Why Is Content Marketing Important? 7 Reasons to Start Content Ma...
We go through seven reasons why. If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he…
YouTube Explains How Shorts Algorithm Works
YouTube explains how its Shorts algorithm recommends quality videos viewers want, not those aimed at exploiting the system. The post YouTube Explains How Shorts Algorithm Works appeared first on Search…
Screenshots Of Google Search Console News Showcase Filters & ...
A while ago we reported that Google Search Console will gain specific reports for Google News Showcase and it now seems Google is testing this in the wild. Clara Soteras…
Vlog #238: Jamie Reedy and Jordan Mazza On E-Commerce SEO
Jamie Reedy and Jordan Mazza from Amsive Digital stopped by to chat about SEO and all things search…
Google: Word Location In URLs Does Not Matter For SEO
Google’s John Mueller was asked if it matters SEO-wise or search ranking-wise if you place /services/ before /location/ in your URL structure or the other way. John said when it…
Google Search Generative Experience Local Results Gain More Link ...
The new Google Search Generative Experience now shows more links and link cards in the local results interface for some users. The link cards show below the listing and also…
Google Tests Clickable Links Within The Search Result Description
Google seems to be testing clickable links within a search result description area. I am not sure if this is a bug or a feature but I was able to…
Google August 2023 Core Update Hit Hard Around August 25th For So...
As you know, Google released its first core update in over five months, the Google August 2023 core update, on August 22nd at around 1:30 pm ET. Since then, I’ve…
Google Updates Flight Search Results To Help Find Cheaper Fares
Google updates flight searches to help find cheaper fares with price insights, tracking alerts, and guarantees. The post Google Updates Flight Search Results To Help Find Cheaper Fares appeared first…
Google On How Googlebot Handles AI Generated Content
Google’s Martin Splitt discusses AI Content in the context of quality control at the time of crawling and rendering The post Google On How Googlebot Handles AI Generated Content appeared…
Content Creation In An AI World
Learn what the industry thinks about the impact of generative AI on content creation and how you can use it to your advantage. The post Content Creation In An AI…
6 SEO Concepts To Focus On Right Now
Search engines constantly change how they rank websites. Improve your SEO with these 5 up to date concepts. The post 6 SEO Concepts To Focus On Right Now appeared first…
WordPress Announces 100-Year Domain Name Registrations
WordPress announced that it is offering 100-year domain name registrations, available right now The post WordPress Announces 100-Year Domain Name Registrations appeared first on Search Engine Journal.
Daily Search Forum Recap: August 25, 2023
Here is a recap of what happened in the search forums today…
Anthropic To Launch Paid Plans For Access To Claude
Explore Anthropic’s plans to launch paid plans for Claude.ai, including a survey to determine what users will pay for a premium version of Claude. The post Anthropic To Launch Paid…
Google Is Now Indexing CSV Files
Google now indexes CSV files. This is in addition to previously using them via structured data for enhanced search appearances The post Google Is Now Indexing CSV Files appeared first…
Perplexity Announces AI Search Updates And Code Llama Chat
Explore the latest announcements from Perplexity including updates to AI-assisted search with GPT-3.5 Turbo fine-tuning and access to Code Llama, Meta’s open-source LLM for coding. The post Perplexity Announces AI…
New Google Maps User-Generated Content Appeals Form
At the beginning of this year, Google Maps posted a document with restrictions around user-generated content in Google Maps. Now, Google has created a new appeal process for when Google’s…
Google Ads Advertiser Console Recent Data Unaccessible, Google Sa...
Google Ads posted an issue where the Google Ads advertiser console may not be showing recent data. Google wrote yesterday, “The affected users are able to access Google Ads, but…
New Google Business Profiles Video Verification Troubleshooting &...
Google has posted a list of troubleshooting and FAQs around the Google Business Profiles video verification method. As you know, you can verify your business in Google Business Profiles through…
Google Ads To Migrate Vehicle Ads From Smart Shopping To Performa...
Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max.
Search News Buzz Video Recap: Google August Core Update, Unconfir...
This week I broadcast from Chicago where I cover the latest confirmed Google update…
CSV Files Added To List Of File Types Indexable By Google
Google has updated the help document for file types indexable by Google to include Comma-Separated Values (.csv) in the list. I doubt Google was not bale to index those files…
5 Reasons Why Your PPC Leads Are Not Converting
It’s easy to blame PPC when leads aren’t converting to customers. But there are many reasons outside of PPC that this problem exists. The post 5 Reasons Why Your PPC…
Map Your Keywords to the Buyer’s Journey and User Intent — ...
Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent. Click on the whiteboard image above to open a high…
Daily Search Forum Recap: August 24, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Googlers spoke, “off…
Hugging Face Receives $235M Investment Raising Value To 4.5B
Explore the latest round of investments for Hugging Face that demonstrate big tech’s continued interest in open-source AI advancements and collaborations. The post Hugging Face Receives $235M Investment Raising Value…
Google Automatically Upgrading Vehicle Ads To Performance Max
Google is automatically upgrading vehicle ad campaigns to Performance Max starting in September. The post Google Automatically Upgrading Vehicle Ads To Performance Max appeared first on Search Engine Journal.
Google Local Pack Map Auto Expand Is Now Live
Since April, Google has been testing a local pack in the search results that auto-expands the map section when you hover your mouse cursor over it. This now seems to…
Bing Chat NoSearch With Bing Disabled In The Wild
Bing Chat is now testing the nosearch feature, where Bing is disabled for Bing Chat responses. We first heard this was coming in early July but we were just waiting…
Google: A Page Doesn’t Have To Be In The Top 10 Results To ...
Google’s John Mueller said there is no rule that a page has to rank in the top ten search result positions for it to be considered eligible for a featured…
Meta AI Introduces Code Llama: An LLM For Coding
Discover Code Llama, Meta’s latest large language model (LLM) for coding. Learn how it could shape the future of programming, along with risks it poses. The post Meta AI Introduces…
Bing Search Tests Snippet Tags
Bing Search is now testing search result snippet tags and labels within the search snippets. This is something Google has been testing on and off for years.
Google Search Testing New Icons For About This Result Snippet
Google is testing replacing the three vertical dot button for the About This Result feature in the Google Search results with the circle i button and, previously covered, triangular dot…
Google Ranking Updates – Off The Record
Google’s Search Off The Record podcast had Danny Sullivan, John Mueller and Martin Splitt on the topic of Google ranking updates. While most of what was talked about is not…
LinkedIn Rolls Out New Features To Enhance Newsletters
LinkedIn bolsters newsletters with a revamped interface, multiple newsletters per account, and automatic follows for subscribers. The post LinkedIn Rolls Out New Features To Enhance Newsletters appeared first on Search…
LinkedIn’s Feed Is Getting Smarter Thanks To AI
LinkedIn enhances its home feed recommendation algorithm with AI for a more personalized experience. The post LinkedIn’s Feed Is Getting Smarter Thanks To AI appeared first on Search Engine Journal.
How to Do a PPC Audit in 10 Steps
Auditing your PPC campaigns helps maximize your return on investment. Here’s a comprehensive 10-step guide to conducting a PPC audit.
SEO for Startups: How to Get SEO Results on a Budget
SEO for startups can be tricky, but here’s a guide on everything from content creation to technical SEO.
How To Scale Your B2B Google Ads Strategy Across Multiple Languag...
Expand your B2B business into international markets with Google Ads and and focus on holistically localizing your strategy with this step by step guide. The post How To Scale Your…
3,890 SEOs Shared The Latest Trends & Developments: Here Are ...
Get your copy of State Of SEO 2023 for our full findings on the emergent SEO factors you should pay attention to this year. The post 3,890 SEOs Shared The…
Google Workspace Announces AI-Powered Security
Google announces AI-powered security for their Workspace suite of tools The post Google Workspace Announces AI-Powered Security appeared first on Search Engine Journal.
Daily Search Forum Recap: August 23, 2023
Here is a recap of what happened in the search forums today…
Associated Press Offers AI Guidance For Content Creators
Find out what content marketers can learn from the Associated Press’ recent guidance on covering AI topics and using AI tools. The post Associated Press Offers AI Guidance For Content…
How to do SEO for blogs
Most of us frequently read blog posts. In fact, you’re reading one right now. And the reason behind it is simple: blogs are a powerful marketing tool. Around 7 million…
BREAKING: Microsoft Announces Agreement With Httpool by Aleph
Microsoft announces its newest global partnership with Httpool by Aleph, enabling advertisers in select European markets to leverage localized experts and resources for campaign planning. The post BREAKING: Microsoft Announces…
How Google Analytics 4 Uses AI To Enhance Your Marketing Data
Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. The post How Google Analytics 4 Uses AI To Enhance Your Marketing Data appeared…
Google Surveying Searchers If SGE Is More Helpful Than Traditiona...
Google is asking searchers to compare the traditional search results to the Search Generative Experience search results. Google is asking searchers to pick which results are more helpful for the…
Bing Image Creator To Support Accurate Text Generation Soon
One of the bigger issues with many AI image creation tools is that it cannot write text well on or with an image. It can make amazing, unique and powerful…
Bing Chat Data Still Not In Bing Webmaster Tools
Three months after Microsoft Bing promised to add Bing Chat data in Bing Webmaster Tools, we still do not have it. Yesterday I asked the Bing team, once again, for…
Google On How To Block Parts Of Content On A Page
Google’s Gary Illyes gave some maybe unsanctioned ways to block portions or part of your content on a specific page. So let’s say you want a section or paragraph or…
Google August 2023 Broad Core Update Is Live – What We Are ...
Google Search has started to roll out the second broad core update of the 2023 year, and this one is named the August 2023 broad core update. It started on…
Disctopia And Semrush Launch Podcast Hosting App To Optimize Podc...
Thanks to the collaboration between Disctopia and Semrush, podcasters can harness the power of the Podcast Hosting App to amplify their content. The post Disctopia And Semrush Launch Podcast Hosting…
What Is a Value Proposition and How to Write One
What is a value proposition? Learn how to communicate your brand’s unique value to attract more customers.
19 Email Marketing Mistakes Affect Open, Click, Conversion Rates
Learn what hinders your email marketing success and cross-check if any of these is happening with you or your team. The post 19 Email Marketing Mistakes Affect Open, Click, Conversion…
Essential Google Algorithm & AI Updates For Agencies & Br...
Elevate your success in 2023 with Google’s updates, AI integration, and online reputation tactics. Ready to thrive? Read on for expert insights. The post Essential Google Algorithm & AI Updates…
Google’s New Core Web Vitals Metric: How To Improve Interaction T...
Learn how Core Web Vitals are changing and what you can do to score well on Interaction to Next Paint, Google’s new page experience metric. The post Google’s New Core…
Elon Musk Confirms Removal Of Context For Links In X Posts
Elon Musk plans a major shift in how links are displayed in X posts by removing headlines and descriptions. How will this affect content marketers? The post Elon Musk Confirms…
Daily Search Forum Recap: August 22, 2023
Here is a recap of what happened in the search forums today…
OpenAI Lets Developers Customize GPT-3.5 Turbo With Fine-Tuning
OpenAI allows developers to customize GPT-3.5 Turbo through fine-tuning, improving performance on specialized tasks. The post OpenAI Lets Developers Customize GPT-3.5 Turbo With Fine-Tuning appeared first on Search Engine Journal.
Google Podcast Sheds Light On Ranking Systems & Updates
Google’s Search Off The Record podcast sheds light on the search engine’s evolving ranking systems and updates. The post Google Podcast Sheds Light On Ranking Systems & Updates appeared first…
Bing Promoting Bing Chat In Autocomplete Bar, Pagination Bar &...
Microsoft Bing is pushing more into Bing Chat through Bing Search. Bing is adding Bing Chat icons in the autocomplete bar, the pagination bar and other areas of Bing Search…
Google Ads PMax Brand Safety Controls & Reporting Clarificati...
Google’s Ad Liaison, Ginny Marvin, posted a X/Twitter thread clarifying some of the confusion about brand safety controls & reporting supported in PMax, Performance Max campaigns.
Google Local Service Ads Anonymous Reviews Stops On August 25th
Google will stop collecting anonymous reviews on August 25, 2023. Google posted this notice in a help document, which reads, “Important: We’ve stopped collecting anonymous reviews and will stop showing…
Google: Internal Links Pointing To Itself Don’t Add More In...
Google’s John Mueller was asked if internal links that point to its own page, does Google give those links more weight. In short, John Mueller of Google said no.
Google Won’t Notify Site On Personal Content Removal Reques...
Google has the ability for you to request content about you to be removed using the exploitative removal practices from Google. One user was afraid to use it because she…
Threads By Instagram Expands To Web Browsers This Week
The web interface for Threads is coming to desktop browsers this week, making it easier for marketers to reach target audiences on the Instagram platform. The post Threads By Instagram…
Google Launches August 2023 Core Update
Google announces rollout of August 2023 core search update, which may take weeks to complete. The post Google Launches August 2023 Core Update appeared first on Search Engine Journal.
SEO FAQ: 25 Questions & Answers for Beginners
Get answers to questions like “What Is SEO?“ and “How Does SEO Work?“ in our SEO FAQ for beginners.
Move Over Google Discovery Ads, Get Ready For Demand Gen Campaign...
Google’s newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023. The post Move Over Google Discovery Ads,…
Your SEO Skills Are More Valuable Than You Think!
Don’t let irrational fears about AI and outsourcing worry you about job security. Help out HR, customer support, and the C-suite with this guide. The post Your SEO Skills Are…
Diggity Marketing SEO News Roundup—August 2023
If you want to amplify your SEO efforts with AI, this is a roundup you shouldn’t miss. We’ve gathered together some of the most essential guides, case studies, and news…
How To Keep Your Paid Search Campaigns Safe With These Best Pract...
Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable. The post How To Keep Your Paid Search…
Daily Search Forum Recap: August 21, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may have…
YouTube Announces Music Industry Partnerships For Responsible AI ...
YouTube and Universal Music Group announced a partnership to develop generative AI tools that foster creativity while protecting artists’ creative authenticity and rights. The post YouTube Announces Music Industry Partnerships…
Google AdsLiaison On Performance Max Brand Safety Controls
Have a question about Google Performance Max brand safety controls? Google AdsLiaison offered clarification about the options available for advertisers to protect brand reputation. The post Google AdsLiaison On Performance…
Bing Search Tests Green Official Site Label/Badge
Bing is testing a green official site label or icon on some of its search result snippets. We’ve seen the “official site” title added to some search results in the…
Bing Search Tests Verified Label
Bing is testing a “Verified” label in the search result snippets. This is a new label that is placed next to the URL in the search result that says “verified.”
New Bing Chat Features Coming: Memory, Code Improvements & Mo...
Microsoft is working on bringing more and more features to Bing Chat. Some of these new features that are being worked on, some actually being tested now, include Bing Chat…
Google Search Ranking Algorithm Update – August 18-19 (Unco...
As I hinted to in my SEO video recap on Friday, we saw some early signing of an unconfirmed Google Search ranking algorithm update starting Friday, August 18th, and it…
Vlog #237: Lance Bachmann Changes In Local Search, Apple Bing &am...
In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. Then in part two we spoke about local SEO…
Microsoft: Bing Chat Usage Up Big Time In Past Few Weeks
Despite all the data showing that Microsoft Bing has not gained any market share since it launched Bing Chat in February, Microsoft is saying Bing Chat’s usage has been up…
How To Drive More Sales: The Ultimate Multichannel Ecommerce Mark...
Learn how to make your ecommerce business gain visibility across channels, especially when you’re managing an extensive product catalog. The post How To Drive More Sales: The Ultimate Multichannel Ecommerce…
How to find low competition keywords
Let’s face it. Finding the right keywords to target is more difficult than ever before. To stand out and attract the right audience, concentrating solely on generalized keywords may not…
How to find competitors’ backlinks to boost your website authorit...
When it comes to enhancing your website’s authority and climbing the ranks in search engine results, understanding your competitors’ strategies can be a game-changer. Analyzing your competitors’ backlinks is a…
Google Answers Question About The “Impact” Of ARTICLE Semantic HT...
Google’s John Mueller explains the purpose of the ARTICLE semantic HTML element The post Google Answers Question About The “Impact” Of ARTICLE Semantic HTML Element appeared first on Search Engine…
Threads: What Is The New Social App From Instagram?
What is Instagram’s Threads app and is it a better way to X-Twitter? The post Threads: What Is The New Social App From Instagram? appeared first on Search Engine Journal.
What Diners Write About Most: A Study of Restaurant Review Place ...
Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing…
Internal Links for SEO: An Actionable Guide
In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO. Internal links take visitors…
Is Google Collecting Children’s Data For Ads? New Report Sparks C...
New report accuses Google of targeting ads at children and harvesting their data, potentially breaching federal privacy laws. The post Is Google Collecting Children’s Data For Ads? New Report Sparks…
Google Answers If Noindex Is Okay For Altering Sitelinks
Google’s John Mueller answers whether it’s okay to use the noindex tag to remove an unwanted page from the sitelinks The post Google Answers If Noindex Is Okay For Altering…
The Ultimate Multichannel Ecommerce Marketing Guide: How To Drive...
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when…
Daily Search Forum Recap: August 18, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google SGE has…
Bing Chat Pasting Images From Clipboard Into Query Box Coming Aug...
Bing Chat will soon allow you to copy and image to your clipboard and paste it directly into the query or search box. This will make it faster than manually…