Elizabeth Tucker, Director, Product Management at Google Search was a guest on Google’s Search Off the Record podcast where Lizzi Sassman and John Mueller of Google asked her about search…
Google Product Studio, which is part of Google Merchant Center Next, now works in the UK, India, and Japan. Google also added file upload support to Product Studio and additional…
If you’re worried this could impact your business, you’ll need to start online reputation management (ORM). But where should you start with ORM? And what the heck is it? In…
Microsoft may now include AI generated content within the Bing Search people also ask sections. Bing is labeling some of the people also ask boxes with the disclaimer, “Includes Al…
There is a new report out that says menu items and how busy you are during Google Maps popular times are both ranking factors and signals for Google’s local ranking…
Google seems to be rolling out new WordPress specific conversion code for Google Ads. This seems like a Google Tag code with easier set up for WordPress sites.
In this article, I’ll share the structures of some real-world agency reports that have been shared with me and how different size agencies approach SEO reporting. SEO agencies juggle multiple…
Want to try influencer marketing? It‘s all about making genuine connections. Read this guide to learn how.
Google completed the June 2024 spam update, targeting policy-violating websites. As search quality improves, search rankings may fluctuate. The post Google Completes June 2024 Spam Update Rollout appeared first on…
Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges. The post Google Reveals Its Methods For Measuring Search Quality appeared…
Looking for social media ideas? This article covers themes, tips, and strategies to keep your socials buzzing for the next year and more!
They have a special place in content marketing and SEO history. They were among the early champions of inbound and content marketing and living proof that SEO is a great…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…
Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find…
Semrush digital marketing tools are already helping you smash your goals, but there’s always room to make them even better. We’re only halfway through 2024, but we’ve been hard at…
Improve your local online presence with our comprehensive local SEO checklist. Gain insights to rank higher.
But if you repurpose it, you can make it go the extra mile. Content repurposing is the practice of reusing all or parts of existing content. This usually involves changing…
Google is testing placing the link cards at the top of the AI Overviews box within Google Search. Instead of having them deep at the bottom, they are being tested…
Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been a while). The updates include better reporting for misspellings, negative…
Google has announced a number of new search-related features to its mobile version of the Chrome browser. These updates include new local Chrome Actions, new search shortcuts, trending in search…
Google seems to be testing (or maybe it is a bug) having the search results page slide over right to the next page (visually at least) when you enter a…
Danny Sullivan, the Google Search Liaison, said it again, that “there’s clearly more we should be doing” with ranking websites that deserve to rank better in Google Search. He clarified…
Learn what crawl budget is and how optimizing for it can improve your site’s visibility.
Discover the importance of budgeting for SEO services. Find out how to calculate and plan your SEO budget effectively for optimal online presence and growth. The post SEO Cost Calculator:…
Discover 12 of the best SEO rank tracking tools based on available features, use cases, and pricing.
Discover how generative AI works plus artificial intelligence tools to support your marketing and advertising.
To find out, I looked through 52 SEO specialist job listings on Indeed and SEOJobs. The most common responsibilities I found are: It seems like SEO specialists are expected to…
Check out the top HARO alternatives to build high-quality backlinks and improve your SEO rankings.
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Google’s SearchLiaison acknowledged flaws in current search ranking systems and explained steps they are taking to improve search results The post Google: “Our Ranking Systems Aren’t Perfect” appeared first on…
SEO is a well-known and widely used marketing tactic, but convincing your boss—or a room full of skeptics—can be tough. So, to make this easier for you, I reached out…
Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. The post Google Announces New GA4 Features As Universal Analytics Sunset Nears appeared…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search has…
Learn to compare keywords using data like search volume and difficulty. So you can target the best options.
Learn what ecommerce architecture is, its key components, and the best implementation practices.
Danny Sullivan, Google’s Search Liaison, responded to some new SEO advice floating around the SEOverse that suggests you should not add the brand name of the products you are reviewing…
Make your articles easier to digest and improve conversions with these 7 blog post format tips.
Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is…
Google Search is rolling back its continuous scroll user interface and bringing back the legacy Google Search pagination bar. Google told us that starting yesterday it will stop offering continuous…
Google has added new fields and options to the Google Business Profiles verification status tool. These options should help some businesses that are having issues getting verified on Google Maps.
We knew Google would stop accepting publications into Google News Publisher Center, but Google also stopped showing news “sources” in Google News, stopped showing a follower count for those sources,…
Learn how to measure brand awareness with a deep dive into the essential metrics you need to track.
In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus on first to get results quicker. To accelerate SEO…
Use this guide to define your social media content pillars to better speak to your target audience.
Topical authority is a site’s expertise on a subject earned through quality content. Here’s how to improve it.
The best free keyword research tools include Semrush, Google Trends, QuestionDB, and AlsoAsked.
A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.
Learn what a CMS migration is, its main impacts and issues, and how to perform one with our in-depth guide.
Google ends continuous scrolling search results. Some are unhappy about the reason Google gave for doing this The post Google Ends Continuous Scroll SERPS: What It Really Means appeared first…
Google debunks SEO myth: Using branded keywords in content doesn’t harm rankings. The post Google Debunks SEO Myth: Branded Keywords Won’t Hurt Rankings appeared first on Search Engine Journal.
Learn how to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy. The post Data-Driven Content Strategy: Boost Google Rankings With…
Master CPA marketing in 2024. Uncover effective tactics for higher conversions and smarter marketing.
Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve….
Here is a recap of what happened in the search forums today…
Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in…
Mobile apps have become an integral part of our daily lives and take up a sizable share of screen time today. Below you’ll find the latest data on the most…
B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO…
Dive into the controversy surrounding Perplexity’s Pages feature and its potential impact on the future of content creation. The post User-Directed AI Content: On Perplexity, Users Can Direct AI To…
The issue will show in the Page Indexing report in Google Search Console. This is how it looks. When I check on one of our pages with this issue, I…
Ever since the Ray Google AI Overviews update, Google scaled back showing AI Overviews in Google Search for some YMYL categories, especially in the health space. But now we are…
Google Search now may show you a special search box for your searches related to finding a credit card. If you search for [credit cards], [best credit cards], [visa credit…
Google is testing a number of sitelink variations within its mobile search results interface. They come in these variations: boxed in, pill-like shaped, some with arrows, some in black, and…
Marketing software includes all-in-one platforms, plus automation, social media, advertising, and SEO tools.
Google has made a small note to the sitemap documentation to add that the lastmod date specified in the sitemap file “should reflect the date and time of the last…
Google announced it is rolling out Automated Local Services Ads lead credits next month, which should “credit the same or more leads on average,” than the old system. This will…
A value proposition is a statement that explains the unique benefits of your product or service to customers.
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Discover the key role of trust in international SEO and how it can boost your company’s expansion strategy. The post How To Leverage Trust To Boost Your International Expansion appeared…
Google updated the structured data guidance for a new EEA-only Carousels (Beta) structured data The post Google Updates Guidance On EEA Carousels Beta Structured Data appeared first on Search Engine…
The post Healthcare SEO Guide: Strategies and Tactics for Medical Providers appeared first on SE Ranking Blog.
Why OpenAI’s Rockset acquisition could be the beginning of a shift in digital marketing and ecommerce The post OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing appeared first…
Below, I’ll walk you through a 7-step process to do exactly that. Having clear goals keeps your team unified toward a specific direction. For example, if your boss allocates $5,000/month…
Here is a recap of what happened in the search forums today…
SEO is important because it can improve your business’s organic visibility in search engine results pages.
Matt Diggity This month’s roundup takes a few more shots than usual at Google. The finger-pointing is coming from many different directions. We’ve gathered the top leaks, accusations, and breakdowns…
Google’s Knowledge Graph is a database that Google uses to provide factual information in search results.
There are reports that a change is coming to Google Ads ACA, Automatically Created Assets, that will bring this feature to the ad level. Anthony Higman said on X, “they…
Google is now showing Instagram posts within its Perspectives feature in the Google Search results. This started a week ago or so, and I received a number of posts about…
Google has added a new bullet point in the structured data carousels (beta) help documentation around how to mark up categories with many items with that structured data. This is…
Google is now using AI Overviews to write descriptions for the local panels shown in Google Search on Google Business Profiles. This is weird because Google Business Profiles lets you…
Google has always said that having pages that serve a 404 status code is normal; most sites have them, and when a page does not exist on your site, and…
Discover how schema markup can improve your website’s performance in search results. Use variants schema to highlight product variations and provide context to search engines. The post What Is Schema…
Google adds clarification to the merchant returns section of the organization structured data requirements The post Google Clarifies Organization Merchant Returns Structured Data appeared first on Search Engine Journal.
Take your in-house SEO career to the next level with guidance from industry leaders in this insightful post. The post Mastering The Art Of In-House SEO [2024 Edition] appeared first…
With a free Semrush account, you can perform keyword research, analyze your competitors, track keyword rankings, and much more. Learn more about what tools you can use and their capabilities.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google unleashed a…
We had a new Google spam update, the June 2024 spam update and what would be an SEO video recap within Google Search ranking volatility, at least this time it…
Google has released a new algorithm update the search company is naming the Google June 2024 Spam Update. This update does not have anything new specific changes that we are…
For the past several months, generally around the helpful content update in September and the various core updates we had over the past several months, there have been complaints with…
Ashwarya, the Community Manager for Google Search, posted a bunch of resources around Google Safe Search. He wrote, “We are going to help you out in every way possible. Here…
Google is testing a floating search bar in the Google Discover results. So when you load up the Google home page on your mobile device and scroll through some Discover…
Google is notifying some advertisers that use Google’s Local Service Ads program that soon their ads will be shown on Google Maps. It will start with the iOS version of…
Enhance your website’s SEO and accessibility with alt text. Discover the importance of alt text and how to make it work for your images. The post Alt Text: What It…
Google’s Spam Update derided by site owners, saying Google defines SPAM as Small Publishers Are Meaningless The post Google Spam Update Sparks Relentless Discontent appeared first on Search Engine Journal.
Discover how Google’s recent updates prioritize helpful content and topic authority to provide users with accurate and trustworthy information in this study. The post 260k Search Results Analyzed: Here’s How…
Google Search may be having a new indexing or serving (or both) bug where it is now showing new content from sites that are creating new content. Sites like the…
Study reveals Google search shifts: ecommerce and user-generated content rise, while product review sites lose visibility. The post Study: Google Favors Ecommerce Sites & User-Generated Content appeared first on Search…
A new study finds Google is reducing the frequency of, but lengthening, AI overviews in search results. The post Google Dials Back AI Overviews In Search Results, Study Finds appeared…
Apple currently ranks as one of the most valuable companies with a market cap of $3.31 trillion. Founded in 1976, the company had a long history of innovations from introducing…
Google begins rolling out the June 2024 spam update, which should take a week to complete. The post Google Launches June 2024 Spam Update appeared first on Search Engine Journal.