


How to Do a Website Audit (with a Free Checklist for Success)
Learn what a website audit is and how to do one in this guide. Free website audit checklist included!

ChatGPT Vs. Bard Vs. Bing: What Are The Differences? (Festive Fla...
Which chatbot suits your business best? Here’s a comparison of ChatGPT, Bard, and Bing chatbots so you can uncover strengths, weaknesses, and potential challenges. The post ChatGPT Vs. Bard Vs….

Keyword Gap Analysis: What It Is & How to Do It
A keyword gap analysis helps you uncover keywords your competitors rank for to boost your SEO strategy.

Your Marketing Process Guide: 5 Key Parts
Promote your brand purposefully with a clear marketing process. Learn the five main parts with our guide.

Should You Focus On Zero Search Volume Keywords? (Festive Flashba...
Learn why focusing on these keywords, despite lacking volume data, can enhance site structure, address queries, boost remarketing efficiency, and tap into unseen traffic opportunities. The post Should You Focus…

Daily Search Forum Recap: December 27, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat added…

What is Content Management? Definition, Types & Strategies
What is content management? It organizes and updates digital assets, ensuring fresh, relevant site content.

9 Local Business Listing Management Tools to Boost Foot Traffic
Take control of your local business listing. Boost your online presence & maximize your brand‘s visibility.

The Ultimate Guide to Casino SEO: How to Rank Higher, Faster
Casino SEO poses unique challenges. Here’s how to get your casino site to the top of Google’s results.

Bing Chat Adds Favicons To Links
Microsoft has added favicons to the links within Bing Chat / Copilot. Favicons should make the links beneath the AI-generated answer more clickable and noticeable to users.

Google Checks 4 Billion Host Names Each Day For Robots.txt
Did you know that Google Search checks about four billion host names each and every day for robots.txt purposes? Gary Illyes said in the December Search Off The Record podcast…

Google Notes Feature Sending Emails With Statistics
Google added a new search feature to its Search Labs named Notes a few weeks ago and Google is already pushing its use by emailing those who created notes some…

Google Local Ads Titled Choose A Place In The Area
Google is testing local ads in its search results titled “Choose a place in the area.” This comes in a format with image carousels and list views.

Google On How Subdomain Caused Perception Of Indexing Issue
Google’s John Mueller showed how a subdomain caused a site to appear to have a problem getting indexed The post Google On How Subdomain Caused Perception Of Indexing Issue appeared…

Google Tests Recipe Carousel Navigation In Search
Google is testing a navigation slider feature in the recipe images within the recipe search results. This illustrates to searchers that they can swipe over the image to see additional…


Conversion Rate Optimization: 9 Tactics That Work
Conversion rate optimization is making improvements to your site to encourage more users to convert.

WordPress Migration Guides Undermining Divi, Elementor And Wix?
WordPress developing guides to migrate away from Divi, Elementor The post WordPress Migration Guides Undermining Divi, Elementor And Wix? appeared first on Search Engine Journal.

28 Ways to Come Up With New Content Ideas
Learn 28 effective ways to come up with content ideas for your blog, social media, website, and more.

Will AI Kill SEO? We Asked ChatGPT (Festive Flashback)
Glimpse the future of AI in content creation and discover why human-authored insights remain irreplaceable. The post Will AI Kill SEO? We Asked ChatGPT (Festive Flashback) appeared first on Search…

What Is Organic SEO and How to Get Started
Organic SEO refers to a set of practices aimed at improving organic search engine traffic to a website.

Tangential SEO: Finding Keywords For Content No One Else Has (Fes...
Discover how to create content related to your business tangentially, attracting a wider audience and boosting brand visibility. Learn about unconventional keyword research method. The post Tangential SEO: Finding Keywords…

SEO Basics: How to Do SEO for Beginners
Need to know the SEO basics? Read this complete SEO guide for beginners to get started.

Daily Search Forum Recap: December 26, 2023
Here is a recap of what happened in the search forums today…

2023 Google Algorithms & SEO’s Future: Powerful Predictions F...
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes,…

Vlog #254: Dave DiGregorio: Michael Jordan Cards Get Graded By PS...
In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack…

Here Is When Google Released Search Algorithm Updates In 2023
Google released only nine confirmed search ranking algorithm updates this year. Don’t worry, there were a lot more unconfirmed updates this year that we covered and it was a very…

Google Search Tests Follow This Search & More Results Buttons
Generally, above the Google Explore is a “more results” button, but Google is now testing adding “Follow This Search” next to the More Results button. The follow feature probably is…

Google Author Name (Profile Page) & Site Favicon On Article C...
Google is now showing author name icons via profile page and a site’s favicon and sitename on articles in the article carousel. So it is showing two favicon-like icons in…

Google Local Pack With Websites For Places Box Beneath
Google seems to be testing a new box underneath the local pack that is titled “websites for places.” It shows websites that represent the place listings showing in the local…

Google Showing Less Image Boxes In Search Results?
Google may be showing fewer image boxes in its search results. SimilarWeb’s RankRanger tool and Semrush tool shows a large drop in the number of image boxes Google is showing…


How To Optimize Website Architecture For SEO (Festive Flashback)
Uncover the hidden potential of SEO success by focusing on website architecture. Learn what it is and explore the essential elements that ensure organic visibility. The post How To Optimize…

How To Increase Localized Traffic To EU Domain Hosted In US
Google’s John Mueller clarifies the importance of server location and specific strategies for increasing localized traffic to a EU domain hosted in the US. The post How To Increase Localized…

Diggity Marketing SEO News Roundup—December 2023
You need this month’s roundup if recent core or review updates have hit your site. It curates some of the freshest, most in-depth coverage of updates and other urgent SEO…

John Mueller Of Google Providing Webmaster Support On Christmas A...
Every year, John Mueller, Senior Search Analyst / Search Relations team lead at Google makes a significant effort to help respond to SEO-related questions on Christmas. He has done this…

How Gen Z Are Using Social Media (Festive Flashback)
Navigate the nuances of Gen Z marketing, recognizing the impact of a digital-first upbringing. Consider this approach with online, social media, and local experience. The post How Gen Z Are…

Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Fe...
Dive into why prioritizing bottom-of-funnel content yields higher ROI and explore data-backed insights for strategic SEO planning. The post Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive…

Pre-Christmas Intense Google Algorithm Ranking Volatility
No one should be surprised to hear that I am reporting on some intense Google search ranking volatility starting this Friday, December 22nd, through the weekend, with things seeming to…

Why Google Recommends Hierarchical Site Structure For SEO
Google’s Gary Illyes explains the benefit of a hierarchical site structure for SEO The post Why Google Recommends Hierarchical Site Structure For SEO appeared first on Search Engine Journal.

Google SGE And Generative AI In Search: What To Expect In 2024
Explore the growth of Google’s Search Generative Experience (SGE) in 2023 and how it is poised to revolutionize search marketing and advertising in 2024. The post Google SGE And Generative…

Daily Search Forum Recap: December 22, 2023
Here is a recap of what happened in the search forums today…

17 Best B2B Marketing Tools to Use in 2024
Looking for B2B marketing tools to streamline workflows and improve performance? Here are 17 of the best.

Insights from Google’s John Mueller: Key Lessons for SEOs
The post Insights from Google’s John Mueller: Key Lessons for SEOs appeared first on SE Ranking Blog.

Location Landing Pages: 6 Crucial Elements Of Local Visibility
You may have heard that Google doesn’t like to rank such pages, which isn’t necessarily true. What Google doesn’t like is: So, let’s unpack the anatomy of a location page…

How to Write a Case Study: Guide With Free Template + Examples
Learn how to write a case study that inspires conversions with our step-by-step guide and handy template.

Search News Buzz Video Recap: More Google Ranking Volatility, Loc...
As we approach the end of the year, it just seems Google is getting more and more volatile with its search results. Google also confirmed that ‘openness’ as a local…

Duplicate Content: What Is It + 4 Ways to Address It
Duplicate content is content that’s published in multiple places on the internet. Here’s how to find and fix it.

Google Search Generative Experience December End Date Removed
When Google first launched its Search Generative Experience, it labeled the “end” date of the program as December 2023 for US users and February 2024 for India and other countries….

Google: Double Slashes In URLs Can Confuse Some Crawlers
Gary Illyes said some search engines can be confused by seeing double slashes in a URL. Previously, Google suggested not to use double slashes in your URLs but here Gary…

Google Search Kwanzaa Decorations Are Live For 2023
Kwanzaa is coming up next week and Google has launched its Kwanzaa decorations for its search results. Just like Google did with Christmas decorations and Chanukah decorations. Search for Kwanzaa…

Google Search On When Special Characters Don’t Work
Gary Illyes from Google explained how Google Search may or may not handle special characters within Google Search. He explained this in the latest Google SEO office hours at the…

Bing On Holiday Lockdown – Slows Production Releases
Microsoft is currently on a holiday lockdown for Bing, Copilot, formerly known as Bing Chat. Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, wrote on X, “Holiday lockdown…

Bing Local Businesses For Christmas Search Section
Bing is showing a box in its search results for “Local businesses for Christmas.” This box shows Christmas-related stores, such as groceries, bakeries, etc, that are open now.

Google Advertiser Verification Program To Accept DBAs
Google Ads has this advertiser verification program and now advertisers can use their DBAs (“doing business as”) or trade names for that verification. Google said these names are accepted if…


SEO vs. PPC: What the Differences Are & When to Use Each
Learn more about SEO vs. PPC: One is about improving organic rankings, and the other is a paid ad model.

The Impact of the November 2023 Core Update
On November 2, 2023, Google released its third core update in four months. Surprisingly, the update took nearly a month to roll out with Google announcing its completion on November…

Entities In SEO: What Are They And Why Do They Matter? (Festive F...
Demystify the realm of “entities” and avoid confusing it with keywords and phrases. Here’s your guide to understand, including its brief history to implementing schema. The post Entities In SEO:…

Google My Business: A Guide to Google Business Profile
Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.

Internal Links: Ultimate Guide + Strategies
An internal link is a link from one page on your site to another. Learn how they work & how to use them for SEO success.

Santa Tracker 2023: Google Vs. Microsoft, Bing, AWS, And NORAD
Who did it best? Compare Google’s interactive holiday content experience with the official 2023 NORAD Santa Tracker powered by Microsoft, Bing, AWS, Azure, and Zillow. The post Santa Tracker 2023:…

Daily Search Forum Recap: December 21, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search had…

What Is Web Analytics? What It Means & How You Can Benefit
Web analytics involves collecting and analyzing site data that drives decisions to improve performance.

Marketing Channels: 12 Key Options With Pros and Cons
On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places where people can…

What Is CTR? And How You Can Improve It
Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it,…

Google Ad Extensions: 12 Assets to Enhance Your Campaigns
Learn about 12 types of Google ad extensions and how you can use them to improve your ad campaigns.

Google Tests Search Snippet Overlay With Site Preview
Google may be testing a new search result snippet interface that overlays more details about that search snippet. It is like a preview feature when you hover over the search…

Google Business Profile Personalized Emails Regarding Suspensions
Google sends some businesses personalized emails about suspensions to their Google Business Profile. The emails explain why the suspension happened and the necessary steps to reverse the suspension, with an…

Content Gap Analysis: 4 Steps to Earn More Traffic and Trust
Uncover missed opportunities and find out where your content falls short with a content gap analysis.

Should Google Show Your Images In Some Search Features With Attri...
Google often shows images taken from websites and publishers like your sites in its search results. Would you prefer Google to show your image in search with attribution, or would…

Google Merchant Center Identifier Exists No Longer Lead To Disapp...
Google has updated its policy where an identifier exists issue will no longer lead to disapproval of your product listings. Instead, Google will first issue you a warning for identifier…

Bing Tests Three Dots On Search Result Snippets
Google has added three verticle dots to its search results snippets for years now. It seems like Bing is testing three dots but in a horizontal format. How is that…


Google Search Overwhelmed By Massive Spam Attack
Google is hit by a spam attack that’s continued unabated for days, creating the perception that Google is helpless to stop it The post Google Search Overwhelmed By Massive Spam…

Website Crawlers: What They Are & How to Use Them
Learn about website crawlers and similar tools. Plus, how to crawl a website effectively and easily.

Google Search Having Indexing Issues This Morning?
Google Search may be having issues with indexing or serving this morning. I am seeing tons of reports from SEOs on X that Google is having indexing issues, tons. So…

SEO vs. SEM: Differences in Techniques, Costs, & Results
What distinguishes SEO vs. SEM? SEO focuses on organic results. SEM includes organic and paid results.

Top 14 SEO Podcasts For 2023 (Festive Flashback)
Stay ahead in the ever-evolving world of SEO with podcasts covering search marketing news, strategies, and career growth. The post Top 14 SEO Podcasts For 2023 (Festive Flashback) appeared first…

Scalable AI Tools For SEO: A Quick Guide For 2024
Discover the best AI tools for SEO in 2024, with free AI chatbots, affordable AI tools, and scalable AI solutions for marketing agencies and enterprises. The post Scalable AI Tools…

Google Search Christmas Decorations Are Live For 2023
Christmas is in five days and today Google has launched its Christmas decorations for Google Search. As an FYI, Google launched the Chanukah decorations on December 3, 2023 but now…

Google Responds To Accusations Of “Stealing” Publisher’s Content
Google offered a surprising response to accusations of “stealing” content for rich results including for branded searches The post Google Responds To Accusations Of “Stealing” Publisher’s Content appeared first on…

Daily Search Forum Recap: December 20, 2023
Here is a recap of what happened in the search forums today…

20 SEO Tips to Boost Organic Rankings & Traffic
Discover 20 actionable SEO tips for beginners we used to get our blog to rank #1 for thousands of keywords.

Your Ultimate Guide to GA4 Recommended Events
GA4 recommended events let you measure additional user behaviors to make GA4 reports more insightful.

B2B Content Marketing Explained: Tactics From Real Teams
B2B content marketing is a bit like selling toys to a kid. Your first job is to get the kid excited, using flashy adverts to show them all the fun…

Setting up Google Analytics 4 Custom Events: A Complete Guide
Get started with GA4 Custom Events and catapult your marketing strategy.

Google Explains How It Handles Non-Consensual Explicit Imagery In...
Google has documented how it Google handles sites with a high proportion of non-consensual explicit imagery. Google updated its spam policies and the Google ranking systems guide with links to…

Google On Why Some Sites Should Use Hierarchical Site Category St...
Gary Illyes from Google explained when he thinks it makes sense to use a hierarchical versus flat structure for your website. In short, he said larger sites might benefit from…

Crazy Long Google Ads Description In Google Search
Here is a wild bug in Google where the Google Ads description is just about 90 words. The limit Google Ads has for description is 90 characters, not 90 words…

Google’s Sullivan Collecting & Submitting Low Quality &...
Over the past few months or so there has been a lot of complaints both from the SEO community and the general internet community about the quality of the Google…

Google SGE: Google Search Generative Experience Explained
What is Google SGE? Learn about Search Generative Experience and how it could impact SEO.

Google Ads Tests Headlines In Ad Description Without Notifying Ad...
Google’s Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing…


11 Best Keyword Tracking Tools to Boost Your SEO in 2024
Stay at the top of high-value SERPs with our favorite keyword tracking tools.

Headless SEO: 8 Essential Steps For Your Technical Implementation...
Discover the SEO advantages of a headless CMS and prepare for the future of content management and SEO integration with 8 tips. The post Headless SEO: 8 Essential Steps For…

New Google Labs Design Includes AI Tools For Search & Creativ...
Explore the newly designed Google Labs, featuring 12 AI experiments for search, creativity, productivity, and business showcasing the future of generative AI at work. The post New Google Labs Design…

WordPress Shares Core Web Vitals In 2023 And Impact On Web
Explore the significant improvements in WordPress Core Web Vitals for 2023, including mobile and desktop passing rates, and how it impacts the web. The post WordPress Shares Core Web Vitals…

Daily Search Forum Recap: December 19, 2023
Here is a recap of what happened in the search forums today…