Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said “Performance Max provides all the same benefits of Smart campaigns and…
Google Ads may be testing a new search ad format named “featured options.” This shows ad listings in this thing card layouts that should be related to events.
Supercharge your global website management with AI tools. Explore the benefits of leveraging AI technology for content, SEO, research, and more. The post Using AI Tools For Global Websites Operation…
Want to learn from the world’s brightest marketers? These are the most impactful marketing conferences happening in 2024.
Even pro writers know that no matter how experienced you are, you can still make mistakes, and that can negatively affect your reputation. Grammar and spelling checking tools make it…
Website migration can be daunting, but it doesn’t have to damage your SEO. Learn more about the process and follow our checklist to migrate seamlessly.
Here is a recap of what happened in the search forums today…
Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account…
The type of dashboard you create often depends on who you’re making it for—your own website, a small business, or an enterprise business. In this article, I’ll explain the basics…
Learn more about query refinements in shopping SERPs. Gain insights into how e-commerce sites can use query refinements to improve user experience and increase sales. The post Query Refinements: How…
It’s been about a week since the superheated and bursting Google Search ranking volatility, and since then, it did happen to calm down a bit, at least relatively speaking. But…
Google Search Console is rolling out a new recommendations feature where Google will show you site improvement recommendations. These recommendations are based on the data in Search Console and aim…
There is this SEO scam going around where scammers are saying you pay Google to fix your rankings in Google Search. All you need to do is prepay them and…
The big Google Ads reporting outage from the eve of August 1st was an intentional outage due to Google serving ads for products from other Google Merchant Center accounts. This…
Google Trends began rolling out a new design for the trending now page a day or so ago. The new design seems to give you more filter options and provide…
Google is testing the “see also” carousel on Google Business Profiles. This means, someone can be looking directly at your local listing on Google, maybe because they searched for your…
The best AI copywriting tools in 2024 include AI Writing Assistant, ContentShake AI, and Social Content AI.
Outsourcing SEO involves hiring experts to manage your SEO activities. This post discusses strategies for selecting and collaborating with the right partner to maximize results. The post Maximizing Your SEO…
A federal judge found Google violated antitrust law in the search market. The ruling cites monopolistic practices, including paid default agreements. The post Google Found in Violation of Antitrust Law,…
Judge Amit Mehta, a US federal judge ruled on Monday that Google is a monopoly. “Google is a monopolist, and it has acted as one to maintain its monopoly,” Judge…
Join us LIVE on August 14 and discover the latest organic search benchmarks, trends, and insights that will boost your visibility in the SERPs. The post Improve Your Site With…
Learn how to craft follow-up emails to get the response — which mistakes to avoid and which steps to follow. You’ll also find 11 follow-up emails examples to draw inspiration…
Here is a recap of what happened in the search forums today…
These paid and free website traffic analysis tools help you learn about site performance and your users.
Learn what a website sitemap is, why you need one, and how to check yours for errors.
Microsoft looks to have pushed out a Bing Search ranking algorithm update around May 29th. I don’t track Bing Search ranking volatility that closely anymore but Glenn Gabe looked back…
A canonical URL is the version of a webpage that search engines treat as “main“ when there are duplicates.
Google seems to know handle or obey the RateLimit Header Fields for HTTP. Mike Blazer asked John Mueller from Google about this and John said he never heard of it,…
Google has dropped the title from the “see results about” disambiguous search feature in the mobile search results interface. The feature is still very much alive, but on mobile search,…
Google seems to be showing photos from reviews from actual users in the Google Shopping product image carousel. So when you click on a product listing and then swipe through…
Google seems to have launched the interactive knowledge panel layout for local knowledge panels in Google Search. This design is from a couple of years ago but now seems to…
Uncover the true importance of SEO and search engines in the ever-changing digital landscape. Learn why it’s crucial to adapt your strategy. The post Why Search (And The User) Is…
Google offers five insights about how Google Trends is useful for SEO and understanding search traffic issues The post Google Gives 5 SEO Insights On Google Trends appeared first on…
Redirects send users and search engines from one URL to another automatically. For example, when you try to visit https://backlinko.com/hub/youtube/position (which has a redirect) it will take you to https://backlinko.com/hub/youtube/positioning…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is a…
As AI writing tools abound, it‘s critical to vet your content & make sure it‘s authentic, trustworthy, and plagiarism-free.
This week we covered how Google said the core update isn’t extremely far away. We also reported on super intense Google Search ranking volatility change later this week and then…
Learn how you can use affiliate marketing tools to help you increase your conversions.
Here is the big monthly Google webmaster report, where I catch you up on what changes with Google Search related to Google updates, ranking volatility, SEO, Search Console, UI changes,…
A few weeks ago, Google announced it is doing away with how it does credits and disputes for Local Service Ads and is switching to an automated system. It seems…
Google notified advertisers in Canada they are charging a 2.5% surcharge on top of everything for buying ads on Google. This is on top of many of these advertisers losing…
Meta tags are HTML tags that provide information about a webpage‘s content to search engines and users.
Ginny Marvin, Google’s Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially…
Google seems to be encouraging searchers to search more for more types of queries with a new “Explore more with Search” carousel. It shows the searcher other topics, with photos,…
Learn how to do a SERP analysis. Study the top pages for a keyword to uncover ranking opportunities.
Google will update its Google Ads policy on September 3, 2024, to allow public hair grooming services to be advertised on the Google Ads network, including Display, YouTube, and Search.
Find out how Cumulative Layout Shift (CLS) can affect your website and why it’s important to optimize for this Google ranking factor. The post Understanding & Optimizing Cumulative Layout Shift…
Improve SEO and user experience with breadcrumbs on your website. Learn how implementing breadcrumbs can have a positive impact on your website’s visibility and navigation. The post What Are Breadcrumbs…
Google’s Gary Illyes confirms that robots.txt is ineffective at stopping unauthorized access The post Google Confirms Robots.txt Can’t Prevent Unauthorized Access appeared first on Search Engine Journal.
Google Ads is currently having an outage for many of its reporting interfaces across Report Editor, Dashboards, and Saved Reports in the Google Ads web interface. Plus, The Products, Product…
Google clarifies Autocomplete functionality, addressing user concerns and explaining recent issues. The post Google Clarifies Autocomplete Functionality Amid User Concerns appeared first on Search Engine Journal.
Google updates Publisher Tag Ads Library to improve INP scores and ad loading efficiency. New features offer publishers more control. The post Google Introduces INP Improvement For Publisher Tag Ads…
Here is a recap of what happened in the search forums today…
Learn how to plan website structure effectively. Discover website structure key elements, its various types, and get step-by-step building procedures.
Google Search had an incredibly volatile month of July and it ended the month with a huge bang. The volatility in the Google Search results yesterday, July 31st, going into…
In May, we reported that Google Search algorithms lowered the rankings of deepfake sites. Now, Google has gone into more detail on how this algorithm works and how you can…
A few weeks ago, we saw Google testing pill formats, bubble formats, for sitelinks in the mobile search results. Now Google is testing that format on the desktop search results.
We’ll go over the impact of pagination on SEO, best practices and tools. You’ll learn how to do pagination to make things easier for users and search engines.
Google Merchant Center may have recently added to the product feed report the number of products found by Google, not by way of a feed you provided or manually submitted…
Google is testing a new section on knowledge panels named “videos from.” This section can contain videos from the brand’s social channels. This seems to be a larger extension of…
The folks at Vercel and MERJ put together a super deep dive on how Google Search handles indexing JavaScript. They analyzed over 100,000 Googlebot fetches across various sites to test…
Should you delete your GBP if you sell nationwide? Find out if your business is eligible for a Google Business Profile and if it’s necessary. The post Ask An SEO:…
Achieve SEO success with agile methods. Learn how to get resources and buy-in from executives without lengthy strategy documents. The post Agile SEO: Moving From Strategy To Action appeared first…
What to know about Google’s Core Topicality Systems and the implications for SEO The post What Are Google’s Core Topicality Systems? appeared first on Search Engine Journal.
To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO managers. The most common responsibilities I found were: It seems that…
Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’ Content Explorer in an article by Copy.ai: This is a nice link from a page on…
Get insights into the importance of understanding user intent for effective SEO. Learn how Google’s algorithms prioritize relevant content. The post How People Search: Understanding User Intent appeared first on…
Social media is evolving fast, with platforms like Threads and Noplace leading the charge. Check out these 14 new social networks making waves in 2024. Let’s dive right in! 1….
Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected. The post Google’s AI Overviews Appear In 3.9% Of Trending News Searches, Study Finds appeared…
Google expands “About this image” feature, enhances deepfake detection, aiming to combat misinformation in search results. The post Google Expands ‘About This Image’ To More Platforms appeared first on Search…
Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery. The post Google Search Algorithm Update Targeting Explicit Deepfakes appeared…
Here is a recap of what happened in the search forums today…
Anchor text is clickable text that takes users elsewhere. Learn why link text matters and how to optimize it.
A noindex directive tells search engines not to index a webpage. Learn how to implement it.
Over the past few days, Google has come under fire over its autocomplete predictions in Google Search around former President, Donald Trump. In the wake of the issue, Google updated…
Google Ads lets you set up message assets to click-to WhatsApp for some advertisers. Message assets allow you to configure an ad asset or button with your responsive search ads…
Google announced new Performance Max reporting updates and asset generation and image editing expansions. “We’re adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns,…
Google seems to be testing a new search feature named “Hidden gem stores.” This shows you shopping and merchant listings from various stores and brands. This does not seem to…
Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter…
What are Patches? Patches are fixes for your website that you can create and make directly in Site Audit issue reports. Did your pages get flagged for having too-short meta…
Explore the impact of AI, and how it can take your skills to the next level, all in one place. The post AI Integration in Marketing: Strategic Insights For SEO…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…
Learn about the unique position of OpenAI’s new search engine, Search GPT, as a potential challenger to Google Search in the market. The post Search GPT – Can Search GPT…
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How…
Google’s John Mueller repeated advice from a while ago that you should not switch your m-dot URLs to be the canonical URL, even though Google is fully switched over to…
This article covers the various backlink types used by SEOs to achieve high rankings in SERPs. Discover over 20 techniques for getting valuable site mentions.
Google has a new Google Ads feature within Google Merchant Center feeds in AI image editor that enables you to import product images from your Merchant Center feeds into your…
Google may be testing a new search ad format named “for your consideration.” These ads, at least in the example below, show hotel websites that you can go to to…
Ways to search a site for keywords: 1) Command+F, 2) Google search operators, 3) keyword tools, & more.
Google Search may be replacing the heading for “X (Twitter)” posts with “Latest Posts from.” This would be a step to removing more X branding from the Google Search results…
Google Search Console has a bug with the Search Performance report, where if you want to filter by Search Appearance, it won’t show you all the options. Google is aware…
One person’s challenge is another person’s opportunity. Being able to cut through red tape and get things implemented is a super power. Here are challenges you’ll need to overcome to…
Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.
Use the fundamental concepts in this Marketing 101 guide to kickstart your strategies.
Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too. Using buyer…
Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff…
To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations: Author: Daniel Priestley First published: 2015…
Join our next webinar on August 7 and learn how to drive real impact in local rankings and user experience like the big brands. The post Cracking Open The Local…
Uncover the best advertising tools to enhance your campaigns. This guide covers everything from audience research and campaign management to ad creation.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says the…