

SE Roundtable

GPT-4 Turbo Coming To Microsoft Copilot / Bing Chat

Microsoft will be bringing GPT-4 Turbo to Copilot, formerly known as Bing Chat. It is unclear when Microsoft will update its AI models from GPT-4 to GPT-4 Turbo, but we…

Ahrefs

SEO Salary Survey 2023 [Industry Research]

  Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of…

Ahrefs

17 Actionable Content Marketing Tips

Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people…

Ahrefs

Personal Brand: What It Really Is & How to Build One

I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re…

SE Roundtable

Google Search Console Down Again For Many

Google Search Console has been having reliability issues since yesterday, as we covered. It is currently down for many users across the world. The outage started again this morning at…

Search Engine Journal

Google Discusses Fixing 404 Errors From Inbound Links

Google’s John Mueller explains the nuance of fixing (or not fixing) 404 errors caused by broken inbound links The post Google Discusses Fixing 404 Errors From Inbound Links appeared first…

Search Engine Journal

Google Highlights Forums & Profiles With New Structured Data

Google introduces structured data markup for forums and profiles to improve search visibility. New Search Console reports can help you help monitor implementation. The post Google Highlights Forums & Profiles…

SE Roundtable

Google Search Console Currently Down

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up…

SE Roundtable

Google Tests Line Separators Between Sitelinks

Over the past week or so, Google has been testing line separators between Sitelinks in the Google Search results for snippets. This feature test really gives a lot of screen…