Google Search Ranking Volatility Over June 28th & 29th Weeken...
On the heels of the completion of the June 2024 spam update this Thursday, June 27th, I am now seeing signs of an unconfirmed Google Search ranking algorithm update and…
12 Important Image SEO Tips You Need To Know
Curious about which factors are key to ensuring your images don’t slow down your site? Explore these 14 essential tips for optimizing images. The post 12 Important Image SEO Tips…
Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal
Google clarifies E-E-A-T’s role in search rankings, emphasizing quality content over chasing specific signals for improved search performance. The post Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal…
Google Warns Of Soft 404 Errors And Their Impact On SEO
Google’s Gary Illyes warns of soft 404 errors’ impact on web crawling and recommends proper error handling to improve SEO and site efficiency. The post Google Warns Of Soft 404…
Enterprise Sites Are Where Technical SEO Shines
Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of the index or remove an entire site from…
Enterprise Link Building & The Power Of Links
Enterprise companies get a lot of links naturally. While they may have some challenges with link building, these companies also have a ton of opportunities because of who they are…
How Mid-funnel Content Can Be Your Secret SEO Weapon
For instance, AI Overviews and the commoditized answers Google serves directly in search results mean fewer top-of-funnel clicks reach websites. There are also fewer clicks for bottom-of-funnel keywords as Google…
Google’s Search Dilemma: The Battle With ‘Not’ & Prepositions...
Google still struggles with complex search queries, particularly those using “not” and prepositions, despite AI advancements. The post Google’s Search Dilemma: The Battle With ‘Not’ & Prepositions appeared first on…
SEO Consultants Guide: When to Hire and What to Expect
An SEO consultant helps your business improve search engine rankings. Through services like keyword research, site audits, and on-page SEO. Which can drive organic traffic and generate leads. They have…
Daily Search Forum Recap: June 28, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s June 2024…
Search News Buzz Video Recap: Google June Spam Update Done, Conti...
This week, Google completed the rollout of the June 2024 spam update over a 7-day period. Google has dropped its continuous scroll interface for the search results. Google is testing…
Google June 2024 Spam Update Finished Rolling Out
Google has completed the rollout of the June 2024 spam update after a seven-day and one-hour period. This update started on June 20, 2024, and was completed on June 27,…
How Google Measures Search Quality – Interview With Elizabe...
Elizabeth Tucker, Director, Product Management at Google Search was a guest on Google’s Search Off the Record podcast where Lizzi Sassman and John Mueller of Google asked her about search…
Google Product Studio Expands To More Counties, Adds File Uploads...
Google Product Studio, which is part of Google Merchant Center Next, now works in the UK, India, and Japan. Google also added file upload support to Product Studio and additional…
Online Reputation Management: A Beginner’s Guide
If you’re worried this could impact your business, you’ll need to start online reputation management (ORM). But where should you start with ORM? And what the heck is it? In…
Bing People Also Ask Now May Include AI Generated Content
Microsoft may now include AI generated content within the Bing Search people also ask sections. Bing is labeling some of the people also ask boxes with the disclaimer, “Includes Al…
Report: Menu Items & Popular Times Are Google Local Ranking S...
There is a new report out that says menu items and how busy you are during Google Maps popular times are both ranking factors and signals for Google’s local ranking…
New Google Ads WordPress Conversion Google Tag Code
Google seems to be rolling out new WordPress specific conversion code for Google Ads. This seems like a Google Tag code with easier set up for WordPress sites.
SEO Reporting for Agencies (With Real Report Examples)
In this article, I’ll share the structures of some real-world agency reports that have been shared with me and how different size agencies approach SEO reporting. SEO agencies juggle multiple…
Influencer Management 101: Building Strong Relationships
Want to try influencer marketing? It‘s all about making genuine connections. Read this guide to learn how.
Google Completes June 2024 Spam Update Rollout
Google completed the June 2024 spam update, targeting policy-violating websites. As search quality improves, search rankings may fluctuate. The post Google Completes June 2024 Spam Update Rollout appeared first on…
Google Reveals Its Methods For Measuring Search Quality
Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges. The post Google Reveals Its Methods For Measuring Search Quality appeared…
25+ Social Media Ideas Every Small Business Should Try
Looking for social media ideas? This article covers themes, tips, and strategies to keep your socials buzzing for the next year and more!
9 Surprising Takeaways From Analyzing HubSpot’s SEO Strategy
They have a special place in content marketing and SEO history. They were among the early champions of inbound and content marketing and living proof that SEO is a great…
Daily Search Forum Recap: June 27, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…
7 Content Automations Used by Real Content Pros
Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find…
Meet Your Next Game-Changer: Your Top Semrush Updates of 2024
Semrush digital marketing tools are already helping you smash your goals, but there’s always room to make them even better. We’re only halfway through 2024, but we’ve been hard at…
The Ultimate Local SEO Checklist for 2024
Improve your local online presence with our comprehensive local SEO checklist. Gain insights to rank higher.
Repurposing Content: How to Get More Mileage From Your Existing C...
But if you repurpose it, you can make it go the extra mile. Content repurposing is the practice of reusing all or parts of existing content. This usually involves changing…
Google Tests AI Overview Link Cards At The Top
Google is testing placing the link cards at the top of the AI Overviews box within Google Search. Instead of having them deep at the bottom, they are being tested…
Google Ads Changes Query Matching & Brand Controls – Ad...
Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been a while). The updates include better reporting for misspellings, negative…
Google Chrome For Mobile Adds Local Chrome Actions, Search Shortc...
Google has announced a number of new search-related features to its mobile version of the Chrome browser. These updates include new local Chrome Actions, new search shortcuts, trending in search…
Google Tests Search Results Sliding Right To Next Page On New Que...
Google seems to be testing (or maybe it is a bug) having the search results page slide over right to the next page (visually at least) when you enter a…
Google: Our Search Rankings Can Improve At Scale & System Lev...
Danny Sullivan, the Google Search Liaison, said it again, that “there’s clearly more we should be doing” with ranking websites that deserve to rank better in Google Search. He clarified…
Crawl Budget: What Is It and Why Is It Important for SEO?
Learn what crawl budget is and how optimizing for it can improve your site’s visibility.
SEO Cost Calculator: How Much Should You Budget For SEO Services?...
Discover the importance of budgeting for SEO services. Find out how to calculate and plan your SEO budget effectively for optimal online presence and growth. The post SEO Cost Calculator:…
Best SEO Rank Tracking Software in 2024: 12 Tools Compared
Discover 12 of the best SEO rank tracking tools based on available features, use cases, and pricing.
What Is Generative AI and How Does It Work?
Discover how generative AI works plus artificial intelligence tools to support your marketing and advertising.
I Analyzed 52 SEO Specialist Job Listings. Here’s What They Do an...
To find out, I looked through 52 SEO specialist job listings on Indeed and SEOJobs. The most common responsibilities I found are: It seems like SEO specialists are expected to…
11 HARO Alternatives for Link Building in 2024
Check out the top HARO alternatives to build high-quality backlinks and improve your SEO rankings.
The 7 Best PPC Keyword Tools to Elevate Your Ad Campaigns
Learn about the features, benefits, and prices of the best PPC keyword tools on the market right now.
Google: “Our Ranking Systems Aren’t Perfect”
Google’s SearchLiaison acknowledged flaws in current search ranking systems and explained steps they are taking to improve search results The post Google: “Our Ranking Systems Aren’t Perfect” appeared first on…
How Do You Explain the Value of SEO? I Asked 100 Experts
SEO is a well-known and widely used marketing tactic, but convincing your boss—or a room full of skeptics—can be tough. So, to make this easier for you, I reached out…
Google Announces New GA4 Features As Universal Analytics Sunset N...
Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. The post Google Announces New GA4 Features As Universal Analytics Sunset Nears appeared…
Daily Search Forum Recap: June 26, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search has…
7 Ways to Compare Keywords to Choose the Right Ones
Learn to compare keywords using data like search volume and difficulty. So you can target the best options.
Ecommerce Architecture: Definition, Importance, & Best Practi...
Learn what ecommerce architecture is, its key components, and the best implementation practices.
Google: Don’t Avoid Mentioning Brand Names In Your Review C...
Danny Sullivan, Google’s Search Liaison, responded to some new SEO advice floating around the SEOverse that suggests you should not add the brand name of the products you are reviewing…
How to Format Blog Posts: 7 Tips to Boost Engagement
Make your articles easier to digest and improve conversions with these 7 blog post format tips.
Google Ads Tests tROAS Insight Box for PMAX & Standard Shoppi...
Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is…
Google Drops Continuous Scroll On Desktop With Mobile To Come
Google Search is rolling back its continuous scroll user interface and bringing back the legacy Google Search pagination bar. Google told us that starting yesterday it will stop offering continuous…
Google Verification Status Tool Gains New Options
Google has added new fields and options to the Google Business Profiles verification status tool. These options should help some businesses that are having issues getting verified on Google Maps.
Google News Sources & Google Publisher Center Bug Fixed
We knew Google would stop accepting publications into Google News Publisher Center, but Google also stopped showing news “sources” in Google News, stopped showing a follower count for those sources,…
How to Measure Brand Awareness: The 9 Metrics That Matter
Learn how to measure brand awareness with a deep dive into the essential metrics you need to track.
Quick SEO: 8 Ways to Accelerate SEO Results From Months to Days
In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus on first to get results quicker. To accelerate SEO…
Content Pillars for Social Media: How to Create & Use Them
Use this guide to define your social media content pillars to better speak to your target audience.
What is Topical Authority? (+ How to Build It)
Topical authority is a site’s expertise on a subject earned through quality content. Here’s how to improve it.
18 Best Keyword Research Tools (Free + Paid)
The best free keyword research tools include Semrush, Google Trends, QuestionDB, and AlsoAsked.
Keyword Strategy in SEO: What It Is & How to Create One
A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.
The Complete Guide to a Successful CMS Migration [+ Checklist]
Learn what a CMS migration is, its main impacts and issues, and how to perform one with our in-depth guide.
Google Ends Continuous Scroll SERPS: What It Really Means
Google ends continuous scrolling search results. Some are unhappy about the reason Google gave for doing this The post Google Ends Continuous Scroll SERPS: What It Really Means appeared first…
Google Debunks SEO Myth: Branded Keywords Won’t Hurt Rankings
Google debunks SEO myth: Using branded keywords in content doesn’t harm rankings. The post Google Debunks SEO Myth: Branded Keywords Won’t Hurt Rankings appeared first on Search Engine Journal.
Data-Driven Content Strategy: Boost Google Rankings With Real Aud...
Learn how to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy. The post Data-Driven Content Strategy: Boost Google Rankings With…
How to Master CPA Marketing in 2024
Master CPA marketing in 2024. Uncover effective tactics for higher conversions and smarter marketing.
10 Steps to Create a Website (from Scratch) in 2024
Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve….
Daily Search Forum Recap: June 25, 2024
Here is a recap of what happened in the search forums today…
Pillar Pages: How to Create One + Examples
Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in…
Most Popular Apps
Mobile apps have become an integral part of our daily lives and take up a sizable share of screen time today. Below you’ll find the latest data on the most…
10 B2B SEO Statistics
B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO…
User-Directed AI Content: On Perplexity, Users Can Direct AI To C...
Dive into the controversy surrounding Perplexity’s Pages feature and its potential impact on the future of content creation. The post User-Directed AI Content: On Perplexity, Users Can Direct AI To…
Duplicate, Google Chose Different Canonical Than User. What It Is...
The issue will show in the Page Indexing report in Google Search Console. This is how it looks. When I check on one of our pages with this issue, I…
Google Search Showing More Health Related AI Overviews
Ever since the Ray Google AI Overviews update, Google scaled back showing AI Overviews in Google Search for some YMYL categories, especially in the health space. But now we are…
Google Credit Card Search Widget
Google Search now may show you a special search box for your searches related to finding a credit card. If you search for [credit cards], [best credit cards], [visa credit…
Google Mobile Search Tests More Sitelink Variations
Google is testing a number of sitelink variations within its mobile search results interface. They come in these variations: boxed in, pill-like shaped, some with arrows, some in black, and…
33 Best Marketing Software Tools [2024]
Marketing software includes all-in-one platforms, plus automation, social media, advertising, and SEO tools.
Google Sitemaps Docs Updated: Lasmod Date Should Be Last Signific...
Google has made a small note to the sitemap documentation to add that the lastmod date specified in the sitemap file “should reflect the date and time of the last…
Google Automated Local Services Ads Lead Credits Coming
Google announced it is rolling out Automated Local Services Ads lead credits next month, which should “credit the same or more leads on average,” than the old system. This will…
How to Write a Value Proposition (+ Examples)
A value proposition is a statement that explains the unique benefits of your product or service to customers.
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
How To Leverage Trust To Boost Your International Expansion
Discover the key role of trust in international SEO and how it can boost your company’s expansion strategy. The post How To Leverage Trust To Boost Your International Expansion appeared…
Google Updates Guidance On EEA Carousels Beta Structured Data
Google updated the structured data guidance for a new EEA-only Carousels (Beta) structured data The post Google Updates Guidance On EEA Carousels Beta Structured Data appeared first on Search Engine…
Healthcare SEO Guide: Strategies and Tactics for Medical Provider...
The post Healthcare SEO Guide: Strategies and Tactics for Medical Providers appeared first on SE Ranking Blog.
OpenAI’s Rockset Acquisition And How It May Impact Digital Market...
Why OpenAI’s Rockset acquisition could be the beginning of a shift in digital marketing and ecommerce The post OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing appeared first…
Results-Driven SEO Project Management: From Chaos to Cash
Below, I’ll walk you through a 7-step process to do exactly that. Having clear goals keeps your team unified toward a specific direction. For example, if your boss allocates $5,000/month…
Daily Search Forum Recap: June 24, 2024
Here is a recap of what happened in the search forums today…
Why Is SEO Important? 10 Reasons It Matters
SEO is important because it can improve your business’s organic visibility in search engine results pages.
Diggity Marketing SEO News Roundup — June 2024
Matt Diggity This month’s roundup takes a few more shots than usual at Google. The finger-pointing is coming from many different directions. We’ve gathered the top leaks, accusations, and breakdowns…
What Is the Google Knowledge Graph & How Does It Work?
Google’s Knowledge Graph is a database that Google uses to provide factual information in search results.
Google Ads To Bring Automatically Created Assets To Ad Level?
There are reports that a change is coming to Google Ads ACA, Automatically Created Assets, that will bring this feature to the ad level. Anthony Higman said on X, “they…
Google Perspectives Can Show Instagram Posts
Google is now showing Instagram posts within its Perspectives feature in the Google Search results. This started a week ago or so, and I received a number of posts about…
Google Structured Data Carousel Guidance On How To Markup Multipl...
Google has added a new bullet point in the structured data carousels (beta) help documentation around how to mark up categories with many items with that structured data. This is…
Google Using AI Overviews On Business Profiles Local Listings
Google is now using AI Overviews to write descriptions for the local panels shown in Google Search on Google Business Profiles. This is weird because Google Business Profiles lets you…
Google: When You Should Fix Pages 404 Status Codes
Google has always said that having pages that serve a 404 status code is normal; most sites have them, and when a page does not exist on your site, and…
What Is Schema Markup & Why Is It Important For SEO?
Discover how schema markup can improve your website’s performance in search results. Use variants schema to highlight product variations and provide context to search engines. The post What Is Schema…
Google Clarifies Organization Merchant Returns Structured Data
Google adds clarification to the merchant returns section of the organization structured data requirements The post Google Clarifies Organization Merchant Returns Structured Data appeared first on Search Engine Journal.
Mastering The Art Of In-House SEO [2024 Edition]
Take your in-house SEO career to the next level with guidance from industry leaders in this insightful post. The post Mastering The Art Of In-House SEO [2024 Edition] appeared first…
11 Things You Can Do With a Free Semrush Account
With a free Semrush account, you can perform keyword research, analyze your competitors, track keyword rankings, and much more. Learn more about what tools you can use and their capabilities.
Daily Search Forum Recap: June 21, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google unleashed a…
Search News Buzz Video Recap: Google Spam Update, Volatility &...
We had a new Google spam update, the June 2024 spam update and what would be an SEO video recap within Google Search ranking volatility, at least this time it…
Google June 2024 Spam Update Takes Target
Google has released a new algorithm update the search company is naming the Google June 2024 Spam Update. This update does not have anything new specific changes that we are…